SendX

JANUARY 28, 2019

Email List Management Due to The Big List Syndrome, most marketers do not even think deeply about email list management. They confuse email list management with list growth and sending email campaigns. Here are ways to manage your email list once it has reached 100k+. This amounts to 15k opens.

Open Rate 158

Open Rate Work Management Marketing Management Deliverability 158

Porch Group Media

JANUARY 14, 2023

Emails can be personalized using first name, last name, location, purchase activity, shopping cart items, and much more. There are many factors involved when it comes to creating successful email campaigns, such as practicing proper email hygiene , email appending , optimizing your email design , and more.

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

SmartBug Media

JANUARY 19, 2023

We’ve worked with plenty of clients who have transitioned from platforms that provide data information on minor league metrics for email and SMS campaigns—such as click rates and open rates—and witnessed a world of difference as they transition to Klaviyo. No business is the same, nor are the customer bases.

SMS 98

SMS Email Campaigns Campaigns Open Rate 98

SendX

SEPTEMBER 12, 2022

According to data, marketers who use segmented email campaigns saw an increase of 760% in the brand’s revenue. Additionally, brands that focus on adding value through their newsletters and have a visually appealing email design are the ones that enjoy higher open rates.

Email Marketing 195

Email Marketing eCommerce Trends Open Rate 195

Opt Intelligence

APRIL 25, 2021

There are a lot of numbers thrown around regarding email marketing metrics and email campaign KPIs. Here are the five most important email marketing campaign KPIs, and what they are telling you about your email list. Just like it sounds, this is the number of people who opened your email.

Email Campaigns 62

Email Campaigns Campaigns Open Rate Click Rate 62

KoMarketing Associates

MAY 27, 2020

and statistics suggested that in terms of driving sales, email marketing still beats banner ads, social media native apps and organic posts by 180%. buyers have purchased a product as a direct result of an email they received. Sunday and Tuesday had the lowest click-to-open rate (14.6%). Approximately 40% of U.S.

Marketing Report 295

Marketing Report Email Marketing Banner Ads Open Rate 295

Webbiquity

APRIL 23, 2024

Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics. This post delves into ways to make sure your email campaigns bring the best results. What’s the Scoop on ROI for Email Marketing?

ROI 175

ROI Email Marketing B2B Marketing Marketing Automation Services 175

SendX

NOVEMBER 10, 2020

And just think about the new categories added in the following years, giving marketers new ways to promote brands and products and totally forgetting about email. However, if there’s just one category that continues to perform really well, year after year, it’s email marketing. They just subscribed to your email list.

Email Marketing 355

Email Marketing Planning Tips Paid Search Agency 355

Webbiquity

SEPTEMBER 28, 2022

Here’s a deep dive into the benefits of email personalization; strategies for personalizing your messages; and noteworthy examples from leading brands. What Exactly is Email Personalization? Email personalization is a strategy brands use to generate customized emails for each recipient on their email list to increase open rates.

Email Marketing 342

Email Marketing Personalization Psychographics Marketing & Strategy 342

SendX

JANUARY 5, 2020

However, what most of these marketers don’t know is that Google Ads doubles up as a goldmine for the next, equally important step in generating leads and conversions– retargeting! Source: [link] It is crucial to any email remarketing campaign to keep lists organized and up to date. Use that to your advantage.

Paid Search Agency 196

Paid Search Agency Google Ads Ad Building 196

Sharpspring

JULY 23, 2020

Email campaigns are an essential part of any good marketing strategy, but they are only effective when they are well-thought-out. The first step is to create an email campaign using industry best practices and combine those with the information you already have about your current user base and prospective leads.

Email Campaigns 52

Email Campaigns Optimization Campaigns Top of Funnel 52

Webbiquity

APRIL 18, 2024

These tasks take time away from the value we could potentially be adding in our business. For instance, if a lead watches a product demo video on your site, an automated email could follow up with more detailed information about the product or an exclusive offer to encourage further engagement. Yes, it’s an ad.

Marketing Automation Services 163

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 163

Mailmunch

MAY 31, 2021

Many email campaigns are run to increase engagement, generate more leads, and boost revenue. This isn’t all talk but is proven by numbers that state that flash sale emails: Can increase click-to-open rates by 74%. Can Increase transaction rates for businesses by 67%. Subject lines for flash sale. Conclusion.

Email Campaigns 55

Email Campaigns Campaigns Urgency Marketing Ad Building 55

SendX

AUGUST 20, 2020

If you cannot evaluate the effectiveness of your email campaign properly, you won’t be able to understand what techniques work better. As a result, you can lose a lot of profit, since email is a marketing channel that generates the most ROI. We recommend that you always monitor your unsubscribe rate.

Analytics 195

Analytics Conversion Tips Click Rate 195

Act-On

OCTOBER 4, 2023

View side-by-side email results to spot trends and anomalies Results for one email are handy. Results for multiple emails are a force multiplier for marketing strategy. Visualizing metrics like click and open rates across a range of emails helps you spot trends and potential outliers in your marketing programs.

Marketing Automation Services 146

Marketing Automation Services Analytics Software Deliverability 146

SendX

SEPTEMBER 30, 2020

This is why you need to spice it up with another content that brings excitement after people click on your email. And one of the most engaging content you should consider adding to your email marketing campaign is video. That's what makes video email marketing such a powerful tool for winning customer loyalty.

Email Marketing 281

Email Marketing Video Marketing Best Practices Click Rate 281

SmartBug Media

JULY 18, 2023

You’ve got an amazing email campaign, but is your target audience actually getting and reading your email? Email campaigns can be an incredibly effective marketing strategy , but your email deliverability—your ability to skip the spam folder and see an optimal inbox placement (keyword: inbox, not promotions folder)—matters.

Deliverability 98

Deliverability CAN-SPAM Open Rate Click Rate 98

ClearVoice

MARCH 14, 2024

percent for open rates, which is generally considered outstanding by industry standards. That is why most marketing leaders look to email marketing to bolster their content distribution efforts — it has proven effective. The users can track their open rates, clicks, unsubscribes, etc. Click-Through Rate (CTR).

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Optinmonster

JANUARY 24, 2024

.” There are some important email marketing metrics that you should be measuring on a regular basis if you want to maintain email list health and improve the return on investment (ROI) of your email campaigns. Open Rate Your open rate is the percentage of your email recipients who opened your email.

Email Marketing 83

Email Marketing Planning Open Rate Click Rate 83

SendX

FEBRUARY 11, 2021

Perhaps the most popular type of content upgrades are free handbook PDFs , which would be sent to the subscriber’s email. For example, a blog post about the basics of LinkedIn ads could feature a 20-page LinkedIn Ads Handbook PDF as a content upgrade. For example, email engagement and social media interactions.

Lead Generation 393

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 393

Binary Demand

APRIL 19, 2024

Before you hit send, think of each email marketing campaign as a unique friend, each with its personality and goals. Take a moment to understand the metrics available to you for these campaigns. Mobile open rate When crafting email content, consider both desktop and mobile users.

Email Marketing 52

Email Marketing B2B Marketing CTR Planning 52

Binary Demand

JUNE 12, 2023

This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. Discover the importance, functioning, and strategic elements to create impactful email campaigns that resonate with your B2B audience. Schedule or automate your campaigns.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. Discover the importance, functioning, and strategic elements to create impactful email campaigns that resonate with your B2B audience. Schedule or automate your campaigns.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Navigate the Channel

JULY 13, 2023

Email service provider Constant Contact is currently keeping data on some 200 million monthly emails sent by customers who use its platform, including open rates, click rates and bounce rates. In the second quarter, the overall average open rate for all industries was 34.46%.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Optinmonster

JUNE 14, 2024

Here are some of the top benefits of cleaning your email list: Better (& More Accurate) Engagement Metrics As an email marketer, you spend a lot of time and energy measuring the success of your email campaigns. Cleaning your email list means you’re sending emails only to those who are interested.

Conversion 92

Conversion CAN-SPAM Work Management Deliverability 92

Martech

JANUARY 11, 2024

“In today’s noisy online world, email stands out as the key to capturing both intention and attention,” said Jon Beck, CRO of marketing technology platform LiveIntent. With fewer ad spaces and a clutter-free environment, it’s the perfect vehicle for making a lasting impact and audience connection. Get MarTech! In your inbox.

Email Marketing 124

Email Marketing Marketing AI Enterprise Management Work Management 124

Litmus

JANUARY 25, 2022

Keep in mind: Be sure to have a holistic view of email metrics as well as your digital marketing efforts as a whole to best benchmark for an omnichannel approach. Open rate can also give you insight into your historical brand presence. Click-through rate (CTR). Consumers are being bombarded with ads and emails.

Email Marketing 102

Email Marketing Click Rate Open Rate CTR 102

Webbiquity

OCTOBER 18, 2022

An effective way to reduce the number of invalid emails in your list is to ensure that those added to it have to opt-in multiple times. It’s not unusual to have automatic validation for many lists, where a new joiner is sent an email with a link that verifies their email address when clicked. Use Double Opt-In.

Deliverability 286

Deliverability CAN-SPAM Opt-in Opt-out 286

Martech

MAY 24, 2024

They don’t even have alt text on the image to tell you what the email is all about. I understand the desire to create email works of art that will represent the brand better. But emails are not magazine ads. Static images rob emails of their engagement potential. That included adding an extra step with DMARC.

RFP 116

RFP Deliverability Blast Campaigns Budget Programs 116

Salesforce Marketing Cloud

MAY 23, 2024

Dynamic email content, often called live email content, refers to messages that change based on the subscriber’s personal preferences or history with your website. Encouraging interaction within your emails can only enhance the overall experience subscribers have with your brand in the inbox.

Click Rate 124

Click Rate Content CAN-SPAM Banners 124

Litmus

FEBRUARY 3, 2022

Much like MPP, the degree of impact Gmail prefetching may have on your email marketing metrics depends on how much of your audience is using Gmail–and whether they are doing so under a very specific set of circumstances. What can email marketers do about Gmail prefetching? Don’t rely on opens to trigger email campaigns and automations.

Email Marketing 111

Email Marketing Privacy Protection Open Rate Trigger Marketing 111

illumin

DECEMBER 13, 2023

Open rate Open rate is another critical and popular metric among marketers. In the same Hubspot survey, 31% of marketers listed open rate as one of their top two metrics – right behind CTR. Open rate is important because it tells marketers how their subject lines and email frequency impact their campaigns.

Work Management 52

Work Management Email Marketing Marketing Management Clickthrough 52

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? It could be that your subscribers never even get the chance to open them. Because your emails are winding up in spam folders. Then, we’ll give you 6 concrete tips to make sure you can avoid your emails winding up in the spam folder.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Litmus

APRIL 18, 2024

In the past, we’ve asked about what code editors developers use to build emails, but this is the first year we’ve seen “Code editor in my ESP” take the top spot at 20%, toppling Adobe Dreamweaver (14%) and our beloved Litmus Builder (9%). That may be because of how email marketers choose to measure their efforts.

Email Marketing 97

Email Marketing Marketing Automation Services Work Management Planning 97

Delivra

OCTOBER 9, 2018

Unfortunately, with so many other messages and media competing for consumers’ attention, it’s no wonder that average email open rates are hovering around 25% and click-through rates are just above 4%, as reported by Smart Insights. 12 types of email campaigns you should be automating. Welcome emails.

Email Campaigns 45

Email Campaigns Automation Campaigns Marketing Automation Services 45

Launch Marketing

MAY 19, 2021

How do you know if your email marketing efforts are effective? Analyzing email metrics can help your business determine how well your emails are performing. Common email performance metrics include looking at open rate, bounce rate and click-through rate (CTR). Brand and Website Alignment.

Email Marketing 143

Email Marketing Practices B2B Marketing CTR 143

Martech

MARCH 18, 2024

Tracking marketing campaigns: Google Analytics allows you to set up campaign tracking, enabling you to measure the effectiveness of different marketing channels, such as social media, email, or paid ads. Some popular options include Mailchimp, Constant Contact, and Brevo (formerly Sendinblue).

Budget Programs 101

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 101