Thinkers360

MARCH 1, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Education for 2024. com The post Top 50 Global Thought Leaders and Influencers on Education 2024 first appeared on Thinkers360. Congratulations to all our Education influencers who participated! 3 SJ White Contact SJ White Score: 54.05

Education 129

Education B2B Thought Leadership Thought Leadership Lead Scoring 129

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). com The post Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (EMEA) first appeared on Thinkers360.

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Thinkers360

APRIL 14, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Health & Safety for 2024. 32 Timothy Snow Snow Digital PR Contact Timothy Snow Score: 32.93 com The post Top 50 Global Thought Leaders and Influencers on Health & Safety 2024 first appeared on Thinkers360.

B2B Thought Leadership 79

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 79

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Business Continuity for 2024. com The post Top 50 Global Thought Leaders and Influencers on Business Continuity 2024 first appeared on Thinkers360. Congratulations to all our Business Continuity influencers who participated!

B2B Thought Leadership 126

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 126

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Legal & IP for 2024. com The post Top 50 Global Thought Leaders and Influencers on Legal & IP 2024 first appeared on Thinkers360. Congratulations to all our Legal & IP influencers who participated! 4 Patrick J.

B2B Thought Leadership 105

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 105

Thinkers360

APRIL 7, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Diversity and Inclusion for 2024. com The post Top 50 Global Thought Leaders and Influencers on Diversity and Inclusion 2024 first appeared on Thinkers360. Congratulations to all our Diversity and Inclusion influencers who participated!

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (North America). com The post Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (North America) first appeared on Thinkers360. Congratulations to all who participated!

B2B Thought Leadership 128

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 128

Thinkers360

MARCH 16, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Security for 2024. com The post Top 50 Global Thought Leaders and Influencers on Security 2024 first appeared on Thinkers360. Congratulations to all our Security influencers who participated! 7 Yaroth Chhay ACLEDA Bank Plc.

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Drew Neisser

FEBRUARY 2, 2024

In this special episode hosted by Julie Livingston on her show, PR Patter , as Drew tackles these timely challenges head on. Here’s to a fantastic 2024. An “invisible” B2B recession, budget cuts, and short-termism… it’s not easy being CMO.

CMO 52

CMO PR B2B Sales B2B Marketing 52

Thinkers360

FEBRUARY 16, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Supply Chain for 2024. com The post Top 50 Global Thought Leaders and Influencers on Supply Chain 2024 first appeared on Thinkers360. Congratulations to all our Supply Chain influencers who participated! 8 DV Abhang,C.P.M.,CPSM

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Oktopost

DECEMBER 21, 2023

But budget limitations can make or break even the best, and most thorough plans you’ve set to accomplish in 2024. Unfortunately, this trend is forecasted to continue as we move into 2024. Now that doing more with less is essential, strategic budgeting is the key to success for CMOs in 2024.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024. Learn more in section 6!

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing & Strategy 52

Sana Commerce

MARCH 13, 2024

NEW YORK, New York – February 29, 2024 – Sana Commerce , a ready-to-use commerce platform engineered for B2B, announced today that ninety-five percent of Sana customers on Gartner® Peer Insights would recommend Sana Commerce for digital commerce as of February 2024. 49 Ratings) out of 5 as of February 2024.

Gartner 52

Gartner Peer-to-peer Customer Satisfaction Vendors 52

Thinkers360

FEBRUARY 23, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Design Thinking for 2024. com The post Top 50 Global Thought Leaders and Influencers on Design Thinking 2024 first appeared on Thinkers360. Congratulations to all our Design Thinking influencers who participated!

B2B Thought Leadership 63

B2B Thought Leadership Design Thought Leadership Lead Scoring 63

Thinkers360

JANUARY 19, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Mobility for 2024. com The post Top 50 Global Thought Leaders and Influencers on Mobility 2024 first appeared on Thinkers360. Congratulations to all our Mobility influencers who participated! Join us today ! 8 Brian Burton, Ed.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 52

Thinkers360

MARCH 15, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Latin America). com The post Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (Latin America) first appeared on Thinkers360. Congratulations to all who participated!

B2B Thought Leadership 63

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 63

Thinkers360

FEBRUARY 2, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Cloud Computing for 2024. com The post Top 50 Global Thought Leaders and Influencers on Cloud Computing 2024 first appeared on Thinkers360. Congratulations to all our Cloud Computing influencers who participated! Join us today !

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 52

Thinkers360

JANUARY 26, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Culture for 2024. Top 50 Global Thought Leaders and Influencers on Culture 2024 Rank Picture Thought Leader Info Thought Leader Score 1 Jonathan H. Congratulations to all our Culture influencers who participated! Join us today !

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 52

Sprout Social

JANUARY 24, 2024

Union’s partnership with Dove has helped the company gain positive PR and showcase its values to a wider audience through an influencer and a hashtag rather than paying for ad placements. The post 10 metrics to track influencer marketing success in 2024 appeared first on Sprout Social. It’s time to #DetoxYourFeed ?

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Thinkers360

FEBRUARY 9, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Predictive Analytics for 2024. com The post Top 50 Global Thought Leaders and Influencers on Predictive Analytics 2024 first appeared on Thinkers360. Congratulations to all our Predictive Analytics influencers who participated!

B2B Thought Leadership 52

B2B Thought Leadership Analytics Lead Scoring Lead Ranking 52

Huptech Web

JANUARY 29, 2024

The post Everything You Need to Know About Growth Marketing—2024 appeared first on Huptech Web. Leverage these Growth Marketing Strategies Now that we understand how a businеss can achiеvе its ovеrall growth let’s look at some of the most effective marketing strategies for each phase.

Paid Content 52

Paid Content Growth Marketing Lead Ranking Word of Mouth 52

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124

Walker Sands

OCTOBER 23, 2023

Why You Should Attend the Top Cybersecurity Conferences Cybersecurity conferences like RSA, Black Hat, and DEF CON offer invaluable advantages for both cybersecurity and PR professionals, from deepening industry knowledge to networking and beyond. Cybersecurity professionals have a reputation for knowledge-sharing.

Conference 72

Conference Enterprise Management Work Management Marketing Management 72

Sword and the Script | B2B

OCTOBER 31, 2023

As companies plan their budget for 2024, here’s a look at three credible benchmarks for B2B marketing budgets. Need an extra pair of B2B marketing and PR hands? Hire a B2B marketing and PR consultant who can think strategically and execute effectively. The CMO Survey: 9.2%

Marketing Budget 90

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 90

Martech

MARCH 8, 2024

Most companies do not have an AI policy in place and only about one in five companies train their employees in the proper usage of AI, per Muckrack’s State of AI in PR 2024 report. While this gap in AI training and policies is temporary, it forces savvy marketers and marketing teams to find their own training and upskilling resources.

Marketing AI 111

Marketing AI Training Generation Budget Programs 111

Litmus

NOVEMBER 27, 2023

Big changes are coming to the email industry: starting in February 2024, Google and Yahoo will require mass senders to abide by a series of new rules. So, if that’s not the case for you now, you must adjust this setting before February 2024. What are the new Gmail email deliverability rules? It should take one click,” Google says.

Deliverability 92

Deliverability Rules CAN-SPAM Phishing 92

Martech

JANUARY 30, 2024

Safeguarding consumer data is crucial for your business’s success and reputation in 2024. From the CMO perspective, relying on trusted cybersecurity partners safeguards the brand from negative PR, as damaging news coverage of a data breach can have lasting effects even after mitigation.

Privacy 112

Privacy Ad Building Work Management Marketing Management 112

Martech

JANUARY 25, 2024

So I learned self-taught publishing, PR and marketing and realized I needed an education. What are you excited about for this space in 2024? I got an opportunity to move to New York and open a marketing office for that publishing company. So I went to Columbia and got an MBA. Q: A lot of B2B marketers had a rough year in 2023.

Work Management 93

Work Management Marketing Management Database Marketing Lead Gen 93

Oktopost

JULY 4, 2022

You can still use Social Studio until either the end of your contract date, or November 18th, 2024 , when the product is slated for retirement. However, after November 18th, 2024, you’ll no longer be able to access Social Studio at all. ? According to Salesforce , after August 1st, 2022, you’ll no longer be able to renew Social Studio.

B2B Thought Leadership 131

B2B Thought Leadership Work Management Social Media Marketing Management 131

Top Rank Marketing

NOVEMBER 24, 2023

MarketingCharts Influencer Pay Equity Guide The Association of National Advertisers (ANA), PR Council, and 4As have published a new guide to influencer marketing which has focused on achieving greater pay equity, with report data showing a pay gap of some 29 percent for black, indigenous, and other people of color (BIPOC) influencers.

B2B Marketing 92

B2B Marketing Budget Programs Spending B2B 92

Bluetext

APRIL 15, 2024

The editorial site also announced its 2024 Chief Growth Officer Award finalists as a testament to the emerging attention the role is receiving in the C-suite. For this blog post, I’ll focus on PR strategies for new and legacy CGOs to consider when seeking to ensure marketing investments and initiatives support growth.

Advertising Agencies 26

Advertising Agencies Paid Search Agency Public Relations Top of Funnel 26

Martech

APRIL 18, 2024

For example, if you scroll down the Google Merchandise Store data in GA4, then you’ll see the “referral” channel, which is an innovative way to measure digital PR, delivered 5,987 users, 12,260 key events and $10,210 in revenue over the last 90 days. You should have this conversation and conduct these tests sooner, rather than later.

Merchandising 115

Merchandising Marketing Analytics Tools Conversion Lead Ranking 115

ClickZ

FEBRUARY 6, 2024

‘Less Social Media, More SnapChat’ Launched on February 2, 2024, this was the title of Snapchat’s latest campaign aimed at distancing the platform from the traditional social media tag and presenting it as an antidote to the issues plaguing other social media platforms.

Social Media 52

Social Media Media Differentiation Validation 52

Valasys

JANUARY 23, 2024

Because I’ll be showing you link-building services that will still be effective in 2024 in this piece. BlueTree The mainstay of BlueTree is BlueTree Digital PR. BlueTree, which typically works with SaaS and IT firms, helps brands grow in the short and long term by using an editorial strategy.

Link Building 40

Link Building Service Ad Building Acquisitions 40

ClearVoice

JANUARY 26, 2024

For example, with Google Ads – the average CPC for Google Ads as of Q1 2024 is $2.62. Seventy percent of PR professionals struggle with creating effective content. 88% of PR leaders think that storytelling is the highest-value skill in successful PR campaigns. Let’s further break down the dollars and cents.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Sword and the Script | B2B

APRIL 9, 2024

the 2024 edition report is based on 2023 data). Sword and the Script Media can help with B2B marketing, PR and social media. You can download a copy here: 2024 Digital Engagement Benchmarks. >>> Sword and the Script Media can help with B2B marketing, PR and social media.

Webinar Metrics 81

Webinar Metrics Advertising Benchmark Personalization Landing Pages 81