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Why Content Marketing and Product Marketing Are A Match Made in Heaven

Marketing Insider Group

The aim of marketing has always been to get and keep new customers to drive growth for our business. In the past, traditional product-led marketing techniques were used to great effect. Does that mean we need to abandon product marketing and fully embrace the idea of content marketing alone? Now let’s see why.

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7 Mindset Shifts Marketing Leaders Must Make

Marketing Insider Group

Surprisingly, many of these ideas hold up to this day, as marketing leaders still need to shift their mindset to keep up with the times and reach potential customers in the most efficient ways. Image Source Applying some ideas from this event can help you change your marketing mindset, so you can rise above the e-commerce industry’s 1.5%

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13 Proven Marketing Hacks to Generate Guaranteed Leads

Optinmonster

Want to learn how to use digital marketing hacks to generate more leads? Marketing has become extremely competitive in recent years. So how do you build a healthy lead generation pipeline to ensure rapid business growth? Here are 3 marketing hacks that you can use to capture leads on your website.

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Lead Generation: Phone calls turn first-time webinar into million-dollar leads

markempa

Tweet What’s a marketer to do when leadership dismisses marketing and insists that a superior product will sell itself? Follow the lead of Jeremy Scully and take a high-stakes gamble: Put your reputation on the line to prove marketing’s value. Closing one of them would bring a 600% to 1,500% return on investment.

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8 Strategies To Help You Increase Email Response Rates

SendX

If you have an email marketing list, there are several factors you need to optimize to have a significant positive return on investment. One of these factors is your email response rate. Your response rates would show you how effective your email marketing strategy is. Not check their emails. Avoid Mondays.

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Lead Generation vs Lead Qualification: The Dynamic Duo of Sales Success

Only B2B

“The only metric that matters in marketing is how many qualified leads you generate every month.” ” – Seth Godin, Marketing Author and Entrepreneur Generating qualified leads is the heart of lead generation and contributes to your bottom line i.e. revenue.

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14 Easy eCommerce Lead Generation Tips To Improve Your Sales

Optinmonster

Are you struggling to generate leads for your eCommerce business? Want to learn how to get more leads and increase your online sales? If you’re running an online business, eCommerce lead generation is a crucial part of creating a steady flow of revenue. After all, today’s leads are tomorrow’s customers. What is a Lead?