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How to Generate New Keyword Ideas

KoMarketing Associates

Lately, there has been a bit of discussion within the SEO industry around the idea of keywords and whether or not they still matter. When you are talking about search, of course keywords still matter. Which brings me to the point of this post: How to generate new keyword ideas.

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The 29 Best Web Analytics Tools

Webbiquity

Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.” ” Analytics tools can ultimately help measure ROI. 1) Google Analytics.

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8 Best Practices for Using Google AdWords

Salesfusion

Using Google AdWords for SEM. There are several tools you can use if you’re launching a PPC campaign, although one of the best options is Google AdWords. In a nutshell, Google AdWords works by surfacing your ad when users search for certain keywords.

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Google AdWords Expanded Text Ads: Best Practices For The New Format

Hubspot

Expanded Text Ads (ETAs), announced in July of 2016, are considered by most industry observers to be the biggest change to Google Adwords in 16 years. 1) Use Keywords and Convincing Copy in Your Headlines. The secondary headline is best for supporting information. PPC AdWords

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The Top 10 Free Content Analytics Tools

Contently

Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Each time a goal is completed, Google logs the conversion in your analytics report.

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10 case studies show how web analytics prove ROI

Biznology

Web Analytics is the measurement, collection, analysis, and reporting of internet data for the purposes of understanding consumer behavior, improving user experience and optimizing web usage. Here are 10 case studies of companies that used insights from web analytics and drove ROI.

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Lead Liaison Launches Google AdWords Connector

Lead Liaison

Google AdWords conversion tracking can give users insight into the effectiveness of ad clicks. This is important to see which keywords, ads, or campaigns are best at driving customer activity. For more information, visit [link] or call 1-800-89-LEADS (895-3237). . ALLEN, TX.

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What Should You Know About Keywords – The Long and Short of It

Vertical Response

Under the broad umbrella of Search Engine Marketing (SEM), which includes both paid search as well as organic search engine optimization , there’s a common strategy that involves focusing on what’s known as “Long Tail” Keywords.

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5 Tips for Maximizing Your Marketing with Google AdWords

Marketing Action

The question: “Should my company use Google AdWords?”. As the interweb’s dominant pay-per-click platform, AdWords is Google’s pretty baby: It’s self-absorbed, incredibly time-consuming, demands constant attention, and costs money … yet most still say it’s worth it. AdWords PPC

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4 Helpful Tools for Identifying the Right Keywords

Hubspot

The key to successful SEO is concentrating on long-tail keywords. Although these keywords get less traffic than more generic terms, they are associated with more qualified traffic and users that are most likely further down their path of intent. Location-Based Keywords.

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Why Your Keyword Strategy Is Incomplete Without User Intent

Hubspot

Keyword research has long been heralded as a pillar of a proper SEO strategy. In fact, without proper keyword research, inbound marketing efforts can be misguided, budgets misspent, and strategies designed on a poor foundation. 2) User Intent Supplies Unique Keyword Suggestions.

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Google Analytics 101: What Every Small Business Owner Should Know about the Powerful Website Analysis Tool

Vertical Response

Google Analytics is one powerful — and free — website analysis tool that can help you better understand your current and potential customers. It’s easy to see why Google Analytics is one of the most popular website analysis tools — it’s easy to use.

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10 Analytics Red Flags All Marketers Should Look Out For

Hubspot

In the new Digital Age, Marketers are constantly bombarded with a sea of information. While every company is different and every campaign as well, there are some tried and true analytics that every Marketer should be looking at. Analytics

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An Overview of Google Analytics Goals & Conversion Metrics

NuSpark

It you’re monitoring Google analytics, you’re measuring goals. Google analytics measures website activity, with the goal to track visitor behavior. Many of these pages you can track anyway under the Content section of analytics as well. Keyword. Adwords.

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Putting Google’s ‘not provided’ Keyword Update in Context

Fathom

We saw it coming that Google would eventually secure all keyword data in Google Analytics from the inception of ‘not provided’ keyword data in October 2011 and in the more recent inflation of the percentage of keyword data that was withheld in ‘not provided.’.

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How to Find the Best Keywords for Optimizing Your Website Content

Hinge Marketing

Keyword research has become harder and harder as Google continues to hide more information from webmasters. Unfortunately, more than 90% of that information is now presented to webmasters as simply “(not provided).” 3) Google Adwords Keyword Planner.

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Custom Reports: Measuring Lead Generation Conversions with Google Analytics

NuSpark

Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. Analytics measures both visits and visitors in your account.

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Top B2B Website Metrics to Monitor Using Google Analytics

Hinge Marketing

Unfortunately, some of the most important information you want to showcase is on your services or industries-served pages. In Google Analytics, the graphic for pages/session looks something like this: How can you improve your pages per session ratio?

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Long Tail Keywords: Win at SEO and Acquire More Qualified Leads

Marketing Action

And that means you need to know about long tail keywords. Find the right long tail keywords, and you’ll gain a serious advantage over your competitors. A long tail keyword is any search phrase that has three or four words in it – or more. The heads and tails of keywords.

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8 ValueTrack Parameters For Better AdWords Campaign Data

KoMarketing Associates

ValueTrack is an easy-to-use AdWords URL-tagging feature. ValueTrack works with Google Analytics or your own tracking solution to provide detailed, useful data about each click on your paid search ad. keyword}. Simply put, this is for the keyword that triggered your ad.

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SEO 101 Part 3: Keyword Savvy

Marketing Action

Here’s a a quick keyword refresher: A keyword is the word (or phrase) you want searchers to find your page for. About that phrase; it can be a twelve-word phrase and still be referred to as a singular “keyword”.) Do the research to discover likely keywords.

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Challenges To Inbound Campaign Analytics In B2B Environments – Search to Revenue™

Captora

The good news is that there are an increasing number of SaaS reporting products that connect to the various inbound channels (Google Adwords, LinkedIn, Twitter, Facebook, etc.) Term: Provide more information about targeted keywords.

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Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them

bizible

We realized that we were using the same targeting for our Bizible brand campaign for both search and display through AdWords. Well, we want both to run because it allows us to get audience-specific analytics. Mistake #9: Going general with keywords, then narrowing.

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Don’t Be Chicken Little: No Keyword Info Does NOT Mean the Sky is Falling!

EMagine B2B Blog

The amount of keyword traffic data missing search queries (keywords) in web analytics has been steadily increasing each month since Google’s initial encryption of searches back in October 2011. Why is losing this referral data on keywords so important?

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Spending more time on SEO than adding value to Google?

Biznology

Adam’s an affiliate and an AdWords guru, par excellence, by profession; however, he also stays on top of organic search religiously just as part of creating content sublime enough to compel all the folks who click through from sponsored search, contextual ads, and display ads.

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Getting the Most out of Your Keyword Data: Pubcon 2013 Takeaways

Fathom

Once upon a time, you may have wondered, “Hey, is it possible to know what kind of keywords people are using in Google to get to my site?” And if you were savvy, you’d know you could use Google Analytics to get that information. Informational Stage.

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63 Digital Advertising Terms Every Marketer Should Know

Act-On

Analytics : Data and statistics about the users of a website and how they interact with the website. Analytics can be used to uncover information about how many people browse a website, how much time they spend on the website and the specific actions they take on the website. This information is then used to target audiences, understand consumer behavior, improve user experience and optimize advertising campaigns.

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Google’s New Search Analytics Report: What You Need To Know

EMagine B2B Blog

With changes to AdWords, new Google+ features, and of course, “ mobilegeddon ”, Google has been keeping digital marketers everywhere on their toes with new updates. Marketers would love to know how many clicks to their site a certain keyword is responsible for.

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3 Ways to Use Tableau to be a PPC Rockstar

Fathom

Working for Fathom, a digital marketing agency, I have access to thousands of data points across dozens of clients within multiple platforms such as Google AdWords, Bing Ads, Google Analytics, Yahoo Gemini and Facebook. So I need to start out with a confession. I’m a bit of a data nerd.

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Google to Limit Keyword Search Referral Data to Marketers

Hubspot

This sounds like a ton of technical jargon, but in plain terms, it has one critical ramification for search marketers, business owners, and marketing professionals: You will no longer be able to identify which keywords a person logged into Google.com searched for before they arrived at your website.

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The 12 Best Competitive Intelligence and Benchmarking Tools

Webbiquity

There are a wide range of monitoring, listening, and analytics tools available to answer the first type of question. Compete enables you to find out what keywords are sending users both to your website and to your competitors. ” — RazorSocial (Social Media Analytics).

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5 Ways to Use Paid Search & SEO Together

Vertical Response

Back in 2011, Google shifted the industry in this direction when they started limiting organic search query information in an effort to increase privacy. Since paid search and SEO are dependent on keywords, it makes sense that both disciplines should be looked at through a similar lens. Keyword Research/Expansion. Use Google Analytics and Google Webmaster Tools to see what keywords are driving visits to your site.

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The 5-point plan: how to increase marketing ROI from call conversions

Webbiquity

Google recently announced they are offering this service free for their AdWords users. Data from this new free feature allows marketers to understand which keywords and ads are driving the most phone calls from your website, as well as where the most valuable calls are coming from.

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How to Use Data to Create More Relevant Content

Hubspot

How do they inform their strategies? To help you figure out how to use data to inform your own content ideation process, I've come up with a plan. 1) Conducting Keyword Research. Buyer-intent keywords. The keywords that convert for your business. Related keywords.

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63 Digital Advertising Terms Every Marketer Should Know

Marketing Action

Analytics : Data and statistics about the users of a website and how they interact with the website. Analytics can be used to uncover information about how many people browse a website, how much time they spend on the website and the specific actions they take on the website.

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3 Tips for Hospitals To Fuel Content Marketing with SEM Data

Fathom

For this specific post, however, I want to focus on how paid search can help address common online challenges health systems face: SEO keyword strategy without access to organic keyword data. Share PPC Keyword Data to Guide SEO.

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A PPC Optimization Checklist for the B2B Marketer

KoMarketing Associates

Fortunately, Google has made this a bit easier AdWords professionals in setting up a dedicated page which highlights changes and enhancements by month, with references to help center articles and the announcements themselves. Keywords & Messaging. AdWords Extensions.

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Best AdWords Tips and Tactics of 2009, Part 1

Webbiquity

Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? How can you calculate the potential advertising value of AdWords before making a costly investment? Find the answers to these questions and others here in more of the best articles and blog posts on maximizing the value of Google AdWords from the past year.

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Cracking the Code for ROI: Linking the Marketo and Google Worlds Together

Modern B2B Marketing

We have integrated Marketo’s Engagement Marketing Platform with Google AdWords. Let’s be honest—a notable percentage of today’s advertising budget goes towards Google AdWords—either for pay-per-click, display, or remarketing ads.

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The Big List of (Not Provided) Search Recommendations for B2B Marketers

KoMarketing Associates

The impact of this shift in search technology means that nearly 100% of keyword data, as reported in web traffic tools like Google Analytics, will be indefinable (“not provided”). However, Google does not block keyword data for paid search advertising (AdWords).

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