SmartBrief - Marketing

SEPTEMBER 28, 2023

This shift involves the “Return to Taobao, the Users and the Internet” guided by the insights of Jack Ma, co-founder of the Alibaba Group. Return to Taobao” reinstated the focus on consumer affordability, enabling numerous small and medium-sized businesses (SMBs) to offer competitive products and services.

eCommerce 52

eCommerce Marketing & Strategy Co-Registration Marketing Management 52

LeadSloth

JUNE 7, 2010

Hubspot is best known for their Inbound Marketing evangelism and a software product that helps small to medium-size companies generate leads through search engine optimization and social media. They are taking some steps towards lead management, and will be showing their email marketing and lead nurturing capabilities in this webinar.

Lead Management 100

Lead Management Marketing Management Co-Registration Leads 100

ConvertKit

DECEMBER 4, 2019

Podcasting is a great medium for creating content for your audience with some unique benefits. Many podcast hosts do not monetize their podcasts and instead either create content as a hobby or as a marketing vehicle for their business. To qualify for registration, a trademark owner must use the trademark “in commerce.”

Paid Content 55

Paid Content Privacy Policies Terms and Conditions Copyright 55

Vidyard

SEPTEMBER 30, 2014

With access to the right video marketing tools and data, these organizations can optimize their video content to not only increase their reach and impact, but to help them turn views into action that matters. Vidyard integrates with key marketing automation and CRM tools to deliver user-level video engagement data, turning views into sales.

Marketing Automation Services 51

Marketing Automation Services Video Marketing Work Management Co-Registration 51

Vidyard

SEPTEMBER 30, 2014

With access to the right video marketing tools and data, these organizations can optimize their video content to not only increase their reach and impact, but to help them turn views into action that matters. “We For more information about the Vidyard Impact Program for Non-Profits, please contact vip@vidyard.com.

Marketing Automation Services 50

Marketing Automation Services Video Marketing Work Management Co-Registration 50

Buffer

MARCH 31, 2022

As a founder, it helps me build a community around my product, get initial users, feedback & marketing before I launch the product." " A: Applying personal practices to company values Samantha Anderl , Co-founder of Harlow : "My co-founder Andrea and I practice transparency in two ways.

Transparency 73

Transparency Paid Search Agency Ad Building Co-Registration 73

Vidyard

SEPTEMBER 20, 2016

Personalized video drove awareness of Marketo’s 2016 Marketing Nation® Summit and increased event registrations. Influitive Advocate marketing software leader Influitive wanted to triple attendance for its second annual customer experience, engagement and advocacy conference, Advocamp. open rate, 0.7% click-through rate and 4.5%

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Vidyard

SEPTEMBER 20, 2016

KITCHENER, Ontario – September 20, 2016 – Today’s marketer knows that no matter how important their message may be, the biggest challenge is getting their audience’s attention and keeping them engaged once they have it. Personalized video drove awareness of Marketo’s 2016 Marketing Nation® Summit and increased event registrations.

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Vidyard

SEPTEMBER 20, 2016

Personalized video drove awareness of Marketo’s 2016 Marketing Nation® Summit and increased event registrations. Influitive Advocate marketing software leader Influitive wanted to triple attendance for its second annual customer experience, engagement and advocacy conference, Advocamp. open rate, 0.7%

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Convince & Convert

AUGUST 25, 2011

It’s going to be an exciting Fall for me, as I hit the road to talk about The NOW Revolution and other aspects of social media and content marketing. If you and your co-worker(s) are going to the same event, act as though you ARE NOT from the same company. Content Marketing World (Sept 6-8 in Cleveland).

Social Media 128

Social Media Media Blogger Co-Registration 128

Adobe Experience Cloud Blog

MAY 4, 2011

Some now also integrate with next-generation API’s and connectors , allowing them to easily sync registration information with select marketing automation platforms. Make the registration process as simple as possible. Create the registration flow. Make it easy for registrants to add it to their calendar.

Webinar Metrics 48

Webinar Metrics Co-Registration Work Management Lead Scoring 48

Webinato

SEPTEMBER 9, 2015

While the number of sales and marketing webinars has been significantly increasing over the last few years, only a small number enjoy high conversion rates. Many marketers are content with the relatively low success rates they obtain as they compare them with more traditional marketing channels such as mail marketing.

Conversion Rate 40

Conversion Rate Webinar Metrics Conversion Work Management 40

readwrite

MAY 11, 2012

BlogWorld was packed with them last year and will likely be full of them again this year (as an aside, I’m speaking again at BlogWorld next month; see the bottom of this post for information on how to get a 10% discount off conference registration). Dufurrena says momvertising goes back generations before the Web became a marketing tool.

Co-Registration 40

Co-Registration Blogger Best Practices Public Relations 40

Unbounce

OCTOBER 13, 2020

As an event marketer, your job is to inspire that feeling in potential attendees—and then turn it into action (e.g., ticket sales and registrations). Here’s why: Event landing pages are the best way to drive ticket sales and registrations. Cerebro Marketing created this page for Collective Zoo to promote a UFO-themed concert.

Landing Pages 139

Landing Pages Examples Co-Registration Webinar Metrics 139

Optinmonster

JANUARY 26, 2024

That’s right, and this article will show you why webinars are so successful and provide an introductory guide to webinar marketing. By the end, you’ll understand why you should use webinars for marketing and how to use them effectively to sell products and services. What Is Webinar Marketing? What Are Webinars?

Lead Generation 69

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 69

Optinmonster

JANUARY 14, 2024

Do you want to find out the best digital marketing tools in 2024? Given the pace with which the online industry is booming, having the best marketing tools at your disposal is now more important than ever. So, let’s dive in and explore these tools that promise to revolutionize your digital marketing strategy in 2024.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

Optinmonster

JANUARY 14, 2024

Do you want to find out the best digital marketing tools in 2024? Given the pace with which the online industry is booming, having the best marketing tools at your disposal is now more important than ever. So, let’s dive in and explore these tools that promise to revolutionize your digital marketing strategy in 2024.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

WebMarketCentral

OCTOBER 16, 2005

It's not the most elegant of acronyms, but it is a solid approach to new marketing campaigns or roles. I was recently pointed to a report from Spencer Stuart titled “A Blueprint for Top Marketers' First 100 Days.” It's short and worth a read, but I was expecting more of a detailed roadmap. Ask lots of questions, of lots of people.

Co-Registration 20

Co-Registration Planning Budget Programs Cost per Lead 20

MKT1

DECEMBER 12, 2023

If your marketing team is not setting a strategy and operating effectively, you’ll know instantly when you try to run a big campaign. On the flip side, if you can pull off a successful large campaign, your marketing team is probably collaborating effectively. This is part 3 of 3 of my growth marketing strategy series.

Campaigns 111

Campaigns Effectiveness Top of Funnel Marketing Analytics Tools 111

Hubspot

JULY 18, 2018

set the Guinness World Record for largest online marketing seminar, hosted webinars with partners such as. the modern marketing team we've built. After all, that verbal component is what makes webinars so unique: There are few other mediums where you can deliver content that lets your personality shine through to such an extent.

Webinar Metrics 53

Webinar Metrics Paid Content Co-Registration Tips 53

Engagio

MARCH 23, 2020

Sales and Marketing at Smarsh don’t have it easy. They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. Great sales and marketing alignment, of course! There will be massive expansion into new market segments.

Enterprise Management 91

Enterprise Management Work Management Account Based Marketing Marketing Management 91

Adobe Experience Cloud Blog

DECEMBER 13, 2016

It was a great gathering of B2B thought leaders, innovators, and account-based marketing practitioners that highlighted how marketing and sales professionals are winning with ABM. Then, after your prospects become customers, you continue to actively market to them to grow their customer lifetime value and create advocates.

Account Based Marketing 48

Account Based Marketing Lead Ranking Marketing Qualified Leads Paid Search Agency 48

Engagio

MARCH 23, 2020

Sales and Marketing at Smarsh don’t have it easy. They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. Great sales and marketing alignment, of course! There will be massive expansion into new market segments.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Engagio

MARCH 23, 2020

Sales and Marketing at Smarsh don’t have it easy. They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. Great sales and marketing alignment, of course! There will be massive expansion into new market segments.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Engagio

JUNE 2, 2020

A company that was in the marketing for your solution only a few months ago could now be struggling to merely survive. If economic uncertainty continues, these programs should remain a core element of marketing strategy.” – Todd Berkowitz , Practice Vice President, Gartner. After all, you just lost a quarter to a half of your market.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

DemandBase

JULY 21, 2020

A company that was in the market for your solution only a few months ago could now be struggling to merely survive. If economic uncertainty continues, these programs should remain a core element of a marketing strategy.”. Pivoting Your Go-To-Market Strategy on a Dime. After all, you just lost a quarter to a half of your market.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Engagio

MARCH 23, 2020

Sales and Marketing at Smarsh don’t have it easy. They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. Great sales and marketing alignment, of course! There will be massive expansion into new market segments.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Engagio

MARCH 23, 2020

Sales and Marketing at Smarsh don’t have it easy. They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. Great sales and marketing alignment, of course! There will be massive expansion into new market segments.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

TrustRadius Marketing

MARCH 29, 2021

Customer-facing teams like sales, marketing, and customer service/support rely on this type of software. . Others may be a great option for teams on a tight budget, but not for enterprise sales and marketing teams. Will the software integrate with the other sales and marketing software my business already uses? CRM Pricing.

CMS Development 52

CMS Development Industry CMS Enterprise Management CRM 52

SmartBug Media

APRIL 29, 2019

The short answer: email marketing. Email marketing has the potential to be the most powerful marketing channel in a financial advisor’s arsenal. Because email is proven to provide higher ROI than any other marketing channel available. Net worth —High, medium, low net worth. Webinar registration.

Lead Ranking 67

Lead Ranking Automation Peer-to-peer Co-Registration 67

Paul Gillin

JUNE 24, 2010

This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. In fact, many of the most successful marketers aren’t that concerned with ROI at all. They include Indium Corp.,

ROI 50

ROI Paid Content Social Marketing Webcast 50

Ambal's Amusings

SEPTEMBER 3, 2009

So you invest time and money in creating and marketing white papers. Bob Bly's Book The White Paper Marketing Handbook. Savvy B2B Marketing blog posts about white papers. Blog Savvy B2B Marketing. Her website is Ten Ton Marketing. Savvy B2B Marketing blog posts about white papers. White Paper FAQs.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Convince & Convert

JULY 8, 2010

philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. Email may not have the hype machine that other channels have these days, but ask any marketer who’s measured by sales—they couldn’t live without it. A driving force behind the company’s SUBSCRIBERS RULE! Email Won’t Die.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Martech

MARCH 19, 2024

It legitimized our roles, often as a new breed of cross-functional leaders that translated what marketing wanted but didn’t know how to ask for and implemented what traditional IT didn’t have the capacity or capability to do. Increasingly, CMOs hired us as dedicated leaders as marketing became the leading user of tech outside product and IT.

Advertising Agencies 121

Advertising Agencies Paid Search Agency Work Management Co-Registration 121

Hubspot

MAY 22, 2018

In order to build a successful company, you’ll need to create and fine-tune a business plan, assess your finances, complete all the legal paperwork, pick your partners, choose the best tools and systems to help you get your marketing and sales off the ground … and a whole lot more. Analyze your market's conditions. Keep it short.

Startups 101

Startups Top of Funnel Work Management Business 101

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms. Want to learn marketing analytics?

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Vidyard

JULY 9, 2020

It’s an all-too-common story: Someone is learning how to market a startup, so they acquire all the trappings of a marketing operation without knowing why they work. They didn’t start with the most important part of startup marketing: Understanding why people buy. It takes a serious and well-considered startup marketing strategy.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148