Writing on the Web

JULY 4, 2012

With the onslaught of social media in the last 10 years, the ever constant question is, what can it do for my business and my business blog? First, why should you bother with social networking sites ( Facebook , LinkedIn , Twitter ) if you’re in business? 1 activity on the web.

Social Media 100

Social Media Blogger Business Media 100

Lead Liaison

DECEMBER 20, 2017

Business blogs can be somewhat of a hot topic, as it relates to marketing investments. a business blog before committing. The Con’s of a Business Blog. You need to actually put thought into your business blog posts so that they offer value. The Pro’s of a Business Blog.

Business Blogging 50

Business Blogging Lead Liaison Business Lead Scoring 50

Webbiquity

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Blogging: for any new business blog, traffic typically starts out modest but grows over time.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). e-Strategy Trends ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

FEBRUARY 9, 2010

Marketing Sherpa last week released its 2010 Social Media Marketing Benchmark report. The report’s authors begin by noting that: “An important transition in the use of social media for marketing purposes is taking place. In business and consumer services, the figures are 54% increase, 1% decrease.

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Webbiquity

FEBRUARY 23, 2010

What common blogging mistakes should you avoid? How do blogging and other “real time&# activities like social media posting affect Google search results? Discover the answers to these questions and others here in the final batch of the best articles and blog posts on business blogging from 2009.

Business Blogging 100

Business Blogging Tips Business Best Practices 100

NuSpark Consulting

OCTOBER 24, 2011

Marketing’s role is growing through the addition of what I call ‘sales enablement’ activities. These are primarily online pull tactics (including inbound marketing, content marketing, SEO and social media). With social media, buyers can reach out to colleagues, experts, peers, etc. That means social media.

Social Media 100

Social Media Cold Calling Peer-to-peer Media 100

Webbiquity

OCTOBER 22, 2020

It’s a public resume that displays all of your working achievements as well as a place to learn, engage, and showcase your activities. This free advice can be a great way of building trust in your company and can help generate new business. This blogging resource guide may be useful when building a blog on your business website.

Business 217

Business Ideal Customer Profiles Work Management Youtube 217

NuSpark Consulting

OCTOBER 28, 2011

Because Google and other search engines place so much emphasis on frequency and quality content, committing to the creation and regular delivery of a blog is one of the best ways to raise your position in organic search. People prefer to buy from businesses that seem active online and produce helpful, quality content—not just sales messages.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Webbiquity

MAY 6, 2020

Social media, email, video marketing, online advertising, and blogging are all effective digital marketing tactics for creating brand awareness and offering promotions. However, compared to other channels, the potential of blogging is still under-realized. Why You Should Consider Blogging (or Posting More Often).

Enterprise Management 202

Enterprise Management Work Management Marketing Management Multi-Channel 202

The Point

JULY 30, 2020

Even as demand generation activity begins to pick up, most marketing budgets right now remain tight, and so B2B companies are looking for creative, low-cost ways to drive demand. One of the areas we recommend consistently to our clients is to do more with the corporate blog. Most will link from search or social media.).

Demand 221

Demand Lead Scoring Lead Ranking Marketing Budget 221

ClickZ

JANUARY 12, 2024

Historically, due to the difficulty in tracking and measuring the impact of these top-of-funnel activities, brands have gravitated towards bottom-of-funnel advertising, where results are more tangible, like direct sales and conversions. For further information on this partnership, visit Fospha’s blog and TikTok for Business Blog.

Advertising Agencies 105

Advertising Agencies Top of Funnel Marketing Attribution ROAS 105

Webbiquity

OCTOBER 25, 2023

According to recent research , roughly 65% on consumer businesses and 69% of B2B companies have active blogs. Lawyers have blogs, eCommerce sites have blogs, and even plumbers have blogs. At any rate, the most important tip I can give to business blogs is to just run a search on Reddit.

Business Blogging 305

Business Blogging Creativity Business Marketing & Strategy 305

Webbiquity

MARCH 24, 2015

It’s blogging for business week on Webbiquity. Along the lines of the content marketing week series presented here previously, starting tomorrow and running through next Tuesday, a series of posts will cover business blogging strategies, tactics, tools and resources. Blogging increases web traffic by 55% for brands.

Business 100

Business Business Blogging Vendors Social Media 100

SendX

DECEMBER 28, 2020

Take, for instance, a potential customer who lands on your business blog and found your content helpful. Such a person can be captured through an email sign up on your blog. Enhanced reporting and data analysis Reporting and analyzing data is a problem for some businesses. What are some examples of CRM tools?

Work Management 195

Work Management Marketing Management CRM Email Marketing 195

Webbiquity

APRIL 10, 2018

Meanwhile, the top three challenges for marketers are generating website traffic and leads (63%), proving the ROI of marketing activities (40%), and securing enough budget (28%). 75% of B2B buyers use social media to support their purchase decision. Digital Media Stream ). Maximize Social Business ).

Marketing AI 245

Marketing AI Enterprise Management Stats Marketing Management 245

Webbiquity

AUGUST 22, 2017

Create your own online platform such as a blog or customer community , and use it to consistently produce high-quality content that is interesting and useful for your target audience. Today, prospects and customers use multiple touch points to interact with businesses: website, blogs, apps, emails, social media, and more.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Zoominfo

JANUARY 28, 2019

Business Blogging. If done successfully, B2B blogging can be enormously effective at driving organic traffic to your website, engaging potential buyers, and generating high-quality leads for your sales team. Social Selling. Social selling has quickly become one of the most popular and effective selling tactics.

Zoominfo 157

Zoominfo Twitter Account Based Marketing Cold Calling 157

Adobe Experience Cloud Blog

JANUARY 6, 2017

This year, one at the very top of my list is to more actively consume industry news and trends and apply them to my own marketing. At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Hubspot

JANUARY 16, 2012

Creating remarkable content is one of the core components of inbound marketing, and one of the best ways to generate a steady flow of fresh content is by publishing a business blog. Mistake (And Why It Hurts): Your blog is published on its own domain, separate from your company’s main website.

Business Blogging 28

Business Blogging Business Lead Scoring Lead Ranking 28

Go Beyond SEO

OCTOBER 4, 2021

The ubiquitous nature of the almighty smartphone and social media replacing the morning paper means that people are using the authentic experiences of other customers to inform their purchase decisions. Build your site and social media in a simple, user-friendly fashion and you’ll delight your clients with a great experience.

Television marketing 88

Television marketing Multi-Channel Amazon Validation 88

Webbiquity

OCTOBER 18, 2016

To be sure, a thoughtfully written business blog can generate leads (and sales). In my consulting days, I attracted new clients through this blog, and I worked with companies that generated some pretty respectable lead gen and conversion rate figures through blogging. 6) Be active on social media.

Lead Gen 100

Lead Gen Lead Scoring Lead Ranking Blogger 100

Webbiquity

APRIL 4, 2019

Today, B2B marketers have the means to become publishers, cultivating their own audiences using an array of technologies, like AI and voice response, that enable businesses to connect even more personally with their customers. This is the most valuable audience a brand can have. Promote the content.

Paid Content 260

Paid Content Advertising Agencies B2B Marketing Marketing AI 260

Hubspot

DECEMBER 10, 2010

Your blog provides the perfect opportunity for building inbound links—sharing insights about your industry prompts people to refer to your expertise from their sites and social media profiles. When creating calls-to-action, use active voice and verbs that convey educational offers.

Business Blogging 28

Business Blogging Allocation Business Webinar Metrics 28

Webbiquity

AUGUST 23, 2011

The key is a balanced strategy of search engine optimization (SEO), social media, syndication and guest posting. So where does blog traffic come from, and how does this change over time? Looking at data from the Webbiquity blog, several trends are apparent. Social media is important. Post frequency matters.

Traffic 100

Traffic RSS Social Media Social Networks 100

Webbiquity

JUNE 16, 2015

. – Blogs (62%). More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. The other 72% is shared through “Dark Social,” the private sharing that happens behind closed private communications such as emails, chats, and mobile apps.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Hubspot

AUGUST 11, 2011

I can't even begin to explain how frustrating it is to be searching for a specific person, business, or brand in social media only to find that. If social media is supposed to make it easy for your fans, prospects, and customers to connect with you, shouldn't it be easy for them to find you there in the first place?

Social Media 28

Social Media Promotion Media Business 28

Crimson Marketing

MAY 1, 2015

The Buying Process is More Social. Social media influence is to the B2B buyer. Social media strategy has evolved to include social selling as a core competency for successful B2B sales, and continued customer engagement, nurturing and prospecting. ” Most Influential Research Channels.

Peer-to-peer 100

Peer-to-peer Buy Process Top of Funnel 100

Hubspot

OCTOBER 12, 2010

Most business bloggers understand that it is important to create interesting content on a frequent and consistent basis. Bloggers understand that their reward for this content is increased traffic and leads from search engines, social media, and other sources.

Business Blogging 28

Business Blogging Business Blogger Paid Search Agency 28

Webbiquity

DECEMBER 28, 2010

But here are three areas where many companies aren’t realizing the synergistic benefits of coordination with their SEO efforts: Blogging: given that less than half of companies —both small businesses and the Fortune 500—actively maintain industry blogs, this is an underutilized area for SEO benefit.

SEO 100

SEO Enterprise Management Digg Press 100

Hubspot

DECEMBER 20, 2012

In this blog post, we'll pick apart the pieces of your new editorial calendar template so you can use it to to its fullest potential. First and foremost, accountability is the foundation to business blogging success. Remember: An engaging title can make or break a blog post. Authors and Due Dates. RwzFID via @ pamelump.

Template 28

Template Business Blogging Planning Buyer Personas 28

PureB2B

NOVEMBER 13, 2017

3 Social Media. Social media is one of the fastest growing marketing channels for B2B businesses. In fact , approximately 87% of B2B marketers today use social media to generate leads. LinkedIn is the top social network for B2B companies, where 44% of marketers get qualified leads.

Lead Generation 85

Lead Generation Sales Qualified Leads Advertising Channels Word of Mouth 85

Hubspot

JULY 10, 2019

A marketing software company that sells social media management tools, lead generation software, and other marketing tools to businesses and organizations (like HubSpot !). Before you start creating content, though, I recommend creating a business blog. B2B Social Media Marketing.

Paid Content 101

Paid Content B2B Marketing Work Management Marketing Management 101

Webbiquity

MARCH 20, 2018

The original term “weblog” was shortened to just “blog” a year later, and that term was named Merriam-Webster’s word of the year in 2004. Business blogging is now commonplace. Three-quarters of B2B marketers and 61% of their B2C counterparts use blogs as part of their social media content.

Stats 0

Stats Paid Content Business Blogging Ad Frequency 0

PureB2B

JUNE 13, 2017

As a customer, you’ve seen online ads, search engine rankings, social media, and hundreds of different content marketing formats. The dynamic nature of the internet has caused a massive shift in media consumption habits. Social Media Marketing Software. Marketing Analytics Software.

Marketing Automation Services 86

Marketing Automation Services Marketing Automation Work Management Marketing Management 86

Writing on the Web

JUNE 8, 2010

width="110" height="90" /> True confession time: I am not even close to being smart about using social media for online marketing. We are social animals, and the Internet makes it incredibly easy to find like-minded others. Facebook claims over 400 million active users. For businesses, I highly recommend LinkedIn.

Twitter 100

Twitter Linkedin Facebook Content Marketing 100

PureB2B

NOVEMBER 13, 2017

3 Social Media. Social media is one of the fastest growing marketing channels for B2B businesses. In fact , approximately 87% of B2B marketers today use social media to generate leads. LinkedIn is the top social network for B2B companies, where 44% of marketers get qualified leads.

Lead Generation 62

Lead Generation Sales Qualified Leads Webinar Metrics Word of Mouth 62