Martech

JANUARY 16, 2024

Google Ads customer service has plummeted to an unacceptable all-time low, according to marketers. He tried to purchase YouTube reservation ads — only to be told by his Google rep that they had never heard of them. “I I have been trying to purchase these ads for three months — surely it cannot be this hard?”

Paid Search Agency 116

Paid Search Agency Work Management Marketing Management Advertising Agencies 116

Martech

FEBRUARY 16, 2023

Programmatic ad campaigns live and die on getting customer segmentation right. We asked Annamarie Andrews, VP for global marketing at Cielo , an international talent acquisition partner, to walk us through two programmatic B2B ad campaigns — how they did it and what they learned along the way. Brand is the long game. One in the U.S.,

Paid Search Agency 124

Paid Search Agency Ads Campaigns Account Based Marketing 124

KoMarketing Associates

JULY 2, 2020

It gives marketers room to create more engaging, more distinctive creative… and that usually translates into better return on ad spend. And honestly, a lot of the marketers who are advertising are paying to promote ad creative that is just unnecessarily bland. A great deal of B2B marketers do use LinkedIn ads, for sure.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

Salesforce Marketing Cloud

JULY 27, 2022

First up, we answer the one question on every commerce leader’s mind: how can my brand make the best possible use of resources? A slow, complicated back-end experience can wreak havoc on your teams’ productivity — and your customer experience. Headless doesn’t just save time for your technology teams. Take a peek. Here’s how.

Research 98

Research Customer Satisfaction Fulfillment eCommerce 98

Choozle

JULY 14, 2022

Resource allocation is the process of evaluating resources and distributing them across marketing campaigns to achieve business goals. Effectively allocating resources is one of the hardest parts of digital marketing. Understand that time and resources are necessary. The same principle holds true for resource allocation.

Allocation 98

Allocation Resources Work Management Paid Search Agency 98

Marketing Insider Group

OCTOBER 29, 2024

By improving your search engine ranking, SEO brings visitors naturally without paid ads. SEO and Organic Traffic Growth SEO drives organic traffic, which means visitors come to your site naturally, without paid ads. This lack of ads can cause traffic to drop.

SEO 172

SEO Optimization Lead Ranking Lead Scoring 172

Brandpoint

JUNE 4, 2020

Prior to Farmer’s Fridge, Liz spent time working at an ad agency creating email strategies for brands like Crate & Barrel. Liz will be speaking virtually at the SMSS on the topic “Producing Consistent Content with Limited Resources for Small Businesses.” AKA, most of us!) Because there is so much work to be done!

Resources 148

Resources Budget Programs Paid Search Agency Advertising Agencies 148

Digilant

JANUARY 17, 2024

In the last installment of our 2024 Partner Predictions series, we met with Crissie Perez, Head of South, Midwest, and West Emerging Sales, at Samsung Ads to discuss her predictions for CTV advertising in 2024 and beyond. Check out our previous predictions featuring insights from FreeWheel , Or acle Advertising , and Audigent.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Ads Funnel Advertising 59

Martech

JANUARY 7, 2022

Adopting a one-size-fits-all approach to digital advertising often ends up costing brands much-needed time and resources. However, the data could not confirm if we were connecting with our personas or just anyone from a target account. More from the MarTech Conference >> Develop persona-specific creative ad content.

Display 114

Display Top of Funnel Ads Ad Building 114

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. Smart Insights.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Martech

DECEMBER 6, 2021

There’s one thing we all have in common: The desire to maximize the impact of our marketing operations. Whenever your team is stretched thin, we recommend prioritizing workloads. The simple act of preparing and prioritizing workloads can help ensure your team is aligned and has a clear idea of what objectives need to be hit.

Resources 104

Resources Lead Ranking Lead Scoring Advertising Agencies 104

SmartBug Media

APRIL 28, 2021

However, with the right knowledge and tools, you can shorten the time it takes you and your team to learn the Marketo platform. Best Free Marketo Training Resources. Here are our top free training resources to help you learn the ins and outs of the Marketo platform: 1. Best Paid Marketo Training Resources.

Marketo 86

Marketo Training Resources Marketing Automation Services 86

SmartBug Media

AUGUST 1, 2024

Mastering the synergy between e-commerce ads, targeted Facebook and Google ad campaigns , and a robust Black Friday marketing strategy is crucial for capturing consumer attention and driving sales. Explore our comprehensive guide to discover effective strategies for crafting standout Black Friday and Cyber Monday ads.

Paid Search Agency 59

Paid Search Agency Ads Allocation Urgency Marketing 59

Salesforce Marketing Cloud

FEBRUARY 14, 2024

IT teams are at the center of AI implementation. Why AI implementation is often a headache — and what to do about it According to our recent State of IT report , three-quarters of IT leaders (74%) anticipate a surge in upcoming business demands, putting a strain on their already stretched teams.

Paid Search Agency 105

Paid Search Agency Tips Ads Lead Ranking 105

Martech

OCTOBER 25, 2024

Gemini added 2023 and 2024 lifetime values for each customer. Note that for each year the same companies had the highest support costs, which could be an anomaly in our customer data, a misunderstood prompt or it could be a sign of a larger problem with the customers in question. Average monthly support costs (2023 and 2024).

Paid Search Agency 104

Paid Search Agency Marketing & Strategy Marketing Strategy Tools 104

Hubspot

SEPTEMBER 24, 2020

Instead, the goal should be to foster a true sense of belonging among your team, which is likely filled with people from all backgrounds. Whether it's intentional or not, we all carry implicit biases in our everyday language. You can even customize the tool by adding your own words to avoid and alternate suggestions.

Resources 101

Resources Hubspot Marketing Automation Services Customer Satisfaction 101

Parse.ly

APRIL 7, 2022

For a marketer in today’s ever-evolving space, the current conclusion is the same whether your team includes dozens of experts or you’re part of a savvy duo: You need to create marketing videos if you plan to stand out. Leverage relationships, strategic ads, and free resources to maximize your budget.

Resources 52

Resources Video Marketing Planning Work Management 52

Vidyard

JANUARY 8, 2021

This year, a topic that’s being added as a priority for many sales teams is (surprise, surprise) virtual selling and how to use video and other techniques to enhance the remote sales process. Help Your Remote Sales Team Shine An all-in-one video selling resource to support your strategic planning, SKO, and ongoing enablement.

Training 74

Training Top of Funnel Resources Work Management 74

Liveintent

JULY 7, 2021

Native ads have been around for a while, and as consumer behaviors and expectations have changed, native ads have evolved to suit those changes better. billion in 2021, a fitting figure for a format that garners 53 percent more engagement than display ads. Here’s how you and your team can benefit from Native Ad Blueprints.

Paid Search Agency 71

Paid Search Agency Newsletter Ads Emarketing 71

Optinmonster

MARCH 8, 2021

Do you want to know how to optimize Facebook ads but not sure where to get started? Facebook ads can be one of the biggest assets to growing your company. But, if not set up correctly, these ads can also be more costly than their worth. That’s because Facebook ads are incredibly competitive. Let’s get started.

Paid Search Agency 124

Paid Search Agency Facebook Optimization Ads 124

Marketing Insider Group

JUNE 25, 2024

Marketing Automation: Tools in this category automate repetitive marketing tasks such as email campaigns, social media posting, and ad management, freeing up time for marketers to focus on strategy and creativity. Avoid Wasting Resources Assessing these tools helps you preserve resources.

Marketing Automation Services 238

Marketing Automation Services Budget Programs Work Management Tools 238

Vidyard

JANUARY 8, 2021

This year, a topic that’s being added as a priority for many sales teams is (surprise, surprise) virtual selling and how to use video and other techniques to enhance the remote sales process. Help Your Remote Sales Team Shine An all-in-one video selling resource to support your strategic planning, SKO, and ongoing enablement.

Training 65

Training Top of Funnel Resources Work Management 65

Marketing Insider Group

FEBRUARY 5, 2024

As the team at Marketing Insider Group, we’re always knee-deep in digital marketing trends, and GA4 has been a hot topic on our radar. For teams used to the old ways, this can be a daunting challenge. Educational Resources and Training Lastly, the steep learning curve. GA4 isn’t just an update.

Marketing Analytics Tools 279

Marketing Analytics Tools Lead Ranking Privacy Multi-Channel 279

Marketing Insider Group

JUNE 24, 2024

From sharing life moments on Instagram to networking professionally on LinkedIn, social media has woven itself into the fabric of our daily lives. The Role of Social Media Today Social media is an integral part of our lives, serving various roles, from connecting with friends and family to providing platforms for business and entertainment.

Social Media 255

Social Media Media Privacy Paid Search Agency 255

Act-On

AUGUST 2, 2024

How teams collect, manage, and use data is one of the hottest topics in marketing right now — because data management is the foundation for basically everything that matters in 2024. It influences your team’s ability to leverage the latest and greatest AI applications. No data silos, no duplicative sources, no conflicting definitions.

Ideal Customer Profiles 130

Ideal Customer Profiles Marketing Automation Services Work Management Paid Search Agency 130

Act-On

OCTOBER 11, 2023

Like the unhappy families of Anna Karenina , no two B2B marketing teams are exactly alike. When your team is structured well, everyone knows who’s accountable for what responsibilities and which roles. But by and large, these are the high-level, functional areas that most B2B marketing departments use when structuring their teams.

Paid Search Agency 243

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 243

Marketing Insider Group

MAY 30, 2023

However, for businesses with finite resources and limited marketing experience, it can be difficult to determine the effectiveness of a campaign and make necessary improvements. This will help you demonstrate trends in your marketing data, allowing team members to quickly identify areas where improvements need to be made.

Work Management 310

Work Management Marketing Management Budget Programs Allocation 310

QuanticMind

JULY 13, 2023

Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don't have to. Here’s what to read from the week of 7/7/23 - 7/13/23 to stay ahead of the curve: IAB’s Retail Media Buyer’s Guide [:60] Retail media is forecast to account for more than one-fourth of US digital ad spend by the end of 2027.

Copyright 52

Copyright Paid Search Agency Marketing AI Advertising Agencies 52

6sense

NOVEMBER 9, 2021

CMO Coffee Talk Resource List. Research, Guides, Examples, and Resources for the Inclusive Marketing Ally. Accessibility for Digital teams, a Role by Role Guide – Perkins Access. Pride in Our Workplace [link]. Big list of resources to support the BLM movement [link]. Accessibility. NYTimes [link].

Resources 48

Resources Research Examples Paid Search Agency 48

Choozle

JUNE 19, 2019

At Choozle, we think the saying “size matters” is especially true re: digital advertising creative assets, and we pulled a ton of data from our own platform to prove it. 300×600 (Half Page Ad). 300×600 (Half Page Ad). Digital display ads: creativity is key. Half Page Ad. 320×480 (Custom).

Display 73

Display Creativity Ads Banners 73

Directive Agency

OCTOBER 16, 2024

But, over the last six months, our team at Directive partnered with a $100M+ ARR enterprise SaaS company to do just that. To let you in on our methods, we’re going to take an insider dive into the strategies we employed to deliver these stellar results. Our conclusion? Let’s begin. So we went to work.

Paid Content 52

Paid Content Allocation Demand Generation Agencies Sales Qualified Leads 52

Martech

OCTOBER 24, 2024

Below, we’ll explore the genAI landscape using our data and recent research, highlighting key use cases. Saving money One of the most significant ways genAI impacts martech is by reducing the time and resources required for repetitive tasks. These automate routine tasks like scheduling and report generation, freeing up team resources.

Lead Ranking 118

Lead Ranking Lead Scoring Marketing Automation Services Work Management 118

Directive Agency

SEPTEMBER 12, 2023

Depending on the demand for your product, Google ads are an excellent option. As a performance marketing agency, we have this unique opportunity to look across hundreds and thousands of Google ads accounts. A common mistake is heavily relying on target audiences with Google Ads.

Paid Search Agency 52

Paid Search Agency Cost Per Click Google Ads 52

Directive Agency

SEPTEMBER 12, 2023

Depending on the demand for your product, Google ads are an excellent option. As a performance marketing agency, we have this unique opportunity to look across hundreds and thousands of Google ads accounts. A common mistake is heavily relying on target audiences with Google Ads.

Paid Search Agency 52

Paid Search Agency Cost Per Click Google Ads 52

Contently

APRIL 4, 2023

Our ad budgets will be reduced, departmental positions will be reevaluated, hiring will be put on hold, and that new software or upgrade we asked for? Instead, use this time to take a fresh look at the impact of your content marketing resources. The good news is you can level up your team’s knowledge for free.

Top of Funnel 197

Top of Funnel Budget Programs Content Marketing Marketing Management 197

Liveintent

MARCH 14, 2022

Native ads in email have been growing in popularity for advertisers and publishers, and it’s no secret why. Native ads work with newsletters without interrupting their design, creating a better reading experience, and strengthening reader engagement. CNET is one such company that sought out native ads for its email program.

Paid Search Agency 62

Paid Search Agency Ads Banner Ads Curation 62

Digilant

APRIL 4, 2023

Advanced TV in 2023 A Digilant Get Smart Series, Part 2: Align Ad Formats with your Goals In our newly released whitepaper, Advanced TV in 2023: The Trends, Technology, and Tools you Need to Succeed , we outline everything advertisers need to know about the rapidly expanding and evolving video advertising landscape.

Paid Content 52

Paid Content Paid Search Agency Ads Advertising Agencies 52