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Active Listening for Agile Marketing Leaders

Marketing Insider Group

This is referred to as “active” listening as a reminder that we need to do it intentionally. For effective communication, active and resourceful collaboration is necessary. Kanban boards that communicate the status of activities and visualize workflow in a transparent (real, not ideal!) Active Listening in Practice.

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Should you stop (organic) social media activity?

Biznology

Instead, Avinash Kaushik , a well-known analytics guru and Digital Marketing Evangelist for Google , says it’s time to “ stop organic social media altogether.” Did the thought of “not organically posting on social media” blow your mind or did you breathe a huge sigh of relief? Like this post?

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5 Hacks to Boost Your B2B Company’s Organic Social Media Reach

Marketing Insider Group

If you’re a B2B social media manager, you’ve probably noticed that organic social media reach has been on the decline in recent years. With increases in paid ad content and algorithms constantly in flux, it’s easy to see why it’s becoming increasingly challenging to reach followers with organic campaigns. Study Best Practices.

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How Great Leaders Use Storytelling to Activate Empathy in Their Teams

Marketing Insider Group

Money can be a motivating factor, but true engagement comes when individuals feel totally aligned with the mission and values of an organization and are willing to go above and beyond for that organization because their work has real meaning and value. Storytelling is a skill, but it’s one that is easily learned.

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Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

With increased scrutiny for marketing to prove ROI on their activities and it becoming increasingly hard for B2B salespeople to even get in front of customers, the old way of doing business is no longer an option. Explore the key reasons why this relationship continues to be a challenge for most organizations.

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What Is Employee Activation?

Marketing Insider Group

Want to run a more effective organization? Employee activation is the key to driving your business into the future with the resilience required to move further into the post-digital era. The post What Is Employee Activation? appeared first on Marketing Insider Group.

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How Employee Activation Delivers Higher Awareness and Better Talent

Marketing Insider Group

Employee activation may be the secret ingredient that’s missing from your organization. And yet the majority of people working in the US don’t fully commit their time, energy, and talent to the organization they’re working for. To run a successful business you need more from your employees than the bare minimum.

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The 2019 Technographic Data Report for B2B Sales Organizations

reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient. In fact, the majority of respondents agree—with 72.3% Download the report to learn more!

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Build a Successful and Results-Driven Sales Culture

Speaker: Gary Galvin, CEO, Galvin Technologies

This often means motivating your team through everything from revenue targets, to sales funnel and forecasting, to activity management and collaboration. As a leader in your sales organization, it’s incredibly important to have an accurate picture of your team’s revenue, pipeline, and sales activities in order to deliver results.

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GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018.

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The #1 Reason Why Sales Coaching is Critical to Your 2022 Sales Success

Speaker: Tim Hughes, Co-Founder and CEO of Digital Leadership Associates

As prospects become more proficient on social media, many organizations struggle to keep up, not knowing how to navigate the new digital landscape. With most of the world’s population active on social media, it is imperative that teams improve their sales strategies by investing in sales coaching & training.