KoMarketing Associates

JANUARY 5, 2016

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. This is announcement was just another indicator that B2B marketers can focus less on activity directly associated with Google+ in the new year. The Demise of Google+.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

KoMarketing Associates

MARCH 3, 2015

Fortunately, Google has made this a bit easier AdWords professionals in setting up a dedicated page which highlights changes and enhancements by month, with references to help center articles and the announcements themselves. A B2B PPC Optimization Checklist. Some PPC managers recommend the utilization of multiple AdWords campaigns.

PPC 120

PPC Optimization Advertising Agencies B2B Marketing 120

Martech

AUGUST 29, 2023

In addition to being a partner at 8-bit-sheep, a digital strategy network, he is co-founder and teaches at Simmer OY, an online learning platform, with courses and content designed for the technical marketer. LinkedIn: Simo Ahava (24.8K followers) X/Twitter: @simoahava ( 24.7K LinkedIn: Benjamin Mangold (7.7K In your inbox.

Marketing Analytics Tools 103

Marketing Analytics Tools Paid Search Agency Advertising Agencies Adwords 103

NetLine

JULY 27, 2023

Jacqueline Schklar is an experienced marketing director with a proven track record in B2B and tech. How Jacqueline Schklar Builds B2B Buzzword-Less Strategies Cutting through marketing buzzword noise and delivering big results to companies has earned Jacqueline a reputation as a skilled and dynamic B2B marketer in the cloud and SaaS space.

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

SugarCRM

MARCH 7, 2016

Using Google AdWords for SEM. There are several tools you can use if you’re launching a PPC campaign, although one of the best options is Google AdWords. In a nutshell, Google AdWords works by surfacing your ad when users search for certain keywords. 4 Tips for Developing Your AdWords Strategy. Time to Get Searching.

Adwords 50

Adwords Google Lead Scoring Lead Ranking 50

KoMarketing Associates

MARCH 5, 2013

In the ever-changing world of B2B marketing, we are constantly bombarded with hundreds of new options for how to best achieve lead generation, conversion rates, brand awareness, and site optimization. LinkedIn: In recent months, LinkedIn has taken the top spot as the most popular social media platform for B2B content distribution.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

KoMarketing Associates

DECEMBER 9, 2013

While these opportunities are designed to help B2B marketers address common challenges like lead generation, lead nurturing, and improved brand awareness, choosing the appropriate tools and channels requires due consideration. CMI’s B2B Content Marketing 2014 Benchmarks, Budgets, and Trends. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

KoMarketing Associates

OCTOBER 20, 2015

As B2B advertisers, it’s important to make sure we also continue to evolve in line with the changing marketplace and the behaviors of our target audience. Our clients are evolving as well – Internet Retailer suggests that almost two-thirds of B2B companies offer some type of app or site designed specifically for mobile devices.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

The Effective Marketer

MARCH 17, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking B2B Email Design – Gallery 2 Last week I started an email design gallery containing a series of HTML emails I received. Good balance between copy and design elements. Big blue lead in.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Management Design 100

KoMarketing Associates

SEPTEMBER 16, 2014

Unlike most social media platforms, mobile is something that any industry, especially B2B, can fully embrace and have success with. Below are some of the reasons why mobile strategy should have a place in your B2B marketing efforts. Users are less patient when it comes to poorly designed websites. Final Thoughts.

Mobile Marketing 120

Mobile Marketing Marketing Mix B2B Marketing Optimization 120

KoMarketing Associates

JULY 7, 2015

Oftentimes, B2B marketers need to focus on promoting what they already have to gain new customers and strengthen a loyal following. However, when the B2B organization is is rolling out new products or services, some of the most successful aspects of B2B marketing should be leveraged to aid in exposure and acquire new customers.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

KoMarketing Associates

DECEMBER 13, 2016

In China, Baidu search engine has Baidu Phoenix Nest Promotion, a paid advertising platform similar to Google Adwords. As with Adwords, marketers using Baidu need to understand their target audience and industry, then build the account with clear account structure, well-organized keyword groups, and relevant ad creatives and landing pages.

Search Marketing 120

Search Marketing Advertisements Advertising Adwords 120

KoMarketing Associates

DECEMBER 13, 2016

In China, Baidu search engine has Baidu Phoenix Nest Promotion, a paid advertising platform similar to Google Adwords. As with Adwords, marketers using Baidu need to understand their target audience and industry, then build the account with clear account structure, well-organized keyword groups, and relevant ad creatives and landing pages.

Search Marketing 0

Search Marketing Advertisements Advertising Adwords 0

Adobe Experience Cloud Blog

FEBRUARY 24, 2016

Last week, it was reported by several sources, and confirmed by Google, that the AdWords ads that appear on the right hand-side of Google’s search engine results page will be removed from desktop searches in the near future. Currently, Google search displays their AdWords ads on the right side of the page: Say goodbye to these!

Adwords 48

Adwords Paid Search Agency Ads Thought Leadership 48

Launch Marketing

OCTOBER 10, 2018

Paid search or pay-per-click (PPC) advertising can be a very effective means of generating quality leads and raising brand awareness for B2B organizations. However, it’s easy for B2B marketers to unknowingly make costly mistakes if they don’t set up and manage paid search campaigns with best practices in mind. CTA button text or color.

Paid Search Agency 69

Paid Search Agency Cost Adwords B2B 69

ATAK Interactive

JULY 29, 2019

There are more than a few popular eCommerce platforms that B2B businesses around the world rely on day in and day out. Most platform companies claim their software is outfitted with “great features” and “intuitive design” but then come saddled with shortcomings that become apparent much quicker than expected. Magento can do all of it.

eCommerce 78

eCommerce Enterprise Management Work Management Marketing Management 78

KoMarketing Associates

MARCH 17, 2015

For more information, I wrote about the mechanisms that B2B marketers can use to leverage structured data here and here specifically. Direct Answer Example: Action Items for B2B Marketers? Keyword research is only one part of the equation for B2B marketers looking to improve their performance in Google over time.

Paid Content 120

Paid Content Search Marketing Paid Search Agency B2B Marketing 120

KoMarketing Associates

FEBRUARY 9, 2016

How can a good B2B video be characterized? Why is it a good idea to incorporate video into your B2B marketing? Categories of B2B video, with examples: Branding and Corporate Awareness. A video designed to overview a product or line of products can serve as a stand-alone salesperson to prospective buyers in the research phase.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Belkins

FEBRUARY 21, 2021

Eager to make your B2B sales lead generation more efficient and less time-consuming? Thus, don’t hesitate to discover how to generate B2B leads right now in order to enjoy great ROI in the future. How to Find a Perfect B2B Sales Lead? Update Your Existing B2B Sales Leads Database.

Sales Qualified Leads 67

Sales Qualified Leads Enterprise Management Ideal Customer Profiles Marketing Automation Services 67

EMagine B2B Blog

MAY 26, 2015

May 4th felt similar to the night before Christmas as search marketers around the globe anxiously awaited the first Adwords live stream event in years. However, the second half of the presentation focused more on B2B related tools such as bid optimization, conversion metrics and account management. Better CPA Bidding.

Cost per Acquisition 40

Cost per Acquisition Adwords CPA Keywords 40

The Lead Agency

JUNE 5, 2018

When it comes to marketing your B2B business online, your greatest asset is a well-designed website. To do this requires several elements: a strong call-to-action, practical value propositions, compelling UX design and quality SEO. But, these are just some of the things that your B2B website needs.

Top of Funnel 54

Top of Funnel Marketing Websites Lead Scoring Lead Ranking 54

BOP Design

FEBRUARY 6, 2018

While evaluating the effectiveness of a B2B marketing strategy is serious business, we believe it should start with a straightforward approach. Does your target market have an idea of what products or services your B2B firm sells or provides? One does not simply sit down and “evaluate a marketing strategy” over a cup of coffee.

Allocation 73

Allocation B2B Marketing Marketing Strategy Marketing & Strategy 73

KoMarketing Associates

APRIL 13, 2017

As many B2B marketers know, PPC is an effective way to generate leads in both China and the US. However, to run an effective PPC campaign in China, B2B marketers need to have an understanding of cultural differences and the unique features of the Baidu PPC platform. Phone Number and Call Extension.

PPC 120

PPC Tactics Sales Qualified Leads Tools 120

Exo B2B

NOVEMBER 9, 2017

At Exo B2B, we offer B2B marketing outsourcing services. We’ve been offering marketing outsourcing solutions since 2002 and we adapt to all sectors of activity (B2B and B2B2C). Designers / graphic designers (for visuals, print material, the front end of a website …). High flexibility. Economies of scale.

Work Management 80

Work Management Paid Search Agency Marketing Management Marketing Budget 80

The Point

JANUARY 24, 2017

Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. Direct Mail – sure, it’s more expensive, but guess what: relatively few B2B companies use mail, so there’s less competition. Google AdWords – place ads on AdWords using the show name (and variations) as keywords.

Trade Show 100

Trade Show Traffic Demand Creativity 100

Oktopost

AUGUST 3, 2021

Metrics associated with your KPIs can inform every aspect of your B2B marketing strategy. Key metrics such as gross revenue, customer lifetime value, and market share help B2B marketers make the right data-driven decisions at every stage of their campaigns. . Many B2B marketers feel like they are swimming in an ocean of data.

Work Management 62

Work Management Marketing Management Marketing AI Marketing Automation Services 62

Martech Advisor

NOVEMBER 7, 2019

There are a handful of times when rapid testing in B2B shines: when you’re unsure if a new marketing channel would work; when you’re bringing a new product to market; when you need to test new points of distribution; and when you need more data to automate. Learn More: Why You Should Design Mobile-First Enterprise Applications.

Design 47

Design Enterprise Management Paid Search Agency Work Management 47

KoMarketing Associates

DECEMBER 21, 2017

The improvements made to AdWords Customer Match will take Google’s ABM capabilities to a whole new level. What AdWords’ Exact Match Keyword Update Means for You. How Google AdWords (PPC) Does and Doesn’t Affect Organic Results – Whiteboard Friday. Digital in 2017: A Global Overview.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

KoMarketing Associates

APRIL 24, 2014

Earlier this month MarketingSherpa released a chart from last year’s Email Marketing Benchmark Report, highlighting budget priorities across various B2B marketing programs. Here are some examples of how to squeeze even more SEO out of your B2B marketing initiatives, based on priorities outlined in MarketingSherpa’s research chart.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

KoMarketing Associates

DECEMBER 27, 2016

Also known as “Position Zero,” the Answer Box provides those searching Google with a snippet of information that’s designed to give them a quick answer to their query. The most expensive keywords in AdWords. In doing so, they also changed the way advertisers compete and bid for visibility. How does Google make money?

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

ATAK Interactive

JULY 29, 2019

There are more than a few popular eCommerce platforms that B2B businesses around the world rely on day in and day out. Most platform companies claim their software is outfitted with “great features” and “intuitive design” but then come saddled with shortcomings which become apparent much quicker than expected. Magento can do all of it.

eCommerce 60

eCommerce Enterprise Management Work Management Marketing Management 60

The Lead Agency

FEBRUARY 7, 2018

However, while this is an almost impossible (not to mention expensive) exercise in real life, B2B digital marketing makes it easy. A few of the most commonly used are below: Google AdWords : We can’t talk about online ads without mentioning the biggest online advertiser out there. Find out more about our B2B Remarketing services here.

Buyer's Journey 59

Buyer's Journey Advertising Agencies B2B Marketing Paid Search Agency 59

ATAK Interactive

JULY 10, 2019

There are more than a few popular eCommerce platforms that B2B businesses around the world rely on day in and day out. Most platform companies claim their software is outfitted with “great features” and “intuitive design” but then come saddled with shortcomings which become apparent much quicker than expected. Magento can do all of it.

eCommerce 60

eCommerce Enterprise Management Work Management Marketing Management 60

KoMarketing Associates

JULY 19, 2016

Button Optimizer allows users to design and customize CTA buttons in minutes. BuiltWith is an online tool that’s designed to help users determine which technologies webpages are using. AdWords Wrapper. The AdWords Wrapper allows you to enter keyword phrases (phrase match and exact match) for use in paid search efforts.

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

Biznology

MARCH 9, 2018

If you are lost as to what you want to focus on in your B2B marketing in 2018 to exceed your growth goals, this video is for you. Garrett Mehrguth is the CEO of Directive Consulting , an industry-leading B2B marketing agency serving mid-enterprise level firms with industry-trusted SEO, PPC, and content and social. Like this post?

Sales Qualified Leads 164

Sales Qualified Leads Cost per Acquisition B2B PPC 164

Customer Experience Matrix

SEPTEMBER 27, 2012

I wrote last August that it’s still possible for new B2B marketing automation vendors to challenge the industry leaders. But I think the right basis of comparison is Google AdWords, which made entry-level search engine marketing so incredibly simple that pretty much anyone can do it with no training at all.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Adwords 120

The Point

DECEMBER 12, 2014

You can determine whether or not a particular landing page needs help by going to the Keywords tab in your AdWords campaign and placing the cursor over the speech bubble next to the status of any keyword. If the landing page experience is designated “below average,” there’s room for improvement.

Landing Pages 100

Landing Pages Lead Scoring Lead Ranking PPC 100