Directive Agency

JULY 31, 2023

What Are Great B2B Marketing Campaign Examples? As a B2B marketer, you know the bar is low, so when you see a B2B marketing campaign that really sticks out, it sticks out. Most importantly, it hits the B2B marketing KPIs the company is looking for. Revenue is always a good B2B marketing KPI to look at.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Directive Agency

JULY 31, 2023

What Are Great B2B Marketing Campaigns? As a B2B marketer, you know the bar is low, so when you see a B2B marketing campaign that really sticks out, it sticks out. Most importantly, it hits the B2B marketing KPIs the company is looking for. Revenue is always a good B2B marketing KPI to look at.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Sharpspring

APRIL 5, 2021

Ever-evolving marketing jargon: it just seems to come with the territory. From acronyms to shorthand and nicknames for emerging technologies, sometimes it can feel like marketers are creating their own language. Email Marketing Terms & Trends Glossary. Don’t worry!

Email Marketing 75

Email Marketing Trends Tips Planning 75

Zoominfo

MAY 13, 2018

Consider this: a recent survey ranked ‘sales account manager’ as one of the most stressful jobs in the US, with 73 percent of respondents rating the role as “highly stressful.” Because sales is often commission-based and money-driven, stress and pressure run rampant. The B2B Database Maintenance Glossary.

Sales Qualified Leads 258

Sales Qualified Leads B2B Sales Work Management Lead Scoring 258

Zoominfo

JUNE 26, 2018

Everywhere we look there’s talk of data-driven sales, data-driven marketing, predictive learning, data hygiene , and so on. Data-driven marketing is never ‘done’. Anna Fisher, Senior Director of Marketing, ZoomInfo. If you’ve been in marketing for any length of time, it’s likely that you’ve already created your buyer personas.

Opinions 147

Opinions Zoominfo B2B Thought Leadership Business 147

Strategic-IC

SEPTEMBER 17, 2022

It’s been said that ABM without Sales is just good Marketing. And that’s what probably sets ABM apart from other Go-to-market strategies. That singular focus on winning, growing, and retaining your most important accounts. Aligning with Sales - As a marketer, switching to a Sales mindset. That deep alignment with Sales.

Account Based Marketing 62

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 62

Directive Agency

FEBRUARY 1, 2022

But to create a truly valuable content marketing strategy, one has to crawl into the skin of their audience to understand what they want out of marketing experience. Truly successful content strategies are based on answering the questions and solving the problems that give their readers the most grief.

Enterprise Management 52

Enterprise Management Top of Funnel Allocation Marketing & Strategy 52

DemandBase

SEPTEMBER 19, 2019

For eight weeks this summer, I was lucky enough to work on the Demandbase marketing team as an intern. Want a sneak peak into the life of a Demandbase marketing intern? My first task was to understand how B2B businesses use Account-Based Marketing (ABM) to identify, engage, and close top accounts.

Account Based Marketing 40

Account Based Marketing DemandBase ABM Marketing & Strategy 40

MKT1

FEBRUARY 23, 2022

This newsletter shares our perspective on early-stage marketing compensation in an attempt to make this process easier for both marketers and founders. Opportunities for marketers: Open roles and an invite to MKT1 event on navigating marketing comp. After all, it’s still a candidate's market.

Advertising Benchmark 52

Advertising Benchmark Startups Marketing Analytics Tools Work Management 52

ClearVoice

MARCH 7, 2020

In the industry of social media marketing, jargon is used loosely and things can change quickly. Here is an extensive list of social media marketing glossary terms that includes some of the most used phrases within the industry, as well as major platforms, including Facebook, Instagram, and Pinterest.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Zoominfo

NOVEMBER 3, 2019

Consider this: a recent survey ranked ‘ sales account manager ’ as one of the most stressful jobs in the US, with 73 percent of respondents rating the role as “highly stressful.” Because sales is often commission-based and money-driven, stress and pressure run rampant. It’s common knowledge that working in sales is hard.

Sales Qualified Leads 100

Sales Qualified Leads Work Management B2B Sales Lead Scoring 100

Salesforce Marketing Cloud

OCTOBER 20, 2021

Traditional online marketing techniques such as paid digital advertising work, but advertising costs have left small businesses struggling to compete. Before jumping into the details, here’s a glossary of common SEO terms: Organic search results : This is also called the Search Engine Results Page (SERP). Learn more. Get started.

Small Business Marketing 98

Small Business Marketing SEO Tips Business 98

Outbrain

JULY 3, 2019

By 2020 , it is estimated that online advertising will account for half of the world’s advertising spend. Digital Advertising Glossary: Your Alphabetical Guide. Affiliate advertising is based on performance – whether it be Pay Per Click, Pay Per Lead or Pay Per Sale. Affiliate Advertising. Display Ad Networks.

Paid Content 35

Paid Content Advertisements Advertising Banner Ads 35

Bannerflow

JULY 12, 2019

Knowing the basics of programmatic and how it works is essential for marketers. Programmatic advertising: the glossary. Programmatic advertising has been referred to by many as the ‘blackbox’ of online marketing, filled with jargon and almost exponential in its growth. billion in 2019 and account 76.5%

Advertising Agencies 74

Advertising Agencies Paid Content Advertisements Advertising 74

ClearVoice

MAY 10, 2021

What are marketing attribution models? Attribution modeling helps marketers analyze and understand which touchpoints are responsible for conversion from prospect to customer. In reality, we don’t live in the perfect world of digital marketing. Several marketing attribution models exist for use. Position-based.

Marketing Attribution 52

Marketing Attribution Lead Ranking Touchpoints Planning 52

SnapApp

DECEMBER 4, 2015

This week we want to highlight one of our favorite resources: the SnapApp Knowledge Base. Thus, we do our best to ensure the Knowledge Base is your go-to spot for help. Read on to find out how to access the Knowledge Base, its sections, and what to do if you still can’t find an answer. Where’s this knowledge? Let us know!

Knowledge Base 48

Knowledge Base Paid Search Agency Marketing Automation Services Template 48

Choozle

SEPTEMBER 25, 2019

Here, bookmark this glossary for easy reference. This allows you to translate impressions based on clicks (CPC) or actions (CPA) into one value. If you’re reviewing your paid search campaigns on AdWords, you’ll be evaluating performance based on a CPC buying model. What does eCPM mean? How is eCPM calculated?

Cost Per Thousand 40

Cost Per Thousand Cost per Acquisition Cost Per Click CPM 40

Terminus

APRIL 30, 2019

Common Account-Based Marketing Terms. As account-based marketing grows in popularity, it seems the number of ABM-related terms grows along with it. If you’re relatively new to account-based marketing, you may find yourself overwhelmed by all the acronyms, terms, and phrases that are thrown around.

Account Based Marketing 31

Account Based Marketing Ideal Customer Profiles ABM Demand Generation 31

Act-On

FEBRUARY 26, 2024

That’s why we created this glossary of digital advertising terms to help newcomers learn the lay of the land. What is Account-Based Advertising? Account-based advertising is a tactic used in account-based marketing. How to Find a Better Marketing Automation Solution Stop dreading your software.

Paid Content 214

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 214

Hubspot

DECEMBER 13, 2011

This is an excerpt from our new free ebook, The Ultimate Inbound Marketing Glossary. To grab your free copy of the complete glossary, download it here. If you are curious about marketing automation, you need to be familiar with the key terms related to this concept. Behavior-Based Marketing Automation.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation Marketing Management 28

Online Marketing Institute

NOVEMBER 8, 2010

About Automation Toolbox Automation Consulting Privacy Policy Blog Glossary Resources Contact Calculator Login close Client Login coming soon. Better ROMI (Return-On-Marketing-Investment) is one of the many reasons that more and more b2b marketers are turning to Inbound Marketing and Marketing Automation.

ROMI 40

ROMI Ad Building Marketing Automation Services Privacy Policies 40

Hubspot

NOVEMBER 21, 2017

If you’re a marketer, we expect you’ve heard about the General Data Privacy Regulation (GDPR) coming into force on 25 May 2018. The legislation will have a big impact on the way marketers approach their work and how organizations obtain, store, manage or process the personal data of EU citizens. Are you GDPR ready?

Work Management 78

Work Management Marketing Management Planning Transparency 78

Outbrain

DECEMBER 28, 2021

In competitive consumer markets, branding strategy has become more important than ever to differentiate your brand among this ‘soup’ of brands. Right here with our Branding Glossary. Brand awareness relates to how aware people are about a brand, from its logo, ads, slogan or simply its market presence. But where to start?

Brand Identity 43

Brand Identity Branding Paid Search Agency Advertising Agencies 43

InsightSquared

JULY 1, 2021

Whether you’re just starting your journey or on a team that’s scaling, we’ve created this comprehensive RevOps overview and glossary of revenue operations terminology and KPIs for your reference. . Revenue operations unifies each process across every department, giving visibility and accountability to the entire process. Dashboards.

Lead Ranking 156

Lead Ranking Ideal Customer Profiles Cross-Selling Lead Scoring 156

Optinmonster

APRIL 12, 2024

SEO is a cornerstone of any digital marketing strategy and especially to any content marketing strategy. If you’re new to SEO marketing, it can feel very overwhelming. SEO Glossary: Terminology You Need to Know How Does SEO Work? SEO is vital to any digital marketing strategy. What Is SEO?

Paid Content 90

Paid Content Lead Ranking SEO Lead Scoring 90

Salesforce Marketing Cloud

JUNE 8, 2023

This generative AI glossary will be updated regularly. Each term is defined based on how it impacts both your customers and your team. Our experts weighed in on the key terms, and we let a generative AI tool lay the groundwork for this glossary. Feeling a little lost on the details?

Marketing AI 98

Marketing AI Generation Work Management Ethics 98

Hubspot

JANUARY 16, 2013

For many of us marketers, our CRM system is like a black box. Maybe you just don't feel all that confident navigating through your CRM system, or maybe you know that as a marketer, you could get a lot more out of knowing it better. An effective CRM system can help your reps identify, manage, and close more deals more quickly.

Enterprise Management 28

Enterprise Management Work Management Marketing Management Budget Programs 28

WebMarketCentral

MAY 15, 2007

There is a general sense that the answer is "yes" due to both direct referral and its impact on SEO, according to sources such as Profitimo , Anything Goes Marketing , WebProNews , Digital Telepathy and others (even Larry Chase recommended social tagging to improve SEO in a recent newsletter). Does Web 2.0 The result?

Web 2.0 20

Web 2.0 Tagging Traffic B2B Thought Leadership 20

Hubspot

FEBRUARY 1, 2012

Either you give it to them when you sign up for a Google Account -- like your name, email address, telephone number, or credit card number -- or Google collects it when you use their services -- like the websites you visit, how you interact with ads, the device you're using, where you're located, and search queries you've entered.

Privacy 28

Privacy Privacy Policies Google Opt-out 28

Salesforce Marketing Cloud

APRIL 18, 2024

Like most of our customers, we were excited when the technology became available to pilot, and we were keen to use it to transform how our sellers sell , how our customer service agents find answers and how our marketers manage campaigns. This process revealed several areas for product improvement.

Marketing AI 59

Marketing AI Work Management Customer Satisfaction User-Generated Content 59

Brightedge

JUNE 16, 2022

Search for guides about measuring the success of your search engine optimization (SEO) strategy and you’ll be met with an array of what are, in effect, glossaries—lists of metrics and accompanying definitions. When choosing KPIs, metric “glossaries” are helpful. Establish Metric-Based Targets. SEE HOW BRIGHTEDGE CAN HELP YOU.

SEO 59

SEO Enterprise Management Lead Ranking Tools 59

ClearVoice

MARCH 20, 2023

Can’t make sense of certain content marketing terms? This content marketing glossary can help. No matter your role in a content marketing campaign, you can’t be effective if you don’t know the terminology. Content marketers use A/B testing to gauge the effectiveness of various factors.

Webinar Metrics 52

Webinar Metrics Top of Funnel Marketing & Strategy Work Management 52

DiscoverOrg

DECEMBER 21, 2016

If you’re in sales or marketing, it’s likely you’ve come across a new SaaS platform or startup in the past 6 months that begs your attention. As technology continues to plunge sales and marketing professionals further into transformative innovation and new opportunities, we must define the new terms taking us there.

Paid Search Agency 120

Paid Search Agency Thought Leadership Startups Marketing & Strategy 120

Conductor

JULY 20, 2022

As a result, there is more competition, and digital marketing is an effective strategy to help you win and land more customers. Wayne Cichanski, Heather Collins, Mike Cooke, and Brian McDowell are digital marketing leaders for financial institutions. Keep E-A-T in mind as you’re creating new content to drive higher rankings.

Service 122

Service Tips Planning Lead Ranking 122

Hubspot

DECEMBER 30, 2011

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. And for even more inbound marketing-related terms and definitions, check out The Ultimate Inbound Marketing Glossary.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

LeanData

DECEMBER 28, 2015

The evolution of Account-Based Marketing has gone something like this over the last couple of years: Interesting idea. That steady progression is why you likely know that ABM brings together sales and marketing efforts to focus on high-value target accounts with the greatest chance of becoming closed deals.

Account Based Marketing 71

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 71

LeanData

DECEMBER 28, 2015

The evolution of Account-Based Marketing has gone something like this over the last couple of years: Interesting idea. That steady progression is why you likely know that ABM brings together sales and marketing efforts to focus on high-value target accounts with the greatest chance of becoming closed deals.

Account Based Marketing 53

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 53