Webbiquity

MARCH 7, 2019

77% of all Americans have at least one social media profile. The growing propensity of people to share life’s moments, particularly when doing something outside the ordinary routine, is why social media remains a great fit with live events. Social media is a powerful tool to build buzz around your event and drive attendance.

Social Media 206

Social Media Promotion Creativity Media 206

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Blog Marketing Interactions Twitter Ardath421. Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.” Does viral work for B2B marketing?

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

seo.co

DECEMBER 30, 2020

Does Social Media Affect SEO? Include Links in Your Social Media Profiles. + Use Social Media to Share Content. + How to Create Viral Content. + How Often to Share on Social Media for Link Building. Building a Following on Social Media for Link Building. But is it possible to build links using social media?

Link Building 83

Link Building Social Media SEO Ad Building 83

Sprout Social

SEPTEMBER 23, 2021

From initial alerts and warnings to disaster assistance and community responses, Twitter played an invaluable role in keeping the public connected during this time of uncertainty. Twitter’s newly launched #ExtremeWeather project breaks down these findings, with data informed by Sprout Social.

Twitter 106

Twitter Communities Viral Marketing Analysis 106

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. We handpicked 20 social media campaign ideas to give you an edge when planning your social strategy for 2020. A well-planned social media campaign helps brands create awareness, build a community, and drives sales.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Sprout Social

APRIL 12, 2022

Between the pandemic, emerging technologies and an information landscape where a viral Tweet or TikTok can mean success (or scandal), the world of communications has seen massive change over the past few years. Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills.

Public Relations 104

Public Relations Stats Work Management PR 104

Optinmonster

FEBRUARY 11, 2024

Reward Social Shares With Discounts There are millions of social media users worldwide, and it makes sense to spread the word in the networks you belong to. Reward Social Shares With Discounts There are millions of social media users worldwide, and it makes sense to spread the word in the networks you belong to. That’s it!

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Anyword

JANUARY 26, 2022

Leveraging social media is an important part of modern marketing and advertising strategies. However, writing a social media copy that does not seem like you are selling is not as easy as it would seem. That is why social media copywriting is an important aspect of every marketing and advertising strategy in use.

Copywriting 40

Copywriting Social Media Media Customer Satisfaction 40

Marketing Insider Group

MARCH 16, 2023

Because while many people wish they could be Gryffindors, they’re not all willing to take the risk that comes with acting like one. They know their stuff, always able to add to the conversation with interesting facts and settle any debate by acting as the expert. As a result, we all know today that Red Bull gives you wings.

Marketing Agencies 2 218

Marketing Agencies 2 Lead Ranking Content Work Management 218

seo.co

JANUARY 1, 2023

Consider that this information could also be published in the form of a valuable blog entry, a useful and authoritative whitepaper, or a series of social media posts that help the website build its engagement levels and create a viral following on Facebook, Twitter, Tumblr, Pinterest, and other networks.

SEO 98

SEO Viral Marketing Statistics Case Studies 98

Sprout Social

OCTOBER 17, 2022

Marketers can take a play from the event planner’s book by implementing surprise and delight for their audiences through social media. Everyone loves random acts of kindness, but if a brand is able to show they understand the wants and needs of their customer base, they can gain customer loyalty. How to surprise and delight customers.

Brand Identity 94

Brand Identity Branding Viral Marketing Ideal Customer Profiles 94

Buffer

NOVEMBER 2, 2022

Here’s a question that puzzles most social media users … Why do some of my posts get more views than others? Learning why some posts go viral while others don’t is nigh on impossible. So the headline seems clear, posts on social media containing a link seem to perform worse. Which begs the question.

Social Networks 97

Social Networks Analysis Impressions Viral Marketing 97

ClearVoice

SEPTEMBER 14, 2022

Ad copy is used traditionally in print advertising but has moved into the online space as the text used in search ads, social media ads, and website ad copy. From print magazines to Twitter threads, these brands made waves with their excellent use of words. Excellent ad copy examples. Heinz #mayochup. Karmarama’s “That’ll do”.

Paid Search Agency 96

Paid Search Agency Examples Ads Effectiveness 96

Sprout Social

MARCH 9, 2023

PR needs have undergone a massive shift in the past few years, thanks to emerging technologies and changing media landscape. Here’s an example of an innovative PR campaign that went viral—Rocketlane announced their Series A funding round with a custom rap song. Here's a version that's Twitter-friendly.

Public Relations 109

Public Relations PR Thought Leadership Advertising Agencies 109

Sprout Social

NOVEMBER 8, 2023

For example, let’s say a video game company drops a new game and monitors social media and gaming forums for player reactions. Acting on these real-time insights, the company releases a patch to adjust the difficulty settings and posts tips for navigating the challenging sections. Table of Contents What is customer sentiment analysis?

Work Management 106

Work Management Marketing Management Customer Satisfaction Analysis 106

Convince & Convert

JANUARY 22, 2015

Is Red Bull a media company or a beverage company? But there’s no disputing that, for now, at least, Red Bull’s content operation functions very much like a media company. And it’s clear that more and more brands are following Red Bull’s lead and building full-fledged media divisions. Image via BigStockPhoto.com.

Ad Exchange 146

Ad Exchange Intent Signal Viral Marketing Distribution 146

Sprout Social

MARCH 8, 2021

Coined by marketer David Meerman Scott, newsjacking is when anyone offers valuable input on breaking news right as it gains widespread attention from the media and the public. When executed well, a brand that jumps on trending topics can reap the benefits of extensive press coverage and a boost in social media engagement.

Content 127

Content Trends Social Media Eye-Tracking 127

Onalytica B2B

NOVEMBER 12, 2018

Each sector will also have different preferences over social media channels, and different types of influencer engagement targets. Read on to learn a top-line summary of how each sector differs in their: program focus, business outcomes, social media channels, content focus and influencer targets. Social Media Channels.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

The Effective Marketer

NOVEMBER 6, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Social Media’s Next Victim? We all like stories of companies that mess up and in the process of trying to clean up their act end up messing up even more. What stories or lessons learned do you have to share?

Social Media 100

Social Media Work Management Marketing Automation Services Marketing Budget Creation 100

Content Standard

NOVEMBER 14, 2016

Brands that ignore Twitter marketing for customer service are missing out on a chance to save their brands’ behinds—and sometimes, quite literally, those of their customers. Instead of waiting in line at the airport to speak to a customer service agent, I might earn better, faster, and even more compassionate results via Twitter.

Paper 40

Paper Twitter Marketing & Strategy Marketing Strategy 40

Buffer

SEPTEMBER 1, 2022

From his two newsletters, one personal and the other called The Milk Road talking about crypto, to his audience of over 300,000 people on Twitter , to his popular My First Million podcast , Shaan’s creative output is fascinating. Q: You do many things – podcasts, newsletters, posting regularly on Twitter, launching a course.

Curation 104

Curation Impressions Top of Funnel Startups 104

Oktopost

MARCH 5, 2019

What about Oreo’s social media team capturing the moment when the lights went out during the 2013 Super Bowl? It was only a small part of a social media RTM strategy that Oreo had decided to implement. The social media discourse could have swayed against ASOS quickly. ASOS turned a possible social media disaster into an RTM win.

Marketing & Strategy 125

Marketing & Strategy Marketing Strategy Webinar Metrics Paid Search Agency 125

ClearVoice

FEBRUARY 1, 2022

You can find her on Facebook , Instagram , Twitter , YouTube , and her website. It’s challenging your unconscious bias and being willing to push back on them. It’s also about being aware of the movers and shakers that lead the conversations of change. For Black creators, we’re often overlooked and undervalued in our representation.

First-Mover Advantage 98

First-Mover Advantage Thought Leadership Youtube Television marketing 98

Digilant

FEBRUARY 10, 2022

sit down to watch the game, there’s bound to be viral moments that everyone will be talking about. Take Oreo’s viral ad of 2013, for example. After the event, the buzz continued with countless press mentions and earned media. Social Media. Getting Started: Investing Media Budget Around Tentpole Events.

Trends 52

Trends Viral Marketing Buzz Paid Search Agency 52

Chris Koch

SEPTEMBER 18, 2009

We’ve all been reading a lot about the social media horse race. Or will it be Twitter by a nose? For marketers trying to figure out where to put their resources into social media marketing, the horse race looks more like a crapshoot. Will it be Facebook or MySpace? We need to dig deeper to start to make meaningful comparisons.

Social Media 100

Social Media Viral Marketing Tools Media 100

Anything Goes Marketing

MARCH 8, 2009

I get a few blank stares at times when I talk about social media technologies with friends and colleagues but I’m starting to win people over day by day. Twitter: Maximize Your Travel In the past, I had blogged about why I use Twitter so it’s exciting for me to provide a success story for Twitter. How am I doing this?

Social Media 100

Social Media Web 2.0 Media Blogger 100

Scoop.it

AUGUST 3, 2021

Content curation is one of the most effective ways for businesses to keep their audience constantly engaged on social media without having to invest all their time in thinking and executing content ideas. The best way of building your brand is to get ahead of the curve and gain an eye for content that has the potential to go viral.

Curation 105

Curation Small Business Marketing Top of Funnel Paid Search Agency 105

Chris Koch

SEPTEMBER 18, 2009

We’ve all been reading a lot about the social media horse race. Or will it be Twitter by a nose? For marketers trying to figure out where to put their resources into social media marketing, the horse race looks more like a crapshoot. Will it be Facebook or MySpace? We need to dig deeper to start to make meaningful comparisons.

Social Media 100

Social Media Viral Marketing Tools Media 100

Oktopost

SEPTEMBER 24, 2019

The primary function of ORM is to lessen the impact of negative online content about a business such as bad reviews, social media callouts, and viral videos that depict the company in a bad light. It’s about building credibility and positive regard before you have a viral Twitter mess to clean up.

Enterprise Management 85

Enterprise Management Work Management Marketing Management Ad Building 85

Content Standard

OCTOBER 27, 2016

Earlier this month, Twitter conducted its first NFL Thursday Night Football live stream—resulting in a 4 percent rise in stock prices the next day. Given the recent uncertainty about Twitter’s future, combined with the huge number of people that enjoy watching NFL games on TV, that climb is not insignificant.

Twitter 40

Twitter Video Marketing Conversion Television marketing 40

markempa

DECEMBER 30, 2008

Still not convinced that you should delve into social media? Maybe you think there’s no way to measure social media’s success. Here’s a case study that MarketingSherpa released earlier this month that follows one company through its social media adventure. I’ve been blogging for over five years.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

Biznology

MARCH 20, 2018

” The state of earned media blogger outreach. “I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. “In this free 30-minute Biznology® webinar, Chris talks about earned media marketing: how to get off your duff and get out there online.” I may well be mistaken.”

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Buffer

AUGUST 4, 2022

Social Proof has a double meaning — ‘to replicate the actions of others to get similar results’ and ‘to showcase the power of social media in growing a personal brand’ We hope to bring to light insights that can help you bring both meanings to life for your personal brand.

Intent 86

Intent Personalization Ad Building Brand Identity 86

Convince & Convert

MAY 13, 2010

While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. Everyone says social media is a unicorn, but maybe it’s just a horse? Social media doesn’t create negativity, it uncovers it.

Social Media 154

Social Media Media Webinar Metrics Marketing & Strategy 154

ClearVoice

NOVEMBER 3, 2020

People follow brands on social, skip ads and have built-in BS detectors that act up when they feel they’re being sold to. Reynolds released the ad by tweeting it to his 16M followers on Twitter with the caption: “Exercise bike not included.” But times have changed.

Paid Search Agency 96

Paid Search Agency Advertising Agencies Content Marketing Content 96

Sprout Social

OCTOBER 5, 2016

One of the better avenues to help personalize your brand is social media. But effectively humanizing your brand makes you appear more like another friend in a consumer’s social media network, instead of an in-your-face ad. Businesses then use this content on their website or social media networks to promote their brand.

User-Generated Content 111

User-Generated Content Generation Content Social Networks 111

Sprout Social

OCTOBER 13, 2022

“Make it go viral.” Social marketers know creating viral posts isn’t their most important goal. social media managers. other than "make it go viral" — Matt Navarra (@MattNavarra) September 22, 2022. That doesn’t mean you can’t learn something from viral posts and campaigns. sproutsocial.

Viral Marketing 140

Viral Marketing Burn Rate Social Media Advertising Agencies 140