Hubspot

DECEMBER 10, 2010

Your blog provides the perfect opportunity for building inbound links—sharing insights about your industry prompts people to refer to your expertise from their sites and social media profiles. When creating calls-to-action, use active voice and verbs that convey educational offers.

Business Blogging 28

Business Blogging Allocation Business Webinar Metrics 28

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Industrial Marketing Today

APRIL 26, 2010

However, to be successful with social media, you have to provide real value and that usually comes from great content. Paul Dunay in his blog post, “4 C’s of B2B Marketing” has defined this very nicely. Instead of buying print ads in trade journals, they create their own blog and build an active community around it.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

PureB2B

AUGUST 3, 2016

We rely on machines to perform mundane tasks, allowing us to focus on more mentally challenging activities. It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. When they do, a subscriber is notified each time you publish a blog post.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Industrial Marketing Today

AUGUST 3, 2010

However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. This is a little more involved than I can explain in this blog post.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

MAY 11, 2010

This agrees with what I am hearing from my engineering and industrial clients, they are seeing a lot more activity but the average sales cycle has grown by an additional 90 ~ 120 days. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

MAY 5, 2010

Your online content needs to play a much more active role in moving site visitors along in his/her buy decision. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

JULY 9, 2010

Here are the key takeaways from the webinar: Don’t confuse marketing activity with results. It’s a combination of tools, methods or procedures, and analysis and activities. Number of campaigns sent out, trade shows attended or press releases published do not generate revenues.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Hubspot

JANUARY 13, 2014

Anyone who manages a business blog knows all too well that the darn things require quite a bit of commitment. 15 Blogging KPIs You Should Be Tracking. 1) Overall Blog Visits. Where is the traffic to your blog coming from? Social media? 9) Social Shares per Post. 14) Active RSS Subscribers.

RSS 28

RSS Lead Gen Marketing Analytics Tools Correlation 28

PureB2B

AUGUST 3, 2016

We rely on machines to perform mundane tasks, allowing us to focus on more mentally challenging activities. It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. When they do, a subscriber is notified each time you publish a blog post.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Industrial Marketing Today

OCTOBER 2, 2010

Social Media with Email Marketing – is it the Super Combo? an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Leave a Comment Previous post: Have Digital Marketing and Social Media Killed the Industrial Sales Job?

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JUNE 8, 2010

Pay attention to the terminology and words your target audience uses when they discuss their problems on social media, forums and blogs. You have to actively promote your optimized site using social media, press (news) releases, blogs and offline tactics to tell your target audience about your site.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Hubspot

FEBRUARY 10, 2014

Not only that, they''ll likely share your content with other people in their networks through email and social media, exposing you and your blog to brand new audiences. But you have to turn those visitors into subscribers in the first place, which makes an email subscribe form an absolute must-have for any blog.

RSS 28

RSS Work Management Marketing Management Paid Search Agency 28

Industrial Marketing Today

AUGUST 20, 2010

The details page should show all available sizes, options and other selection criteria with active links to downloadable PDFs of datasheets. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Hubspot

SEPTEMBER 30, 2015

I had a co-worker email me the other day asking for a blog post about the benefits of business blogging. I told her I'd shoot over one of our up-to-date blog posts about why businesses should blog and. The Benefits of Business Blogs for Marketing. So, the first benefit of blogging?

Business 28

Business Work Management Lead Scoring Lead Ranking 28

Online Marketing Institute

NOVEMBER 18, 2010

By Marj Galangco | Published: 4 November, 2010 Page viewed 1788 times 0 Its shocking how many small businesses who are actively marketing themselves online still dont have blog marketing in their marketing mix. 5 Key Benefits to Business Blogging # 1 : Companies who blog get more traffic than those who dont.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Cost per Lead RSS 40

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

WebMarketCentral

JUNE 24, 2009

Everyone who writes a business blog ultimately wants the same thing—more traffic. A more broadly helpful post from this blog is 7 Steps to Better Business Blogging guest contributor Ann Handley of MarketingProfs. As she notes, "It (building relationships with other bloggers) doesn’t work like magic!

RSS 20

RSS Best Practices Business Blogger 20

Online Marketing Institute

JUNE 15, 2009

For example, we get pitches from PR firms about major brands running new viral or social media campaigns. If you can’t bother to find out the name of the blogger, then your message isn’t really that important. Don’t send blanket solicitations to bloggers in the same general industry.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Webbiquity

FEBRUARY 17, 2014

According to recent research , more than half (52%) of consumers say blogs have impacted their purchase decisions; and 57% of marketers say they’ve acquired new customers with their blogs. How I promote my new blog posts by The Social Media Hat. to RSS directory posting, infographics and guest blogging.

Promotion 100

Promotion RSS Banner Ads Buzz 100

Hubspot

APRIL 26, 2013

When it comes to the role of business blogging in inbound marketing, there''s no question that it fits quite nicely into the ''Attract'' stage of the methodology. That, my friend, is in the ''Close'' stage -- the stage of the methodology in which marketers are actively trying to nurture leads to a point of sales-readiness.

Top of Funnel 28

Top of Funnel Business Blogging Marketing Automation Services Sales Qualified Leads 28

Online Marketing Institute

JANUARY 4, 2011

Carissa Newton, Director, Marketing, Delivra, shared these stats: - They now see 4x more blog traffic than website traffic. Visitors are now staying 3x-4x longer to read blog content and website links included in that blog. “With social media and blogging, it’s kind of changing that dynamic.&#

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

PureB2B

MAY 29, 2016

Check out their blog to see how the pros do it. Hubspot also publishes articles on how to effectively generate leads across various platforms, especially on social media. If social media is made up of a series of parties, this is the party you want to be at. Demand Wave.

Lead Generation 62

Lead Generation Resources Sales Qualified Leads Generation 62

PureB2B

MAY 29, 2016

Check out their blog to see how the pros do it. Hubspot also publishes articles on how to effectively generate leads across various platforms, especially on social media. If social media is made up of a series of parties, this is the party you want to be at. Demand Wave.

Lead Generation 54

Lead Generation Resources Sales Qualified Leads Generation 54

Hubspot

JUNE 7, 2010

Ever hear people throw around terms like RSS or.XML and you wrinkle your forehead in confusion but nod your head because you don't want to admit that you haven't a clue? This blog post will lift some of that mystery by covering the ABCs of blogging's most important terms. 39 Commonly Used Blogging Terms you Must Know!

RSS 28

RSS Blogspot Blogger Tagging 28

PureB2B

MAY 29, 2016

Check out their blog to see how the pros do it. Hubspot also publishes articles on how to effectively generate leads across various platforms, especially on social media. If social media is made up of a series of parties, this is the party you want to be at. Demand Wave.

Lead Generation 48

Lead Generation Resources Sales Qualified Leads Generation 48

Hubspot

JUNE 23, 2011

Jason Keath, Founder of Social Fresh , joins us for another episode of Inbound Now ! Jason is a well known connector and speaker in the social media space and the first return guest on Inbound Now, dating all the way back to Episode #1 ! How Social Fresh leverages outside experts for content marketing. Jason: Thank you.

Work Management 28

Work Management Marketing Management Paid Search Agency Advertising Agencies 28

Industrial Marketing Today

AUGUST 24, 2010

It is impossible to tweak your site’s performance unless you can track and measure visitor activities. Use social media judiciously to increase name recognition, drive traffic and build a community. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60

Hubspot

FEBRUARY 11, 2013

Social Media Marketing. 1) Don't bother with maintaining a social media presence. Just completely ignore the fact that, a ccording to Pew Research Center , 69% of adults use social media. 2) Or just spend your time on the wrong social networks. Social media takes up way too much time, anyway.

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28