Zoominfo

OCTOBER 28, 2018

Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. They recognized that companies running Eloqua tend to have a certain level of technical sophistication, and are usually big enough to be able to afford premium enterprise systems.

Enterprise Management 100

Enterprise Management Eloqua Zoominfo Work Management 100

Customer Experience Matrix

NOVEMBER 16, 2010

Summary: Eloqua10 provides much-needed update to Eloqua's user interface and a new reporting infrastructure for “revenue performance management”. Eloqua is slated to officially release its long-promised Eloqua10 system on November 21. Previous versions of Eloqua were very powerful but notoriously difficult to learn and use.

Eloqua 120

Eloqua Allocation Enterprise Management Lead Scoring 120

Leadspace

OCTOBER 5, 2016

The launch of Salesforce Einstein, together with their acquisition of Krux and recent announcements by Oracle and Microsoft, has catapulted AI into the center of the B2B marketing discussion. As I said today in Demand Gen Report , data is AI’s Achilles’ heel. The solution is on-demand data, aggregated in real time.

Marketing AI 59

Marketing AI Account Based Marketing B2B Marketing Marketing Automation Services 59

Ledger Bennett

MARCH 19, 2021

Any would-be revenue leader who isn’t tearing down demand era Sales and Marketing silos and building a unified Digital Revenue Team are fated to go the way of the dinosaur. The platform provides an aggregated view of cross-channel performance, from paid and organic social media to sales funnel and CRM activity. Google and Bing Ads.

Marketing Automation Services 59

Marketing Automation Services Aggregators Forecasting Paid Search Agency 59

Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Acquisition costs in B2B can easily be $3k to $5k and more per closed-won deal. First, what is intent data? The Intent Data You Already Use. It’s not so great for most B2B scenarios.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Heinz Marketing

OCTOBER 4, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. If you’re watching us on demand on LinkedIn, thanks very much for checking us out. I would say Topliners from Eloqua is one, that was very much a product community, which became a tribe.

Top of Funnel 112

Top of Funnel Account Based Marketing Communities Cross-Selling 112

Directive Agency

APRIL 21, 2023

CPL on directories can be relatively high, but the cost per customer acquisition (CAC) can be relatively low because of the intent on search. Start converting high-intent demand into Customer Generation with personalized performance marketing strategies that leverage the power of directories, today.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Customer Experience Matrix

DECEMBER 22, 2010

Summary: Teradata's acquisition of Aprimo takes the largest remaining independent marketing automation vendor off the market. other recent marketing system acquisitions, and wide knowledge that Aprimo was eager to sell, no one is particularly surprised by this transaction. Given the previous Unica deal.

Resource Management 120

Resource Management Marketing Automation Services Enterprise Management Work Management 120

SWZD

SEPTEMBER 11, 2019

This week, we spoke to Michell Liro , Vice President of Demand Generation at PTC. PTC saw the Internet of Things and Augmented Reality as future growth markets strategic to its business, and made acquisitions and developed solutions in these areas over the past few years. Demand Generation. Market Segmentation.

Work Management 48

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 48

Cintell

NOVEMBER 9, 2015

Erika has over 15 years of B2B marketing, public relations and demand generation expertise. At ANNUITAS Erika manages all aspects of marketing including demand generation, content marketing, social media and public relations helping to build pipeline and drive results for the ANNUITAS team.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Vidyard

SEPTEMBER 1, 2015

So without further ado: Eloqua. Annuitas, a B2B Demand Strategy firm, offers B2B marketers a blog that focuses on helping them drive more revenue through an integrated demand generation strategy. But there aren’t that many hours in a day, so how do you pick which blogs to follow? Read the post.). Read the post.).

Marketing Automation Services 101

Marketing Automation Services Work Management Marketing Management Marketing Automation 101

Customer Experience Matrix

JULY 22, 2010

Although the world has certainly changed since the late 1990’s, I see no reason to expect a different pattern among demand generation vendors. Eloqua and Silverpop are the obvious candidates. Salesforce.com is the big question and no one would be surprised to see them make an acquisition.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Vidyard

SEPTEMBER 2, 2015

So without further ado: Eloqua “Marketing Automation Does Not Equal Lead Nurturing…Technology will not deliver lead nurturing any more than buying lumber and nails will build a home.” Readers can stay up-to-date on what’s going on with vendors, acquisitions, events, and yes, marketing strategies too, and it doesn’t stop there.

Marketing Automation Services 65

Marketing Automation Services Work Management Marketing Management Marketing Automation 65

Heinz Marketing

FEBRUARY 26, 2018

Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. Matt: If you’ve listened to this show in the past, you know that we are as guilty as a lot of media marketers in that we spend the majority of our time talking about acquisition. Matt: Yeah, I whole heartedly agree.

Top of Funnel 47

Top of Funnel Eloqua Peer-to-peer Budget Programs 47

ANNUITAS

SEPTEMBER 9, 2011

While many were eagerly awaiting an acquisition announcement during the keynotes, nothing of consequence was announced. Marketing Automation row, as it seemed to be named, was anchored by Eloqua & Marketo directly across from each other. As he has the last few years, Marc Benioff focused on Salesforce.com’s social capabilities.

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Marketing Management B2B Thought Leadership 100

Customer Experience Matrix

FEBRUARY 12, 2013

The most notable is Eloqua, which as a public company has to report its results. My theory is that marketing automation has a low priority because it is far from a complete customer management solution – or even a complete customer acquisition system. So if you’re working in the industry, don’t circulate that resume just yet.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Marketing Insider Group

MAY 24, 2012

This is putting new demands on marketing departments skills and resources. Ultimately this is about lower cost of customer acquisition. Strategy and Process: Identification of a Head of Content Strategt, such as Joe Chernov (@ jchernov ) at Eloqua, who can set clear objectives, process and measurable KPIs.

Top of Funnel 100

Top of Funnel Advertising Agencies Content Marketing Work Management 100

SnapApp

APRIL 4, 2018

8: Customer Acquisition Cost (CAC). . Cost of Customer Acquisition (COCA) – When determining the effectiveness of paid Search, Display, Social Media Campaigns etc. Tracking methods used – The 4 main tracking tools used are Eloqua, Google Analytics, Conductor and Salesforce. Tracking method – Eloqua. . . Kyle G Bradley.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Vidyard

APRIL 15, 2015

“Today, the companies that create video-leveraged customer operations benefit from lower cost of customer acquisition, increased sales productivity and greater marketing ROI. “Vidyard correctly predicted four years ago that video would be an essential medium for the modern sales and marketing organization,” Lawson said.

CRM 50

CRM Marketing Automation Services Eloqua Advertising Mediums 50

Vidyard

APRIL 15, 2015

KITCHENER, Ontario – April 15, 2015 – Vidyard , a global leader in video marketing and video analytics solutions, today announced it has hired Kris Lawson, former Microsoft and Salesforce executive, as the company’s new Vice President of Sales to help address the exploding demand for video platform solutions across marketing and sales organizations.

CRM 50

CRM Marketing Automation Services Eloqua Advertising Mediums 50

markempa

DECEMBER 29, 2011

In February , Paul Teshima, SVP of Product Management at Eloqua, set the tone for the webinar year. Paul explains how here: The Future of Marketing: The Evolution from Demand Generation to Revenue Performance Management. This year’s B2B Lead Roundtable webinars are testament to that. To quickly and easily choose the best lists.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

Engagio

JULY 31, 2017

To execute a successful ABM program, marketers need on-demand access to data that helps them: Define and identify high potential customers and accounts. For example, Socedo can push Twitter-based intent signals onto lead records as new fields into marketing automation platforms such as Marketo or Oracle Eloqua.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Customer Experience Matrix

MARCH 8, 2011

In many ways, this investment strikes me as more significant than last year’s acquisitions of Unica by IBM and of Aprimo by Teradata , which were widely touted as “validating” the concept marketing automation and involved vastly more money ($1 billion combined). But if Salesforce.com likes what it sees, who knows where that will lead?

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

ViewPoint

MAY 10, 2012

” He adds that it is also extending social functionality with the acquisition of Rypple (human resources management) and the release of Chatter. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

” He adds that it is also extending social functionality with the acquisition of Rypple (human resources management) and the release of Chatter. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Hubspot

MARCH 6, 2014

CMOs and industry leaders have started to talk about “Customer Obsessed Marketing,” “Modern Marketing,” and “Demand Generation.” Now, there’s no coincidence that much of this newly found enthusiasm for inbound-like thinking falls on the heels of Oracle’s acquisition of Eloqua.

Eloqua 28

Eloqua Cold Calling Training Demand Generation Agencies 28

chiefmartech

JUNE 6, 2016

Marketo’s acquisition by Vista is not “consolidation.” Freedom from the often short-sighted quarterly demands of Wall Street. In software development terms, Salesforce’s acquisition of Demandware is more like “horizontal scaling” than “vertical scaling.” What do you think?

Marketo 40

Marketo Marketing Automation Services Peer-to-peer API 40

Online Marketing Institute

NOVEMBER 28, 2012

Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. By TJ Raphael. 11/27/2012 -15:36 PM. UPCOMING WEBINARS. RECENT WEBINARS.

B to B 40

B to B Paid Content Social Media CMS Development 40

markempa

SEPTEMBER 13, 2017

Customer advocacy marketing programs help you increase revenue by improving customer acquisition and retention (and they’re your bes source of leads). One of them, before I started Eloqua in 2000, was as a research scientist. I got the idea while I was at Eloqua. Are you connecting with and empowering your customer advocates?

Work Management 319

Work Management Eloqua Marketing Management Paid Search Agency 319

Lead Liaison

APRIL 8, 2019

In our six years in business, we’ve seen it happen over and over again, Oracle acquiring Eloqua , Upland Software acquiring LeadLander , Adobe acquires Marketo …the number of acquisitions goes on and on. Just look at the list of recent acquisitions on MarTech Today. Consolidation in the martech space is nothing new.

Lead Liaison 11

Lead Liaison Marketing Management Marketing Automation Services Leadlander 11

Customer Experience Matrix

JUNE 2, 2011

Summary: Oracle has integrated marketing automation with its on-demand CRM product. In February they released the first “Oraclized” version of the product, now Oracle CRM On Demand Marketing. The new system uses the same data structures as the rest of Oracle CRM On Demand. Will competitors do the same?

Work Management 120

Work Management Marketing Management Marketing Automation Services Market2Lead 120

Ambal's Amusings

DECEMBER 17, 2009

My “a-ha” moment came earlier this year in conversations with some very smart people in the marketing automation market, including Kim Albee of Genoo and Steve Woods of Eloqua. ClickInsights: How can B2B marketers use content effectively for demand generation? Seamus Walsh's Tip.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Heinz Marketing

FEBRUARY 18, 2019

I got to know him very well back in the Eloqua days. If you think about Eloqua, B2B marketers who are starting to realize that the way marketing was going to be executed was completely going to be impacted by the digitization of consumer marketing. He was the president of Eloqua, leading through the IPO and the acquisition by Oracle.

Eloqua 68

Eloqua Verticals Work Management Enterprise Management 68

Hubspot

MAY 13, 2013

Recent acquisitions (Eloqua acquired by Oracle, Pardot by ExactTarget, and others) are also signs of a market headed in the right direction. John Common, CEO of Intelligent Demand, mentioned in this post: “It is a disruptive technology in that it forces a company to think differently about its most important process: revenue creation.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation RFP 28

SmartBug Media

MARCH 10, 2020

Beyond the monitoring you can do on social media, there are also tools that allow you to keep an eye on brands outside of social media channels and across digital, which is valuable when monitoring acquisitions, product releases, leadership changes, and industry news. HubSpot Marketing Platform. CMS and Content. HubSpot Social Media.

Account Based Marketing 97

Account Based Marketing ABM Sales Management CMS Development 97

Heinz Marketing

SEPTEMBER 3, 2018

If you’re enjoying this episode so far, in our already diverse conversation with Marilyn Cox, you can get it an on-demand replay of this at salespipelineradio.com in just a couple days. I’ve noticed a lot of people thinking about full customer lifestyle versus just acquisition. Paul: Yes, we did.

Top of Funnel 43

Top of Funnel B2B Thought Leadership Work Management B2B Sales 43