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Automate With Purpose: Benefits and Best Practices of Business Process Automation

Salesforce Marketing Cloud

Business process automation (BPA) allows you to automate those manual responsibilities, so that you can focus on work that promotes innovation. The spotlight’s now on why it’s high time to embrace automation, and how you can wield its power with precision. billion by 2026, up from $9.8 billion in 2020.

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The Future of Content Outsourcing: Integrating AI and Automation

ClearVoice

That’s where integrating Artificial Intelligence (AI) and automation in your outsourcing process comes in. Automation streamlines repetitive tasks, reducing errors and manual effort while facilitating efficient content management. Below are some ways AI and automation technologies impact content outsourcing.

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5 leading providers of enterprise marketing automation solutions

ClickZ

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Each of these companies are leaders in marketing automation, with enterprise businesses (and, in some cases, SMBs) benefiting from their platforms, solutions, and technology. billion by 2026.

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What every marketer needs to know about programmatic advertising

Martech

And it does this in a more efficient, automated marketplace with far lower costs. Simply put, it’s the automated buying and selling of digital advertising space. Any and all digital formats and channels are available through these automated marketplaces. Programmatic is automated and efficient. In the U.S., Ease of use.

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Demystifying Content Syndication ROI: A Guide for B2B Leaders

Only B2B

According to Statista, it would increase to $107 billion in 2026.- Essential Tools for Data Collection: Marketing automation platforms like HubSpot and Marketo are invaluable tools for B2B marketers. Marketers are reporting that the expected revenue of the worldwide content marketing sector in 2022 was about $63 billion.

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NBCUniversal launches self-serve programmatic ad portal for Peacock TV

Martech

At current growth levels it will expand to more than one-fourth by 2026, for a total of 84.2 Programmatic ads and marketing automation should be a boon for small- and medium-sized businesses. This comes at a key moment for Peacock, which is expected to hit 64.3 million US viewers this year, up 25% from 51.5 million viewers.

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Is Inbound Marketing Dying?

Marketri

According to the cited Search Engine Land article , “By 2026, traditional search engine volume will drop 25%, with search marketing losing market share to AI chatbots and other virtual agents.” (If This is a very broad range with very different implications for marketers; the upper end of that range has me breaking out in a full sweat.