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Sweating the Small Stuff Matters a Great Deal When It Comes to SEO

Navigate the Channel

Most people who are somewhat familiar with search engines and the web understand that implementing keywords and key phrases in online content enhances search engine optimization (SEO). However, there is much more to SEO than simply jamming important words and phrases into a homepage, social media or blog content.

SEO 65
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How to Outsource Your Client’s SEO

seo.co

If you’ve tried your hand at search engine optimization ( SEO ) for your clients but you haven’t quite gotten the results you wanted, or if you find your agency strapped for resources, you might consider outsourcing your client’s SEO. The Basics of SEO Outsourcing. The premise of SEO service outsourcing is simple.

SEO 98
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How Content Marketing Directly Improves Sales

Marketing Insider Group

Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. Now, you can find the answer to anything in seconds. However, research on blog frequency suggests that the magic number is 11. What Kind of ROI Can You Expect? There’s no absolute answer. Conversions.

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What is A Crawl Budget & Why Does It Matter For SEO?

seo.co

This can put a hamper on your SEO efforts; all these web pages and no one to look at them. When this happens, all you can do is optimize your crawl budget. Here is a complete guide to help web admins, digital marketers , and SEO specialists understand all about the crawl budget. However, it does not work that way.

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10 Marketing Automation Mistakes You Might Be Making (And How to Avoid Them)

BenchmarkONE

Today’s marketing automation tools can provide targeted solutions for email and SMS campaigns, online ads, and promoted social media posts. For example, many businesses invest in email marketing tools thinking they can simply buy a large database of email addresses, and the software will do the rest of the work.

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How the best companies measure content quality

Kevin Indig

AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. The most popular SEO strategy is growing traffic through blog content. Think of a local burger chain that becomes a franchise and can’t serve the same tasty burgers anymore.

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Social Timing: How to Time Your Social & Blog Posts for Maximum Impact

seo.co

While ads still make up a large portion of what is considered marketing, people are increasingly steering away from traditional advertisements and moving toward digital content. Many people don’t want to watch ads, they employ ad blockers, the skip button, or just plain ignore them altogether. Content is King.