Martech

FEBRUARY 16, 2023

Programmatic ad campaigns live and die on getting customer segmentation right. We asked Annamarie Andrews, VP for global marketing at Cielo , an international talent acquisition partner, to walk us through two programmatic B2B ad campaigns — how they did it and what they learned along the way. Brand is the long game. Andrews says.

Paid Search Agency 127

Paid Search Agency Ads Campaigns Account Based Marketing 127

Martech

JUNE 6, 2023

If you have a couple of products from one company, they’re likely already selling you on the benefit of adding a third or fourth. For example, if you’re already using Adobe Analytics and Target, adding Sites may make things more seamless; but is your current website lacking? And to be fair, it sometimes is a smart move.

Paid Search Agency 112

Paid Search Agency Ads Marketing Automation Services Tips 112

Heinz Marketing

JULY 18, 2022

Ad hoc marketing can not only be ineffective, it can also have a negative impact on your business. Without this, your ad hoc marketing is doing more harm than good for your business. Here are some negative impacts when there is an absence of this foundation and when your team is doing what we call ‘ad hoc marketing’.

Paid Search Agency 120

Paid Search Agency Ads Planning Top of Funnel 120

Liveintent

JULY 17, 2023

Roll out the red carpet and ready the fireworks – the team at LiveIntent is thrilled to showcase our new ad serving improvements. Direct-sold ads are the top revenue source for publishers, but we know that growing your email newsletter program can be an operational burden that’s tricky to solve for.

Paid Search Agency 62

Paid Search Agency Ads Forecasting Advertising Agencies 62

ClearVoice

NOVEMBER 25, 2019

Marketing tech and tools for customer support teams: If this seems like an impossible feat, don’t fret. We’ll show you how to use various marketing tech tools and solutions, including ClearVoice, for creating customer support content. Leverage customer support software knowledge base functionality.

Paid Search Agency 66

Paid Search Agency Work Management Marketing AI Marketing Management 66

Salesforce Marketing Cloud

FEBRUARY 14, 2024

IT teams are at the center of AI implementation. Why AI implementation is often a headache — and what to do about it According to our recent State of IT report , three-quarters of IT leaders (74%) anticipate a surge in upcoming business demands, putting a strain on their already stretched teams. AI doesn't have to be challenging.

Paid Search Agency 105

Paid Search Agency Tips Ads Lead Ranking 105

Webbiquity

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Nearly three-quarters (72.6%) of companies plan to maintain or grow the size of their content marketing teams in the coming year. Affiliate sales support independent publishing. Budgets are growing. CPM) or sales ($2.39

Social Media 314

Social Media Stats Marketing Report Paid Search Agency 314

Martech

NOVEMBER 15, 2021

Ad management platform Mediavine has announced a “significant uptick” in programmatic ad sales for minority-owned inventory drawn from its network of some 8,300 independent publishers. It also supports advertising to general audiences. The increase was seen following the onboarding of Colossus SSP in July.

Paid Search Agency 111

Paid Search Agency Spending Ads Advertising Agencies 111

Adobe Experience Cloud Blog

JULY 22, 2021

Ads and Attribution. LinkedIn Ads have proven to be a powerful tool for B2B marketers. Sure, LinkedIn Ads might cost a little more than some competitors, but do they get you to the top of the mountain? The ROI of LinkedIn Ads and Bizible. Bizible automates the tagging, tracking, and attribution of LinkedIn Ads.

Linkedin 154

Linkedin Sales Management Paid Search Agency ROI 154

Valasys

APRIL 19, 2024

This is where the relevant experience for a suitable ads agency can add tremendous value. Therefore, ad agencies create great value even for the most resourceful companies. This article further explains the benefits of hiring an ads agency. From knowledge within the industry to out-tasking some of the most time-consuming work.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ad Agencies Ads 40

Martech

JANUARY 4, 2022

Today, digital ad verification platform Integral Ad Science (IAS) announced its acquisition of Paris-based content classification company Context. IAS will integrate Context’s AI-driven technology with its own Context Control suite, which enables marketers to target and deliver ads in suitable, safe contexts. Why we care.

Paid Search Agency 112

Paid Search Agency Classified Ads Video Marketing Ads 112

QuanticMind

MARCH 26, 2019

Quality customer support for PPC optimization platforms is becoming increasingly important. With the complexities that exist in the space, paid search technology needs a Customer Success partnership model – not simply a reactive support model. Advertisers need to be closely aligned with their PPC support team.

Paid Search Agency 40

Paid Search Agency PPC Enterprise Management Work Management 40

Unbounce

JUNE 1, 2021

You know that one ad you keep seeing: The one for that embarrassing t-shirt your friend messaged you about that just couldn’t be real? ( But the truth is that most people kinda like retargeted ads —when they’re well-targeted. That engagement can come in a variety of forms: Click through an intriguing display ad. Request a demo.

Cost per Acquisition 138

Cost per Acquisition Paid Search Agency Ads Examples 138

illumin

SEPTEMBER 27, 2023

With appearances from Alessia Russo, Lena Oberdorf, and Mary Fowler, this ad gives audiences a small taste of the skill they’ll see in the FIFA tournament. This ad celebrates the creativity, power, and accuracy of female sportsmanship, while garnering support from some of the world’s most notable football players from around the world.

Paid Search Agency 58

Paid Search Agency Ads Comparison Advertisements 58

Liveintent

JULY 7, 2021

Native ads have been around for a while, and as consumer behaviors and expectations have changed, native ads have evolved to suit those changes better. billion in 2021, a fitting figure for a format that garners 53 percent more engagement than display ads. Here’s how you and your team can benefit from Native Ad Blueprints.

Paid Search Agency 71

Paid Search Agency Newsletter Ads Emarketing 71

Bionic

DECEMBER 9, 2022

Let’s face it – TV and radio ads don’t always go as planned. ✨ Bionic’s brilliant product team just released a new Ad Spot Monitoring Tool that analyzes your radio and TV ad spots, then goes a step further and exposes all the problems with your ad delivery. See Where Your Ads Broke Bad. Ad Creatives.

Paid Search Agency 84

Paid Search Agency Ads Advertising Agencies Ad Frequency 84

Act-On

APRIL 29, 2024

That’s exactly how our team structures our lead nurture campaigns here at Act-On. Our intention is that you continue to take a look at Act-On and the other content we have that supports your business. Finding the right lead scoring tools for marketing is business critical for lead generation teams. As Suzy Balk, Sr.

Lead Ranking 167

Lead Ranking Lead Scoring Marketing Automation Services Marketing Qualified Leads 167

Martech

OCTOBER 22, 2021

They’d been relying on ad networks to manage outstream video — mobile-only ads that appear on partner sites and apps outside of YouTube — on their websites. We experienced very high discrepancies between our ad server and the network ad server, which was a consistent issue.”. Taking control of video ad inventory.

Paid Search Agency 106

Paid Search Agency Video Marketing Ads Service 106

Webbiquity

OCTOBER 23, 2019

If you sell something like Umbraco —a content management system—it’s obviously very powerful to be able to target companies that use your competitor’s software and create ads that speak to the key differences and unique selling propositions (USPs) between your software and theirs. Don’t just use the same old ads. Clean the list.

Work Management 136

Work Management Marketing Management Linkedin Paid Search Agency 136

Lake One

AUGUST 14, 2023

Lately, we’ve been using tech and automation to help manufacturers increase inefficiencies across their sales, marketing, and support functions. Sales margins Your most significant opportunity to drive incremental revenue is by putting your sales team to their highest and best use. And that’s where Lake One can help.

Paid Search Agency 52

Paid Search Agency CRM Automation Ads 52

PureB2B

JANUARY 3, 2022

Table of Contents Introduction Ad Delivery Done Right Four-Step Solution to Account-Level Engagement Target Account List Identification Precision Targeting Programmatic Ad Delivery Account-Level Reporting. Despite best efforts, B2B marketers sometimes miss the mark when it comes to strategic ABM initiatives, like digital ad delivery.

Paid Search Agency 62

Paid Search Agency Ideal Customer Profiles Ads Account Based Marketing 62

Directive Agency

JULY 31, 2023

LinkedIn conversation ads are a powerful way to book sales meetings and boost webinar attendance, putting your brand front and center with your prospects. While creating conversation ads is easy, finding messages that are impactful and resonate with your audience is much harder.

Linkedin 52

Linkedin Paid Search Agency Work Management Ads 52

ClickZ

FEBRUARY 8, 2021

Channable solves two key problems for its clients: the platform manages product data feeds across multiple marketplaces and automates retail ad management and deployment. In 2021, Channable plans to invest in stabilizing and growing teams in established regions, with a particular focus on growth in the U.S.

Paid Search Agency 116

Paid Search Agency Work Management Marketing Management Automation 116

Digilant

APRIL 4, 2023

Advanced TV in 2023 A Digilant Get Smart Series, Part 2: Align Ad Formats with your Goals In our newly released whitepaper, Advanced TV in 2023: The Trends, Technology, and Tools you Need to Succeed , we outline everything advertisers need to know about the rapidly expanding and evolving video advertising landscape.

Paid Content 52

Paid Content Paid Search Agency Ads Advertising Agencies 52

Choozle

MARCH 22, 2023

These ongoing investigations are likely to cause agencies and brands to question if they should explore different options for their ad spend. However, not every organization has identified alternative sources for their ad dollars. That information was then used to target people with political ads.

Paid Search Agency 52

Paid Search Agency Spending Advertising Agencies Ads 52

Martech

MAY 21, 2024

Born out of the ad agencies of the 1960s, creative briefs were a way for the account planner — the person closest to the client — to set creative strategy in motion. This over-reliance on creative briefs turns them into administrative hurdles that encourage minimal stakeholder interaction and little coordination between teams.

Creativity 111

Creativity Paid Search Agency Conversion Advertising Agencies 111

Launch Marketing

MAY 29, 2024

The key to strengthening your B2B marketing lies in being able to effectively answer and address the question of “What do we need next to better present our business, product or service to the market to generate more leads, advance more opportunities and support more sales wins?” website, social channels, overview material).

B2B Marketing 118

B2B Marketing Ad Building Planning Paid Search Agency 118

Adobe Experience Cloud Blog

JULY 22, 2021

Ads and Attribution. LinkedIn Ads have proven to be a powerful tool for B2B marketers. Sure, LinkedIn Ads might cost a little more than some competitors, but do they get you to the top of the mountain? The ROI of LinkedIn Ads and Bizible. Bizible automates the tagging, tracking, and attribution of LinkedIn Ads.

Linkedin 80

Linkedin Sales Management Paid Search Agency ROI 80

Bionic

OCTOBER 2, 2020

This video demonstrates the simple, yet powerful integration between Ad-ID and Bionic media planning software. Lots of problems happen when advertising creative teams are disconnected from media teams, including late creative, rushed creative, format errors, and missed ad calls. What is Ad-ID? How to get Ad-ID.

Paid Search Agency 52

Paid Search Agency Ads Media Plans Creativity 52

ClickZ

APRIL 18, 2020

Adtaxi survey found that 68% of people find it helpful when ads show regard of the current scenario and 62% know that brands mean well. 42% of market leaders mentioned that their marketing teams lacked the bandwidth to quickly adapt to shifting priorities and create new content. So, when did people “feel” like making a purchase?

Paid Search Agency 133

Paid Search Agency Enterprise Management Work Management Marketing AI 133

Hubspot

JUNE 5, 2019

It's an ambitious goal, but one place where Bing differentiates itself is through its Pay Per Click ads or PPC. Pay Per Click ads are, "a form of search engine marketing (SEM) where the advertiser pays for clicks on an ad." The advertiser has to pay the publisher whenever a visitor interacts with the ad.

PPC 78

PPC Paid Content Cost Per Click Paid Search Agency 78

Martech

MAY 16, 2024

It may not be surprising to learn that tech industry groups are largely supportive of the roadmap, while those focused on things other than profit margins largely aren’t. Trustpilot added features to its online review platform. TrustScore Forecast uses customer-driven data to support and predict growth trajectory and business goals.

Marketing AI 115

Marketing AI Multivariate analysis Marketing Analytics Tools Marketing Proposals 115

Huptech Web

OCTOBER 21, 2022

Google Ads, Facebook Ads, and LinkedIn Ads: What’s The Difference? What Are Google Ads? Advantages & Strengths of Google Ads. What Are Facebook Ads? Advantages & Strengths of Facebook Ads. What Are LinkedIn Ads? Advantages & Strengths of Linkedin Ads. What Are Google Ads?

Paid Content 52

Paid Content Paid Search Agency Linkedin Facebook 52

Bannerflow

OCTOBER 12, 2018

For display advertisers, Google’s tools are what many brands rely on when serving ads and gaining insight into performance. Fundamentally, Google’s online tools are a key component of how many marketing teams work. Added into this mix is the fact Alphabet recently rebranded its ad services after nearly two decades.

Paid Search Agency 75

Paid Search Agency Display Doubleclick Advertising Agencies 75

SalesIntel

AUGUST 14, 2023

As marketing leaders, we often find ourselves navigating the challenging landscape of justifying ad spending to our CFOs. In this blog, we’ll delve into five powerful paid ad tactics that not only align with your CFO’s financial mindset but also help you unleash the full potential of your marketing campaigns.

Paid Content 40

Paid Content Ideal Customer Profiles Paid Search Agency Tactics 40

Digilant

MARCH 28, 2023

Advanced TV in 2023 A Digilant Get Smart Series, Part 1: Why More Ad Money Is Going to Video In our newly released whitepaper, Advanced TV in 2023: The Trends, Technology, and Tools you Need to Succeed , we outline everything advertisers need to know about the rapidly expanding and evolving video advertising landscape.

Paid Search Agency 52

Paid Search Agency Video Marketing Ads Advertising Agencies 52

Martech

DECEMBER 6, 2023

As ad-supported content offerings grow, streaming services and other CTV advertising platforms are developing more sophisticated technologies to meet advertisers’ needs. Netflix suffered when they failed to deliver on advertisement guarantees made when launching their ad-supported tier in late 2022.

Advertising Agencies 109

Advertising Agencies Advertisements Advertising Television marketing 109