Webbiquity

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. Nevertheless, social media activity consumes resources and therefore must produce business results–or those resources will be spent somewhere else.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Convince & Convert

FEBRUARY 4, 2016

Hassan is also an active Viner, with 12 million loops. When they were starting out, they were probably very focused on a very direct marketing campaign that was about getting your food quick. Hassan has created branded content using the Onion’s satirical voice for companies such as Intel, Progressive Insurance, and eBay.

ROI 90

ROI Advertising Agencies Paid Search Agency Startups 90

Martech

SEPTEMBER 25, 2023

Here are possible explanations for this slight and what can be done to elevate marketing’s position. Attributing sales to marketing is a challenge. How do you account for all the activities and their accumulative and individual contributions to the sales pipeline? But marketers must try.

Marketing AI 116

Marketing AI Marketing Attribution Work Management Marketing Management 116

Ambal's Amusings

NOVEMBER 12, 2010

Measuring ROI on content marketing is not straightforward; that is why most firms put measurement on the back burner. We asked our panel of B2B marketing experts "How can B2B marketers measure return on investment (leads generated, market awareness etc) for the money/effort spent on creating and marketing content?

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Ambal's Amusings

OCTOBER 15, 2009

What types of metrics do B2B marketers need to measure a marketing campaign's success? We have invited B2B Experts to shed light on the following question: "In what ways have metrics evolved with the increase in digital B2B marketing? Recommended Resources from B2B Marketing Experts. MarketingSherpa. Ardath Albee.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

markempa

MAY 13, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Bryan writes, "Measuring the ROI of lead generation isnt the same thing as full accountability. We all want our ROI, and we want it now!

Lead Generation 120

Lead Generation ROI Top of Funnel B2B Marketing 120

Inbox Insight

MAY 24, 2022

Brand Awareness – a heavily debated area within marketing as it is traditionally hard to measure and therefore pushed aside for more tangible results when pressure is applied to demonstrate ROI. This can include email, paid search, paid social, organic social, programmatic display, direct marketing and so on.

Multi-Channel 98

Multi-Channel Paid Content Paid Search Agency Advertising Channels 98

Rev

APRIL 12, 2023

Increased ROI ABM strategies increase ROI because you’re focusing on accounts with the most potential. In 2021, a global survey of B2B companies revealed that most had seen moderate success from their account based marketing (ABM) strategies. More than 1 in 5 even reported strong returns.

Account Based Marketing 78

Account Based Marketing Examples Planning Paid Search Agency 78

sagefrog

DECEMBER 6, 2023

Refreshing your marketing and sales materials, including print ads, can revitalize your brand image, reach a broader target market, and resonate with audiences in memorable ways. Actively engage with your audience on social media to humanize your brand. Take Action: Ensure consistency across all branding touchpoints.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

Webbiquity

JUNE 7, 2018

According to the Email Marketing & Marketing Automation Excellence 2017 report, about 54% of marketers consider email an effective channel. And 23% say that lead generation is the topmost benefit of email marketing. It’s the preferred direct marketing tactic for low cost and high ROI.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Zoominfo

FEBRUARY 25, 2021

Things start to get a little messier when sales and marketing don’t necessarily agree upon what “buying behavior” actually means,—and truthfully, this kind of buyer interest can be expressed in many different ways. Sales Generated Lead: Prospect from sales-sourced activity usually via outbound prospecting activity.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Salesforce Marketing Cloud

DECEMBER 8, 2023

Make a new plan, Stan What is email marketing and why does it matter? Email marketing is a form of direct marketing that uses messages to promote products or services, send thought leadership pieces, or connect with their audience in other ways. Make sure you activate your outreach channels, online and in person.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Litmus

OCTOBER 14, 2021

The beauty of email marketing is you can immediately see results—and we often take that for granted. Back when I did huge segmented direct marketing campaigns for Epsilon, it would take months to get the results. Healthy ROI. Draw that bigger, more holistic picture of your subscriber engagement activity.

Marketing Report 78

Marketing Report Email Marketing Privacy Protection Paid Search Agency 78

markempa

MAY 9, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The full agreement of sales and marketing on a universal lead definition was credited as being the crucial success factor. In the case of a lead.

Lead Generation 120

Lead Generation Ideal Customer Profiles Activities Marketing Qualified Leads 120

Webbiquity

APRIL 21, 2020

The hope is that this economic impact is short-lived and activity returns to normal before doing more lasting damage to the industry. ICT has onboarded many early adopters and lighthouse accounts who are in the process of using ICT Tracker and building ROI testimonials. The Inspiration. The Lessons.

Enterprise Management 175

Enterprise Management Work Management Marketing Management Budget Programs 175

Webbiquity

JANUARY 19, 2016

ROI is still tough to measure. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. Only 13% believe they’ve proved the impact quantitatively—though that may be because just 14% tie social media marketing activities to sales levels. Link Humans ).

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Binary Demand

MAY 17, 2023

According to the Direct Marketing Association (D.M.A.), Segment your list as fresh leads, active, and expired customers. Incorporating the latest personalization features into your email segmentation ideas is crucial to ensure your email marketing campaign’s success. How often do your customers use your product?

Segmentation 52

Segmentation Top of Funnel B2B Click Rate 52

Mailmunch

JULY 6, 2021

Even in today’s time, where marketing channels are born and discarded without so much as a second thought, emails have held onto the position of the primary professional communication channel for decades. More importantly, it is still one of the highest ROI-generating channels of communication. 2 Integrate Training Seamlessly.

Enterprise Management 82

Enterprise Management Email Marketing Work Management Optimization 82

Zoominfo

FEBRUARY 25, 2021

Things start to get a little messier when sales and marketing don’t necessarily agree upon what “buying behavior” actually means,—and truthfully, this kind of buyer interest can be expressed in many different ways. Sales Generated Lead: Prospect from sales-sourced activity usually via outbound prospecting activity.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Oktopost

AUGUST 27, 2020

Last year, influencer marketing spending demonstrated a 70% growth rate year-over-year , reaching $2.6 Moreover, 89% of marketers consider influencers comparable or superior in ROI to other popular marketing tactics. The majority of his social media activity is reposts and links to his latest Seth’s Blog post.

B2B 126

B2B Guerilla Marketing Social Media Linkedin 126

Stevens & Tate

APRIL 18, 2024

Whether it’s superior medical care, better amenities, or more inclusive community activities, understanding these elements can strategically position your facility in the market.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

Engagio

SEPTEMBER 24, 2018

How to do I prove ROI? That’s why in this edition of Behind the Brilliance, I asked Sam Melnick , VP of Marketing at Allocadia, to join me in a conversation about this important topic. Allocadia is a leader in Marketing Performance Management (MPM) software, helping marketers plan strategically, invest with purpose, and measure impact.

Budget Programs 84

Budget Programs Account Based Marketing ABM Allocation 84

MLT Creative

NOVEMBER 16, 2010

” Translation: As soon as B2B marketers can get their heads around how to measure the ROI of social media activity, perceived effectiveness will increase. Patrick Maness is Director of Marketing Strategy with B-to-B marketing agency MLT Creative and heads their Rhode Island office.

Social Media 40

Social Media Allocation ROI B to B 40

Inbox Insight

MARCH 2, 2022

What channels are most critical to your Marketing Strategy? Side by side analysis reveals the US (32%) and UK (28%) both perceive Direct Marketing as a critical channel to their strategy. UK marketers plan to invest in Direct Display and Mobile, while those in the US look to invest more on Email and Direct Marketing.

Multi-Channel 98

Multi-Channel Paid Content Advertising Channels B2B Marketing 98

Marketing Craftmanship

OCTOBER 9, 2016

Marketing is not a religion. To justify its existence as a corporate function, marketing must help produce tangible business outcomes. Most marketing activity should be related to sales…and the sales function requires close scrutiny in advance of any marketing investment. The Tactical Ingredients.

Planning 100

Planning Marketing Plans Work Management Marketing Management 100

Customer Experience Matrix

OCTOBER 1, 2011

This is great news, and the logical next step as direct marketing principles continue to work their way into the couponing/offers and Web advertising spaces. 7) ROI can be 7x. Another data provider created a big display offers program with 7x ROI across 1MM users. It is essential for targeting. 50 to $2.00 per redemption.

Conference 120

Conference Mobile Advertising Lead Scoring Lead Ranking 120

Hubspot

JANUARY 12, 2018

Although direct mail’s response rate has dropped over time, it’s still a valuable tool for marketers and salespeople. The Direct Marketing Association found direct mail’s response rate is 4.4% -- compared to 0.12% for email. Direct mail advantages and disadvantages. Email has better ROI.

Response Rate 97

Response Rate Press Lead Ranking Paid Search Agency 97

Hinge Marketing

SEPTEMBER 1, 2015

And while the misconception that marketing is “fluff” and doesn’t contribute to bringing in business still remains, research has proven otherwise. Time, technology and increased adoption has allowed professional services marketing to become much more of a science and it’s destined to continue in that direction.

Work Management 48

Work Management Planning Advertising Agencies Ad Building 48

LeadSquared

MARCH 3, 2017

Why should you do email marketing. Take a look at the research data published by Ascend2, to understand the importance of email marketing as a digital marketing activity in 2017. This data is based on the responses of 265 B2B and B2C research subscribers and marketing influencers. And marketers agree!

Email Marketing 52

Email Marketing Mobile Advertising Leads Lead 52

Crimson Marketing

DECEMBER 12, 2014

While social media and other, newer marketing solutions are seen as the “sexy” new way to reach buyers, email remains strong. In fact, approximately half of an email list will be active, with recipients either opening or clicking on emails. It’s rare that marketers see those same response rate numbers with social media.

Email Marketing 100

Email Marketing Top of Funnel Click Rate Marketing & Strategy 100

NuSpark Consulting

DECEMBER 5, 2011

I thought I’d have fun with this post and attempt to explain key principles of lead generation and inbound marketing in an A-Z glossary format. All activity of the lead generation process needs to be measured via a robust analytics program. R- A tie: Revenue and ROI. Don’t take conversion strategy lightly. What’s your plan?

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

Content Standard

MAY 26, 2015

This particularly active mobile audience presents a trove of opportunity for marketers—even those who aren’t interested in directly marketing or selling to Millennials—so long as they keep in mind that the dominant force in mobile marketing is no longer ad placements: It’s apps.

Mobile Marketing 40

Mobile Marketing Ads Ad Frequency Work Management 40

markempa

JANUARY 3, 2006

« E-Mail Marketing Relevance Tips And Resources For B2B Lead Generation | Main | Top Six Lead Generation Challenges for the Complex Sale in 2006 » Its a New Year for Lead Generation for the Complex Sale Greetings and happy New Year! Wow, I havent posted here in a month but I promise you will see a lot more activity soon.

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

Ambal's Amusings

FEBRUARY 18, 2010

Sewell is president of Spear Marketing Group , a full-service agency with offices in Silicon Valley and Seattle that specializes in demand generation, lead management, and ROI-based marketing. I translate "being findable" as having in place an effective inbound marketing strategy. Marketing Edge podcast.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

ClickZ

JUNE 20, 2019

Top thirteen email marketing platforms with high ROI. Campaigners’ strength lies in its artificial intelligence (AI) which allows you to automate and optimize your email marketing with data and event-driven triggers. So there you have it, our latest pick of the top email marketing platforms with high ROI.

Marketing Automation Services 101

Marketing Automation Services Enterprise Management Marketing Management Email Marketing 101

Outgrow

SEPTEMBER 15, 2022

Why deliberate decision-making for startups is preferred to hasty testing and adaptation based on market response. De-risking the journey to scale a business by focusing purely on value-driving activity. But you look at the way that LinkedIn is developing with direct market communication. About our host: .

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

SnapApp

JULY 21, 2016

The re-appearance of the sugary juice box is a direct marketing ploy for the new Ghostbusters movie. The neurons that fire in our brains when we see an enjoyable flash from the past produce powerful effects, and more marketers should explore campaigns harnessing that emotion. Active Experience. Don’t believe me?

Marketing & Strategy 48

Marketing & Strategy Marketing Qualified Leads Lead Ranking Touchpoints 48