Liveintent

AUGUST 3, 2022

Before 2020, direct-to-consumer (D2C) brands were booming, disrupting traditional retail markets with targeted, direct-to-consumer digital tactics. D2C brands typically have lean marketing teams with leaner budgets predominantly dedicated to rapid growth. This is when and why many D2C brands start to see a plateau in their growth.

Top of Funnel 118

Top of Funnel Brand Identity Branding Advertising Agencies 118

Liveintent

JUNE 9, 2023

The importance of marketing channel diversification & brand awareness Performance marketing leaves brands vulnerable to channel saturation. And, with partners like LiveIntent, you can leverage a variety of ad formats and custom creative in email newsletters to deliver the right message and impression to your desired audiences.

Brand Identity 62

Brand Identity Branding Advertising Funnels Advertising Agencies 62

SmartBrief - Marketing

FEBRUARY 6, 2024

Ad inventory for Super Bowl LVIII has been virtually sold out since early November, according to CBS – the network broadcasting the Big Game matchup between the Kansas City Chiefs and San Francisco 49ers. That’s a hefty investment for brands. That’s a hefty investment for brands.

Marketing Budget 77

Marketing Budget Lead Ranking Lead Scoring Paid Search Agency 77

ClickZ

FEBRUARY 22, 2023

In this article, we’ll explore some of the difficulties that ecommerce brands face when measuring the impact of paid social and discuss ways to navigate these challenges. For example, you may want to know the number of impressions your ad received, the number of clicks it generated, or the conversion rate of those who saw your ad.

eCommerce 129

eCommerce Brand Identity Branding Marketing Analytics Tools 129

Digilant

OCTOBER 5, 2023

In today’s digitally saturated, hyper-competitive market, it can be tricky to nail down exactly which tactics help keep your brand top of mind with consumers versus which fall on deaf ears (or rather, distracted eyeballs). While it’s essential to engage existing customers, general brand awareness campaigns are not the way to do this.

Advertising Channels 59

Advertising Channels Brand Identity Branding Best Practices 59

Oktopost

MARCH 10, 2022

I believe in the power of brand, I know that familiarity and consistency breeds trust, and I don’t buy into the notion of awareness being of lower strategic importance than demand as an objective. Or are you more focused on using social media for brand awareness? Brand awareness/brand sentiment. Quick Jump to Section.

Social Media 174

Social Media ROI Media Brand Identity 174

SmartBug Media

MARCH 27, 2019

If you’re not already running Facebook and/or Instagram ads for your business, there are probably six different people who have encouraged you to move some of your advertising dollars to paid social. You need to think like a scientist when it comes to testing, while using your creative brain to generate fresh ad copy and design.

Advertising Funnels 76

Advertising Funnels Top of Funnel Template Facebook 76

Kevin Indig

AUGUST 7, 2023

Explore All Episodes SEO, content, and other non-paid channels can impact brand growth more than you think. 💡The idea: There is performance and brand advertising - why not also performance and brand SEO or content? 💡The idea: There is performance and brand advertising - why not also performance and brand SEO or content?

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Liveintent

AUGUST 9, 2022

Brand awareness should be a top priority for marketers. But it’s important to remember that brand awareness campaigns can help you build your pipeline for the future. With brand awareness you can nurture audience relationships on a long-term basis and move customers down the funnel. Why is brand awareness important?

Paid Content 62

Paid Content Brand Identity Branding Cost per Acquisition 62

Brandpoint

MAY 5, 2021

Sarah’s content marketing consultant company is named Kindred Speak and she focuses on helping clients to “build a brand storytelling framework.” In your words, how would you describe brand empathy? Brand empathy is about connecting heart-to-heart and mind-to-mind with your audience. Let’s start out with the basics.

Top of Funnel 154

Top of Funnel Paid Search Agency Brand Identity Branding 154

Contently

MAY 13, 2024

That vegan ramen brand that relentlessly stalks you around the internet because you looked up “quick plant-based recipes” one time ? This has long been positioned as a win-win: Customers get ads for things they’re actually interested in, and brands get access to a more highly curated, more engaged cohort of customers.

Top of Funnel 161

Top of Funnel Content Marketing Planning Work Management 161

Unbounce

DECEMBER 16, 2021

That saying’s especially true with brands. As you push to get people talking about your brand, an awareness-focused landing page will help you reach your goal. Let’s learn more about brand awareness and four ways to boost it with your landing page. What is Brand Awareness? Thinking of building a brand awareness page?

Landing Pages 124

Landing Pages Top of Funnel Brand Identity Branding 124

Martech

NOVEMBER 11, 2021

Linking back to brand. “In In order to be able to really build out that tech stack and take full advantage of what your business wants to accomplish from a brand standpoint, it’s important to understand your brand as the center of what you’re doing as a business,” said Knudson. Many goals, one brand. “I

Organization 136

Organization Top of Funnel Sales Qualified Leads Digital Asset Management 136

Unbounce

JULY 21, 2020

Let’s face it: brand marketers get a bad rap. At the same time, brand became less exciting—and sometimes an afterthought. Companies have found their edge by investing in incredible brands, and a company’s brand has become its differentiator. What Goes Into a Brand? It was too “fluffy.”

Landing Pages 145

Landing Pages Optimization Ad Building Brand Identity 145

Martech

APRIL 25, 2024

digital video ad spend is expected to hit $63 billion in 2024, a 16% increase from the previous year, according to projections from IAB’s “2024 Digital Ad Spend & Strategy Report.” However, the number of cable subscribers remained sizable enough for digital video to remain in a supporting role for ad budgets. Why we care.

Spending 117

Spending Paid Search Agency Top of Funnel Cable 117

Webbiquity

MAY 30, 2023

Looking at marketing studies over the past several decades, the objectives topping the list for B2B marketing professionals have consistently been lead generation and brand awareness. It is surprising, however, that increasing sales is now prioritized almost as highly as the more traditional goals of brand awareness and lead generation.

Marketing Budget 280

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 280

Sprout Social

JULY 25, 2022

Brands of all sizes are eager to find ways to feature creators in their campaigns. As creators continue to dominate the platform, brands need to know how Instagram influencer marketing works. Influencer marketing is a promotional strategy based on partnerships between brands and social media creators (“influencers”). .

Paid Content 109

Paid Content Paid Search Agency Advertising Agencies Top of Funnel 109

Metadata

JANUARY 15, 2024

Two ad executives walk into a bar conference room… Executive #1: I bought an Aston Martin after I saw one of their ads. Executive #1: I saw the ad when I was younger and always remembered it. Liz’s advice: Turn the funnel we all know and love on its side. “[The Take this ad from Microsoft. Executive #2: Wait.

Budget Programs 52

Budget Programs Cost per Lead Ad Frequency Brand Identity 52

Marketing Insider Group

DECEMBER 18, 2023

Known for precise targeting and access to premium publishers, Zemanta enhances ad optimization and reach. With Sponsored Updates , brands can reach members with their News Feed, bringing them valuable information and insight wherever they are, on their desktop, mobile or tablet device. Why Zemanta? Why Sponsored Updates?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

ClickZ

JANUARY 12, 2024

The emergence of platforms like TikTok has revolutionized how brands connect with their audience, adding layers of complexity and opportunity. updates, eCommerce brands are now facing a growing challenge: gaining clear visibility into the performance of their media mix channels.

Advertising Agencies 105

Advertising Agencies Top of Funnel Marketing Attribution ROAS 105

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Work Management 111

Work Management Marketing AI Brand Identity Branding 111

Navigate the Channel

JUNE 21, 2023

Although you have invested hours, days, or even weeks (not to mention dollars) in planning your trade show booth, you have only seconds to engage potential attendees in your brand, products and services. For example, awareness goals might include raising brand recognition or educating your audience. Is it outdated?

Paid Content 65

Paid Content Trade Show Brand Identity Branding 65

Terminus

SEPTEMBER 14, 2020

Getting your brand in front of your most important audiences has never been more important for revenue teams. And when you do have their attention, you’ll want to make the best brand impression possible while prompting them to take the next step. Be sure to read more about each example by flipping over the ad or banner in the gallery.

Advertising Funnels 29

Advertising Funnels Top of Funnel Design Ads 29

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Brand Identity 129

Brand Identity Branding Marketing & Strategy Eye-Tracking 129

Sprout Social

MAY 19, 2021

Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. As social continues to evolve, the ways audiences engage with brands will grow alongside it. Choose a brand over the competition (77%). Recommend a brand (76%). Check out River Island , for example.

Ideal Customer Profiles 135

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 135

illumin

MAY 2, 2024

Ad creatives are the star of the show. They captivate audiences and engage imaginations while bringing brand awareness to potential customers. Journey advertising also works to reduce ad fatigue and improve audience engagement. In multi-touch journeys, ad creatives play an integral role.

Multi-Touch Attribution 90

Multi-Touch Attribution Creativity Funnel Advertising Advertising Funnels 90

Oktopost

OCTOBER 10, 2022

Branding is crucial for every business. However, before you can form a strong brand image, you first need to make sure that your brand is visible to the right audience. In this article, we’ll explain what brand visibility is and why it needs to be a critical part of your overall branding strategy in 2022 and beyond.

Brand Identity 76

Brand Identity Branding Paid Search Agency Social Media 76

BenchmarkONE

NOVEMBER 24, 2020

Brand awareness. But while brand awareness is certainly one of those terms we’ve all heard and talked about, pinning down exactly what it means — and thus, how to achieve it — is often easier said than done. Here’s the thing: in order to succeed, you need people to know your brand. What is Brand Awareness?

Top of Funnel 69

Top of Funnel Brand Identity Branding Peer-to-peer 69

SmartBrief - Marketing

AUGUST 2, 2023

However, unlike many B2B organizations, marketers in the category heighten this relationship with strong brand-building and enhanced customer experiences—not just to acquire new customers, but to turn people into super fans who purchase repeatedly and consistently advocate for these products. to “How can I live without it?”

B2B Marketing 52

B2B Marketing Paid Search Agency Advertising Agencies B2B 52

Digilant

MARCH 9, 2023

Whether through celebrity brand partnerships, false and harmful user-generated content, or inappropriate content in the media buying space, we live in an era when brand reputations can crumble or reach new heights overnight. What Is Brand Safety? The most obvious place for these risks to occur is in digital ad placement.

Brand Identity 52

Brand Identity Branding Advertising Agencies Marketing & Strategy 52

Directive Agency

APRIL 21, 2022

The Best B2B LinkedIn Strategy for SaaS Brands. Facebook Ads gets all the attention for B2C brands, but LinkedIn is the powerhouse platform for B2B brands when it comes to every kind of marketing. And while LinkedIn is great for all B2B brands, it’s invaluable for SaaS companies. . Why “B2B” Needs to Be Reframed .

Paid Content 52

Paid Content Linkedin Brand Identity Branding 52

Sprout Social

APRIL 6, 2022

And product-based brands are flocking to this new technology in droves, with 73% of businesses currently selling on social platforms. In the following paragraphs, we’ll take a look at six examples of notable brands that are taking advantage of Facebook Shops to reduce friction in the buying process and drive sales.

Facebook 111

Facebook Examples Brand Identity Branding 111

Liveintent

APRIL 28, 2021

Growing consumer interest in the market presents a tremendous opportunity for health and wellness brands and signals an increasingly crowded and competitive market. Why Health and Wellness brands should look to email newsletters. What is the ad experience even like in email newsletters?” Let’s take a closer look.

Advertisements 118

Advertisements Advertising Personalization Mobile Advertising 118

ClickZ

NOVEMBER 3, 2023

Fospha’s comprehensive report provides valuable insights and strategies to guide brands to optimize their performance during peak season. The report sheds light on the most effective strategies for brands to adopt during this time. Each strategy has its own advantages and considerations, depending on brand goals and budget constraints.

Multi-Touch Attribution 122

Multi-Touch Attribution ROAS eCommerce Multi-Channel 122

Choozle

NOVEMBER 14, 2023

Paid search advertising is a highly effective lower-funnel channel that reaches potential customers when they are close to conversion. Research by Google and Microsoft Advertising – the two largest paid search platforms – found that paid search ads can also raise brand awareness by as much as 80%. Think about it….

Top of Funnel 83

Top of Funnel Paid Content Paid Search Agency Funnel Advertising 83

Contently

DECEMBER 26, 2022

Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. Here are some common engagement metrics you can use to showcase how your content impacts brand awareness.

Lead Ranking 189

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 189

Top Rank Marketing

MARCH 25, 2024

Even as brands rightfully embrace the humanity of professional audiences, it still must be acknowledged that buyers in B2B experience contrasting motivations, challenges and dynamics in their journeys compared to consumers. Address the full funnel with your SEO content. Target long-tail keywords to address specific search intent.

Top of Funnel 129

Top of Funnel SEO Long Tail Marketing B2B 129