KoMarketing Associates

SEPTEMBER 11, 2015

If you are a beginner to Google Analytics, take their free Academy certification course that explains the basics. your content about a specific topic always has the most traffic), then you know where to point your future efforts. This is helpful because it allows you to build up a post arsenal of content that can be sent automatically.

Paid Content 120

Paid Content B2B Marketing Marketing Analytics Tools Advertising Agencies 120

SmartBug Media

OCTOBER 20, 2021

You’re Getting Warmer… Using Content in the Sales Process Like a Pro! Strategy - Build a sales enablement content strategy. Existing content audit - Evaluate EVERYTHING you have (old or new) and organize it into four categories. Mostly done, needs some edits or updates (content or design?). BE CONSISTENT.

Hubspot 52

Hubspot Marketing Proposals Template Buyer's Journey 52

Martech

MAY 2, 2022

Note: If you turn this on, you should first audit and match your Products in HubSpot and QuickBooks, or it could affect your QuickBooks reports and your sales team’s line items in HubSpot. HubSpot Academy has released over five hours of content in their free Revenue Operations (RevOps) certification course. Why we care.

CMS Development 52

CMS Development Enterprise Management Multi-Touch Attribution Work Management 52

KoMarketing Associates

MARCH 22, 2016

During a recent client meeting, we spent some time talking about the idea of content marketing as a solution to a problem. It got me to thinking: Shouldn’t the goal of any content initiative be to address specific problems customers are facing and provide solutions? Source: Quora ). 2: How do you identify your customers’ needs?

Work Management 120

Work Management Content Marketing Marketing Management Planning 120

Hubspot

APRIL 6, 2021

In this competitive B2B marketing landscape, businesses make substantial investments in building content marketing programs. Content marketing has been proven to deliver resounding success. Below, let's review content marketing — the benefits of producing consistent, high-quality content, and how to measure success.

High Quality Lead 101

High Quality Lead Lead Ranking Lead Scoring Paid Content 101

Hubspot

AUGUST 30, 2019

Your brand graphics will likely be utilized by a wide variety of people (from designers to social media marketers to content writers), so they should be well-organized and have clear instructions on how to use them. The company specializes in B2B brands and offers brand audit, articulation, and integration services. Proof Branding.

Digital Asset Management 77

Digital Asset Management Work Management Marketing Management Brand Identity 77

Conductor

JULY 23, 2019

With our current Managed Services offering, an SEO strategist acts as a member of your team to help you identify opportunities, execute, and report on your results – with everything from technical audits to on-page optimization and content strategy support. For more foundational SEO knowledge, I would recommend Conductor Academy.

Work Management 40

Work Management Marketing Management SEO Service 40

Hubspot

MAY 11, 2020

But underpinning all of them is a much simpler question that gets to the very heart of what content marketing has always been about. Entire industries have been forced into hibernation in recent weeks, but this does not mean audiences' appetites for helpful content has gone away. Creating New Content in Times of Crisis.

CMS Development 101

CMS Development Paid Search Agency Planning Content Marketing 101

Hubspot

NOVEMBER 5, 2020

At HubSpot, “surround sound” is the name Alex Birkett gave to a content marketing approach that aims to make HubSpot products visible every time someone searches for a product-related keyword (e.g. One can quickly audit the search results pages for product mentions, compare to other websites, and even do a bulk audit.

SERP 81

SERP Marketing Automation Services Work Management Lead Scoring 81

ClearVoice

FEBRUARY 16, 2020

A digital marketing course can help you grasp one of the many areas of the field, from data analytics to SEO writing to content writing to creative planning. You can choose a course narrowed in on content marketing , SEO marketing, analytics, digital media, and more, or go for a more generalized choice. Format: Classroom and online.

Course 101

Course Training Work Management Planning 101

KoMarketing Associates

SEPTEMBER 27, 2017

On-Page SEO, where you will concern yourself with content (i.e. Off-Page SEO, where you will invest time and energy in promoting your site and its content through acquiring strong backlinks via press releases, guest posts, connections, and online relationships. MIKE BROWN JR., Last Words.

SEO 128

SEO Work Management Marketing Management Lead Scoring 128

Convince & Convert

MAY 25, 2010

I was there speaking at the Counselor’s Academy PRSA annual conference. Counselor’s Academy is the section of PRSA for owner’s of small and medium independent agencies).

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Hubspot

JANUARY 24, 2017

Do a full audit that determines your best sources of leads, traffic, and page views. It takes your existing content and updates it to increase conversion rate, making things like your landing pages and blog posts perform better, without having to create new content. 2) Jessica Webb, Growth/Content Marketer, Trello.

Best Practices 28

Best Practices Landing Pages Budget Programs Hubspot 28

Sprout Social

SEPTEMBER 1, 2022

From responding to questions and comments to crowdsourcing content ideas, the benefits of an active channel can’t be overstated. As your social media users consume more and more video content, having a YouTube presence is more than just a box to check in your broader social strategy. Launch and optimize content.

Youtube 116

Youtube Advertising Channels Work Management Marketing Management 116

Online Marketing Institute

NOVEMBER 16, 2012

ClickZ Academy. Factor in some user-generated content or questions - this is what will keep the consumer engaged. Rx: Mix up your messaging; the best thing might be to include useful informational content in every marketing campaign. You expect your consumers to test your content. ClickZ Awards. ClickZ.asia. SES Events.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

ConvertKit

FEBRUARY 6, 2020

Once someone becomes an email subscriber, you can set up an email sequence that welcomes them into your community and gives them valuable educational content. By walking you through how to write your landing page content and choose your landing page design template , you’ll be able to publish your coming soon landing page in no time.

Landing Pages 52

Landing Pages Buzz Template Course 52

ConvertKit

OCTOBER 22, 2019

Your email list is one of the only platforms you own, meaning that you have full creative freedom and control over what content you send, when you send it, and to whom. Branded graphics are also an option for content creators who want more creative control over the look and feel of their imagery. I'm ready to grow my email list.

Landing Pages 67

Landing Pages Template Ad Exchange Statistics 67

Content Standard

OCTOBER 21, 2015

While the catalyst of your aggravation might be a content marketing strategy’s lack of success, you’ll often find those resulting emotions creeping into other aspects of your life. The Content Standard? As a content manager, keep this in mind when you’re offering feedback to your team members.

CMS Development 40

CMS Development Marketing Strategy Marketing & Strategy Content Marketing 40

Content Standard

OCTOBER 21, 2015

While the catalyst of your aggravation might be a content marketing strategy’s lack of success, you’ll often find those resulting emotions creeping into other aspects of your life. The Content Standard? As a content manager, keep this in mind when you’re offering feedback to your team members.

CMS Development 40

CMS Development Marketing Strategy Marketing & Strategy Content Marketing 40

Buffer

JANUARY 31, 2023

Create great content that people are interested in This may sound a bit obvious, but to get more email subscribers you need to be creating content that your followers want to see. We’ve talked about content pillars on the blog before, and they’re basically core themes that you always revolve your content around.

Newsletter 23

Newsletter CAN-SPAM Social Media Opt-out 23

Hubspot

DECEMBER 3, 2020

Are you seeing a lower return of effort for traditional premium content like whitepapers, webinars, ebooks and more? Still, we continue offering premium content to build trust throughout the buyer's journey and learn information about prospects along the way. As marketers, we're always trying to create valuable content.

Course 100

Course Work Management Marketing Management Ad Building 100

Hubspot

MAY 9, 2019

Inbound Certification by HubSpot Academy. Content Marketing Courses. Content Marketing Certification by HubSpot Academy. Power your business with remarkable content. Viral Marketing and How to Create Contagious Content by Coursera. Business Blogging by HubSpot Academy. Marketing Courses.

Paid Content 101

Paid Content Course Best Practices Paid Search Agency 101

Hubspot

MARCH 3, 2016

Click here to learn how to get your inbound marketing certification from HubSpot Academy.). Once you've got the content down, refresh your formatting. Here are some steps you can take to audit your social media presence. Here are six steps I took during that job search that helped me land my job at HubSpot within a month.

Ideal Customer Profiles 28

Ideal Customer Profiles Broadcasting Profiling Hubspot 28

Hubspot

OCTOBER 27, 2020

In this series, HubSpot Director of Acquisition (and co-founder of Traffic Think Tank ) Matthew Howells-Barby and Academy professor Jorie Munroe dive into everything a search-oriented marketer or SEO needs to know this year. Not too shabby for less than six hours of content. Serpstat Academy. Google Analytics Academy.

Resources 100

Resources SEO Lead Ranking Marketing Analytics Tools 100

Hubspot

OCTOBER 17, 2018

Do a full audit that determines your best sources of leads, traffic, and page views. It takes your existing content and updates it to increase conversion rate, making things like your landing pages and blog posts perform better, without having to create new content. Figure out which channels are working for you.

Resources 98

Resources Lead Ranking Marketing Automation Services Lead Scoring 98

Marketing Insider Group

JULY 27, 2015

Technology marketers, however, can leverage content marketing to simplify their message and connect to these decision-makers. A recent study by MarketingSherpa surveyed 4,000 b2b technology business professionals to understand what types of content these buyers are looking for. The types of content most requested?

Top of Funnel 100

Top of Funnel Marketing Management B2B Marketing Content Marketing 100

SmartBug Media

OCTOBER 21, 2021

And last but not least, we’re finishing up this year’s INBOUND recap series with a blog around the best sessions from our favorite HubSpot Academy professors. Jorie Munroe - HubSpot Academy, Sr Inbound Professor Session highlight by SmartBug Ale Melara. Customize your content. Guardrails. Reengagement workflows. Constantly test!

Hubspot 52

Hubspot Top of Funnel Account Based Marketing Tips 52

Referral Rock

OCTOBER 9, 2019

Fresh content is published at the speed of light, optimized to compete for relevant keywords. And reoptimizing this content is often much easier than creating new content from scratch (especially if your content is already ranking highly). But the work on your posts is far from finished after you first hit “publish.”.

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Scoring Lead Ranking 77

NetLine

AUGUST 2, 2023

Strategy 1: Content Marketing for B2B Lead Generation Buyers appreciate engaging with top-notch content, making high-quality, valuable content essential for B2B lead generation success. A study from Demand Gen Report and Demandbase reveals that 62% of B2B buyers chose to buy from a vendor that provided high-quality content.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Moz

JANUARY 14, 2021

We create all the course material that you'll see on the Moz Academy. This is made up of five sections: research, audit, optimize, amplify, and iterate. This is the thumbs up or thumbs down option that you can select on this page and generally indicates if the content was helpful or not.

Traffic 60

Traffic Landing Pages Keywords SEO 60

Content Marketing Institute

DECEMBER 20, 2017

One place to look for lessons is CMI’s two conferences – Content Marketing World and Intelligent Content Conference. Peg Miller, co-founder of B2B Marketing Academy, gave an ICC talk called Your Next Marketing Technology Implementation: How to Survive, Thrive, and Keep Your Job. What has 2017 taught you? Consider chatbots.

Marketing AI 111

Marketing AI Planning Marketing Automation Services Paid Search Agency 111

Heinz Marketing

APRIL 12, 2021

I am really excited about this episode and the content we’re going to cover today. But there are great programs out there like Black Girls Code , there’s programs like Us In Tech , there’s SV Academy , there are companies like Blockchain that are helping bring in a diverse pipeline to your companies.

Thought Leadership 104

Thought Leadership B2B Thought Leadership Advertising Agencies Paid Search Agency 104

ClearVoice

AUGUST 27, 2019

Or how about ridding your content of these outdated SEO tactics? Although the world of SEO could change in an algorithm instant, content marketers always have some control — read that, some control — over how their efforts might rank in search engines. Ultimately, good content is king. Duplicate content. So stop them.

De-duplication 92

De-duplication Tactics SEO PageRank 92

Hubspot

JANUARY 22, 2018

Because each organization is unique, Sales Readiness Group uses pre-training consultation and customized case studies and exercises to ensure the content is as applicable to participants as possible. Salespeople can access the content on their phone, making it easy to learn on the go -- and refresh their memory after the course is over.

Sales Management 101

Sales Management Budget Programs Training Work Management 101

Single Grain

APRIL 10, 2020

Ahrefs wanted to give away premium educational content for free to inspire more people to stay at home during this pandemic. They’re also giving access to a free library of Hootsuite Training Videos to help you engage with your audience, create content efficiently, and manage crisis communications. Ahrefs (course). Moz (course).

Enterprise Management 128

Enterprise Management Work Management Paid Search Agency Marketing Management 128

Hubspot

AUGUST 9, 2018

25 of the best companies for content marketers (IZEA). Search engine optimization refers to organically optimizing web content to be indexed by search engines and easily found by your audience. Content Marketing. Content marketing, since it’s mainly executed online, could be considered a segment of digital marketing.

Paid Content 94

Paid Content Marketing Budget Creation Work Management Planning 94

Hubspot

JULY 27, 2018

Here are some third-party portfolio sites you can also leverage to feature your work: Contently — for writers, journalists, and content creators. This article from Contently dives into how to create a home office that works. Engage with their posts by asking questions or sharing content with your network.

Work Management 101

Work Management Peer-to-peer Copywriting Pricing 101