Martech

OCTOBER 14, 2021

Customer journey analytics software lets marketers connect real-time data points from across channels, touchpoints and systems, allowing users to gain insights into the customer journey over time. In addition, businesses must understand what customers and prospects are trying to achieve and how existing touchpoints are falling short.

Marketing Automation Services 115

Marketing Automation Services Enterprise Management Work Management Marketing Management 115

Martech

JULY 22, 2022

Adopting a platform that gathers, visualizes, analyzes and acts upon data across all of your customer touchpoints can yield significant benefits. One in four respondents to a Deloitte global consumer survey strongly agreed that they walked away from brands they believe acted in self-interest. Here are some of these benefits.

Enterprise Management 107

Enterprise Management Work Management Marketing Management Cross-Selling 107

Martech

SEPTEMBER 16, 2022

That means scaling content so it’s always fresh, relevant and personalized across the many touchpoints consumers use when interacting with businesses. Content marketing is a marketing approach or discipline that relies on developing various content types and assets focused on getting people to act (e.g., Additional reading.

Digital Asset Management 137

Digital Asset Management Paid Content Work Management Marketing Management 137

ClickZ

SEPTEMBER 24, 2020

30-second summary: Lifecycle is a more holistic view of the customer journey – accounting for post-purchase touchpoints such as: adoption, retention, expansion, and advocacy. September 17 saw ClickZ host a webinar by David Greenberg , SVP of marketing at Act-On. Expansion: upselling, cross-selling.

Practices 134

Practices Planning Digital Marketing Funnels Best Practices 134

Martech

JUNE 28, 2022

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. Focus on moments we create, not just those touchpoints we capture. Processing.Please wait.

Marketing Automation Services 117

Marketing Automation Services Work Management Marketing Analytics Tools Marketing Attribution 117

Hubspot

NOVEMBER 22, 2023

Use AI analytics to predict customer behavior, identify cross-selling or upselling opportunities, and deliver personalized recommendations. Then, create a closed-loop system within your CRM to capture, analyze, and act upon customer feedback and engagement data. Wouldn’t you want to make your customers feel valued?

Hubspot 57

Hubspot CRM Tips Lead Ranking 57

Sana Commerce

JANUARY 9, 2024

This transformative journey was more than increasing sales—it was about selling more efficiently and aligning with the evolving needs of the B2B landscape. The anticipated insights from SCI are expected to become a valuable tool in Regout’s sales arsenal, fostering cross-selling and upselling opportunities.

B2B 52

B2B Work Management Cross-Selling Marketing Management 52

Martech

MARCH 10, 2022

When you consider the above, you start to understand why a “zero-touch” approach is so important; it allows the prospect to buy the way they want to buy and not necessarily the way you want to sell. E-commerce has been on the rise for years but has had explosive growth during the pandemic. Here’s a guide on how to do that.

Account Based Marketing 109

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 109

BenchmarkONE

MARCH 17, 2021

It’s easy to procrastinate with manual logging of calls and emails, and neglecting these tasks altogether soon results in chaos, with leads wondering if your company has its act together. . With marketing automation, upselling and cross-selling is a breeze. The devil is in the details.

Marketing Automation Services 92

Marketing Automation Services Marketing Automation Automation Sales Qualified Leads 92

QuanticMind

AUGUST 29, 2023

Against this backdrop, the financial institutions (FIs) that build acceptance and trust through agile digital marketing touchpoints can better position themselves to develop stronger consumer relationships—and grow their bottom lines, to boot.

Trust Marketing 79

Trust Marketing Paid Search Agency Service Advertising Agencies 79

Hubspot

NOVEMBER 16, 2023

It’s no longer just about acquiring information, but knowing how to act on intelligence. It helps us stay informed and proactive during important touchpoints along the customer journey, and saves us a boatload of time. But it is limited to the touchpoints that you control. But I wasn’t worried. What might that look like?

Work Management 53

Work Management Marketing Management Marketing Analytics Tools Marketing AI 53

Hubspot

AUGUST 30, 2023

79% reported that AI helped them focus more on the selling part. But what changes will it bring to the sales industry? Will it be the end of salespeople, or will it become the secret weapon to help sales reps work more efficiently? HubSpot’s research says that sales professionals spend 2+ hours daily to automate repetitive tasks.

Marketing AI 59

Marketing AI Top of Funnel Lead Ranking Work Management 59

BenchmarkONE

MARCH 17, 2021

It’s easy to procrastinate with manual logging of calls and emails, and neglecting these tasks altogether soon results in chaos, with leads wondering if your company has its act together. . With marketing automation, upselling and cross-selling is a breeze. The devil is in the details.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Sales Qualified Leads 52

BenchmarkONE

MARCH 17, 2021

It’s easy to procrastinate with manual logging of calls and emails, and neglecting these tasks altogether soon results in chaos, with leads wondering if your company has its act together. . With marketing automation, upselling and cross-selling is a breeze. The devil is in the details.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Sales Qualified Leads 52

NetLine

OCTOBER 2, 2023

Typically, a specific variable, such as user location, gender, or other demographic detail, acts as a signal to inform rule-based triggers that influence the content. Content personalization marketing caters to all touch points throughout the customer experience journey. The adaptability of dynamic content makes it highly personalized.

Marketing AI 52

Marketing AI Personalization Marketing Management Paid Search Agency 52

ClickZ

JULY 31, 2019

Companies need to apply cross-functional engagement across the entire organization or the predictive value of the data will be diminished. For 80% of survey respondents, the main selling point for implementing predictive analytics is to increase their ROI. Predictive modeling uses historical data and probability to forecast outcomes.

Planning 100

Planning Marketing Strategy Marketing & Strategy Paid Search Agency 100

Hubspot

AUGUST 22, 2022

Selling by offering a solution rather than pitching a product/service is key to sales pros. Of course, the strategies used will depend on whether they sell B2B or B2C, so let’s dive into how B2B sales professionals are getting ahead first, then take a look at the top B2C strategies. How Salespeople Build Rapport When Selling.

Marketing Budget 57

Marketing Budget Trends Cross-Selling Marketing & Strategy 57

Conversica

AUGUST 16, 2022

Using Conversica’s AI Assistants to automate the follow-up on Gainsight data enables Customer Success teams to more effectively act on insights, proactively respond to customer needs across multiple accounts, and drive durable, efficient growth through renewals and expansion.”. Conversation Automation: The Need to Enhance CS Teams’ Efforts.

Work Management 52

Work Management Efficiency Enterprise Management Trigger Marketing 52

SalesIntel

JUNE 9, 2021

A sales sequence is a collection of different sales touchpoints that are scheduled to be delivered at a predetermined time and interval. These touchpoints may include SMSs, social messages, phone calls, and other sales activities in addition to emails. Align — Your touchpoints should be aligned to the purpose of your sales sequence.

B2B Sales 52

B2B Sales Top of Funnel Ideal Customer Profiles Tips 52

Convert

AUGUST 3, 2022

A client sells products across the US-Canada border on his website. Now you can make changes to your website without relying on developers. You can even target visitor segments using Convert’s Deploy functionality, which is especially useful for making specific adjustments for certain types of visitors. Convert Deploy vs. Convert Experiences.

Optimization 52

Optimization Marketing Websites Banners Cross-Selling 52

ClickZ

OCTOBER 22, 2019

Medallia is an award-winning SaaS platform that works with enterprise clients to help them deliver a better, more integrated customer experience across all touchpoints. When they were ready to implement Medallia, they onboarded all cross-functional partners including their retail, marketing, web, social media and messaging teams.

Case Study 74

Case Study Case Studies Studies SMS 74

Act-On

OCTOBER 2, 2023

And you can promote new offerings like credit cards or loan products through upselling and cross-selling campaigns. To communicate your organization’s story, value proposition, and services clearly while building trust, you need to deliver a consistent experience across every touchpoint.

Marketing Automation Services 195

Marketing Automation Services Marketing Management Marketing Automation Service 195

Porch Group Media

JANUARY 29, 2019

Consumers expect brands to know them and are quick to act when they receive mistargeted and inconsistent communications. Consumers expect brands to know them and are quick to act when they receive mistargeted and inconsistent communications. Cross-sell/Upsell. 54%: Unsubscribe from emails. 10%: Never visit website again.

Email Marketing 60

Email Marketing Marketing & Strategy Marketing Strategy Trends 60

SendX

MAY 17, 2021

People tend to see any self-investment act (such as attending a yoga class) as a pastime and easily quit. After long consideration, you finally started your own website and are wondering how to make it work for a type of business that heavily relies on the lifetime value of its customers. Well, you’re in luck today.

Email Marketing 39

Email Marketing Work Management Marketing Management Paid Search Agency 39

Bannerflow

APRIL 15, 2021

Creative marketing is the act of providing something that will offer your audience an inspiring experience. This fresh field utilises creative concepts to sell a business’s products or services through the medium of marketing. Examples and ideas for creative marketing. How to measure creative marketing efforts. What is creative?

Paid Content 98

Paid Content Creativity Digital Asset Management Work Management 98

Bannerflow

JULY 12, 2019

In its simplest form, programmatic advertising is the automated transaction of buying and selling advertising online. It’s the process of using different platforms to sell inventory on publishing sites and on the advertising side, buying inventory and place ads on a publishers site. It’s a major component of modern advertising.

Advertising Agencies 74

Advertising Agencies Paid Content Advertisements Advertising 74

Martech Advisor

DECEMBER 16, 2019

Amplify your message: Share your message across crucial touchpoints such as email, social media, and ads. The Hero's Journey. So, how can you use the hero’s journey to deliver amazing CX? Make your customer the protagonist of the story. In this stage, the buyer identifies a problem/pain area, or are tired of following the status quo.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Act-On

FEBRUARY 26, 2024

Ad exchange is an online marketplace that enables publishers and advertisers to buy and sell advertising inventory in real-time auctions. Ad exchange is an online marketplace that enables publishers and advertisers to buy and sell advertising inventory in real-time auctions. What is Account-Based Advertising? What is an Ad Click?

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221

Sharpspring

JULY 31, 2017

Retaining your customers helps grow your business with upsells and cross-sells, but also saves on training and implementation costs. Beyond the value of a repeat customer who’s willing to praise you to others, acting on your behalf deepens brand commitment. Customer loyalty is a lost art of marketing, rediscovered.

Marketing Automation Services 60

Marketing Automation Services Loyalty Marketing Automation Automation 60

Outreach

APRIL 22, 2021

When customers have a satisfactory experience, they are more likely to make a purchase, but it doesn't always happen immediately. Sometimes customers have to experience your brand many times before they place an order. On the other hand, it only takes one negative experience to discourage customers. Boost the Quality of Your Customer Relationships.

Conversion 52

Conversion Webinar Metrics Resource Management Marketing & Strategy 52

Adobe Experience Cloud Blog

JANUARY 28, 2014

A marketing automation platform is the key technology behind marketing practices like lead generation, segmentation, lead nurturing and scoring, relationship marketing, cross-sell and upsell, retention, and marketing metrics. Social quickly became the most accessible touchpoint within the spectrum of customer interaction.

CMO 48

CMO InsideView Lead Ranking Top of Funnel 48

Zoominfo

JUNE 25, 2021

These KPI spotlight where reps are falling short and what they can act on quickly to improve performance. Number of touchpoints made is a combined figure of a rep’s total contact activity (calls, emails, etc.) Set crystal clear key performance indicators (KPIs) from the get-go. KPIs should match the specific needs of your sales team.

Sales Management 227

Sales Management B2B Sales Top of Funnel Sales Qualified Leads 227

Terminus

JUNE 30, 2017

With account-based marketing, you continue to market to your customers to identify potential opportunities for upselling and cross-selling. Act Like a CMO. Over the past few years, more and more of that technology has begun to focus on account-based marketing instead of traditional, lead-centric B2B marketing. Think about it.

Account Based Marketing 29

Account Based Marketing Ideal Customer Profiles Paid Search Agency B2B Marketing 29

ClickZ

DECEMBER 22, 2020

30-second summary: CDPs’ principal selling point is the ability to achieve a ‘360 view’ of the customer; however, when tasked with consolidating and analyzing data from disparate repositories, it falls through. A true CDP acts as the repository of customer profile data for the entire business. Identity resolution makes or breaks CDP

Enterprise Management 102

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 102

Salesforce Marketing Cloud

MAY 26, 2022

To implement a subscription model, bring in tools and processes that help you build one consistent buying journey, even as customers cross different channels and make changes to their subscriptions over time. They also want to cross them. Stop hitting the revenue reset button every quarter. Business agility.

Lead Ranking 98

Lead Ranking Business Cross-Selling Work Management 98

Martech

OCTOBER 12, 2023

But when the time comes to perform more thoughtful lifecycle marketing, cross-sell new products or resolve marketing-sales-service friction that’s hurting your NPS scores, leaders look for a “single view of the customer” that frequently doesn’t exist. Clearly, something is going on. In most cases, it will not.

Enterprise Management 124

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 124

Zoominfo

JUNE 25, 2021

This KPI spotlights where reps are falling short and what they can act on quickly to improve performance. Number of touchpoints made is a combined figure of a rep’s total contact activity (calls, emails, etc.) Set crystal clear key performance indicators (KPIs) from the get-go. KPIs should match the specific needs of your sales team.

Sales Management 100

Sales Management B2B Sales Top of Funnel Sales Qualified Leads 100