Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. In fact, studies show it takes an average of 6 to 8 touchpoints to simply generate a lead ( source ). Let’s get into it!

Marketing Attribution 236

Marketing Attribution Multi-Touch Attribution Lead Ranking B2B Marketing 236

B2B Digital Marketer

MARCH 28, 2024

Insights From a Google Insider Mastering B2B Paid Advertising In the fast-evolving digital landscape, mastering the art of B2B paid advertising has never been more critical. In this episode, you’ll learn: The myths surrounding B2B paid ads and the truths that dispel them.

Paid Search Agency 52

Paid Search Agency Ads B2B Advertising Agencies 52

FunnelEnvy

NOVEMBER 27, 2023

For digital marketing, integrating customer journey and intent into landing page design is essential for its success. In this instance, the landing page may look like a traditional sales page, hosting the entire funnel content from awareness to consideration to a “buy now” button.

Landing Pages 62

Landing Pages Intent Top of Funnel B2B 62

Martech

NOVEMBER 6, 2023

Appeal to the needs of the entire decision-making suite to move them down the funnel as a group. One of the most common errors B2B marketers make is not fully understanding their unique value proposition. First-party data is the cornerstone of B2B marketing. Understand the complexities of their relationships.

B2B 137

B2B Customer Satisfaction Lead Scoring Lead Ranking 137

ClickZ

MARCH 2, 2020

Practical video marketing strategies that increase engagement on Amazon, Facebook, and YouTube. Digital technology has been expanding at a rapid pace. Advances in machine learning (ML) have been equally important to marketers and advertisers alike. 2) Video marketing strategies to increase engagement.

Paid Content 145

Paid Content Multi-Touch Attribution Marketing AI Trends 145

Martech

SEPTEMBER 16, 2022

It’s been said, ad nauseam, that content is king. Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers. Additional reading.

Digital Asset Management 136

Digital Asset Management Paid Content Work Management Marketing Management 136

Martech

DECEMBER 2, 2021

Drew Neisser, the founder of B2B brand strategy boutique Renegade, discussed the findings from the company’s 2021 State of Account-Based Marketing (ABM) Report in a recent webinar on MarTech. The survey brought together salespeople and marketers to understand how ABM could address some of their interdepartmental challenges.

Account Based Marketing 145

Account Based Marketing ABM Webinar Metrics Marketing & Strategy 145

Salesforce Marketing Cloud

APRIL 21, 2022

The ways companies collect user data have been under the microscope recently, and announcements from Apple and Google are forcing marketing changes across the board. Taken together, these updates signal a new era in marketing data analytics that reflects a shift in the way companies can use data to understand and create customer experiences.

Privacy 98

Privacy Top of Funnel De-duplication Analytics 98

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Guest post by Sumeet Anand.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Martech

FEBRUARY 4, 2022

Auseh Britt, vp of growth marketing at account-based marketing platform Terminus, recently hosted a webinar that discussed her organization’s 2021 State of Modern Marketing Report. The study polled over 1000 go-to-Market (GTM) teams — groups tasked with identifying the best ways to reach specific marketing. “It

Account Based Marketing 118

Account Based Marketing Webinar Metrics ABM Ideal Customer Profiles 118

Martech

JANUARY 11, 2022

“Buyer intent signals are a collection of indicators that tells me whether the account that I am targeting is relevant to my brand or relevant to one of my offerings,” said Hussam AlMukhtar, Senior Director of Strategic Marketing for B2B intelligence platform ZoomInfo, at our recent MarTech conference. Source: Hussam AlMukhtar. “94%

Buying Cycle 116

Buying Cycle Intent Buy Intent Signal 116

Inbox Insight

NOVEMBER 17, 2020

Intent data can be used to drive B2B marketing efforts through a multi- or omni-channel strategy, giving you invaluable insight into what prospects are about to do next. Not only should marketers be capturing intent data across every channel, but they should be applying insight to make these channels convert seamlessly.

Demand Generation 98

Demand Generation Advertising Channels Multi-Channel Intent Data 98

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What is a Lead?

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

illumin

NOVEMBER 7, 2023

Journey advertising is a transformational shift in how marketers and companies reach their consumers with personalized, targeted messages unique to each stage of the marketing lifecycle. Journey advertising is extremely customer-centric and allows marketers and brands to react to consumers in real-time.

Advertisements 52

Advertisements Advertising Top of Funnel Funnel Advertising 52

FunnelEnvy

MARCH 18, 2024

Studies prove that B2B prospects now prefer a digital buying journey over sales calls. Understanding your target audience is more important than ever for lead generation and improving the ROI of marketing and sales. Craft Targeted Messaging Imagine sending generic email marketing blasts that land flat with your audience.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Zoominfo

FEBRUARY 2, 2021

Understanding when to cross-sell to your target audience goes hand in hand with a thorough knowledge of your target personas and your business’ marketing and sales funnel. The more data your marketing and sales organizations collect about your persona’s behavior, the easier it will be to get your timing and messaging right.

Cross-Selling 162

Cross-Selling Lead Ranking Top of Funnel Zoominfo 162

Zoominfo

MAY 3, 2020

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution. Enter: Marketing attribution. What is Marketing Attribution? Let’s get into it!

Marketing Attribution 130

Marketing Attribution Multi-Touch Attribution Paid Content Sales Management 130

Choozle

MARCH 29, 2022

Catering your messages and tactics to align and guide your potential customers through the decision-making funnel will yield long-term results, as each stage demands its own tactics and goals to ensure it fuels user action. Read part one of the full-funnel marketing series here. The 411 of the Consideration Stage.

Top of Funnel 77

Top of Funnel Marketing Funnels Paid Content Advertising Agencies 77

Martech

DECEMBER 15, 2022

That’s why many teams implement an account-based marketing (ABM) strategy. In doing so, marketers need to deliver the experiences and content that are appropriate depending on how advanced the prospect is in the buyer’s journey. Then, line these strategies up with actual companies in your target market or region.

Top of Funnel 103

Top of Funnel Account Based Marketing Peer-to-peer Marketing & Strategy 103

Adobe Experience Cloud Blog

MAY 8, 2019

In an industry where creating better brand-to-customer relationships is everything, demand generation is an umbrella term for a range of marketing activities that drive long-term engagement —including lead generation, demand capture, and pipeline acceleration. Field marketing events are also a very common tactic for pipeline acceleration.

Demand Generation Agencies 134

Demand Generation Agencies Demand Generation Top of Funnel Demand 134

ClearVoice

MAY 10, 2021

What are marketing attribution models? Attribution modeling helps marketers analyze and understand which touchpoints are responsible for conversion from prospect to customer. Different attribution models serve various purposes, providing different values to different touchpoints. Explaining Touchpoints.

Marketing Attribution 52

Marketing Attribution Lead Ranking Touchpoints Planning 52

Martech

MARCH 10, 2022

Because of this it’s essential to have an Account-based marketing (ABM) strategy. This focuses on targeting top potential customers and uses both marketing and sales initiatives to capture the prospect’s interest and nurture them through the buying journey. Here’s a guide on how to do that. What to aim to achieve with ABM.

Account Based Marketing 108

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 108

Zoominfo

FEBRUARY 2, 2021

Persona Actions and Customer Journey Analytics Understanding when to cross-sell to your target audience goes hand in hand with a thorough knowledge of your target personas and your business’ marketing and sales funnel. CRM tools are a necessity in today’s digital-first marketing landscape.

Cross-Selling 130

Cross-Selling Lead Ranking Zoominfo Top of Funnel 130

Salesforce Marketing Cloud

MAY 3, 2024

No matter how many visitors you attract to your digital storefront, website traffic is only half the battle. If a product page for a specific jacket gets 1,000 visitors during the course of a month, and 50 customers added the jacket to their cart, your product page has a conversion rate of 5%. What’s the average conversion rate?

Conversion Rate 52

Conversion Rate Paid Content Optimization Conversion 52

The Lead Agency

DECEMBER 6, 2021

To succeed with marketing campaigns in 2022, businesses will have to continue to adapt their strategies to suit buyer trends. Shift to A Digital Reality. According to the report, over 75% of buyers and sellers say they now prefer digital self-serve and remote human engagement over face-to-face interactions.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

MarketJoy

AUGUST 6, 2020

In the early 2000s, as search engine usage was beginning to take hold and overall internet usage increased significantly , lead generation was dominated by email, the rise of pop-up ads, and websites jamming keyword density by filling up the bottom of their homepage with keywords repeated over and over. Omnichannel.

Lead Generation 105

Lead Generation Sales Qualified Leads Marketing AI Generation 105

Choozle

SEPTEMBER 20, 2021

Now is the time for car manufacturers and dealers to evolve online sales processes and digital advertising strategies to provide customers with a seamless and personalized digital customer journey. Be ready to use creative tactics to build a successful automotive marketing strategy that stays top-of-mind.

Marketing & Strategy 56

Marketing & Strategy Marketing Strategy Top of Funnel Tips 56

Contently

SEPTEMBER 11, 2017

A common mantra at Content Marketing World, the aggressively orange extravaganza held in Cleveland every September, is that marketers need to think more like journalists. But for the past year, I’ve been a journalist trying to think more like a marketer. I’ve spent the past year trying to up my marketing fluency.

Top of Funnel 164

Top of Funnel Funnel Advertising Content Marketing Digital Marketing Funnels 164

Martech

SEPTEMBER 28, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and did you miss me? About the last thing I did before I signed off was catch the live presentation by Larry Ellison explaining the Oracle Fusion Marketing launch.

Lead Ranking 87

Lead Ranking Work Management Paid Search Agency Ad Exchange 87

Inbox Insight

APRIL 12, 2020

A lot of marketers may be wondering… What is the best approach when it comes to choosing between inbound and outbound marketing campaigns? The truth is, inbound and outbound marketing don’t have to be enemies. What is outbound marketing? TV and radio ads. Banner and display ads. Pop-up ads.

Inbound Marketing 98

Inbound Marketing Paid Search Agency Advertising Agencies Planning 98

Conversica

AUGUST 12, 2022

You were able to research and select the gym because of the business’ inbound marketing efforts—including the gym’s website, blog, social media content, and member testimonials. The sales team is reaching out to prospective customers, pitching the gym’s services to larger organizations, and inviting them into the funnel.

Top of Funnel 52

Top of Funnel Advertising Funnels Digital Marketing Funnels Inbound Marketing 52

Televerde

MARCH 16, 2022

Adding sales automation to your business creates a positive impact on every stage of the sales funnel, from lead generation and awareness to post-purchase customer loyalty. The majority of surveyed marketers cite increasing lead generation (61%) and lead nurturing (57%) as the top two priorities for sales automation.

Marketing AI 52

Marketing AI Top of Funnel Automation Work Management 52

QuanticMind

OCTOBER 9, 2023

Or were you roaming the web and a business ad persuaded you to register or download right there in the moment? If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. What is Direct Response Marketing?

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Optinmonster

NOVEMBER 1, 2023

In the world digital marketing, every touchpoint with your audience matters. One often overlooked yet crucial touchpoint is the “thank you page.” ” It’s not just a digital nod of appreciation; it’s a golden opportunity to enhance user experience and solidify customer loyalty.

Examples 68

Examples Webinar Metrics Marketing & Strategy Landing Pages 68

Circle Studio

NOVEMBER 24, 2020

As we approach the end of 2020, it’s time to take a look at key 2021 B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2021 will see the ongoing evolution of many B2B marketing trends from recent years, and the increasing influence of B2C marketing will make a big impact.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

TrustRadius Marketing

JANUARY 29, 2019

If you’ve been in marketing for a while, you know funnels inside and out. Funnels are the mechanisms that convert leads into customers. Over the past few years, the relevancy of the funnel has slowly died out, leaving room for a new, digitally-informed strategy to take its place. Your Old Pal: The Marketing Funnel.

Top of Funnel 97

Top of Funnel Marketing Funnels Ideal Customer Profiles Paid Search Agency 97

TrustRadius Marketing

JANUARY 29, 2019

If you’ve been in marketing for a while, you know funnels inside and out. Funnels are the mechanisms that convert leads into customers. Over the past few years, the relevancy of the funnel has slowly died out, leaving room for a new, digitally-informed strategy to take its place. Your Old Pal: The Marketing Funnel.

Top of Funnel 97

Top of Funnel Marketing Funnels Ideal Customer Profiles Paid Search Agency 97