Remove Ad Exchange Remove Document Remove Media Remove Paid Content
article thumbnail

How B2B Brands Can Drive More Leads This Year

Webbiquity

In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Before we jump into exploring the nuances of the lead generation game, let’s take a look at some of the proven methods of acquiring leads tried and tested by B2B marketers. Email Marketing. Content Marketing.

article thumbnail

The Google anti-trust trial: A deep dive into the details

Martech

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone.

Google 78
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Steps to More Creative and Effective Social Media Campaigns

Convince & Convert

Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? Because you are involved in this seamless exchange of information, and listening intently, you know as much about many of your friends as you do about yourself. We marketers fall into this trap an awful lot.

article thumbnail

Giving Pharmaceuticals an Influencer Health Kick

Onalytica B2B

Regulatory hurdles mean sharing content and mobilising influencers becomes a cumbersome process. It is well documented that a great number of Pharmaceutical and Life Sciences brands often partner with celebrities to help spread key messages, increase their brand awareness and ultimately to get their products off the shelves.

article thumbnail

Sales Contracts: Elements, Process & Best Practices

Salesforce Marketing Cloud

These written agreements describe the goods, services, or property that will be exchanged, and the payment terms. Payment terms: Provide clear details about the expected payment and whether it will be paid in advance or within a certain number of days after submitting the invoice.

Process 110
article thumbnail

The Formula That’s Helping Me Optimize the Most Important Marketing Campaign of My Life

Contently

But I recently decided to dogfood Contently for a personal project—the launch of my upcoming book Dream Teams. Along the way, I realized this could be instructive to a lot of marketers out there, whether you use a content platform or not. However, the most effective marketing happens within a couple months of the publish date.

article thumbnail

5 Steps to More Creative and Effective Social Media Campaigns

Convince & Convert

Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? Because you are involved in this seamless exchange of information, and listening intently, you know as much about many of your friends as you do about yourself. We marketers fall into this trap an awful lot.