2020

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11 Digital Marketing Trends for Growing Your Business in 2021

Marketing Insider Group

Optimizing for Search Intent. According to Alexa , “Search intent is the reason behind a searcher’s query on search engines.” Optimizing for search intent will be an essential content marketing and SEO strategy in 2021. In the past, content marketers could claim both the featured snippet and a SERP entry.

Planning 363
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Four Things to Change in Your Digital Content Marketing Strategy in 2021

Convert

Focusing on those exact match keywords is no longer that important though , for two reasons: Google no longer uses exact-match keywords to identify those pages that need to rank high Google’s search engine result pages (SERPs) are much more than organic results these days. Your target search result page (i.e.

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SERP Universal Listing Trends

Brightedge

The SERP landscape is also constantly changing and has evolved over time. Marketers must be quick to adjust strategies to accommodate both algorithm updates and changes to the SERPs. Because of this, BrightEdge started tracking some of the ways Google is evolving the SERPs. However, Google doesn’t only update the results.

SERP 144
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Search Intent and SEO: A Quick Guide

Moz

Posted by DawnMacri Understanding search intent can be the secret ingredient that brings your content strategy from okay to outstanding. Oftentimes, the keywords and the intent simply don’t match. Oftentimes, the keywords and the intent simply don’t match. What is search intent? Why is search intent important for SEO?

Intent 75
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6 Essential Basic SEO Skills for Marketing Content Writers

ClearVoice

Understand search intent and use it accordingly. In short, search intent is this: What is the searcher looking for when he or she types in a query? That’s her intent. There are four types of search intent. How to use search intent for content writing. All right, you understand search intent.

SEO 108
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Understanding & Fulfilling Search Intent

Moz

That means that understanding what your target audience is searching and why is more important than ever — but how do you effectively analyze and fulfill true search intent? Today we're going to be uncovering understanding and fulfilling search intent, and this is a really important topic to understand and better prepare your content around.

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Understanding & Fulfilling Search Intent - Whiteboard Friday

Moz

That means that understanding what your target audience is searching and why is more important than ever — but how do you effectively analyze and fulfill true search intent? Today we're going to be uncovering understanding and fulfilling search intent, and this is a really important topic to understand and better prepare your content around.