Kapost

APRIL 15, 2016

Storytelling takes multiple shapes and forms. That’s why content marketers need to start prioritizing alternative communication mediums. As they grew, Dollar Shave Club continued repurposing its content across higher distribution channels. So why are so many marketers still equating content marketing with writing?

Planning 74

Planning Marketing Strategy Marketing & Strategy Video Marketing 74

Sprout Social

DECEMBER 20, 2022

Celebrating major milestones including promotions, work anniversaries and awards. Once you’re ready to create your meet the team series, be sure to work cross-functionally to align your posts with your organization’s initiatives, including recruitment, event promotion and crisis recovery. Finalize asset and distribution channels.

Social Media 95

Social Media Media Work Management Distribution 95

Valasys

NOVEMBER 7, 2019

Storytelling has been amongst the most effective ways of content creation & distribution for B2B marketers. Along with the visual storytelling, of late the form of oral storytelling has seen upsurge as is evidenced by B2B podcast stats. Audio storytelling has always been an impactful way to elicit human emotions.

B2B Marketing 55

B2B Marketing Marketing Management Broadcasting B2B 55

Content Marketing Institute

JANUARY 31, 2018

Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. It creates a connection that other mediums can’t make.”. Once you find your storytelling groove, you can extend specific shows when their stories are just too juicy to rein in. Power of the podcast.

Examples 108

Examples Brand Identity Branding Paid Search Agency 108

Vidyard

JUNE 8, 2020

Teams at Disney, CBS Interactive, HBO, BBC, and Red Bull routinely win Telly awards for their amazing commercials and brilliant storytelling—even in the B2B categories. What actually goes into planning, producing, and promoting and award-winning video campaign? Promotion: Making Your Content Simply Irresistible.

Advertising Agencies 117

Advertising Agencies Video Marketing Campaigns Demand Generation Agencies 117

Marketing Insider Group

DECEMBER 19, 2014

In a 2013 interview with Forbes.com, Vaynerchuk stressed the importance of distributing content on social media sites. You produce content for Vine, Medium, SoundCloud, Instagram, Tumblr, and Pinterest. Dove joined forces with VaynerMedia’s micro-content branch in February to promote its products on Instagram.

Trends 100

Trends Content Marketing Content Paid Search Agency 100

DivvyHQ

FEBRUARY 21, 2019

The Princess Bride is overtly about storytelling and its unparalleled ability to transfix us. Given that great storytelling is integral to effective content marketing , it’s a worthwhile refresher for any practitioner who wants to keep an audience coming back for more. ” The Princess Bride (1987).

Content Marketing 66

Content Marketing Planning Content Television marketing 66

Contently

JUNE 30, 2016

Rachel Gogel is not a fan of the term “visual storytelling.” Gogel, the creative director for The New York Times’s T Brand Studio, is, of course, an expert visual storyteller herself, helping companies tell their stories through native advertisements. “As people, we are storytellers,” she explained.

Design 113

Design Content Marketing Planning Storytelling 113

Contently

APRIL 15, 2016

At the least, you’ll want to be in a place to make an educated decision about whether this new medium is something worth exploring in the next few years. Before your brand gets a shiny new toy, it’s critical that you have a thorough understanding of VR’s storytelling capabilities. Plus, not many people have them yet.

Rules 113

Rules Brand Identity Branding Advertising Mediums 113

Hubspot

OCTOBER 8, 2013

Unfortunately, the posts you read are often missing one crucial tip: You''ve got to strategically distribute your content. Most of the advice around distributing your presentations sounds like this: "Embed your SlideShare to your blog and you''re good to go. Oh, and don''t forget to tweet about it, too." So let''s get to it!

Promotion 28

Promotion Storytelling Distribution Template 28

Contently

JUNE 29, 2016

From the start, the small- to medium-sized recruitment solution knew exactly what it wanted to achieve, and how it planned to measure success. ” Following Contently’s methodology that promotes nurturing a “culture of content,” Gild didn’t only decide to change its marketing scheme. ” Paid distribution.

Cost Per Click 92

Cost Per Click CPC Marketing & Strategy Advertising Agencies 92

Outgrow

JULY 8, 2020

From content creation, social content mapping, result-driven storytelling to content analysis, they cover it all. Their expert content marketing team is responsible for creating, publishing, and distributing your content online. The company provides cost-effective online marketing solutions to small to medium businesses.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

Contently

MAY 2, 2018

With that math, we can ballpark the amount of content and promotion I’ll need. Achievers: Same as above, also more likely to spend time with podcasts, Instagram, Facebook, and Medium. 120 native social/visual posts, each promoted on three social networks. So how the heck are we going to make 10,000 conversions by June?

Top of Funnel 167

Top of Funnel Campaigns Optimization Planning 167

Vidyard

JUNE 8, 2020

Teams at Disney, CBS Interactive, HBO, BBC, and Red Bull routinely win Telly awards for their amazing commercials and brilliant storytelling—even in the B2B categories. How We Put Together Our Award-Winning Video Campaign What actually goes into planning, producing, and promoting and award-winning video campaign?

Advertising Agencies 65

Advertising Agencies Video Marketing Campaigns Demand Generation Agencies 65

Anyword

MARCH 11, 2020

So why should publishers use paid distribution to build a loyal audience? Paid distribution can be more easily controlled and predicted than purely organic traffic. So which metrics do we at Keywee usually encounter with other publishers’ branded content campaigns’ distribution? . The upshot? how to sell bigger brand deals).

Paid Content 53

Paid Content Lead Ranking Cost Per Click Banner Ads 53

Content Standard

JULY 6, 2018

For all of the medium’s opportunity, success in podcasting is hard-won. And, as one host of the popular storytelling podcast Endless Thread points out, there’s no simple blueprint to replicate that success. “We wanted to get on the same page with the kind of storytelling we were doing.

Marketing & Strategy 71

Marketing & Strategy Marketing Strategy Word of Mouth Paid Search Agency 71

Valasys

JULY 24, 2019

According to a report published by buffer.com, approximately 94% of the marketers use Facebook to distribute important pieces of content about their products or services, which is considerably higher than other platforms such as Twitter & Instagram. On 8 March 2017, Facebook launched “Stories” within its app of nearly 2.2

Facebook 45

Facebook Cost Per Thousand Organization Top of Funnel 45

Sprout Social

OCTOBER 6, 2022

And when it comes to TikTok specifically, Digital Marketing Institute defines 250,000 views as mildly viral, one million as medium viral and 5 million views within 3-7 days as officially TikTok-viral. This will shed light on your actual goals, key messages, tone, length, distribution channel and more. Forget about being promotional.

Viral Marketing 124

Viral Marketing Social Media Video Marketing Media 124

LeadSquared

DECEMBER 26, 2016

When your goal is driving conversions in terms of generating leads or to get more subscribers, Infographics should always be used as a gateway to promote other content and not as the primary content piece themselves. Don’t just rely on traditional social media sites for promotion but also try using other options from SlideShare to list.ly

Lead Generation 52

Lead Generation Email Marketing Generation Lead Scoring 52

ClearVoice

JANUARY 13, 2020

Personalization is a strategy all on its own that can be integrated into various marketing mediums, including blog articles, social media, and even search engine results. For example, customer case studies are one “storytelling” content format that are powered by AR, VR, and AI. contentmarketing #customerexperience Click To Tweet.

Marketing AI 69

Marketing AI Personalization Content Long Tail Marketing 69

Webbiquity

MARCH 12, 2012

PR pros now use tools like Twitter, PitchEngine , PRWeb and Vocus in place of fax machines, media packets, wire services and Bacon’s , but the fundamental skills of storytelling and relationship-building remain crucial. Another part of the confusion is based on the changing definition of “media.”

PR 100

PR Blogger Tips Best Practices 100

ClearVoice

JANUARY 26, 2024

Social Media Narrative, Value-Driven Posts: For millennia, humans have connected through stories regardless of the medium. Expand your relationship with your subscribers by providing content of value versus a series of promotions. And more than half struggle to effectively distribute that content.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Content Standard

MARCH 11, 2015

Marketing itself can be defined by the buzzwords created to support and validate the practice of promoting the benefits/values of a product or service, and measuring the success or failure of those efforts. Content marketing is brilliant storytelling. CTR, CTA, CPC, MER, ROI, and did I catch a niner in there? What Is Content Marketing?

Inbound Marketing 40

Inbound Marketing Content Marketing Brand Identity Branding 40

Hubspot

OCTOBER 14, 2015

By repurposing existing content into new mediums, you’ll be able to cut through the noise and reach new audiences. Tips for Creating Content in Multiple Forms: Distribute content on social media. Repurpose on Multiple Mediums. Getting your message distributed beyond your walls doesn’t necessarily require a paid budget.

Advertising Mediums 28

Advertising Mediums Content Ad Frequency Blogger 28

Content Standard

AUGUST 10, 2018

But perhaps no marketing medium is consistently captivating audiences more often than the branded podcast. The Daily podcast is heavily promoted by The New York Times , which features it on its home page, in email newsletters, on billboards in select cities, and even in TV ad spots. “This is an incredibly popular show.

Paid Search Agency 42

Paid Search Agency Work Management Cable Marketing & Strategy 42

Marketing Insider Group

NOVEMBER 22, 2011

ChrisFHFX @ MProfsEvents Have to create with the Medium in mind – depends on the goals-Generally, short bursts work well. csinkus Great point if you are using social as a distribution channel only you are missing the biggest opp- engagement. When you post/promote content via channels you mark it. kmullett A7: Very!

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Marketing Insider Group

NOVEMBER 22, 2011

ChrisFHFX @ MProfsEvents Have to create with the Medium in mind – depends on the goals-Generally, short bursts work well. csinkus Great point if you are using social as a distribution channel only you are missing the biggest opp- engagement. When you post/promote content via channels you mark it. kmullett A7: Very!

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Content Standard

NOVEMBER 13, 2014

Be selfless: Remove promotional messaging from your content and create an experience portal of centered on your audience. Don’t force a story into a medium. It’s easy to begin with the channel, but you should instead focus on the story you want to tell to avoid narrowing your storytelling.

Content Marketing 40

Content Marketing Buyer Personas Marketing Management Content 40

Valasys

FEBRUARY 17, 2020

The process of sharing, publishing & promoting your pieces of content is called Content Distribution. Content distribution is something that qualifies as the perfect marketing strategy, as this is how marketers can provide the pieces of content to their audience groups for consumption through various channels & media formats.

Distribution 52

Distribution Planning Marketing & Strategy Marketing Strategy 52

ClearVoice

AUGUST 14, 2023

Unique content marketing challenges for cybersecurity SMEs Creating and distributing timely and engaging content consistently is key to success in content marketing. Rather than directly promoting a product or service, the goal is to inform, educate, entertain, and solve pain points for the audience. This builds trust and credibility.

Top of Funnel 52

Top of Funnel Webinar Metrics Marketing Strategy Marketing & Strategy 52

Spiralytics

AUGUST 3, 2023

Well, the best solution is to reach out and touch target audiences with compelling storytelling. Content marketing focuses on creating and distributing content to answer the questions and problems of a clearly defined audience. Unlike branded content, it prioritizes product promotion. So, what is a marketer to do?

Paid Content 118

Paid Content Brand Identity Branding Storytelling 118

Vidyard

OCTOBER 27, 2019

However, there’s no point in distributing video in locations your target prospects would never visit. Watch and Learn Want to learn about video distribution via video? Video distribution is much easier if you get organized first. Online Video Distribution: The Most Important Channels 1.1 Social Video Distribution 2.1

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

ClearVoice

NOVEMBER 30, 2021

Content marketing involves creating, publishing, and distribute content over multiple channels your audience uses. She also covers the art of storytelling, a skill crucial for creating effective content. Stockman then covers techniques applicable to a variety of projects from promotional videos to instructional videos to music videos.

Top of Funnel 122

Top of Funnel Content Marketing Planning Work Management 122

Vidyard

OCTOBER 27, 2019

However, there’s no point in distributing video in locations your target prospects would never visit. Online Video Distribution: The Most Important Channels 1.1 Online Video Distribution: The Most Important Channels 1.1 Social Video Distribution 2.1 Video distribution is much easier if you get organized first.

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

Content Marketing Institute

MAY 14, 2018

They are intimidated by the medium and sometimes mistakenly think of it as a high-cost endeavor with low ROI. The strategy also should detail the primary distribution point for the video – TV, Facebook, YouTube, etc. What mediums do you want to optimize for? Video Storytelling Secrets From an Award-Winning Series.

Marketing Strategy 110

Marketing Strategy Marketing & Strategy Video Marketing Planning 110

Spiralytics

JANUARY 3, 2023

Medium reports that one of the first webtoon hosting sites was Chollian, a now-defunct internet service engine. Using a webtoon to promote your product or service allows you to tap into an extensive customer base that you can potentially turn into qualified leads. These comics have short chapters, making them perfect for snack culture.

Advertising Agencies 118

Advertising Agencies Paid Search Agency Verticals Outgrow 118

Martech Advisor

JANUARY 28, 2020

B2B content marketing is defined as a set of strategies centered around distributing content to drive brand awareness, engage your audience, generate and nurture leads, and ultimately boost sales. 3 Key Distribution Channels for B2B Content Marketing. They also double-up as the primary content distribution channel. Blog Posts.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113