Bannerflow

MARCH 11, 2022

2022 will be the year of risk-taking in marketing. Your marketing team will need to be ready to embrace new strategies and approach their work from new angles. The wealth of new and innovative digital marketing initiatives provide many directions to take your marketing efforts. Influencer marketing. Virtual events.

Trends 111

Trends Planning Work Management Marketing Management 111

Bluetext

JULY 31, 2020

In recent years, leading branding firms and marketers have used brand storytelling to create interactive and empathetic experiences for users throughout their purchase journey. Although popular with many B2C companies, brand storytelling in the B2B world is not only possible but encouraged! Hewlett Packard. Contact Us!

Storytelling 32

Storytelling Branding Brand Identity B2B 32

Adobe Experience Cloud Blog

NOVEMBER 14, 2017

Marketers, are you ready? and 4% from last year, consumers will be shopping more and spending more money , meaning marketers and brands must work harder to connect prospective customers before their competition does. Here are some of the technologies and techniques marketers must adopt to win over customers this holiday season: 1.

Planning 134

Planning Tips Advertising Mediums Amazon 134

Content Standard

MAY 8, 2019

There’s always something new and shiny to try in marketing—from tools and technology to tactics and platforms. And agile marketers are used to testing and adapting. This light-footedness serves us well, but can also be the downfall of marketing and brand orchestration. The list goes on and on.

Planning 100

Planning Top of Funnel Multi-Touch Attribution Optimization 100

EveryoneSocial

JUNE 2, 2020

Your company’s marketing communications strategy is built around informing your target audience, while building trust and reinforcing brand credibility. Sounds fairly simple for a process, but as you know marketing communications includes a ton of techniques and tactics to convey messages about products or services. So what can you do?

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 103

Unbounce

JUNE 15, 2023

But while AI is helping us turn on the lights by shouting and making it easier to find a cool disco to boogie with friends, SEOs and content marketers could have a tough time adapting to the rapid changes. But this change might not be so great for marketers. How do we—as marketers—get that organic juice back? Like, wildly fast.

Marketing AI 98

Marketing AI Paid Content Traffic Organization 98

ClickZ

JANUARY 21, 2021

30-second summary: AR serves as one of the best opportunities for digital marketers to promote their product effectively. Using AR with digital marketing strategy gives an authentic and unique perspective to the brand. Marketing experts are showing interested in adopting this amazing technology in their digital marketing strategy.

Marketing Strategy 140

Marketing Strategy Marketing & Strategy Planning Work Management 140

Kapost

APRIL 15, 2016

Storytelling takes multiple shapes and forms. So why are so many marketers still equating content marketing with writing? That’s why content marketers need to start prioritizing alternative communication mediums. Here’s where to focus when building video into your content marketing strategy: 1.

Planning 74

Planning Marketing Strategy Marketing & Strategy Video Marketing 74

Integrated B2B

SEPTEMBER 20, 2018

The SDG Accelerator programme supports small- to medium-sized Danish companies in creating new solutions to positively impact the Sustainable Development Goals (SDGs). Why target small- to medium-sized companies? Larger companies have already recognized the market opportunities presented by the SDGs – and acted on them.

Storytelling 40

Storytelling Paid Search Agency Advertising Mediums Forecasting 40

Huptech Web

DECEMBER 14, 2023

Some Important Digital Marketing Statistics You Should Know Search Engine Optimization Paid Advertising Mobile Marketing Content Marketing Social Media Email Marketing Affiliate Marketing Wrapping Up FAQs Introduction Data is supеr important nowadays. In businеssеs, data is thе kеy factor in dеcision-making.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

seo.co

JANUARY 10, 2022

The same old digital marketing methods won’t work any longer. Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. As per MarketingCharts , social media accounted for up to 13% of the advertising budgets for 2020.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Zoominfo

NOVEMBER 12, 2018

As with any popular new medium, businesses are jumping on the podcast bandwagon. Check out the following quotes about the art of podcasting and how to use this new medium as part of your content marketing strategy. Ann Handley, Digital Marketing Pioneer, Writer, and Speaker. Let’s get into it! Miranda Katz, Wired.

Business 223

Business Zoominfo Advertising Mediums Broadcasting 223

Adobe Experience Cloud Blog

JULY 30, 2018

Statista projects that the VR market will grow to $40 billion in two years’ time. That’s quite a lot of cash for such a new market. The empathy evoked from VR is incredible, beyond what any other medium has attempted. VR as Content Marketing. Apps like the ones Ikea have developed are a new form of content marketing.

Planning 92

Planning Storytelling Paid Search Agency Thought Leadership 92

Vidyard

JUNE 8, 2020

It may not surprise you to hear that the Vidyard marketing team publishes a lot of videos. What can your marketing team learn from it? Teams at Disney, CBS Interactive, HBO, BBC, and Red Bull routinely win Telly awards for their amazing commercials and brilliant storytelling—even in the B2B categories. Our Award-Winning Video.

Advertising Agencies 117

Advertising Agencies Video Marketing Campaigns Demand Generation Agencies 117

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Circle Studio

DECEMBER 19, 2018

As we enter the New Year, A/E/C firms have made (and are still making) plans for where and how to spend their marketing time and budgets in 2019. Just as people everywhere are making resolutions to improve their lives—both personally and professionally—in 2019, why not do the same for your firm’s marketing efforts?

Planning 124

Planning Marketing Proposals B2B Thought Leadership Work Management 124

ClearVoice

JUNE 24, 2021

In 2021, content marketing continues to dominate for one simple reason: Your audience doesn’t want the alternative. They hate popups and disruptive ads with irrelevant marketing messages and no personalization selling things and services they neither want nor need. marketing Click To Tweet.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Zoominfo

OCTOBER 5, 2021

[Related Reading] Key Takeaways from “Talk Data to Me,” Season 1 Podcast Quotes to Inspire You As with any popular new medium, businesses are jumping on the podcast bandwagon. You won’t figure out what your podcast is until you get it underway, even as much as you plan and plan. In fact, it actually increased.” So go for it.”

Business 100

Business Advertising Mediums Broadcasting Planning 100

Content Standard

APRIL 4, 2018

Brand storytelling is the next generation of content marketing, and creating a compelling brand story is important. But the story on its own can’t guarantee strong marketing ROI. The underlying structures represent the “telling” part of brand storytelling. The People. The Process.

ROI 69

ROI Marketing AI Work Management Marketing Management 69

Oktopost

AUGUST 26, 2019

More than half of surveyed marketing professionals believe that videos provide the best return on investment of any media format available to them. Companies that market directly to consumers have quickly figured out that they have to reach their audience through video. So, why are B2B marketers lagging behind? That’s great!

B2B Marketing 111

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 111

sagefrog

NOVEMBER 14, 2023

Many industries are marked by rapid technological advancements, changing regulations, and increased competition and standing out in a crowded market has never been more challenging—or critical. The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing & Strategy 52

Content Marketing Institute

OCTOBER 11, 2018

Move over mobile marketing: A little voice is whispering that your time as “the next big thing” is almost up. Actually, that whisper is more of a shout, and it’s “Echo”-ing across the digital landscape, as voice-response technology is rapidly emerging as the most disruptive force to hit the industry since the internet became a visual medium.

Activities 98

Activities Marketing AI Enterprise Management Paid Search Agency 98

Marketing Insider Group

FEBRUARY 10, 2021

It’s not a way to position your business in the market or an incentive to get visitors to act immediately, either. Convey a consistent message across your website and content marketing. Source: Medium. Looking at your brand from their perspective will help you create stronger connections through your marketing and VP.

Lead Scoring 363

Lead Scoring Lead Ranking Work Management Paid Search Agency 363

seo.co

FEBRUARY 16, 2021

As a result, marketers no longer had the luxury to build expansive campaigns. A quick look at last year’s laundry list of ‘unprecedented’ developments tells us that technology marketing moves very fast. The only way marketers can survive 2021 is to be flexible and transparent in the face of adversity.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

ClearVoice

JANUARY 17, 2019

Content marketing costs 62 percent less than outbound marketing and generates three times as many leads per dollar spent. Organizers in the nonprofit and education sectors, especially those who are conscious of every donated dollar they spend, should embrace the high ROI of content marketing. Source: Demand Metric).

Education 78

Education Marketing & Strategy Marketing Strategy Trends 78

DivvyHQ

FEBRUARY 21, 2019

Instead, we’re offering up our list of the all-time most pertinent movies for content marketers. In one way or another, each of these flicks gets to the essence of what content marketing is about and why it matters. Must-See Movies for Content Marketers. Content marketing and journalism are inextricably linked in many ways.

Content Marketing 66

Content Marketing Planning Content Television marketing 66

Trade Press Services

JANUARY 2, 2024

as businesses around the globe navigated the complex world of marketing. Moving into 2024, many marketing teams are reviewing, revising and optimizing their marketing plans for the new year. The challenges we encountered can shape those plans and provide a solid foundation for seizing the opportunities that lie ahead.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Vidyard

JANUARY 19, 2017

It turns out, Vidyard has played a big role: Through video, they reach more and more people through the powerful medium, since it’s more engaging than other formats like text. ExamSoft had no video content to speak of, and no plans to change that. I quickly discovered that Stephanie and I shared a passion: storytelling.

Storytelling 50

Storytelling Marketing Automation Services Work Management Marketing Management 50

KoMarketing Associates

JANUARY 8, 2019

Data without content makes the data not actionable and storytelling in content marketing without data makes it directionless. Data, while not necessarily creative, is a crucial part in how your B2B marketing creates the content and stories that it decides to tell its target audience. Discover Trends of What People Like.

B2B Marketing 125

B2B Marketing Content Marketing Planning B2B 125

Outbrain

OCTOBER 2, 2018

It’s a well-known mantra for anyone in the world of marketing: as attention spans decline, viewership will also inevitably fall. In fact, some of the best arguments for longer-form storytelling today are the shows we see on Netflix and the documentaries on Amazon Video and YouTube. Moving from advertising to storytelling.

Storytelling 40

Storytelling Top of Funnel Advertising Agencies Funnel Advertising 40

FMG Suite

FEBRUARY 2, 2021

Digital marketing used to be complicated. There was simply no data to pull from, and traditional marketing methods didn’t seem to apply. That insecurity could be why many financial advisors today are so hesitant to embrace digital marketing. More of the marketing world has opened up to smaller businesses. I’m kidding.

Relevance 52

Relevance Planning CAN-SPAM Paid Search Agency 52

Contently

MAY 2, 2018

Along the way, I realized this could be instructive to a lot of marketers out there, whether you use a content platform or not. A book launch is a near-perfect example of the kind of marketing campaign that requires accountable content. However, the most effective marketing happens within a couple months of the publish date.

Top of Funnel 167

Top of Funnel Campaigns Optimization Planning 167

B2B Digital Marketer

NOVEMBER 23, 2023

Introduction In today’s episode, we are joined by Wil Reynolds, a thought leader in the realms of SEO and digital marketing strategy. Wil unpacks the complex relationships between behavioral economics and online marketing, providing you with insights that are supported by both anecdotal evidence and concrete research statistics.

SEO 64

SEO Intent Trust Marketing Paid Search Agency 64

Vidyard

FEBRUARY 19, 2020

Plan Out the Story Arc 4.5 It’s a customer testimonial video that adds authenticity to your marketing efforts. Video is a direct and persuasive medium; viewers retain 95% of your messag e when they watch it in a video, and only 10% when reading it in text. That’s because video marketing is more engaging.

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

Vidyard

JUNE 8, 2020

It may not surprise you to hear that the Vidyard marketing team publishes a lot of videos. What can your marketing team learn from it? Teams at Disney, CBS Interactive, HBO, BBC, and Red Bull routinely win Telly awards for their amazing commercials and brilliant storytelling—even in the B2B categories.

Advertising Agencies 65

Advertising Agencies Video Marketing Campaigns Demand Generation Agencies 65

Contently

JUNE 30, 2016

Rachel Gogel is not a fan of the term “visual storytelling.” Gogel, the creative director for The New York Times’s T Brand Studio, is, of course, an expert visual storyteller herself, helping companies tell their stories through native advertisements. “As people, we are storytellers,” she explained.

Design 113

Design Content Marketing Planning Storytelling 113

Hubspot

JANUARY 17, 2017

Editor's Note: This post was originally published on Context, a publication brought to you by Medium’s Creative Strategy team. Follow the publication to keep abreast of the best ideas in brand storytelling. Two years ago if you asked me to explain the concept of content marketing I would start by talking to you about planets.

Advertising Mediums 28

Advertising Mediums Peer-to-peer Correlation Hubspot 28