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From efficacy to efficiency: 2024’s B2B marketing revolution

Martech

It’s a challenge beyond being more efficient with limited resources. Traditionally, aiming for something like a 20% improvement in activity or efficiency in marketing, especially during budget constraints, has been normal. It’s about the mechanics of marketing and the fine-tuning of various activities and processes.

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How Social Media Marketers Can Manage Multiple Projects Efficiently

Convince & Convert

In this post, I have shared some tips on how social media marketers can manage multiple projects efficiently. 6 Tips on How Social Media Marketers Can Manage Multiple Projects Here are some tips on how social media marketers can manage multiple projects efficiently. Let’s get started. Who is my target audience? Image via Eisenhower.me

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What Will the Future of Remote Work Mean for B2B Organizations?

Webbiquity

The evolving work environment has especially impacted business-to-business (B2B) organizations, as in-person interactions are often pivotal to success. They need to be able to work together without technical difficulties and access their work in seconds for maximum efficiency. Image credit: Helena Lopes on Unsplash.

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Simplifying your martech stack: From pipeline efficiency to brand affinity

Martech

While this approach works well for roughly 5% of actively in-market buyers, it creates a poor experience for the remaining 95% of future customers who aren’t yet ready to buy. We must adapt and create ads that drive the value in-feed — or promote existing organic content. However, this ignores the majority of potential customers.

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Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

With increased scrutiny for marketing to prove ROI on their activities and it becoming increasingly hard for B2B salespeople to even get in front of customers, the old way of doing business is no longer an option. Explore the key reasons why this relationship continues to be a challenge for most organizations.

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How CMOs Can Keep Marketing Organizations Agile in Changing Times

Marketing Insider Group

How can chief marketing officers empower their organizations to remain nimble in changing times? Understanding how your organization fits into society can help you remain relevant and address current challenges and concerns authentically. 11 Ways CMOs Can Help Their Marketing Organizations Stay Agile in Crazy Times. Less stress.

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10 Ways InsightSquared’s Activity by Day Improves Sales Execution

InsightSquared

Say hello to InsightSquared’s industry-changing report, Activity by Day, which presents every activity, email, meeting, call, and more without you or your sales reps spending countless, valuable hours manually updating your CRM data each and every week. . The Rundown on Activity by Day. The Data’s Waiting For You!

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The 2019 Technographic Data Report for B2B Sales Organizations

reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient. In fact, the majority of respondents agree—with 72.3%

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Build a Successful and Results-Driven Sales Culture

Speaker: Gary Galvin, CEO, Galvin Technologies

This often means motivating your team through everything from revenue targets, to sales funnel and forecasting, to activity management and collaboration. As a leader in your sales organization, it’s incredibly important to have an accurate picture of your team’s revenue, pipeline, and sales activities in order to deliver results.

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GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018.