Engagio

DECEMBER 2, 2022

Discover secrets from the top B2B revenue teams – from how they’re structured to how they drive growth and more – in this upcoming webinar, where we’ll be unveiling the findings from the 2022 Customer Acquisition & Revenue Operations Benchmark Study.

Advertising Benchmark 48

Advertising Benchmark Acquisitions Webinar Metrics DemandBase 48

Engagio

JANUARY 27, 2021

Now also the Chief Marketing and Product Officer at Demandbase. Jon joined Demandbase in June 2020 with the acquisition of Engagio, an ABM SaaS company he co-founded. The result: Demandbase One , the most comprehensive ABM platform in the industry. The Engagio and Demandbase merger. Have you met Jon Miller yet?

CPO 71

CPO DemandBase Account Based Marketing ABM 71

Engagio

MAY 3, 2021

One suite, two acquisitions, three companies coming together, four clouds, and five key B2B data assets! The Demandbase One B2B Go-To-Market Suite consists of four connected clouds. The Demandbase One B2B Go-To-Market Suite consists of four connected clouds. It’s essential to reach out at the right time and to know what to say.

InsideView 127

InsideView DemandBase Enterprise Management Work Management 127

Engagio

NOVEMBER 16, 2023

In fact, according to a 2022 Forrester TEI Study, “Demandbase account-based marketing and sales platform delivers a 367% three year return on investment (ROI).” Making the case for ABM (or ABX as we call it at Demandbase) Why budget for ABM? Demandbase can be used to support the evaluation of program effectiveness as well.

Account Based Marketing 71

Account Based Marketing Budget Programs ABM Marketing Analytics Tools 71

Engagio

APRIL 12, 2024

This, in turn, leads to steady (and predictable) revenue and lower acquisition costs over time. Companies can allocate their resources towards improving products or services and enhancing customer experiences rather than constantly investing in acquisition strategies.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Engagio

DECEMBER 9, 2020

When working with Demandbase customers, I often hear, “But we don’t want to leave any money on the table. McKinsey and Company assert that personalization can reduce acquisition costs by up to 50 percent and increase Marketing efficiency by 30 percent. That’s music to our ears at Demandbase. Lean in on Sales enablement.

Account Based Marketing 165

Account Based Marketing ABM DemandBase Marketing & Strategy 165

Forrester B2B

MAY 4, 2021

Demandbase’s recent announcement that it has acquired the data providers InsideView (profiled in the recent “The Forrester Wave™: B2B Marketing Data Providers, Q2 2021“) and DemandMatrix (included in our “Now Tech: B2B Marketing Data Providers, Q1 2021“) and expanded its solution portfolio is significant news for the company, (..)

Account Based Marketing 52

Account Based Marketing ABM InsideView Acquisitions 52

Martech

SEPTEMBER 30, 2021

ABM platform Terminus today announced the acquisition of independent CDP Zylotech, founded by Abhi Yadav and Iqbal Kaur in 2014. First, Terminus says the acquisition makes it the only ABM platform with a standalone CDP purpose-built for B2B. Zylotech is a purpose-built B2B CDP with a customer base including Google, Cisco and Dell.

InsideView 93

InsideView Account Based Marketing DemandBase B2B 93

Martech

JULY 14, 2022

The more comprehensive platforms come from B2B mainstays such as Dun & Bradstreet, Salesforce and Marketo, which share the space with a growing group of independent ABM platforms including 6Sense, Integrate, Demandbase, Bombora, Jabmo, RollWorks (a division of NextRoll), N. Rich, MRP, Madison Logic, Terminus and more. More M&A.

Account Based Marketing 124

Account Based Marketing Enterprise Management Work Management Marketing Management 124

Engagio

FEBRUARY 25, 2021

2020 was a year of significant change and growth for Demandbase. The successful and completed product merger of Engagio and Demandbase has allowed our win rates to skyrocket against our competitors. Demandbase has always taken a different approach to target account identification. At any given time, Demandbase has around 3.7

DemandBase 71

DemandBase Classified Ads Vendors Comparison 71

Martech

OCTOBER 1, 2021

ABM platform Terminus today announced the acquisition of independent CDP Zylotech, founded by Abhi Yadav and Iqbal Kaur in 2014. First, Terminus says the acquisition makes it the only ABM platform with a standalone CDP purpose-built for B2B. Read more here. Terminus acquires B2B CDP Zylotech. Why we care. Quote of the day.

Marketing Attribution 113

Marketing Attribution Marketing Automation Services Allocation InsideView 113

Only B2B

SEPTEMBER 1, 2020

We know Demandbase, a titan lead generation company acquired Engagio. These acquisitions have shaken the B2B market. Demandbase CEO, Gabe Rogol, he too agreed that COVID is pacing the demise of old methods of lead generation. In the ABM world, many B2B giants are proceeding with smart moves. Triblio is acquired by IDG.

Account Based Marketing 152

Account Based Marketing Planning Lead Ranking ABM 152

DemandBase

AUGUST 5, 2020

Recently, Megan Anderson Vasquez was promoted to Vice President of Customer Success at Demandbase. Beth Tiltges, Director of Field & Customer Marketing at Demandbase, notes, “I have worked with Megan for close to six years, and she is the epitome of a true business partner. I’ve been at Demandbase for about six years.

Account Based Marketing 52

Account Based Marketing ABM DemandBase Top of Funnel 52

DemandBase

JULY 16, 2020

The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. We have a saying at Demandbase that intent is the new lead , as explained by our VP of Sales Development, Jay Tuel, in his recent webinar. Personalization: It’s Not Just Jargon. percent to 10 percent. Intent Data.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

Only B2B

FEBRUARY 6, 2024

Third-Party Intent Data Acquisition: Intent Data Providers: Partner with reputable providers specializing in B2B intent data collection and analysis. Forrester says: Partnering with reputable providers with transparent data acquisition methods is crucial for ethical considerations.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Account-Based Marketing Boosted with Company Data

NOVEMBER 7, 2021

Account-based marketing is becoming increasingly popular as a customer acquisition tactic among B2B companies. At this point, most early adopters of the tactic will already have an ABM orchestration platform, such as Hubspot, Demandbase, Terminus, 6Sense, Triblio, or Madison Logic, implemented.

Account Based Marketing 52

Account Based Marketing Demand Generation ABM Domain 52

DemandBase

MARCH 16, 2020

And at the end of the day, it was challenging (if not near impossible) to help Sales understand the value of our digital programs that didn’t end with the acquisition of an email address. Every minute of every day, the Demandbase Conversion Solution is collecting information and alerting Sales when their accounts are on the site.

Account Based Marketing 80

Account Based Marketing ABM Paid Search Agency DemandBase 80

Engagio

OCTOBER 18, 2023

I love the look and feel of Demandbase.” This can include new funding, an acquisition, new office, new executive hire, a promotion, and so on. The post Account-Based Sales Development and the Power of Account Intelligence appeared first on Demandbase. Also, ABSD isn’t just about working harder. It’s about working smarter.

DemandBase 71

DemandBase Sales Qualified Leads Account Based Marketing CAN-SPAM 71

Customer Experience Matrix

MARCH 4, 2014

My post last month on DemandBase and Bizo ’s products to target Web display ads at individual businesses resulted in a call from Vendemore , a Stockholm, Sweden-based firm that has been providing similar services for seven and a half years. centric DemandBase and Bizo. It provides more global coverage than U.S.-centric

Top of Funnel 120

Top of Funnel Advertising Funnels Paid Search Agency Display 120

ClickZ

JULY 3, 2019

By that time, according to Demand Gen Report, 50% of marketers found that their ABM programs were meeting all their organizational expectations, noting key benefits as efficient use of marketing resources, streamlined customer acquisition processes and a clearer path to ROI. Source: Demandbase. Peter Isaacson is the CMO for Demandbase.

Account Based Marketing 107

Account Based Marketing ABM DemandBase Business 107

Engagio

SEPTEMBER 22, 2021

But fishing with a spear instead of a net allows you to focus on your best opportunities at a lower cost per acquisition than traditional Marketing strategies. The post 6 Quick Tips for Driving ABM Success with Bonnie Thomas appeared first on Account-Based Marketing – Demandbase.

Account Based Marketing 71

Account Based Marketing ABM Cost per Acquisition Tips 71

DemandBase

JUNE 23, 2020

Demandbase sets a great example for marketers looking to create a remarkable brand moment. And I promise Demandbase didn’t ask me to include this use case – that’s just good ABM! COVID has kicked off a pivot away from acquisition to customer retention and expansion. Visually enhances your brand. CMO/VP Marketing.

Account Based Marketing 52

Account Based Marketing ABM Marketing Budget Marketing Strategy 52

ANNUITAS

DECEMBER 20, 2018

Earlier in the year, Deloitte found that more than a third of corporations with revenue over $1 billion intended to pick up the pace on acquisitions. Hogan Lovells projects a continuation of what we saw in 2018 in terms of a healthy environment for mergers and acquisitions to take place. What can we expect in 2019?

Demand Generation 140

Demand Generation Account Based Marketing Demand Marketing AI 140

Marketing Insider Group

JULY 1, 2020

They are also looking for ways to drive growth with existing accounts to make up for slow new business acquisition. Jessica Fewless (former VP of ABM for Demandbase) and I discussed this further within a fireside chat in our recent Stop the Sales Drop Virtual Summit. This is not about speaking one-to-many.

Ideal Customer Profiles 304

Ideal Customer Profiles Work Management Planning Paid Search Agency 304

Engagio

SEPTEMBER 23, 2021

They have begun transitioning from product and brand-centric advertising roles to ones with a focus on driving customer acquisition. The post The New-Age Marketing Executive: Growth Driver to an Orchestrator appeared first on Account-Based Marketing – Demandbase.

Work Management 71

Work Management Marketing Management Advertising Agencies Planning 71

Martech

MAY 10, 2022

We help them use the data either directly in systems like Salesforce, for BDR outreach in LinkedIn, and through ABM platforms like 6Sense and Demandbase.” When he started at Planful, they had a lead acquisition strategy and a point of view that was similar to their competitors in the market. “We “We changed our narrative.

Buying Cycle 95

Buying Cycle Intent Ideal Customer Profiles Planning 95

DemandBase

FEBRUARY 10, 2020

At the end of last year, Demandbase partnered with Demand Metric to bring you the State of the ABM Tech Stack Research Report. The bottom line is it’s important for ABM users to gain maturity for many reasons, among the most important is the acceleration of revenue, customer acquisition, and ROI.

Account Based Marketing 64

Account Based Marketing ABM DemandBase Peer-to-peer 64

Metadata

SEPTEMBER 8, 2020

We saw this with the Demandbase Engagio acquisition. We should anticipate more acquisitions in the space, as more incumbents look to become an “all in one” unified platform and absorb smaller, differentiated competitors. Meanwhile, the ABM category is consolidating.

Marketing Analytics Tools 85

Marketing Analytics Tools Account Based Marketing ABM Paid Search Agency 85

ANNUITAS

OCTOBER 7, 2020

With its recent acquisition of Engagio, DemandBase seems to be providing a perfect example from a technology perspective and analogy to understand ABM tactics as a whole. No one would argue that Engagio wasn’t good at its core functionalities, but it definitely needed a more contextual home in a tech stack.

Account Based Marketing 147

Account Based Marketing ABM Banner Ads Demand Generation 147

Content4Demand

FEBRUARY 2, 2021

Indeed, the 2018 B2B Buyers Survey Report , published by Demand Gen Report and sponsored by Demandbase , reported that 52% of B2B buyers listed LinkedIn as the most influential channel in the research process. For more inspiration, review Alicia Esposito ’s recent post, Community-Driven Content: 3 Ways to Tap Customer Convos.

Thought Leadership 66

Thought Leadership Linkedin B2B Thought Leadership DemandBase 66

Heinz Marketing

MARCH 12, 2020

Broadly speaking, there are a couple dynamics common to B2B organizations that make customer experience so elusive: An over-reliance on this quarter’s new customer acquisition as the core to revenue generation. Customer-centric brands that have created a superior customer experience bring in 5.7 times more revenue than their competitors.

DemandBase 96

DemandBase B2B Sales Lead Ranking Organic Leads 96

DemandBase

SEPTEMBER 17, 2018

Here are five sessions Demandbase is participating in which you can bookmark on your Agenda Builder: Full-Funnel ABM: Aligning Across Your Tech Stack. Join us to learn how Demandbase, Pardot and Salesforce join forces to help customers create wildly successful ABM strategies. Date: Tuesday, September 25. Time: 9:00 AM – 9:40 AM.

Account Based Marketing 45

Account Based Marketing ABM DemandBase CMO 45

DemandBase

NOVEMBER 2, 2018

Fail to get the “optimal” audience in B2C and you’ll end up with a slightly less efficient clickthrough rate or cost-per-acquisition. The Demandbase Targeting Solution a different approach. appeared first on Account-Based Marketing – Demandbase. If you don’t get answers, once again – run. A more effective alternative.

Buy 56

Buy Advertisements Advertising Cost per Acquisition 56

DemandBase

MARCH 11, 2019

For instance, what we might call “demand generation” in B2B marketing might be called “patient acquisition” in healthcare. The post 3 Ways to Personalize Content for ABM appeared first on Account-Based Marketing – Demandbase. These are easy switches that will have a high return for low effort.

Account Based Marketing 85

Account Based Marketing Top of Funnel ABM Personalization 85

Customer Experience Matrix

OCTOBER 15, 2015

Of course, the most direct competitors would be account based marketing vendors including Demandbase , Terminus , Azalead , Engagio , and Vendemore. While we’re at it, we could throw in the mix other DMPs such as RocketFuel , Turn , and IgnitionOne.

Marketing Management 120

Marketing Management Paid Search Agency Lead Ranking Ad Exchange 120

Engagio

JUNE 16, 2020

I’m absolutely thrilled to announce that today Demandbase, the largest and most complete ABM platform, has completed its acquisition of Engagio. Together, I am confident that Demandbase and Engagio provide the dominant platform for Account-Based Marketing and will be able to transform the way B2B companies go to market.

Account Based Marketing 132

Account Based Marketing DemandBase Marketing Automation Services Work Management 132

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40