KoMarketing Associates

APRIL 23, 2013

Despite this reality, there are still several benefits to advertising for your own brand, especially for B2B marketers, including: The High CTR% associated with branded search can have a positive impact on account wide quality scores. eBay is unique in that the site itself acts as a search engine. Study Takeaways.

Paid Search Agency 120

Paid Search Agency Search Marketing Lead Scoring Lead Ranking 120

QuanticMind

FEBRUARY 6, 2020

What if you plan to expand your strategy to include Bing PPC, but it isn’t supported by your current software? The main media channels and features to consider are: Google Search Google Shopping Google RLSA Google mobile Bing Search Bing mobile Bing Shopping Yahoo! You should also consider future growth.

Paid Search Agency 52

Paid Search Agency Work Management Marketing Management Marketing Automation Services 52

Webbiquity

FEBRUARY 11, 2016

You have tailored activities for various digital channels, continuous PPC campaigns, the site is filled up with quality content to the brim, and other forms of digital assets are in place. Act quickly. So far, everything is in order. Everything’s lined up for a sale. Only one thing’s missing: customers. Horror #3: The Faulty Email.

Digital Asset Management 100

Digital Asset Management Work Management Marketing Management Paid Search Agency 100

Hubspot

AUGUST 1, 2018

Let's explore how ecommerce marketing uses all the digital media available today. What is ecommerce marketing? Ecommerce marketing is the act of driving awareness and action toward a business that sells its product or service electronically. Social Media Marketing. Search Engine Marketing.

eCommerce 53

eCommerce Planning SEM PPC 53

SmartBug Media

AUGUST 27, 2021

Our current paid structure is to use video as our top-of-funnel channel to try and be the first touch for our brand,” Brad Reifschneider , assistant director of digital marketing at Grand Canyon University, said. Towards the end, we have paid social acting as both a promoter and also a closer.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Hubspot

NOVEMBER 29, 2012

There aren’t many guarantees in life, and even fewer in marketing. But in the world of search engine marketing (SEM), using paid search (PPC) to rank on a search engine results page (SERP) for a given term comes pretty close. Step 1: Understand PPC Campaign Structure. let's get started!

PPC 28

PPC Template Work Management Marketing Management 28

KoMarketing Associates

DECEMBER 19, 2013

After all, it’s been a crazy year of updates from both search engines and social networks, and 2014 promises to bring more of the same. Ryan Young (Content Marketing Strategist). 6 Reasons Why Content Marketing is Like March Madness – Jessica Ann, Steam Feed. Mike Pickowicz (PPC/SEM Analyst).

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. I hope you enjoy this historical perspective via all the posts that I’ve written since way back in 2012. The state of the blogger outreach union ten years on.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Marketing Insider Group

OCTOBER 14, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?!

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

QuanticMind

NOVEMBER 13, 2018

These days “big data” isn’t just a buzzword — it’s an integral part of the sales and marketing narrative. Data is what creates context, meaning and value for PPC advertising campaigns , while enabling marketers to generate metrics that can be measured against monthly, quarterly and annual goals.

Intent Data 40

Intent Data Intent Sales Management Long Tail Marketing 40

Marketing Insider Group

NOVEMBER 30, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0 Summit Share The 7th Annual Web 2.0

Web 2.0 100

Web 2.0 Paid Content Trends Paid Search Agency 100

Marketing Insider Group

NOVEMBER 9, 2010

Share: Read more from Social Media Blog , Blogwell , Marketing Mix , Social Media 4 Comments Post a comment Andrew Corliss Nov 9 2010 I believe blogging but all acts of social media are now necessary for businesses. They spend on average more than 10 hours a week blogging. Join the live discussion on Twitter using # BlogWell.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

QuanticMind

MARCH 7, 2017

Think of how many devices and advertising channels are on the market today, compared to 10 years ago. It’s also impossible to maintain a high-level perspective across your marketing campaigns. Here’s how predictive advertising management closes the biggest knowledge gaps that marketers face today: 1.

Enterprise Management 40

Enterprise Management Advertisements Advertising Marketing Management 40

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? So what’s a marketer to do? Good stuff!

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Convert

NOVEMBER 8, 2022

“PPC is dead.”. PPC is dying.”. PPC is still alive and well. No, not as many marketers are crazy about it as they once were. But some PPC experts are still making a killing for their ecommerce businesses, DTC brands, and Shopify stores. We’ve collected 30 Shopify PPC optimization tips from them to help you win.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

QuanticMind

JANUARY 3, 2019

Without a doubt, 2018 has been quite a year for PPC advertisers and the SEM industry as a whole. Or that voice capabilities are well on their way to becoming a mainstay of paid search. But in fact, if your business processes any personal data of European residents, GDPR has a direct bearing on your business and business practices.

SEM 40

SEM Paid Search Agency Privacy Privacy Policies 40

Marketing Insider Group

JUNE 7, 2010

How do you overcome internal fears, politics and budget battles in integrating social media into marketing? And the cost of not acting must be made plain. This is one of the most positive outcomes of the social media activity in B2B marketing. To empower attendees to learn practical ways to get their organizations on board.

Social Media 100

Social Media Media B2B Budget Programs 100

Marketing Insider Group

DECEMBER 1, 2010

In this post, I will offer a preview of the thoughts I will deliver during the Focus Interactive Summit on Progressive B2B Marketing. Here is a copy of the presentation Confessions of a B2B Marketer as well. So what happened in B2B Marketing? Unfortunately, not all marketers understand digital so well. Squeezed out.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

Act-On

SEPTEMBER 24, 2023

The top 5 LinkedIn marketing groups Social Media Today LinkedIn Marketing Groups with the “Active Group” tag receive sizable engagement and have the platform’s tacit approval. Email Marketing Gurus LinkedIn marketing groups can still be a fun place to connect with peers, even if there are fewer than there used to be.

Linkedin 130

Linkedin Paid Search Agency Work Management Peer-to-peer 130

Content Standard

NOVEMBER 10, 2017

Every piece of advice, every “how-to” article, every case study, every conference features marketing segmentation and the much-feared younger generation, with experts showing how they’ve reached—and kept—that all-important millennial audience. ” Is Generational Marketing Over? That’s trillion.

Segmentation 54

Segmentation Peer-to-peer Advertising Agencies Paid Search Agency 54

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? OK, but WHY.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? OK, but WHY.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

QuanticMind

APRIL 29, 2019

Manual PPC bidding versus automated PPC bidding. Let’s take a look at the needs and the philosophical goals of search engine marketing and PPC bidding. It’s not really an age-old question, but there are certainly plenty of people on both sides of the discussion who have passionate views. Manual Bidding.

PPC 40

PPC Automation Budget Programs SEM 40

QuanticMind

NOVEMBER 27, 2018

Thanks to automation, you can easily set and forget your PPC campaigns, letting Google Ads do the heavy lifting for everything from optimization to simplifying campaigns to targeting the right prospects. However, as your PPC campaign initiatives expand and evolve, so do the corresponding maintenance obligations.

SEM 40

SEM PPC Efficiency Allocation 40

QuanticMind

MAY 3, 2018

The GDPR is a regulatory act adopted by the European Parliament in April 2016. Marketers are no longer allowed to use passive methods that imply consent for data use. Advertisers who use data science for search engine marketing need to take special care to ensure they’re in compliance. What is the GDPR? Device IDs.

Advertisements 40

Advertisements Advertising Privacy Policies Marketing AI 40

Marketing Insider Group

MAY 12, 2010

Marketing needs to be the engine to identify qualified leads for sales. Asked about their online marketing performance measurement ability, the plurality of respondents to that survey (44%) were either working on increasing their capabilities or “struggling” to put a value on their interactive spending. Why is this important?

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

ClickZ

JUNE 17, 2020

1: Acquisio Turing: PPC bid and budget management platform. Acquisio launched an AI product, Acquisio Turing, in 2012 to simplify the time-consuming process of cross-channel PPC management. Acquisio launched an AI product, Acquisio Turing, in 2012 to simplify the time-consuming process of cross-channel PPC management.

Enterprise Management 137

Enterprise Management Digital Asset Management Marketing AI Marketing Management 137

ClickDimensions

MARCH 8, 2023

The Top 35 Digital Marketing Acronyms ABM (account-based marketing)- Growth strategy in which marketing and sales collaborate to create personalized buying experiences for a mutually identified high-value account, basing the marketing message on specific needs of the account. It acts as a digital middleman.

Marketing Analytics Tools 98

Marketing Analytics Tools Paid Content Lead Ranking Cost per Acquisition 98

QuanticMind

OCTOBER 24, 2017

QuanticMind is covering the latest trends and tactics in paid search and digital marketing at SMX East 2017 from search publishers and expert practitioners. 8 Hidden PPC Reports to Find Out” by Aaron Levy. SMX East 2017, Day 1. Here’s our list of the quick hits: >> Quick Links to Day 1 Session Recaps.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

WebMarketCentral

FEBRUARY 10, 2009

The articles here will show you how to use web analytics more strategically as part of your marketing program design, use some of the new advanced features in Google Analytics, and investigate alternatives to GA that provide unique views of website traffic. Are Your Analytics Reports Breaking News or Listing Facts?

Analytics 20

Analytics Marketing Analytics Tools Best Practices eCommerce 20

Hubspot

MARCH 21, 2018

Search engines also look at site structure and design, visitor behavior, and other external, off-site factors to determine how highly ranked your site should be in their SERPs. What Is an Organic Search? Organic search refers to someone conducting a search through a search engine and clicking on a non-paid result.

Paid Content 78

Paid Content Paid Search Agency SEO FAQ 78

Directive Agency

OCTOBER 21, 2016

It takes an incredible amount of data and customization of your content and pages to truly optimize any online marketing campaign. SEM (search engine marketing) requires a fine balance of the right ingredients to solidify the “right recipe” your specific campaign needs to succeed on the SERPs.

Organization 63

Organization SEM Campaigns PPC 63

Single Grain

APRIL 14, 2022

In this post, we'll not only provide you with a curated list of the best AdWords PPC agencies, but we'll tell you how to evaluate them and the benefits of hiring one. 22 Alternative Ad Networks for Best PPC Conversions in 2022. 2) Take Advantage of PPC Expertise. Dive Deeper: 5 Great PPC Tools to Crush Your Competitors.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Adwords Paid Content 52

seo.co

JANUARY 21, 2021

If you have a unique edge, a story, a competitive advantage or a network of connections in a lucrative niche, then there may be a justifiable entry into the digital marketing fray. That’s where white label SEO and white label digital marketing come in. White Label Paid Search Engine Marketing Services.

Work Management 75

Work Management Marketing Management Paid Search Agency Advertising Agencies 75

QuanticMind

NOVEMBER 27, 2019

How to build an effective marketing attribution strategy to avoid dependence on Google, Facebook, or Amazon. Building an accurate attribution model is more important for digital marketers today than ever before. Marketing Attribution Looks Easier Than Ever. A Slippery Slope for Performance Marketers.

Marketing Attribution 52

Marketing Attribution Enterprise Management Top of Funnel Work Management 52