Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Legal & IP for 2024. com The post Top 50 Global Thought Leaders and Influencers on Legal & IP 2024 first appeared on Thinkers360. Congratulations to all our Legal & IP influencers who participated! 4 Patrick J.

B2B Thought Leadership 105

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 105

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (North America). com The post Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (North America) first appeared on Thinkers360. Congratulations to all who participated!

B2B Thought Leadership 128

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 128

Thinkers360

APRIL 7, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Diversity and Inclusion for 2024. com The post Top 50 Global Thought Leaders and Influencers on Diversity and Inclusion 2024 first appeared on Thinkers360. Congratulations to all our Diversity and Inclusion influencers who participated!

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 92

Thinkers360

MARCH 16, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Security for 2024. com The post Top 50 Global Thought Leaders and Influencers on Security 2024 first appeared on Thinkers360. Congratulations to all our Security influencers who participated! 7 Yaroth Chhay ACLEDA Bank Plc. Score: 30.36

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 92

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Google explained: “To distinguish conversions in Google Analytics from those in Google Ads, Analytics conversions are now called key events.

Merchandising 115

Merchandising Marketing Analytics Tools Conversion Lead Ranking 115

Thinkers360

FEBRUARY 16, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Supply Chain for 2024. com The post Top 50 Global Thought Leaders and Influencers on Supply Chain 2024 first appeared on Thinkers360. Congratulations to all our Supply Chain influencers who participated! 8 DV Abhang,C.P.M.,CPSM

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 98

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024. Learn more in section 6!

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Thinkers360

FEBRUARY 23, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Design Thinking for 2024. com The post Top 50 Global Thought Leaders and Influencers on Design Thinking 2024 first appeared on Thinkers360. Congratulations to all our Design Thinking influencers who participated!

B2B Thought Leadership 63

B2B Thought Leadership Design Thought Leadership Lead Ranking 63

Thinkers360

MARCH 15, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Latin America). com The post Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (Latin America) first appeared on Thinkers360. Congratulations to all who participated!

B2B Thought Leadership 63

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 63

Thinkers360

JANUARY 19, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Mobility for 2024. com The post Top 50 Global Thought Leaders and Influencers on Mobility 2024 first appeared on Thinkers360. Congratulations to all our Mobility influencers who participated! Join us today ! 8 Brian Burton, Ed.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 52

Thinkers360

FEBRUARY 2, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Cloud Computing for 2024. com The post Top 50 Global Thought Leaders and Influencers on Cloud Computing 2024 first appeared on Thinkers360. Congratulations to all our Cloud Computing influencers who participated! Join us today !

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 52

Thinkers360

JANUARY 26, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Culture for 2024. Top 50 Global Thought Leaders and Influencers on Culture 2024 Rank Picture Thought Leader Info Thought Leader Score 1 Jonathan H. Congratulations to all our Culture influencers who participated! Join us today !

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 52

Thinkers360

FEBRUARY 9, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Predictive Analytics for 2024. com The post Top 50 Global Thought Leaders and Influencers on Predictive Analytics 2024 first appeared on Thinkers360. Congratulations to all our Predictive Analytics influencers who participated!

B2B Thought Leadership 52

B2B Thought Leadership Analytics Lead Ranking Lead Scoring 52

Martech

MARCH 8, 2024

Most companies do not have an AI policy in place and only about one in five companies train their employees in the proper usage of AI, per Muckrack’s State of AI in PR 2024 report. While this gap in AI training and policies is temporary, it forces savvy marketers and marketing teams to find their own training and upskilling resources.

Marketing AI 111

Marketing AI Training Generation Budget Programs 111

Walker Sands

OCTOBER 23, 2023

Here are some of the key security topics that generated buzz among on-site journalists and reporters at these events: Generative AI takes center stage Back in April , I called AI the “unofficial theme” of RSA, and this trend continued with Black Hat and DEF CON. But several common threads ran through them all.

Conference 72

Conference Enterprise Management Work Management Marketing Management 72

Martech

JANUARY 25, 2024

So I learned self-taught publishing, PR and marketing and realized I needed an education. What are you excited about for this space in 2024? The other thing I’m excited about is the return of events. I got an opportunity to move to New York and open a marketing office for that publishing company. I hate to say it.

Work Management 93

Work Management Marketing Management Database Marketing Lead Gen 93

Top Rank Marketing

NOVEMBER 24, 2023

MarketingCharts Influencer Pay Equity Guide The Association of National Advertisers (ANA), PR Council, and 4As have published a new guide to influencer marketing which has focused on achieving greater pay equity, with report data showing a pay gap of some 29 percent for black, indigenous, and other people of color (BIPOC) influencers.

B2B Marketing 92

B2B Marketing Budget Programs Spending B2B 92

Sword and the Script | B2B

APRIL 9, 2024

An analysis of the behavior of more than 30 million professionals across webinars, virtual events, content hubs and landing pages shows personalization improves performance Webinars were all the rage during the pandemic. We are well past the pandemic now, and live events have returned to the marketing mix.

Webinar Metrics 81

Webinar Metrics Advertising Benchmark Personalization Landing Pages 81

MKT1

JANUARY 11, 2024

in 2024 as you did in past years, you’re doing it wrong. To stand out in 2024—when it's easier than ever to create content—you need to think outside the box (and by box I mean blog post) to get your audience’s attention. Goldcast is a B2B events platform for digital & in-person events.

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

Stevens & Tate

JANUARY 31, 2024

We invite you to join us while we explore 2024’s exciting new marketing trends. Noteworthy Marketing News 2024’s Super Bowl Ads Get ready for a touchdown of nostalgia and entertainment as Nickelodeon takes stage during the 2024 Super Bowl advertisements. Read more here. Read more here. Read more here.

Marketing AI 79

Marketing AI Trends Advertising Agencies Planning 79

Sprout Social

JANUARY 16, 2024

Here are some specific ways brands can benefit from these tools: Social Listening : Keep an eye on customer opinions and reactions to brands, products, services, campaigns, events and trends on social media. Cision Communication Cloud Cision is an AI-powered PR platform with robust media monitoring capabilities.

Analysis 97

Analysis Marketing AI Tools API 97

Brandpoint

OCTOBER 19, 2023

As we wrap up the year and dive headfirst into the holiday season, PR professionals have a golden opportunity to cook up captivating campaigns that resonate with consumers this Thanksgiving. Thanksgiving, Black Friday and Cyber Monday 2022 shattered records and presented a wealth of opportunities for savvy PR practitioners.

PR 62

PR Campaigns Trends Communities 62

SocialPilot

DECEMBER 8, 2023

5 LinkedIn Groups To Join in 2024 There’s no dearth of professional groups on LinkedIn. So, here are five LinkedIn Groups you should consider joining in 2024: 1. million members, Digital Marketing is a community of business professionals focused on social media, content marketing, mobile marketing, and PR.

Paid Content 42

Paid Content Linkedin Peer-to-peer Tips 42

Heinz Marketing

MARCH 27, 2023

And some of the common things that came up, as you expect, were PR, SEO, and some content. Things like PR, like SEO, like SEM that require very experienced and technical resources to do those things. What are, where do you to consistently outsource things to sort of agencies and consultants? So, you can argue huge sorts there.

Demand Generation Agencies 87

Demand Generation Agencies Work Management Budget Programs Paid Search Agency 87

Sprout Social

DECEMBER 20, 2023

Social listening Sprout’s social listening solution and AI-driven technology offers custom topics, or pre-built topic templates that enable you to perform competitor analysis, analyze brand health, uncover industry insights, analyze campaigns and monitor events in a snap. Source: BuzzSumo) 8.

Enterprise Management 112

Enterprise Management Work Management Marketing Management Brand Identity 112

Martech

JANUARY 2, 2024

A few days ago, I joined a virtual holiday happy hour event with my best friend from college, Will, and our close mutual friend, Erin. Erin is a seasoned PR veteran and communications professor and I often invite her into my University of Oregon classes as a guest lecturer. Event marketing and PR.

Marketing AI 136

Marketing AI Organization Marketing & Strategy Marketing Strategy 136

Brandpoint

JANUARY 16, 2024

In the PR world, knowing exactly when to launch a campaign or to publish a new media asset can make the difference between success and a less-than-stellar performance. Q: How can I make sure my brand’s message does not get lost in the noise of the 2024 presidential election news cycle? Read his answers and thoughts below.

Paid Content 62

Paid Content Marketing AI Brand Identity Branding 62

Oktopost

FEBRUARY 1, 2024

It covers various activities and channels, including: Brand design and messaging Paid advertising Content marketing Social media marketing Search Engine Optimization (SEO) Community management PR and events Influencer marketing Brand loyalty is becoming less of a given day by day.

Digital Asset Management 62

Digital Asset Management Enterprise Management Marketing Management Brand Identity 62

Single Grain

SEPTEMBER 14, 2022

billion by 2024 at an average growth rate of 13.1%. Fortnite’s Travis Scott attracted over 27 million players to his concert, making it one of the most successful events in the metaverse and a Fortnite record: Over 50% of the metaverse users are 13 years of age or younger. Virtual events can be experienced from anywhere in the world.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 59

Brandpoint

SEPTEMBER 19, 2023

In the world of PR, timing is everything. An editorial calendar is a strategic tool that helps you plan and organize your PR efforts with precision. Download the 2024 Editorial and Holiday Calendar Here An editorial calendar empowers you to take a proactive approach to your PR endeavors. Consolidated resource.

PR 62

PR Planning Allocation Budget Programs 62

Single Grain

JUNE 3, 2021

Digital marketing is the preferred marketing strategy to generate high-quality inbound leads, as evidenced by these stats: The global digital advertising spending is expected to reach $526 billion by 2024. Organize Events. When an event is being organized, you need to keep the business goals in mind. Participate in Webinars.

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

Tomorrow People

NOVEMBER 21, 2022

Paid, owned and earned media are converging Content used to be placed firmly in the box of ‘owned’ media, with advertising classified as ‘paid’ and PR/influencer marketing as ‘earned’. This growth is expected to be sustained, even as virtual events become less relevant. billion by 2024 , to be exact. In 2019, this was only 10%!

Marketing AI 156

Marketing AI Paid Content Marketing Strategy Marketing & Strategy 156

Tomorrow People

NOVEMBER 21, 2022

Content used to be placed firmly in the box of ‘owned’ media, with advertising classified as ‘paid’ and PR/influencer marketing as ‘earned’. This growth is expected to be sustained, even as virtual events become less relevant. billion by 2024 , to be exact. In 2019, this was only 10%! Paid, owned and earned media are converging.

Marketing AI 156

Marketing AI Paid Content Trends Marketing & Strategy 156

Litmus

FEBRUARY 22, 2024

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community —is back for 2024! My company’s Communications/PR team loved it, and submitted me to speak at Litmus Live later that year with my first solo session, “Getting Started with Interactive Email.”

Communities 75

Communities Work Management Marketing Analytics Tools Peer-to-peer 75

ClearVoice

JULY 22, 2022

billion in revenue by 2024. The most profitable industries for email are retail, advertising, and PR, and they all enjoy an ROI of over 40:1. Limited-time email campaigns are often used for promoting special events. Similar to product launches, limited-time campaigns can include emails before, during, and after the event.

Email Marketing 52

Email Marketing Campaigns Planning Marketing Analytics Tools 52

chiefmartech

APRIL 7, 2022

With kudos to Samantha McGarry at Inkhouse PR for arranging this session.). Note that gaming is currently a $180 billion global market , and in-game advertising is expected to be a $56 billion global market by 2024. Virtual events took off during the pandemic. hours a day on Fortnite and Roblox. This is a legit channel today.

Digital Asset Management 132

Digital Asset Management Work Management Marketing Management Digital Experience Platform 132

Hubspot

JUNE 1, 2017

Why: You probably already receive robo-calls on behalf of various products and services, and career growth in the telemarketing space is expected to decline by 3% by the year 2024. Why: Jobs in this role are expected to decline 8% by 2024 , and it's no surprise why -- most bookkeeping is becoming automated, if it hasn't been already.

Marketing AI 101

Marketing AI Work Management Marketing Management Telemarketing 101