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Incorporating Google Ad Grants Into Your Marketing Strategy

Marketing Insider Group

If your nonprofit is ready to start advertising online , you’ll first need the resources to power your marketing strategy. One such resource is Google’s Ad Grant program, which offers eligible nonprofits $10,000 monthly in ad credits to promote their websites via Google Ads. With that in mind, let’s begin.

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Organic Vs. Paid Social Media: How to allocate your resources

Oktopost

It’s not all about the destination—the journey matters, too. In B2B social media marketing, this raises a classic dilemma: Should companies embark on a long trip to organic growth and slowly build up an engaged audience, or should they jump on the high-speed train of paid ads to speed up conversions?

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Top B2B Marketing Content and Resources of 2023

Launch Marketing

To help put this past year into perspective from a marketing standpoint, we have put together a list of our top B2B marketing content and resources from 2023, focusing on strategies and emerging trends. We hope this content will help you make 2024 your best year yet. We hope this content will help you make 2024 your best year yet.

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Maximizing impact: Marketing resource allocation in lean times

Martech

But here are a few secrets that savvy marketing leaders should know to help deliver exceptional results despite resource constraints. Doing more with less has a natural end Both the productivity of humans and return on ad spend decrease when they reach saturation. Pair them with an analyst on a small campaign or report.

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Tired of Virtual Conferences? Check Out These 5 Professional Development Resources for Marketers

Marketing Insider Group

No one had neat workshops or helpful guides prepared on how to rearrange a strategy to account for a global pandemic. Now that all of us spend our days in Zoom meeting after Zoom meeting, though, the prospect of doing the same thing in the name of professional development is less than appealing. Self-Guided Training.

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Resources for social media advertising & paid social

Sprout Social

Paid social advertising helps your content get views without relying on organic platform algorithms and their ongoing changes. Social is now all about how you target your audience, build customer journeys and get people to your site to make a purchase. This is your one-stop shop to better performing paid ads.

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6 Copywriting Resources for Non-Native Speakers

Anyword

Fortunately, there are plenty of resources available to help non-native speakers become successful copywriters. Here, we’ll discuss six essential copywriting resources that non-native English speakers can use to improve their skills and make their content stand out. Associated Press Stylebook. Copywriting 101 from Copyblogger.