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Marketo April 2024 releases: Webinar enhancements, Activities API update and more

Martech

Interactive webinar enhancements You can now provide hosts and presenters with the ability to add a webinar title or rename a room. These can be accessed by calling the Get Activity Types endpoint to gather attribute details for each activity. Here’s what Adobe released for Marketo users in April.

Marketo 101
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Active Listening for Agile Marketing Leaders

Marketing Insider Group

This is referred to as “active” listening as a reminder that we need to do it intentionally. For effective communication, active and resourceful collaboration is necessary. For effective communication, active and resourceful collaboration is necessary. Agile marketers put the customer at the heart of their activity.

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11 Customer Journey Mapping Tools for B2B Marketers

Marketing Insider Group

Luckily, with the right customer journey mapping tools, you can create a specialized experience for your audience that not only improves satisfaction, but also creates opportunities for growth. Today, we’re sharing 11 customer journey mapping tools you can start using to make the mapping process more manageable and effective.

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How Great Leaders Use Storytelling to Activate Empathy in Their Teams

Marketing Insider Group

But storytelling is a useful tool not just for selling things. It can be an effective tool for learning, too. But storytelling as a tool for leadership and education in the workplace is often overlooked. Stories are effective learning tools, and smart leaders can use them to their advantage. Quick Takeaways.

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The Beginner’s Guide to Brand Activation

Zoominfo

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. But, we’re here to tell you this: brand activation is much more than an industry buzzword. Enter, brand activation. . What is brand activation? Why is brand activation important? 4 Types of Brand Activation.

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The Beginner’s Guide to Brand Activation

Zoominfo

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. But, we’re here to tell you this: brand activation is much more than an industry buzzword. Enter, brand activation. What Is Brand Activation? Why Is Brand Activation Important? Let’s get into it!

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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

From the targeted precision of LinkedIn Sponsored Updates to the expansive reach of the Google Display Network, each tool and tactic we’re about to dive into is a piece of the puzzle in crafting your content’s journey from creation to conversion. This is where the magic of paid content distribution comes into play. Why Zemanta?