5 Monthly PPC Check-Ups to Keep an Account in Shape
KoMarketing Associates
FEBRUARY 28, 2017
Much like we regularly go to the doctor to stay healthy, the key to PPC success is making sure to regularly check that all areas of an account are running as smooth as possible. A client’s ads popping up for irrelevant searches can lead to decreases in CTR and quality score, so it’s important to check the SQR report regularly.
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