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How to Use Email Promo Codes to Great Effect

SendX

Leverage them to great effect by following these eight steps. Email promo codes are a great way of boosting your product’s sales. Includes examples).

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How to Create an Effective Nonprofit Event Marketing Plan

Marketing Insider Group

Effectively marketing a nonprofit event requires more than just hoping it becomes popular through word of mouth. In doing so, you can build momentum and increase attendance through effective and cost-efficient means. Stories are some of the most effective ways to market a nonprofit event.

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Effective Email Marketing Strategies for Roofing Businesses to Stand Out

SendX

Email marketing is a powerful tool to reach your target audience and drive conversions, but only if it's used effectively. Are you a roofing business looking to boost your customer base and sales?

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4 Effective Marketing Strategies for Complex Products

Marketing Insider Group

Effective marketing strategies for complex products are essential to driving business growth. Effective marketing works in reverse. User-generated content (UGC) is a unique and effective way to have consumers promote your products to one another. If you want to promote a complex product effectively, start asking for feedback.

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8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

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Engage in Effective Customer Communication with Canned Responses

Oktopost

One powerful way to significantly help personalize your customer interactions across social media and effectively manage incoming conversations is by having pre-written social responses, also known as Canned Responses, ready to go when many people reach out to your brand about the same topic.

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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

And who better to guide you through this than the pros who live and breathe effective content distribution every day? Its integration with Outbrain’s network makes it a powerful tool for effective paid content distribution , catering to the needs of modern digital marketing. Why Zemanta?

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The Modern Customer Success Playbook

The evolution of every high-functioning, effective customer success strategy centers around three C’s: connected experiences, an engaging customer journey, and a culture built on customer-centricity. Develop an effective customer health scoring model to mitigate churn and identify opportunities across your customer base.

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Management Techniques for Offshore Employees

International remote hiring is trending up, fueled by a rise in the global talent pool and more cost-effective candidates outside of the United States. Here we take a closer look at how HR departments and leaders are evolving with this trend.

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GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018.

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Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

In this webinar, you will learn: The fundamentals of effective lead generation. The most effective lead generation tactics. Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers.

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Replace Your COLD Emailing with Data-Driven WARM Outreach

The fact is, the effectiveness of cold emails varies greatly and is often dependent on the quality of your prospect data. Many B2B professionals have a misguided perception that cold emailing has poor returns.

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The Definitive Guide to the Top 4 Sales Enablement Metrics

Sales effectiveness. Revenue teams have become increasingly more data-driven, which makes it easy to get bogged down in tracking every little data point. This guide will help you stay data-driven while avoiding data overload by focusing on four categories: Sales enablement. Sales readiness. Sales engagement.

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LinkedIn + ZoomInfo Recruiter: Better Data for Better Candidates

LinkedIn Recruiter is an effective way to start the recruitment process for an open position. But that doesn't mean there aren't some frustrating roadblocks on the network. That's where ZoomInfo Recruiter comes in, helping bridge the gap when job sourcing and communication efforts stall on LinkedIn.

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7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

Content marketing, for example, is widely viewed as the most effective lead generation tactic and area for additional spending in the coming year. But doing it effectively to optimize results is also the top challenge marketers face. The results included a few expected areas of consensus but also some surprising divergence of opinions.