KoMarketing Associates

NOVEMBER 19, 2013

Last month, we wrote a blog post on retargeting, including best practices, and why retargeting (or remarketing) was an important tool for B2B marketers. In other words, why should B2B marketers use a retargeting solution other than Google AdWords? Size & Transparency of Network. This type of advertising is user defined.

Work Management 120

Work Management Marketing Management Adwords B2B 120

Launch Marketing

FEBRUARY 22, 2018

Pay-per-click (PPC) advertising for B2B can be a highly effective marketing tactic when done correctly. Follow these fundamental PPC advertising considerations when getting your B2B organization started or to help audit your existing efforts. See this AdWords Help page for more conversion tracking assistance and insights.

PPC 92

PPC Advertisements Advertising Organization 92

KoMarketing Associates

OCTOBER 20, 2015

As B2B advertisers, it’s important to make sure we also continue to evolve in line with the changing marketplace and the behaviors of our target audience. Our clients are evolving as well – Internet Retailer suggests that almost two-thirds of B2B companies offer some type of app or site designed specifically for mobile devices.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

KoMarketing Associates

MARCH 15, 2016

Social media isn’t most B2B marketers’ first choice for most effective platform, but highly targeted advertising campaigns are starting to change that line of thinking. This age range likely makes up many of your target audience who are making regular B2B purchases.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

Launch Marketing

OCTOBER 10, 2018

Paid search or pay-per-click (PPC) advertising can be a very effective means of generating quality leads and raising brand awareness for B2B organizations. However, it’s easy for B2B marketers to unknowingly make costly mistakes if they don’t set up and manage paid search campaigns with best practices in mind. The type of device (i.e.

Paid Search Agency 69

Paid Search Agency Cost Adwords B2B 69

KoMarketing Associates

AUGUST 11, 2015

We often are presented with a range of unique challenges when trying to demonstrate the value and impact of our search engine advertising campaigns. The extended sales cycle we face in B2B online marketing adds to the confusion. B2B Ecommerce sites as the easiest and most straight forward to track. METRIC 1: CLICKS.

PPC 120

PPC Cost Per Click Paid Search Agency CTR 120

KoMarketing Associates

SEPTEMBER 16, 2014

Unlike most social media platforms, mobile is something that any industry, especially B2B, can fully embrace and have success with. Below are some of the reasons why mobile strategy should have a place in your B2B marketing efforts. Samsung also offers a variety of screen sizes in their Note series , which range from a 5.5

Mobile Marketing 120

Mobile Marketing Marketing Mix B2B Marketing Optimization 120

EMagine B2B Blog

SEPTEMBER 13, 2012

Google AdWords is perhaps an uncharted territory for many B2B marketers. With investments that can range from subtle to astronomical, how do you create an effective AdWords strategy to monetize your efforts, and realize your goals? AdWords ROI is conversions and cost/conversion. Getting [.].

Adwords 40

Adwords Conversion Marketing & Strategy ROI 40

The Lead Agency

MAY 12, 2019

Paid search advertising isn’t used as often in B2B marketing as it is in B2C. Running a successful B2B paid search advertising campaign in niche B2B target markets can be extremely difficult. This is primarily because B2B target markets are smaller, so defining profitable keywords can be challenging.

Paid Search Agency 63

Paid Search Agency Cost per Acquisition Campaigns B2B 63

KoMarketing Associates

DECEMBER 21, 2017

The improvements made to AdWords Customer Match will take Google’s ABM capabilities to a whole new level. What AdWords’ Exact Match Keyword Update Means for You. How Google AdWords (PPC) Does and Doesn’t Affect Organic Results – Whiteboard Friday. What’s the Value of a Like?

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

nDash

JANUARY 21, 2021

Advertising : Manage a very modest ad budget across Google AdWords, LinkedIn Ads, and experimental channels with a focus on demonstrating a positive ROI. 3+ years of marketing experience, preferably in a B2B or SaaS setting. Your desired salary range for this role. The Ideal Candidate. What do you do with your first weekend?

Work Management 98

Work Management CMS Development Planning Paid Search Agency 98

KoMarketing Associates

APRIL 24, 2014

Earlier this month MarketingSherpa released a chart from last year’s Email Marketing Benchmark Report, highlighting budget priorities across various B2B marketing programs. Here are some examples of how to squeeze even more SEO out of your B2B marketing initiatives, based on priorities outlined in MarketingSherpa’s research chart.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

KoMarketing Associates

FEBRUARY 24, 2015

A while back we detailed several tactics B2B manufacturers and distributors should consider when seeking to improve their visibility in search engines and social communities. That said, Google Shopping, which is what Google Base was ultimately merged into, is still alive and strong as an option for B2B e-commerce advertisers in particular.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

Directive Agency

MARCH 21, 2018

Today we’re going to be talking about how to increase qualified B2B sales leads with paid SEO. Customers, B2C or B2B, have become used to seeing: Comparisons. Now, the cool part about these paid lists is that the keywords that they’re ranking for are also keywords oftentimes that we’re advertising on in AdWords.

Top of Funnel 40

Top of Funnel Sales Leads B2B Sales Lead Scoring 40

Digital B2B Marketing

OCTOBER 15, 2013

For most B2B marketers, it isn’t nearly enough. Targeting on Twitter requires some creativity but it is one of the best places for B2B content to be promoted and then organically spread. Facebook’s targeting options for B2B marketers are far better than many people give it credit for. So what else can you do?

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Webbiquity

JANUARY 25, 2016

What will successful B2B marketers to be doing more of, or differently, in 2016? That question was recently posed to the expert contributors at the B2B Marketing Zone , and two dozen responded with a range of insights about content marketing, measuring results, employee advocacy, customer experience and other topics.

B2B Marketing 50

B2B Marketing Marketing Management B2B Thought Leadership Marketing Automation Services 50

BenchmarkONE

SEPTEMBER 22, 2021

With 675 million users each month, LinkedIn has become one of the largest, most widely-used social networks in the world, and their retargeting tool is perfect for businesses whose customer base is other businesses (B2B) or professionals. Google AdWords. Image Source: Criteo.

Paid Search Agency 64

Paid Search Agency Ads Tools Adwords 64

ClearVoice

NOVEMBER 2, 2018

MarketingProfs B2B Forum. Description: Many of the conferences available spread their focus so that it applies to both B2B and B2C marketers, but MarketingProfs B2B Forum is one of the few that provides the kind of focus that allows B2B marketers to get a finely tuned experience specifically for them. Date: Jan.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

nDash

APRIL 17, 2020

Advertising : Manage a very modest ad budget across Google AdWords, LinkedIn Ads, and experimental channels with a focus on demonstrating a positive ROI. 3+ years of marketing experience, preferably in a B2B or SaaS setting. Your desired salary range for this role. The Ideal Candidate.

Work Management 52

Work Management CMS Development Planning Paid Search Agency 52

Adobe Experience Cloud Blog

APRIL 11, 2016

Author: Dan Lynn There’s a stat I’ve heard cited many times that somewhere between 60-90% of the B2B buyer’s decision process occurs online, before a prospect ever picks up the phone. This one stat signifies that B2B marketing has fundamentally changed over the past few years. What are their concerns?

B2B Marketing 48

B2B Marketing B2B Thought Leadership Marketing Automation Services Planning 48

Buzz Marketing for Technology

JUNE 17, 2015

For those of you who aren’t familiar with Dave or Smart Insights – Dave Chaffey is CEO of Smart Insights, a publisher of planning templates and articles focusing on Digital Strategy with channels on B2B Marketing and Marketing automation. I think content personalization is the biggest opportunity into 2016 for B2B Marketers.

Marketing Automation Services 100

Marketing Automation Services Lead Scoring Lead Ranking Work Management 100

SnapApp

MAY 14, 2018

The perfect B2B marketing campaign looks different depending on where your prospects are in their buying journey. The three core segments of B2B case studies — the challenge, the solution, and the results — are all broken down underneath an eye-catching header that features the client’s logo. . . Source ). . Example: LinkedIn. .

Top of Funnel 48

Top of Funnel Marketing Funnels B2B Marketing Campaigns 48

Webbiquity

MARCH 19, 2019

Today, the company’s Kinetic Platform is used by midsized to large enterprises—running on a range of ITSM platforms—to manage service requests, fulfill employee needs for anything from a password reset to new office furniture, resolve service issues, and onboard new employees. Now, this was back when Google AdWords was pretty new.

Enterprise Management 177

Enterprise Management Work Management Marketing Management Paid Search Agency 177

Adobe Experience Cloud Blog

JULY 3, 2017

Quality Score (AdWords): This is used by Google to measure the relevance of your ads to the keywords you’re targeting. Whether you’re using AdWords or Facebook Ads, conversion tracking (or Facebook Pixels for the latter) is imperative. AdWords has also recently introduced a powerful attribution modeling feature.

Lead Ranking 134

Lead Ranking Cost Per Click Lead Scoring CPC 134

SnapApp

MAY 14, 2018

The perfect B2B marketing campaign looks different depending on where your prospects are in their buying journey. The three core segments of B2B case studies — the challenge, the solution, and the results — are all broken down underneath an eye-catching header that features the client’s logo. Today’s B2B buyer does a lot more research.

Top of Funnel 48

Top of Funnel Marketing Funnels B2B Marketing Campaigns 48

Adobe Experience Cloud Blog

JANUARY 26, 2018

Think of it as Facebook’s version of Google AdWords’ quality score. A diverse range of images and content on your ads makes them more relevant to the user; and the fresher your content, the better your results will be. Much like AdWords , your bid and daily budget are also important. Why Does Your Relevance Score Matter?

Relevance 134

Relevance Cost Per Click Classified Ads CPC 134

Customer Experience Matrix

FEBRUARY 5, 2015

I just finished the latest release of the B2B Marketing Automation Vendor Selection Tool , a.k.a. Google Adwords integration and advertising through Facebook, Twitter, and LinkedIn audiences are more widely available but I don’t include them here. VEST Report.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

Unbounce

APRIL 4, 2019

Google Ads (formerly AdWords). What is true is that, while all age ranges are represented, Facebook is the one platform where the older generations are heavily represented. It’s more challenging to sell professional service or B2B products unless you’re developing extremely creative, compelling stories through video or images.

Paid Content 111

Paid Content Paid Search Agency Ads Purchase Intent 111

SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . Now, you’d think this would make measuring B2B metrics easier. The Top 10 B2B Marketing Metrics to Measure in 2018. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. Events and Experiences: Events and experiences are another great way for B2B SaaS organizations to engage with target accounts through ABM campaigns.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. Events and Experiences: Events and experiences are another great way for B2B SaaS organizations to engage with target accounts through ABM campaigns.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

Oktopost

APRIL 22, 2019

Especially, for B2B and Considered Purchase marketing. In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average! Considered purchase funnels are not quite there yet but moving in the direction of B2B funnels. Attribution. Statcounter.

Marketing Attribution 101

Marketing Attribution Enterprise Management Work Management Marketing Management 101

QuanticMind

NOVEMBER 1, 2018

Google AdWords (Now called Google Ads) and Bing Ad Center have evolved dramatically over the past several years, developing more features that enable advertisers to make their ad targeting more precise and their keyword bids more efficient. Read-only access to your Google AdWords account(s). Click into that account.

Paid Search Agency 41

Paid Search Agency ROAS Long Tail Marketing Ads 41

nDash

AUGUST 6, 2019

There is a broad range of topics from brands, agencies, technology, startups, media and other creative industries that all converse over ways to drive businesses forward and change the future of advertising. Google Ads / AdWords: Analysis, Creation and Conversion. Advertising Week — September 23-26 — New York, NY.

Advertising Agencies 45

Advertising Agencies Paid Search Agency Ad Exchange Conference 45

Hinge Marketing

MARCH 23, 2015

When some firms think of B2B marketing strategies, they think primarily of direct and outbound techniques – messages that you might send straight to clients or prospective buyers that you’ve identified. But the world of B2B marketing strategies has expanded, and the behavior of professional services buyers has changed.

Work Management 48

Work Management Marketing Automation Services Marketing Management Marketing Strategy 48

Circle Studio

OCTOBER 4, 2018

Many B2B firms are already leveraging marketing automation software and the majority of those that haven’t, plan to in the near future. A study from Act-On and Econsultancy found that 53% of B2B firms already have some form of marketing automation technology in place and 37% plan to utilize marketing automation in the future.

Marketing Automation Services 79

Marketing Automation Services Enterprise Management Work Management Marketing Management 79

Adobe Experience Cloud Blog

FEBRUARY 19, 2018

Are you hitting the right age range but not converting? Dig even further with acquisition metrics like search query , AdWords campaigns , and URL parameters to see which campaigns are driving the most results. It’s important to look at devices and tech and interests. Make sure your site is mobile-friendly and quick to load.

Marketing Websites 133

Marketing Websites Planning Digital Marketing Funnels Word of Mouth 133