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11 Digital Marketing Trends for Growing Your Business in 2021

Marketing Insider Group

Optimizing for Search Intent. According to Alexa , “Search intent is the reason behind a searcher’s query on search engines.” Optimizing for search intent will be an essential content marketing and SEO strategy in 2021. In the past, content marketers could claim both the featured snippet and a SERP entry.

Planning 363
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SERP Universal Listing Trends


The SERP landscape is also constantly changing and has evolved over time. Marketers must be quick to adjust strategies to accommodate both algorithm updates and changes to the SERPs. Because of this, BrightEdge started tracking some of the ways Google is evolving the SERPs. However, Google doesn’t only update the results.

SERP 144

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Search Intent and SEO: A Quick Guide


Posted by DawnMacri Understanding search intent can be the secret ingredient that brings your content strategy from okay to outstanding. Oftentimes, the keywords and the intent simply don’t match. Oftentimes, the keywords and the intent simply don’t match. What is search intent? Why is search intent important for SEO?

Intent 75
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6 Essential Basic SEO Skills for Marketing Content Writers


Understand search intent and use it accordingly. In short, search intent is this: What is the searcher looking for when he or she types in a query? That’s her intent. There are four types of search intent. How to use search intent for content writing. All right, you understand search intent.

SEO 108
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How Low Can #1 Go? (2020 Edition)


A lot has changed in seven years, including an explosion of rich SERP (Search Engine Results Page) features, like Featured Snippets, local packs, and video carousels. To understand this phenomenon, you have to realize that certain SERP features, like Top Stories and video carousels, take the place of a page-one organic result.

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7 Ways SEO & PPC Can Work Together in 2021


Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent. It's important to understand the intent behind search terms, because you want to avoid keyword traps. You need to study the search results closely if you want to master the art of understanding keyword intent.

PPC 101
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How to Detect and Improve Underperforming Content: A Guide to Optimization


Your content does not match the user intent. It may be the case that your content is good and relevant to your users, but does not match the intent that Google is showcasing in the SERP for the keywords of focus. Whose intent we are targeting and what is represented in the SERP will define the strategy we use to get there.