Versium

OCTOBER 19, 2022

OCTOBER 18, 2022 Versium, a leading data technology company, today announced it has achieved record subscription revenue growth for its suite of marketing solutions built on its best-in-class identity resolution and insights engine.

Advertisements 52

Advertisements Advertising Demand Class 52

LeadsRX

APRIL 13, 2021

LeadsRx can be Leveraged by Triton’s clients to Measure Podcast Advertising Data alongside other Channels including Digital, OTT, Television, Radio, Mobile, and More. Portland, Ore., The podcast industry is experiencing exponential growth.

Multi-Touch Attribution 52

Multi-Touch Attribution Advertising Agencies Paid Search Agency Multi-Channel 52

LiveRamp

FEBRUARY 11, 2019

Despite the explosive growth of consumer adoption, the Connected TV advertising industry currently faces the same challenges as the rest of the media landscape: disconnected ecosystem, data workflows, measurement, and privacy concerns. The post Bringing Connected TV Advertising Solutions to People-Based TV appeared first on LiveRamp.

Marketing Management 75

Marketing Management Advertising Agencies Advertisements Advertising 75

LeadsRX

JULY 13, 2021

July 13, 2021 – Marketing analytics company LeadsRx announced that foremost Austrian audio advertising sales house RMS Austria (RMS) has chosen the LeadsRx multi-touch attribution platform to power the RMS Attribution measurement and insights services it provides to advertising clients. Portland, Ore., About RMS Austria.

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Valasys

JANUARY 15, 2024

Understanding Advertising Localization Advertising localization extends beyond the translation of ad text. It is about tailoring advertising and marketing messaging to a target market’s culture, language, and tastes. Advertising localization comes into play here.

Advertisements 40

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Choozle

FEBRUARY 25, 2020

In-house digital advertising solutions are key for the team at Webspec. We wanted to understand more about how they integrated programmatic advertising into their overall marketing solutions for their clients and the value they get out of having an in-house digital advertising solution.

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Marketing Insider Group

DECEMBER 18, 2023

Programmatic Native Advertising: Zemanta Image Source: Zemanta At Marketing Insider Group, we use Zemanta , an Outbrain company, for all our clients. Zemanta revolutionizes programmatic advertising with its comprehensive native advertising platform and Demand Side Platform (DSP). It is advertising for the modern internet.

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Paid Content Distribution Cost Per Thousand Budget Programs 231

Smartyads

FEBRUARY 23, 2023

Over 40% of businesses fell short of their sales targets last year (2022). And it's happening not because they lack sales skills; it's a result of the increasingly complex nature of sales. B2B businesses often need more qualified leads, which appears to be a struggle for B2B marketers.

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Martech Advisor

AUGUST 30, 2019

Bombora and LiveRamp announced their jointly developed digital advertising solution that enables B2B marketers to connect with their targeted small- and medium-sized business. Let’s understand the working of the solution and how it will help marketers target SMBs.

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Bombora Enterprise Management Work Management Marketing Management 47

Terminus

JANUARY 31, 2023

The report noted that Terminus’s advertising solution is “a well-constructed hybrid of in-house ad-tech with custom partner integrations in key places.” Advertising is the lifeblood of marketing programs, and Terminus’s solution clearly leads the way in helping marketers maximize their spend and drive meaningful revenue impact.”

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SEMrush

JUNE 17, 2019

We talked to our PPC team, as well as dozens of PPC marketers at several conferences we attended this spring and came up with a list of 39 tools that make the lives of paid advertising pros easier.

PPC 110

PPC Marketing Management Advertisements Advertising 110

Martech

APRIL 16, 2024

internet advertising reached a record $225 billion in 2023, a 7.3-percent digital advertising industry continued its growth trajectory in 2023,” said IAB CEO David Cohen, in a release. Video advertising saw 10.6% Recently, JP Morgan Chase announced Chase Media Solutions , the first bank-led platform of this kind.

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Advertisements Advertising Paid Search Agency Privacy 116

Outbrain

JANUARY 6, 2020

Outbrain’s self-serve native advertising solution for advertisers is available in Brazil! Now, advertisers and marketers in Brazil can join the global Outbrain family, targeting new audiences worldwide with the Outbrain Amplify dashboard. Much more than just another advertising channel.

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Martech

MARCH 21, 2024

And as the conversation around PAIR, Google’s new identity solution that allows publishers and advertisers to match first-party data to deliver personalized ads, gathers more and more momentum each day, there’s one thing we can be sure about — when it comes to the deprecation of cookies, this time, it’s for real.

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Advertising Agencies Advertisements Advertising Work Management 121

Martech

APRIL 5, 2024

This week, JPMorgan Chase launched Chase Media Solutions, its new digital media business. It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial customers. Why we care. Dig deeper: Why we care about retail media networks Data. “Our Get MarTech! In your inbox.

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Advertising Agencies Media Verticals Paid Search Agency 113

The Forward Observer

DECEMBER 29, 2023

Scientific Advertising by Claude Hopkins (1923) with Jay Abraham About the Book Whether you are considering a career in advertising or trying to find the best way to market your product, start with Hopkins (1866-1932) and then move on to the rest. It is a must-read if you are in business, sales, or advertising.

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Advertisements Advertising Sample Wikipedia 152

Marketing Insider Group

MARCH 4, 2024

Consumers have a love-hate relationship with digital advertising. One solution is to give consumers more choice and control over the ad-related content they see. However, in an era of heightened concerns about online privacy, consumers are demanding more respect from advertisers. Fold contextual advertising into your mix.

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Advertisements Advertising Case Studies Opt-out 177

Versium

OCTOBER 19, 2022

Versium reports tremendous momentum through Q3 2022, focusing on growing solutions and partnerships through the remainder of the year.

Demand 52

Demand Advertisements Advertising Press 52

Versium

OCTOBER 19, 2022

Versium reports tremendous momentum through Q3 2022, focusing on growing solutions and partnerships through the remainder of the year.

Demand 52

Demand Advertisements Advertising Press 52

Martech

APRIL 9, 2024

In short, Privacy Sandbox is an attempt to fill in the many gaps that will open up in the advertising ecosystem when third-party cookies are deprecated in the Chrome browser. Overall, the report appears to ignore the broader objective of Privacy Sandbox to enhance user privacy while supporting effective digital advertising.”

Privacy 113

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 113

The Forward Observer

JANUARY 19, 2024

Brian is also the co-author with Craig Simpson of The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand. Today he consults and works with direct response marketing companies and entrepreneurs directly and through his mastermind groups. And, interesting fact – he is a Little League baseball umpire!

Copywriting 152

Copywriting Wikipedia Marketing & Strategy Advertising Mediums 152

NuSpark Consulting

AUGUST 8, 2023

In today’s dynamic and fast-paced marketing landscape, technological advancements have transformed the way brands and organizations approach advertising. Artificial Intelligence (AI) has emerged as a game-changer, opening doors to unprecedented efficiencies and innovative solutions.

Marketing AI 244

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Marketing Insider Group

MARCH 16, 2021

When it comes to driving value, content marketing beats advertising (almost) every time. Content marketing has a consistently higher ROI than advertising. Advertising is much different and comes in many forms. Advertising is purely promotional, with your brand voice leading the way. These two areas aren’t always at odds.

Advertising Agencies 334

Advertising Agencies Advertisements Advertising Paid Search Agency 334

Martech

JANUARY 17, 2024

Something around 53% of marketers said they weren’t ready, and another 57% said they’re not fully aware of what the solutions are yet. I think that speaks to the convoluted nature of all the solutions that are available to try to piece together something that can replace that efficacy.”

Advertising Agencies 137

Advertising Agencies Ad Exchange Paid Search Agency Marketing Proposals 137

illumin

MARCH 5, 2024

As data privacy regulations increase (as well as the start of the elimination of third-party cookies) advertisers and technology companies are shifting their strategies to stay competitive while adapting to these data privacy changes. Within the last decade, most companies had “cookieless solutions” focused on mobile IDs.

Mobile Advertising 98

Mobile Advertising Advertisements Advertising Privacy 98

Martech

DECEMBER 19, 2023

With a shared commitment to fostering a secure and trustworthy environment for publishers and advertisers, BidsCube and Pixalate have partnered to fortify the digital advertising industry and make it more transparent. Why it is important for advertisers and publishers. ” Why we care. ” How it works. .

Paid Search Agency 107

Paid Search Agency Advertising Agencies Ads Work Management 107

illumin

APRIL 11, 2024

Offering solutions to leverage creator content beyond the confines of social media, illumin will help you leverage your creator content programmatically. With illumin and Spaceback , the possibilities are endless, and the journey toward redefining advertising norms has only just begun. Imagine the profound impact that would have.

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Barriers Brand Identity Branding Content 127

Digilant

DECEMBER 19, 2023

Continuing our 2024 Partner Predictions series , the Digilant team sat down with Brent Gaskamp, VP of Platform Partnerships at Oracle Advertising. As brands, advertisers, agencies, platforms, and data providers, we have a duty to consumers to protect their privacy. In terms of audience targeting, what changes should advertisers expect?

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Martech

MARCH 7, 2024

It’s been one step forward, two steps back all the way for Google’s Privacy Sandbox, the initiative intended to devise new and privacy-compliant ways for digital advertising to operate on the open internet. GumGum, with its stake in contextual advertising, is one. Remember FLoC ? It was not friendly.

Privacy 119

Privacy Advertising Agencies Work Management Marketing Management 119

Martech

JANUARY 19, 2024

Advertisers who want to show personalized ads to consumers in the European Economic Area (EEA) must take immediate action to prevent campaign performance issues. Meanwhile, app advertisers are advised to update to the latest version of the Google App Conversion Tracking API or SDK. Why we care. What is EU UCP? What Google is saying.

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Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. This article delves into the world of niche markets, exploring the challenges marketers face, the evolution of niche advertising and actionable strategies to succeed.

Advertising Agencies 120

Advertising Agencies Advertisements Advertising Tactics 120

Martech

APRIL 17, 2024

The partnership will bring together GrowthLoop’s CDP capabilities and TransUnion’s TruAudience Marketing Solutions. The problem that is the focus of this partnership is the reported low match rate between a business’s first-party data and the third-party data from advertising platforms like Google and Facebook.

Advertising Agencies 101

Advertising Agencies Paid Search Agency Privacy Ideal Customer Profiles 101

Martech

APRIL 18, 2024

Leaders in the adtech industry gathered to discuss new tools and strategies that lead to more sustainable digital advertising. Implementing a sustainable adtech solution is part of adopting a larger environmental mission that brands can communicate proudly to customers. But these improvements have to make business sense as well.

Advertising Agencies 112

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Martech

FEBRUARY 2, 2024

Omnichannel SSP OpenX is launching a Cookieless Deal Library that will allow advertisers to test and activate campaigns across a wide range of alternatives to third-party cookies. Advertisers will not only be able to test these multiple solutions but also test them against each other and develop new success benchmarks.

Privacy 104

Privacy Advertising Benchmark High Quality Lead Advertisements 104

Martech

MARCH 11, 2024

It’s essential to discern at which stage in the funnel your advertising investment is utilized and yields the most return. While many indie IDs fall outside the walled gardens, I’ve selected a few alternative identification solutions that have emerged as leaders. First launched by The Trade Desk, UID 2.0

Cost per Acquisition 131

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 131

Martech

NOVEMBER 9, 2023

The recent enhancements to CAPI have made server-side tracking more accessible to advertisers of all sizes. Why you need server-side tracking In the current digital landscape, precise tracking of user interactions and conversions is essential to optimize advertising ROI. This is where server-side tracking comes into play.

API 106

API Marketing Management Advertising Agencies Conversion 106

Martech

JANUARY 4, 2024

TransUnion is a major consumer credit reporting agency that also offers marketing solutions under the TruAudience brand. The identity graph supports the full range of these solutions. The many competing identity resolution solutions can contribute to the latter solution but they clearly still need work.

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Advertising Agencies Paid Search Agency Demographics Customer Surveys 110