Unbounce

JUNE 24, 2020

How often do you reflect on the ways technology changes your life as a marketer? We do our marketing… on the internet.”) No incoming martech makes a better case for this sort of incremental innovation than artificial intelligence. But, one day soon, you’ll marvel at all the things AI sneakily helped pull off your plate.

Marketing AI 145

Marketing AI Enterprise Management Work Management Landing Pages 145

Benchmark Email

MAY 13, 2024

Businesses are faced with a dilemma: whether to harness the power of artificial intelligence (AI) or outsource design tasks to human professionals. Each approach has its advantages and considerations, making it essential for marketers to understand when to leverage AI and when to entrust design projects to skilled designers.

Marketing AI 52

Marketing AI Design Advertising Benchmark Marketing 52

Benchmark Email

SEPTEMBER 27, 2022

Artificial intelligence (AI) is changing the world. Virtually every industry adopts and incorporates AI as it improves many processes and offers new ways of doing things. Devices, including smartphones and… The post How AI is Taking Your Email Marketing to the Next Level appeared first on Benchmark Email.

Email Marketing 143

Email Marketing Advertising Benchmark Marketing Examples 143

Martech

MAY 22, 2024

She’s now the co-founder and CEO of Seek AI, a platform that uses generative AI to support business users in querying business data sets, freeing up data scientists for more creative work. We talked about a range of AI topics, with a particular focus on search. How are you going to automate that with AI?

Marketing AI 99

Marketing AI Paid Search Agency Advertising Benchmark User-Generated Content 99

Martech

DECEMBER 18, 2023

Artificial intelligence is rapidly transforming marketing operations. Salesforce launched its Einstein AI capabilities back in 2016, but a lot more has happened recently. Let’s explore the current marketing applications of AI in CRMs and how you can best position your teams to capitalize on this disruptive innovation.

Marketing AI 122

Marketing AI Work Management Marketing Management Automation 122

Martech

MARCH 21, 2024

As artificial intelligence technologies rapidly advance, marketing teams are tasked with integrating these powerful tools into their existing operations. However, this transition can be daunting, especially if your MOps function was established before the rapid rise of AI. How will AI streamline your operations?

Marketing AI 113

Marketing AI Contingency Planning Work Management Digital Transformation 113

Benchmark Email

OCTOBER 24, 2023

Fortunately, artificial intelligence has evolved… The post 10 AI Prompts to Help You Generate Newsletter Content appeared first on Benchmark Email. Creating engaging newsletter content can be a challenging task, especially when you’re pressed for time or ideas.

Marketing AI 98

Marketing AI Newsletter Generation Advertising Benchmark 98

Parse.ly

MARCH 30, 2023

Artificial Intelligence (AI) is transforming the world of content creation. With more AI-assisted content generation tools dotting the martech landscape , it’s crucial for publishers and marketers to measure the effectiveness of AI-generated content and determine if it’s worth integrating into your content strategy.

Marketing AI 105

Marketing AI Advertising Benchmark Content Tagging 105

PureB2B

FEBRUARY 3, 2022

However, by curating and delivering personalized content to target audiences, sales teams can, in fact, cut through the digital noise and gain the attention of in-market consumers. Three Ways AI Boosts Personalized Selling. How exactly does AI streamline the B2B sales cycle? AI saves time, period.

Marketing AI 62

Marketing AI B2B Sales Personalization Paid Search Agency 62

Benchmark Email

NOVEMBER 14, 2023

While email marketing has proven to be a robust and effective tool for engaging customers and driving conversions, it is not immune to the winds of change that sweep through the digital realm. Enter Artificial Intelligence (AI), a disruptive force that is ushering in a new era of email marketing.

Email Marketing 74

Email Marketing Design Generation Advertising Benchmark 74

PureB2B

JANUARY 31, 2022

Add a Personal Touch to B2B Sales with Artificial Intelligence. Find out in our benchmark report, “ The AI Impact on B2B Sales.”. The AI Impact on B2B Sales: Key Takeaways. Through AI-assisted technology, personalized selling becomes that much more intelligent, and therefore effective, for B2B sales teams.

Marketing AI 48

Marketing AI B2B Sales Paid Search Agency Ads 48

Top Rank Marketing

OCTOBER 17, 2023

There’s a significant change happening in the world of B2B marketing, driven largely by innovations from generative AI. The pilot started with 40 users in the global demand content team and has since expanded to 205 users and potentially 765 total users across global marketing. Enter Jasper.

Marketing AI 103

Marketing AI Paid Search Agency Marketing & Strategy Marketing Strategy 103

Top Rank Marketing

NOVEMBER 10, 2023

With over 70 million decision-makers, LinkedIn is the place to B2B.” — Keith Browning @TweetOfKeith Click To Tweet What Are B2B Content Marketers’ Biggest Challenges? In October When it comes to marketing job growth, jobs in the advertising and public relations sectors grew by some 2.3 Rival IQ Google Ads Editor version 2.5

Advertising Benchmark 110

Advertising Benchmark Marketing Report B2B Marketing Linkedin 110

Martech

MAY 16, 2024

senators including Senate Majority Leader Charles Schumer (D-NY) released a proposed roadmap for AI policy yesterday. The senators, perhaps unaware of the jaw-dropping amount of private sector money going into AI, recommended raising federal spending for nondefense AI innovation to at least $32 billion annually. A group of U.S.

Marketing AI 111

Marketing AI Multivariate analysis Marketing Analytics Tools Marketing Proposals 111

SocialPilot

FEBRUARY 26, 2024

“Artificial intelligence is not a substitute for human intelligence; it is a tool to amplify human creativity and ingenuity.” – Fei-Fei Li , Co-Director of the Stanford Institute for Human-Centered Artificial Intelligence. Instead, it highlights the collaborative potential of humans and AI.

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72

Martech

FEBRUARY 27, 2024

Today, marketing automation platform Klaviyo launched Klaviyo AI, a new suite of AI-powered tools and features. The new tools aim to use AI-generated insights and messages, including product recommendations, for better deployment to the right customers at the right time. AI capabilities. Why we care.

SMS 108

SMS Marketing Automation Services Forecasting User-Generated Content 108

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. What is AI automation? Take for example, Sprout’s AI-driven Social Media Listening solution.

Marketing AI 98

Marketing AI Work Management Automation Marketing Management 98

DemandBase

APRIL 3, 2019

Artificial Intelligence (AI) has been a big buzzword in B2B marketing for several years now, but how are marketers really using AI? There is strong interest in AI among marketing and sales. 84 percent of study participants are currently planning, evaluating, implementing or using AI.

Marketing AI 84

Marketing AI B2B Marketing Planning Intent Signal 84

Benchmark Email

NOVEMBER 13, 2023

This is the juncture where Artificial Intelligence (AI) rolls up its sleeves and takes your email marketing game to a whole new level. And when we say “new… The post Hyper-Personalization: The Role of AI in Email Content appeared first on Benchmark Email.

Personalization 52

Personalization Advertising Benchmark Content Email Marketing 52

Outgrow

FEBRUARY 28, 2024

AI Statistics 2024: Your Cheat Sheet to Understanding the Future Have you ever heard the phrase, “The only constant is change”? Well, if we are talking about AI statistics, this is as true as it gets! As we step into 2024, the world of AI is evolving at a pace that challenges our imagination.

Statistics 52

Statistics Outgrow Resource Management Work Management 52

Martech

DECEMBER 18, 2023

The secret to launching an operations framework to drive AI-enablement within your organization is not so secret. So much of what enables effective AI operations lies in reframing existing core operational tools and workflows rather than introducing entirely new systems. The introduction and safe use of AI is the ultimate goal.

Marketing AI 115

Marketing AI Digital Asset Management Enterprise Management Work Management 115

Anyword

MARCH 14, 2024

In the dynamic realm of digital marketing, every word you publish carries weight, poised to make or break your brand’s online presence. Enter Anyword’s Benchmarking feature, a tool designed to dispel the fog of uncertainty surrounding content creation. What’s Benchmarking?

Advertising Benchmark 83

Advertising Benchmark Lead Ranking Lead Scoring Comparison 83

Anyword

APRIL 22, 2024

In today’s fast-paced digital world, the integration of marketing technologies and the utilization of analytics are more than just beneficial; they’re essential for crafting effective marketing strategies. Let’s explore how these powerful features can transform your marketing approach and drive success.

Analytics 98

Analytics Allocation Advertising Benchmark Lead Ranking 98

ClearVoice

SEPTEMBER 12, 2022

Rather than being reactive with your SEO efforts, why not prioritize benchmarking in your content marketing strategy? What is SEO benchmarking? A benchmark is a standard used to measure performance, typically in business. What benchmarking is not. Benchmarking is not chasing every algorithm change.

Advertising Benchmark 97

Advertising Benchmark Keywords SEO Long Tail Marketing 97

CMSWire

DECEMBER 8, 2023

From dataset origins to AI applications: How the new Data Provenance Standards are setting a benchmark for responsible AI deployment. Continue reading.

Transparency 108

Transparency Advertising Benchmark Generation Marketing 108

Martech

NOVEMBER 29, 2023

The enterprise-wide adoption of AI is adding to marketers’ responsibilities but diminishing their control over key technologies. AI technologies are prompting organizations to pursue more digital growth initiatives which are being handled by cross-functional teams. Digital ownership shifts have diminished marketing’s influence.

Marketing AI 108

Marketing AI Peer-to-peer Paid Search Agency Ads 108

Benchmark Email

AUGUST 7, 2023

Traditional email marketing tools can be cumbersome and overwhelming – especially for small businesses that just want an efficient way to send communication. Simplicity is what sets Benchmark Email apart, and we’re always looking for ways to provide a better, cleaner user experience. appeared first on Benchmark Email.

Advertising Benchmark 52

Advertising Benchmark Research Small Business Marketing Efficiency 52

Outgrow

FEBRUARY 25, 2024

Well, if we are talking about AI, this is as true as it gets! As we step into 2024, the world of AI is evolving at a pace that challenges our imagination. This blog is your gateway to unraveling the latest benchmarks and groundbreaking statistics that define the current state of artificial intelligence.

Statistics 52

Statistics Outgrow Resource Management Stats 52

Martech

DECEMBER 6, 2023

We’re excited to share WordPress VIP’s 2023 Content Marketing Tech Report. This in-depth research of over 1,500 marketing professionals reveals key insights into how top brands are leveraging martech tools and AI to drive business growth through content.

Marketing Report 111

Marketing Report Content Marketing Budget Programs Advertising Benchmark 111

Unbounce

AUGUST 31, 2021

An AI copywriting tool able to generate content at the push of a button? With AI, meet your new copywriting assistant that takes care of tedious writing tasks so that you can focus on what really matters: getting campaigns to convert. Yeah, an AI copywriter can help with that. What is AI Copywriting?

Marketing AI 145

Marketing AI Copywriting Landing Pages Work Management 145

Salesforce Marketing Cloud

SEPTEMBER 29, 2023

That’s right – AI pretty much stole the show. From generating hyper-relevant sales emails to prospects to anticipating a customer service issue with a VIP, AI is here to serve and support every aspect of the business. Here’s the thing: it’s IT that enables everyone else to leverage AI. And how can you do it now ?

Enterprise Management 126

Enterprise Management Work Management Marketing Management Digital Transformation 126

Salesforce Marketing Cloud

AUGUST 8, 2023

This is where generative AI opens up countless possibilities to streamline and accelerate the strategic design process. First, let’s consider what’s remarkable about generative AI: It fundamentally changes the way users interact with machines. Generative AI allows us to deliver meaningful inputs much faster.

Marketing AI 52

Marketing AI Tips User-Generated Content Ideal Customer Profiles 52

Parse.ly

MARCH 30, 2023

Artificial Intelligence (AI) is transforming the world of content creation. With more AI-assisted content generation tools dotting the martech landscape , it’s crucial for publishers and marketers to measure the effectiveness of AI-generated content and determine if it’s worth integrating into your content strategy.

Marketing AI 52

Marketing AI Advertising Benchmark Content Tagging 52

Litmus

SEPTEMBER 7, 2021

Marketing leaders often have a love/let down relationship with our marketing technology stacks. Is marketing artificial intelligence (AI) the latest technology that looks great on paper, but fails to meet our expectations? Within our organizations, marketing has perhaps the most to gain from AI.

Marketing AI 84

Marketing AI Paid Search Agency Advertising Agencies Planning 84

DAGMAR Marketing

MARCH 12, 2024

Every year, HubSpot releases a State of Marketing Report, which shares several helpful new industry trends and insights to help your business thrive all year. These past three years have been completely transformative for the world of marketing. 44% of businesses have leveraged AI for content production.

Marketing AI 52

Marketing AI Hubspot Marketing Report Planning 52

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

Atomic Reach

APRIL 3, 2023

Visual Art Meets AI-Backed Creative Intelligence RAD AI is proud to announce we're launching a new, first-of-its-kind product, RAD Visual Arts, in partnership with LNDMRK, today's most elite visual art agency. Authenticity is a vital ingredient for influencer marketing success. They don't say one thing and do another.

Creativity 59

Creativity Advertising Agencies API Class 59