KoMarketing Associates

DECEMBER 7, 2017

Some marketers think there is a big difference between B2C (business to consumer) and B2B (business to business) marketing, but the fact is, there are facets of both that have similar qualities. Because of this, B2B marketers can employ many “traditional” B2C strategies of marketing into their own campaigns.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

Optinmonster

DECEMBER 27, 2023

If yes, you’ll gain a lot by reading about scarcity examples in marketing. We’ll also share 34 scarcity marketing examples to help you boost conversions. In marketing, studies have found that limited-time offers improve the chances of customers buying a product by up to 33%. How Does Scarcity Marketing Work?

Examples 97

Examples Conversion Urgency Marketing Amazon 97

Litmus

AUGUST 16, 2022

B2B marketers continue to rely on their most effective channel —email—due to its proven performance and high return on investment (ROI). Since potential customers are already 57% of the way to making a decision before they actively engage with sales, marketers must be savvy. What is a B2B email campaign?

Email Campaigns 112

Email Campaigns Campaigns Ideal Customer Profiles B2B 112

SocialPilot

JANUARY 21, 2024

Your marketing strategy should be planned in such a way that it propels maximum people to complete their sales journey and be converted into your customers. The simple hack is to add a CTA that creates a sense of urgency in them. Studies have shown that adding a CTA button increased conversion rates by a whopping 83%.

Social Media 119

Social Media Examples Media Urgency Marketing 119

Litmus

OCTOBER 17, 2024

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. In this blog, we’ll explore how to optimize your email funnel to turn subscribers into lasting connections and loyal advocates: What is an email marketing funnel?

Top of Funnel 105

Top of Funnel Conversion Optimization Digital Marketing Funnels 105

Martech

APRIL 16, 2024

With the right content marketing strategy, you can engage your audience at every stage of their journey. How to craft content for the awareness stage At this stage you want to educate and inform people about their problem and introduce them to potential solutions — ideally, leading them towards your product or service.

Webinar Metrics 125

Webinar Metrics Optimization Marketing & Strategy Lead Ranking 125

PureB2B

JANUARY 23, 2017

An essential aspect of nurturing new sales leads is email marketing. According to a report by Salesforce , 49% of marketers claim that email is directly linked to the success of their business efforts. There is now no question that marketers should believe in the power of email. Boden – The Sense of Urgency.

Email Marketing 106

Email Marketing Planning Brand Identity Branding 106

Martech

NOVEMBER 10, 2023

Urgency and opportunity: The Drupal 9 end-of-life In the face of this transition, TMotions, a Drupal service provider, casts the end-of-life event positively in a blog post : “Drupal 9 EOL represents a new beginning rather than an end. Optimization for Better ROI. Identification of Gaps and Redundancies. Future-Proofing.

CMS Development 115

CMS Development Contingency Planning Paid Search Agency Advertising Agencies 115

Martech

APRIL 30, 2024

Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. Martech optimization is a systematic and ongoing process of evaluating, adjusting and enhancing the components of a company’s marketing technology stack.

Efficiency 109

Efficiency Work Management Marketing Management Allocation 109

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. What Is Content Marketing Really? And why do I need it now?

Paid Content 234

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 234

SmartBrief - Marketing

NOVEMBER 24, 2024

The ROI on influencer marketing is undeniable. This high return isn’t limited to traditional companies; it’s a gold mine within the creator economy. So, why should you invest in influencer marketing? While increasing conversion rates, you’re cutting costs. Let’s break it down.

Eye-Tracking 90

Eye-Tracking Word of Mouth Advertising Agencies Lead Ranking 90

Litmus

FEBRUARY 17, 2022

It’s becoming increasingly important for marketers to understand ways to bridge digital channels for an omnichannel brand experience to better attract and retain customers. . Omnichannel marketing is not just smart marketing, it’s also what people want. How email fits into the omnichannel puzzle. Email is flexible.

Email Marketing 100

Email Marketing Marketing & Strategy Marketing Strategy Planning 100

Sprout Social

JULY 25, 2023

With practical data such as tracking your social efforts against actual revenue-generating clicks, sign-ups and subscriptions, and giving you in-depth audience insights, Google Analytics provides contextualized social metrics to elevate your marketing strategy without overshooting your budget.

Marketing Analytics Tools 144

Marketing Analytics Tools Social Media Top of Funnel Analytics 144

SocialPilot

JULY 12, 2024

By breaking down the data gathered from social media channels, you can learn what makes people tick, prove the ROI of your social media efforts, and tailor your marketing campaigns accordingly. Deciphering all this data helps marketers and businesses understand how their social media campaigns perform and impact their business goals.

Social Media 115

Social Media Analytics Cost per Acquisition Media 115

Optinmonster

MAY 9, 2024

For some business owners, email marketing may seem archaic. More specifically, I’ll talk about these 2 topics in detail: Why Email Marketing Is Still Effective How to Build Your Email List (Step-by-Step) Related Content: Email Marketing vs. Social Media: Which One Is Better? Are you looking for new ways to grow your business?

Ad Building 105

Ad Building Ad Exchange List Brokers Email Marketing 105

Salesforce Marketing Cloud

OCTOBER 10, 2023

Think of it like the structure of a deal — the building blocks, like lead qualification and sales calls, that need to be stacked in a specific order so it’s possible to drive deals to close. If you start by doing customer research, you’ll be able to find and focus on the most promising prospects instead of chasing leads that go nowhere.

Sales Cycle 110

Sales Cycle Optimization Ideal Customer Profiles Marketing Proposals 110

Stevens & Tate

MARCH 20, 2024

Use the LIFT model: This model helps refine your website’s value proposition by focusing on clarity, reducing user anxiety, minimizing distractions, and adding urgency where appropriate. An overly product-centric approach can lead to designs that don’t fully resonate with users.

Marketing Websites 85

Marketing Websites Customer Satisfaction Lead Ranking Marketing & Strategy 85

Salesforce Marketing Cloud

NOVEMBER 30, 2023

What you saw was likely a marketing campaign doing its job. Great marketing campaigns are fundamental to acquiring customers — and keeping them interested. But what makes great marketing campaigns, and how do you create them? What is a marketing campaign? What are the different types of marketing campaigns?

Paid Content 115

Paid Content Top of Funnel Campaigns Paid Search Agency 115

Optinmonster

JANUARY 30, 2023

You probably hear marketers talk about boosting conversions all the time, but that misses the bigger question: What is a good conversion rate? It makes sense that you’d want to know whether your website, ads, or marketing campaigns are performing as well as they could be. What Is Conversion Rate?

Conversion Rate 81

Conversion Rate Conversion eCommerce Urgency Marketing 81

Outgrow

JANUARY 22, 2023

10+ Lead Nurturing Strategy Ideas + Examples to Increase E-commerce Sales Did you know? In other words, most of your leads float at the top or middle of your sales funnel for quite some time. In short, you’d need a lead nurturing strategy! What Is Lead Nurturing? Your leads are different people having different needs.

Top of Funnel 59

Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 59

Optinmonster

DECEMBER 28, 2023

Are you looking for sustainable ways to market your business? Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Let’s get started! This is a 138.2%

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Scoop.it

JULY 21, 2022

In the world of content marketing, there are always two sides. And all business owners and marketers sure do want to stay on the greener side of the marketing field: where the traffic they receive makes people convert. You may have already guessed it: an article with a high conversion rate. It’s not an easy feat, however.

Sales Qualified Leads 105

Sales Qualified Leads Work Management Marketing Management Lead Ranking 105

Optinmonster

FEBRUARY 27, 2024

The standard business marketing funnel starts with brand awareness and ends at customer referrals. If you have worked in marketing for a while, you know that growing a business organically is tough. It’s hard to create a marketing funnel that flows smoothly from start to finish. What Are Growth Hacking Tools? Pricing Free.

Marketing Automation Services 103

Marketing Automation Services Budget Programs Tools Work Management 103

Optinmonster

MARCH 19, 2020

That’s the same anticipation that we, as marketers, hope to capture with email countdown timers. A countdown timer campaign is just like any other lead capture optin but with one crucial difference: there is a live timer showing visitors that a promotion will soon expire or indicates that an event will begin soon. MailTimers.

Urgency Marketing 79

Urgency Marketing Budget Programs Email Campaigns Email Marketing 79

ClearVoice

SEPTEMBER 18, 2024

Modernizing Content to Compete in a Digital-First Market For traditional banks to offer a modernized message to their customers, they have to employ a content strategy that speaks to the modern customer to get the most out of their content marketing strategy. These can include testimonials, educational content, and product explainers.

Industry CMS 95

Industry CMS CMS Development Marketing AI Digital Asset Management 95

Only B2B

JANUARY 8, 2025

What Is a B2B Marketing Funnel? A B2B marketing funnel is a series of structured steps designed to attract and guide targeted leads through their buyer journey. Its primary objectives are to build brand awareness, nurture loyalty, and convert potential customers into high-quality leads. A higher chance of sales.

Top of Funnel 54

Top of Funnel Marketing Funnels Paid Content B2B Marketing 54

Optinmonster

MAY 29, 2024

Over 25+ million websites use one of my marketing products to grow and compete with the big guys. million small businesses use us to drive their email marketing campaigns! I know a thing or two about how to grow and market a business. What is Email Marketing? What is Email Marketing?

Enterprise Management 105

Enterprise Management Work Management Email Marketing Marketing Management 105

seo.co

APRIL 4, 2022

You can improve this rate in a number of ways; for example, you can create more conversion opportunities throughout your site, make your conversion process easier to complete, or add a greater degree of urgency—I’ll be digging into these strategies individually in later sections of this guide. Balancing conversions and traffic.

Conversion Rate 98

Conversion Rate A/B testing Optimization Conversion 98

Optinmonster

JANUARY 26, 2023

A winning email marketing strategy can help you do that! Email marketing remains the most effective way to reach customers and leads across industries. In this article, we’ll go over how to create a marketing strategy that brings you email marketing success. What Is An Email Marketing Strategy?

Email Marketing 102

Email Marketing Marketing Strategy Marketing & Strategy Work Management 102

Only B2B

AUGUST 14, 2024

Every day, 20, 50, maybe even 200 leads trickle in, eager to learn more about your product or service. Not every lead has the interest, urgency, or ability to buy solutions like yours. Not every lead has the interest, urgency, or ability to buy solutions like yours. The answer is Qualifying the leads.

Sales Qualified Leads 71

Sales Qualified Leads Lead Ranking B2B Sales Top of Funnel 71

PureB2B

JANUARY 23, 2017

An essential aspect of nurturing new sales leads is email marketing. According to a report by Salesforce , 49% of marketers claim that email is directly linked to the success of their business efforts. There is now no question that marketers should believe in the power of email. Boden – The Sense of Urgency.

Email Marketing 62

Email Marketing Planning Brand Identity Branding 62

PureB2B

JUNE 24, 2022

Unfortunately, a surging cost-per-lead or tumbling engagement rate can’t be glossed over so easily (if only!). Because although smooth execution is vital to marketing campaign effectiveness, staying on top of performance is what secures your future success. Cost per lead (CPL). Click-through rate. Let’s dive in!

Cost per Acquisition 62

Cost per Acquisition Cost per Lead Campaigns ROAS 62

SmartBrief - Marketing

DECEMBER 19, 2023

As more US and global brands turn to livestream marketing, they need to carefully plan their strategy for the China market because missteps can be costly and embarrassing, as one global luxury brand recently learned. China is the leading ecommerce and livestream market in the world.

Brand Identity 79

Brand Identity Branding Tips Cross-Selling 79

Lusha

JULY 17, 2024

In 2024, when things are constantly changing, lead generation is still the most important thing for any business that wants to succeed. Today’s lead generation demands a strategic, multi-faceted approach that aligns with evolving consumer behaviors. What is Lead Generation? These potential customers are considered leads.

Paid Content 52

Paid Content Lead Ranking Lead Generation Lead Scoring 52

Engagio

JULY 2, 2018

In the rapidly evolving marketing landscape, new terms, buzzwords and acronyms are popping up constantly. That’s why we’ve assembled a comprehensive list of terms and their definitions that B2B marketers should know. Activity metrics : numbers or stats that look at the day-to-day activities of your sales and marketing teams.

Lead Ranking 69

Lead Ranking Multi-Touch Attribution Account Based Marketing Lead Scoring 69

Orange Owl Blog

FEBRUARY 17, 2025

B2B Marketing The Ultimate Guide to Creating High-Converting Landing Page Orange Owl February 17, 2025 Share : Table of Contents Introduction: The Power of an Effective Landing Page In the fast-paced world of digital marketing, businesses invest significant time and resources in driving traffic to their websites.

Landing Pages 52

Landing Pages Paid Content Lead Ranking Click Rate 52

Scoop.it

MAY 12, 2022

Despite the constant predictions of its decline, email marketing still gives businesses a convenient, cost-effective way to connect with their audience, establish trust, provide value, turn leads into sales, and increase Return on Investment (ROI). Email marketing has not been exempt from these evolutions.

Email Marketing 104

Email Marketing Lead Ranking Lead Scoring Click Rate 104