80% of consumers agree brand awareness makes them more likely to buy on social
Sprout Social
NOVEMBER 29, 2021
did TikTok really make me buy it?). knowledge of the brand) makes them more likely to buy on social. But what type of social content actually captures consumers’ interest when they’re inclined to buy? Social commerce , on the other hand, is the next frontier. Brand awareness is the key to unlocking more purchases on social.
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