KoMarketing Associates

MAY 3, 2018

Some reports require additional configuration, such as Events, Ecommerce, or Goals, but a majority of the reports will begin showing collected data on your site visitors and marketing behaviors immediately. That’s why I’ve pulled together this collection of 27 Google Analytics reports that are sure to provide value to B2B marketers.

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

Martech

DECEMBER 15, 2021

While most marketers know crafting high-quality campaigns should be a top priority, many struggle to find that sweet spot between value and efficiency. This is particularly difficult for brands seeking to adapt to a digital-first world. “A But creating high-quality marketing campaigns goes beyond a polished digital presentation.

Top of Funnel 125

Top of Funnel Campaigns Peer-to-peer Digital Marketing Funnels 125

Martech

MARCH 2, 2022

No banner ads with pesky redirects. Well, it’s here – and not only is it the future of selling in saas, but sales teams are using it today to engage with prospects in the earliest stages of the dark funnel. In other words, all of these activities have occurred anonymously in what marketers have coined the “Dark Funnel.”.

Top of Funnel 110

Top of Funnel Activities Intent Signal Advertising Channels 110

ClickZ

SEPTEMBER 24, 2020

30-second summary: Lifecycle is a more holistic view of the customer journey – accounting for post-purchase touchpoints such as: adoption, retention, expansion, and advocacy. And business leaders are expecting marketers to leverage this space. September 17 saw ClickZ host a webinar by David Greenberg , SVP of marketing at Act-On.

Practices 134

Practices Planning Digital Marketing Funnels Best Practices 134

Zoominfo

APRIL 12, 2021

How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? An SMB digital marketing strategy, meanwhile, will typically focus on a customer base that best fits the product or service rather than exponential growth. What Is an Enterprise Marketing Strategy?

Enterprise Management 130

Enterprise Management Work Management Marketing & Strategy Marketing Strategy 130

Choozle

JANUARY 25, 2022

Word-of-mouth marketing is free marketing, which will also save you costs on advertising. There are many ways that customers can find your product, thanks to your marketing channels. You might advertise through social media, through Google Ads, and by using an SEO strategy. Perhaps a landing page from a social media ad.

Lead Ranking 98

Lead Ranking Top of Funnel Marketing Budget Touchpoints 98

Contently

APRIL 28, 2022

Many marketers use editorial calendars to plan their marketing campaigns and support their overall marketing strategy. Or, the sales team’s quarterly report might influence your content repurposing To-Do list since you know what middle-of-funnel content aligns with their sales metrics. Get more people involved.

Top of Funnel 213

Top of Funnel Paid Search Agency Digital Marketing Funnels Custom Publishing 213

Contently

JANUARY 11, 2023

As countless marketing messages flood email inboxes, McKinsey research suggests 71% of customers expect the messages they receive from brands to be personalized—and 76% are frustrated when they’re not. Marketers have been trying to master personalization since the dawn of the Internet. 3 trillion in value over the coming years.

Personalization 217

Personalization Top of Funnel Business Enterprise Management 217

The Marketing Blender

JULY 19, 2022

How To Build A B2B Marketing Funnel. When you’re in the business of marketing B2B products or services, it’s crucial to create a B2B marketing funnel that will guide potential customers through the buying process. In fact, it’s often quite complicated, with multiple touchpoints and interactions along the way.

Top of Funnel 98

Top of Funnel Marketing Funnels B2B Marketing Ad Building 98

Sprout Social

JULY 25, 2023

With practical data such as tracking your social efforts against actual revenue-generating clicks, sign-ups and subscriptions, and giving you in-depth audience insights, Google Analytics provides contextualized social metrics to elevate your marketing strategy without overshooting your budget.

Marketing Analytics Tools 143

Marketing Analytics Tools Social Media Top of Funnel Analytics 143

Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. In fact, studies show it takes an average of 6 to 8 touchpoints to simply generate a lead ( source ). Let’s get into it!

Marketing Attribution 236

Marketing Attribution Multi-Touch Attribution Lead Ranking B2B Marketing 236

Martech

APRIL 14, 2023

Attribution modeling is what many marketers use to help determine the comparative value of a marketing or advertising channel. These pathways are specific touchpoints throughout that journey, such as: Opening an email. Clicking on an ad. Table of contents What is attribution modeling? Commenting on a social media post.

Marketing Attribution 117

Marketing Attribution Lead Ranking Multi-Touch Attribution Multi-Channel 117

ScanmarQED

FEBRUARY 27, 2024

The challenges that have beset MTA in recent years have gradually eroded its technical effectiveness as well as its standing as a key player in marketing measurement. Essentially, there are two steps to this process: first, how it creates the customer journey, and secondly, how it attributes credit across the touchpoints.

Multi-Touch Attribution 59

Multi-Touch Attribution Lead Ranking Allocation Touchpoints 59

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What is a Lead?

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. There has never been more customer, competitor or industry data available to marketing teams. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools.

Marketing Automation Services 122

Marketing Automation Services Marketing Automation Enterprise Management Automation 122

Choozle

APRIL 12, 2022

Before a consumer makes a purchase, they are exposed to roughly six to eight marketing touchpoints before they make a decision. So how do you follow up and make the six to eight contacts required to build trust and earn attention throughout the marketing funnel? The solution is digital ad retargeting.

Top of Funnel 93

Top of Funnel Ad Frequency Digital Marketing Funnels Funnel Advertising 93

ClearVoice

DECEMBER 18, 2023

Account-based marketing (ABM) and strategic content creation and distribution mesh perfectly. In this guide, we share practical content-related advice and examples that you can use to resolve specific ABM challenges, ultimately increasing the efficiency of your marketing campaigns.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Choozle

JULY 26, 2023

Almost every sector is directly impacted by this, and digital advertising is no different, as brands and agencies may be considering reducing their ad spend or pausing it altogether. Many brands have been tightening their approaches to stay afloat – and in a time of unpredictability, it’s common to see marketing budgets trimmed.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Top of Funnel Multi-Touch Attribution 52

Full Circle Insights

DECEMBER 15, 2021

maker of comprehensive sales and marketing performance measurement solutions, announces today that the company is closing out 2021 with major momentum and is positioned for exceptional growth in 2022. Full Circle Insights also plans to enhance integration with popular ad networks to extend detailed digital touchpoint tracking.

Full Circle Insights 93

Full Circle Insights Marketing Attribution Enterprise Management Account Based Marketing 93

Martech

JUNE 20, 2024

Implementing a marketing automation platform (MAP) like Adobe Marketo Engage requires a clear vision by the organization and alignment among its teams. Make sure marketing and sales teams are connected The most crucial part of implementing a MAP is ensuring alignment across all the stakeholders in the business who will use the new technology.

Marketo 100

Marketo Marketing Automation Services Work Management Marketing Management 100

Digilant

OCTOBER 5, 2023

So, it should come as no surprise that seven of the ten most popular channels these users rely on for product discovery are digital. If you’ve found yourself confused or overwhelmed with which channels and tactics are best to create engaging and memorable brand awareness touchpoints, keep reading. Advanced TV This year, U.S.

Advertising Channels 59

Advertising Channels Branding Brand Identity Best Practices 59

ClickZ

MARCH 2, 2020

Practical video marketing strategies that increase engagement on Amazon, Facebook, and YouTube. Digital technology has been expanding at a rapid pace. Advances in machine learning (ML) have been equally important to marketers and advertisers alike. 2) Video marketing strategies to increase engagement.

Paid Content 145

Paid Content Multi-Touch Attribution Marketing AI Trends 145

Choozle

JANUARY 7, 2022

Full-funnel marketing campaigns consist of several different stages with each stage demanding its own marketing tactics, activities, and goals to ensure it fuels conversions in the final stage. Brand awareness goals in full-funnel marketing. When someone makes a purchase, it is never in a vacuum.

Sales Management 92

Sales Management Top of Funnel Marketing Funnels Funnel Advertising 92

Full Circle Insights

DECEMBER 26, 2023

Navigating the Salesforce Campaign Attribution Landscape Trends to Watch in 2024: Part 2 As we step into 2024, the ever-evolving realm of marketing attribution continues to be a puzzle that the industry is eager to solve. Despite the numerous discussions around attribution models, finding a one-size-fits all solution remains challenging.

Marketing Attribution 52

Marketing Attribution Full Circle Insights Campaigns Lead Ranking 52

ANNUITAS

FEBRUARY 28, 2022

Account based marketing (ABM) has been a popular technology for years , but it’s always fallen short of expectations. While companies learned to efficiently handle the data and implement systems, the concept has consistently slipped farther down into the Digital Marketing Trough of Disillusionment. Orchestrate engagement.

Account Based Marketing 147

Account Based Marketing ABM Ideal Customer Profiles Ad Building 147

Choozle

FEBRUARY 17, 2022

The digital advertising space continues to rapidly evolve and grow, creating new opportunities to reach highly targeted audiences with engaging marketing content. The data from Choozle’s Key Findings Report will help guide your marketing strategy as you execute 2022 and beyond. Maximize touchpoints with your audience.

Cost Per Thousand 98

Cost Per Thousand CPM Funnel Advertising Multi-Channel 98

Martech

SEPTEMBER 16, 2022

It’s been said, ad nauseam, that content is king. Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers. Additional reading.

Digital Asset Management 135

Digital Asset Management Paid Content Work Management Marketing Management 135

Choozle

MARCH 29, 2022

Catering your messages and tactics to align and guide your potential customers through the decision-making funnel will yield long-term results, as each stage demands its own tactics and goals to ensure it fuels user action. Read part one of the full-funnel marketing series here. The 411 of the Consideration Stage.

Top of Funnel 98

Top of Funnel Marketing Funnels Paid Content Advertising Agencies 98

Salesforce Marketing Cloud

APRIL 21, 2022

The ways companies collect user data have been under the microscope recently, and announcements from Apple and Google are forcing marketing changes across the board. Taken together, these updates signal a new era in marketing data analytics that reflects a shift in the way companies can use data to understand and create customer experiences.

Privacy 98

Privacy Top of Funnel De-duplication Analytics 98

FunnelEnvy

NOVEMBER 27, 2023

For digital marketing, integrating customer journey and intent into landing page design is essential for its success. In this instance, the landing page may look like a traditional sales page, hosting the entire funnel content from awareness to consideration to a “buy now” button. AI for landing pages. Lead magnets.

Landing Pages 62

Landing Pages Intent Top of Funnel B2B 62

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Guest post by Sumeet Anand.

Marketing Budget 294

Marketing Budget Enterprise Management Sales Management Work Management 294

Martech

NOVEMBER 6, 2023

Appeal to the needs of the entire decision-making suite to move them down the funnel as a group. One of the most common errors B2B marketers make is not fully understanding their unique value proposition. First-party data is the cornerstone of B2B marketing. Understand the complexities of their relationships.

B2B 136

B2B Customer Satisfaction Lead Scoring Lead Ranking 136

B2B Digital Marketer

DECEMBER 7, 2023

The role of CPCL in marketing. As the lifeblood of any B2B marketing strategy, leads represent potential revenue ; but not all leads are created equal. From sophisticated lead nurturing tactics to refining your sales funnel, we will explore how top marketers and sales teams bridge the gap between quantity and quality.

Lead Ranking 52

Lead Ranking Lead Scoring Sales Qualified Leads Leads 52

Martech

JULY 20, 2022

That’s why tools that help marketers analyze the customer journey and act on the insights gained — customer journey orchestration (CJO) software — are finding a spot in businesses’ technology stacks. Customer journey orchestration isn’t as precisely defined as other marketing technology categories. Basic CJO categories.

Work Management 95

Work Management Enterprise Management Marketing Management Touchpoints 95

Adobe Experience Cloud Blog

MARCH 19, 2020

In the modern marketer’s race to capture buyer attention and create meaningful experiences, differentiation is more important than ever. . Digital tactics are effective, but too much can create noise, drowning out your brand message and leaving consumers with the negative side effects of digital overload.

Sales Management 164

Sales Management Campaigns Demonstrating Intent Marketo 164

B2B Digital Marketer

MARCH 28, 2024

Insights From a Google Insider Mastering B2B Paid Advertising In the fast-evolving digital landscape, mastering the art of B2B paid advertising has never been more critical. In this episode, you’ll learn: The myths surrounding B2B paid ads and the truths that dispel them.

Paid Search Agency 52

Paid Search Agency Ads B2B Advertising Agencies 52

Martech

JANUARY 11, 2022

“Buyer intent signals are a collection of indicators that tells me whether the account that I am targeting is relevant to my brand or relevant to one of my offerings,” said Hussam AlMukhtar, Senior Director of Strategic Marketing for B2B intelligence platform ZoomInfo, at our recent MarTech conference. Source: Hussam AlMukhtar. “94%

Buying Cycle 115

Buying Cycle Intent Buy Intent Signal 115