Zoominfo

AUGUST 18, 2020

If your goal is to increase sales productivity, start by asking yourself: “how much time do I waste on non-selling activities?”. With ZoomInfo, KeepTruckin increased their sales productivity by 24% and also, the number of meetings scheduled has increased by 11%. Is your outreach resonating with target audiences?

Product 264

Product Zoominfo Ideal Customer Profiles Work Management 264

The Point

NOVEMBER 15, 2022

A client asks: “What’s the best way to market to purchased lists like ZoomInfo ? We have a debate between our marketing and sales teams on whether the best approach is marketing emails, sales outreach, or something else. connection requests, comments, shares) into the outreach cadence and sales plays.

Purchase 162

Purchase Paid Search Agency Paid Social Agency Outreach 162

Zoominfo

DECEMBER 16, 2020

ZoomInfo is here to change that with our latest release, Salesforce Sync. ZoomInfo Salesforce Sync for Territory Management. When sales and marketing teams traditionally pull lists, they’re still missing important data that’s relevant only to their organization. Has this lead opted out to receiving emails from my organization?”.

Zoominfo 219

Zoominfo Marketing Management Peer-to-peer Opt-out 219

Zoominfo

DECEMBER 15, 2020

Improve Your Cold Outreach with BASHO Emails. While digital automation has made outreach much easier, sending cold emails is still a tricky game. Personalization is the key to improving your outreach, and one form of it is the BASHO email. It’s no secret that cold calling is a salesperson’s least favorite activity.

Work Management 237

Work Management Marketing Management Cold Calling Tips 237

Zoominfo

JULY 9, 2021

LinkedIn is a good starting point, but ZoomInfo TalentOS can enhance your searches with data that lets you narrow in on the best job candidates faster. Our customers—recruiters and talent acquisition professionals—have found real success using data and proactive outreach methods on LinkedIn,” says Henry Schuck, CEO at ZoomInfo.

Zoominfo 130

Zoominfo Acquisitions Outreach Linkedin 130

Zoominfo

JULY 9, 2021

LinkedIn is a good starting point, but ZoomInfo Recruiter can enhance your searches with data that lets you narrow in on the best job candidates faster. Our customers—recruiters and talent acquisition professionals—have found real success using data and proactive outreach methods on LinkedIn,” says Henry Schuck, CEO at ZoomInfo.

Zoominfo 130

Zoominfo Acquisitions Outreach Linkedin 130

Zoominfo

APRIL 23, 2021

The Timeless Case for Automation A recent poll conducted by ZoomInfo found that over 85% of respondents actively look for ways to automate their work. By swapping out job titles, for example, you’ll notice that the “triggering” moments presented below will apply to any organization’s desired course of action. #1:

Webinar Metrics 130

Webinar Metrics Zoominfo Automation Marketing Strategy 130

Zoominfo

SEPTEMBER 15, 2020

Buyer intent data is typically sourced from first (internal) or third (external) parties, which, when combined, offers a complete view of target account activity. But for some organizations, it’s worth the cost. Buying intent isn’t just for individual target prospects — it helps track and analyze entire organizations.

Buyer Intent 182

Buyer Intent Intent Data Intent Budget Programs 182

Zoominfo

MAY 6, 2021

The pandemic changed the day-to-day processes of the B2B sales organization practically overnight when the world went 100% digital. A recent ZoomInfo survey of about 600 sales and marketing professionals found that most sales reps said they relied on in-person events for prospecting before 2020. Chinese proverb).

Customer Surveys 246

Customer Surveys Top of Funnel High Quality Lead Zoominfo 246

Zoominfo

SEPTEMBER 23, 2020

Is ZoomInfo an integral part of your GTM strategy? pic.twitter.com/eJJLHYV1jY — ZoomInfo (@ZoomInfo) November 1, 2019. Take Atlatl Software, a ZoomInfo customer that was trying to capture customers in an unestablished market. We want to hear your story. Comment below and we'll be in touch! What does that mean?

Marketing Analytics Tools 189

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 189

Zoominfo

OCTOBER 20, 2021

Most organizations know how to recruit active candidates. But when active candidates aren’t the right fit, how do you search beyond those already in the job market? As the workforce transitioned to working from home, candidates couldn’t get a sense of company culture or what a new organization was like.

Zoominfo 147

Zoominfo High Quality Lead Outreach Acquisitions 147

Zoominfo

AUGUST 18, 2020

If your goal is to increase sales productivity, start by asking yourself: “how much time do I waste on non-selling activities?” With ZoomInfo, KeepTruckin increased their sales productivity by 24% and also, the number of meetings scheduled has increased by 11%. Attempt to Connect Rate Is your outreach resonating with target audiences?

Product 130

Product Zoominfo Ideal Customer Profiles Work Management 130

Zoominfo

MARCH 27, 2019

Here at ZoomInfo, we’re big proponents of using technographics as part of the sales process. Thus, The 2019 Technographic Data Report for B2B Sales Organizations was born. The 2019 Technographic Data Report for B2B Sales Organizations. The remainder of respondents reported working in larger organizations.

Zoominfo 222

Zoominfo B2B Thought Leadership B2B Sales Work Management 222

Zoominfo

OCTOBER 20, 2021

Sourcing the right executive candidates and filling key managerial roles in an organization can be difficult even in the best of times. At ZoomInfo, I know we’re always looking for passionate people who want to blaze new paths. That leaves just 30 percent as active job seekers. Who does the role report to?

Zoominfo 130

Zoominfo Marketing & Strategy VALS Work Management 130

Zoominfo

MAY 8, 2019

How much time do you spend on selling vs. non-selling activities? Today we review four critical reasons data is essential to a successful sales organization. Instead, sales organizations require deeper, more sophisticated insight into their target contacts and companies. of their time on non-selling activities ( source ).

B2B Sales 193

B2B Sales Contacts Process Paid Search Agency 193

Zoominfo

FEBRUARY 3, 2023

Email Email outreach typically requires a series of targeted emails, delivered on a predetermined cadence, that relate to the prospect and their pain points. Specific rates vary based on your industry, which channel you’re using, and whether you’re running a paid or organic campaign. Get a demo today to learn more.

Conversion 130

Conversion Lead Ranking Ideal Customer Profiles Cold Calling 130

Zoominfo

SEPTEMBER 3, 2020

Shorter sales cycles – Sales cycles are already long for B2B organizations, and automated emails serve as a virtual sales rep to nurture them. Identify email campaign goals that pertain to your organization. ZoomInfo offers a powerful tool for this messaging: Engage. How Do You Set up Email Automation? Basic Steps.

Automation 262

Automation Auto Responder Touchpoints Trigger Marketing 262

Zoominfo

DECEMBER 4, 2019

Even the recruiters who use social media consistently often lack a formalized, specific strategy that drives their social recruiting activities. Do I have specific outreach tactics to attract both passive and active candidates? Do I have specific outreach tactics to attract both passive and active candidates?

High Quality Lead 221

High Quality Lead Outreach Zoominfo Social Media 221

Zoominfo

FEBRUARY 23, 2021

Learn what sales prospecting is, and how business development professionals can go to market using outreach strategies that deliver business results. But ‘regular, consistent outreach alone isn’t enough. So, how do high-performing sales organizations meet prospective buyers along the journey at the perfect time?

Sales Management 208

Sales Management Top of Funnel Ideal Customer Profiles Cold Calling 208

Heinz Marketing

MAY 23, 2023

This data is collected from various sources, including website behavior, social media activity, and content consumption. Intent data can provide valuable insights into a prospect’s likelihood to purchase and can help sales and marketing teams tailor their messaging and outreach accordingly. Start with a clear objective.

Intent Data 105

Intent Data Paid Search Agency Marketing Analytics Tools Intent 105

SalesIntel

MAY 17, 2023

For instance, there’s a limit on ZoomInfo credits (10k per year). Let’s go over the common challenges we hear from our prospects (mostly existing ZoomInfo users) because of their limited credits and how your marketing plan can benefit from switching to an unlimited credit plan. You get around 1000 credits to use in a month.

Ideal Customer Profiles 52

Ideal Customer Profiles Zoominfo B2B Marketing Marketing Analytics Tools 52

Zoominfo

MARCH 19, 2018

ZoomInfo ReachOut. ReachOut , ZoomInfo’s Chrome extension, allows you to simplify your social prospecting process. When you install this plugin, you’ll get access to a prospect’s direct phone numbers and email addresses from ZoomInfo’s B2B database immediately when you view their LinkedIn profile. Rfactr (Social Port).

Tools 227

Tools Lead Scoring Lead Ranking Zoominfo 227

Zoominfo

MARCH 9, 2021

Demand generation is a joint effort between a business’s marketing and sales organizations. A demand generation manager must work cross-functionally with teams across the organization to build out a demand generation plan. Sales leadership in your organization is then able to determine your Total Addressable Market (TAM).

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Zoominfo

JUNE 9, 2019

Although these are typically marketing concerns, knowing this information will allow you to prioritize your outreach and provide anecdotal feedback to those responsible for lead generation. Obviously, this question helps you understand how your prospect and their organization go about making a purchase decision.

B2B Sales 252

B2B Sales B2B Allocation Peer-to-peer 252

Zoominfo

FEBRUARY 26, 2021

We’ll keep it simple, Sales Automation in the process of leveraging software and artificial intelligence (AI) along with other digital tools to automate time-consuming sales tasks that normally take significant time away from selling activities. Today’s Sales professions spend just 34% of their time selling. Salesforce.

Automation 162

Automation Work Management Top of Funnel Marketing AI 162

Zoominfo

AUGUST 30, 2022

ZoomInfo MarketingOS Finally, ABM with data you can trust. In a modern revenue organization, most of the responsibility for maintaining privacy compliance falls under legal, IT, and marketing teams, making close collaboration between these departments essential. Is there an exemption for B2B activities?

Privacy 130

Privacy Opt-out Opt-in Zoominfo 130

Zoominfo

APRIL 18, 2022

Here, we take a close look at the role of recruitment management systems and the benefits of implementing them in your organization. It prevents recruiters from wasting time pitching to the wrong people who aren’t a fit,” says Kayt Kelley, senior talent acquisition manager at ZoomInfo. What is the function of recruitment management?

Enterprise Management 130

Enterprise Management Work Management Marketing Management Zoominfo 130

Zoominfo

DECEMBER 16, 2020

ZoomInfo is here to change that with our latest release, Salesforce Sync. ZoomInfo Salesforce Sync for Territory Management When sales and marketing teams traditionally pull lists, they’re still missing important data that’s relevant only to their organization. Has this lead opted out to receiving emails from my organization?”

Zoominfo 100

Zoominfo Marketing Management Peer-to-peer Opt-out 100

Zoominfo

JULY 29, 2019

It can lead to wrong numbers being called, bounced emails, and unfit leads added to outreach lists. ” Digital Marketing, ZoomInfo Click to tweet — “As a sales organization and go-to-market engine , contact and account data is priority number one for our team. Marketing lives and dies in the data.”

Data Hygiene 130

Data Hygiene Zoominfo Practices Marketing AI 130

Directive Agency

FEBRUARY 28, 2022

So without out any ado whatsoever, let’s get into how to organize a go-to-market plan for your SaaS brand. Run a report of your current customer list and enrich it with a 3rd party tool like Zoominfo, Crunchbase, or Clearbit to identify trends that correlate to contract value. . Organic Marketing. Optimize Your Profile .

Paid Content 52

Paid Content Planning Ideal Customer Profiles Marketing Plans 52

Zoominfo

MAY 6, 2021

The pandemic changed the day-to-day processes of the B2B sales organization practically overnight when the world went 100% digital. A recent ZoomInfo survey of about 600 sales and marketing professionals found that most sales reps said they relied on in-person events for prospecting before 2020.

Customer Surveys 130

Customer Surveys Top of Funnel High Quality Lead Zoominfo 130

Zoominfo

SEPTEMBER 15, 2020

Buyer Intent Data Sources Buyer intent data is typically sourced from first (internal) or third (external) parties, which, when combined, offers a complete view of target account activity. But for some organizations, it’s worth the cost. And third party data is collected from outsourced companies, which is more costly.

Buyer Intent 100

Buyer Intent Intent Data Intent Budget Programs 100

Zoominfo

APRIL 23, 2019

By focusing your efforts on prospects that match this persona instead of wasting time trying to sell your services to anyone and everyone, advisors will see much a much higher return on their outreach initiatives. Expanding the event beyond your core client base makes it possible to actively pursue referrals while expanding your network.

Marketing Management 145

Marketing Management Zoominfo Buyer Personas Case Studies 145

SalesIntel

JULY 19, 2023

It allows organizations to identify and prioritize high-potential prospects, personalize their marketing efforts, and make data-driven decisions. It forms the foundation of effective sales and marketing strategies , enabling organizations to target the right audience, engage with decision-makers, and drive meaningful conversations.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Automation Services Bombora B2B 98

Zoominfo

JUNE 28, 2023

At ZoomInfo, we think of go-to-market as encompassing the entire revenue-generating lifecycle: a cohesive motion that targets ideal customers through aligned sales and marketing strategies, built with high-quality data, seamless outreach and engagement, and scalable automation and orchestration.

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing & Strategy 130

Zoominfo

MARCH 8, 2021

Reducing the clutter between audience engagement and sales outreach can’t be done manually — especially if reactive growth is your priority. Now, the first step for this B2B SaaS company is to enrich the new lead with information from data providers like ZoomInfo. The 4 Main Data Points of Lead Qualification. The result?

Lead Qualification 246

Lead Qualification Response Rate Ideal Customer Profiles Sales Qualified Leads 246

Zoominfo

OCTOBER 5, 2021

If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. Everyone in the organization must be involved and willing to participate. ZoomInfo MarketingOS Finally, ABM with data you can trust. Get a Demo 2.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads Paid Content Top of Funnel 130