Product Descriptions that Convert & Power Words that Sell
Anyword
MARCH 2, 2022
Adding just the right amount of “spice” to invoke emotions is where power words come in. But, through research, reading, and instinct, copywriters can guess which terms will catch the eye and produce the desired feeling. It’s been said that the core question of all marketing material is “what’s in it for me?” Caraway – Urgency.
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