Salesforce Marketing Cloud

MAY 9, 2024

Now is the time to explore how AI and data will transform applications and the way you build them. Regardless of your learning style, we have deep technical AI and data learning opportunities for everyone. Regardless of your learning style, we have deep technical AI and data learning opportunities for everyone.

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Marketing AI Peer-to-peer Enterprise Management Communities 142

Heinz Marketing

NOVEMBER 21, 2023

By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing Whether you’re yet to explore AI or you’re an early adopter, welcome (again) to the AI future of B2B sales and marketing! So, let’s dive into the highlights of an incredible conversation.

Marketing AI 113

Marketing AI B2B Budget Programs CMO 113

Martech

APRIL 26, 2024

movies are going to become video games and video games are going to become something unimaginably better — Sam Altman (@sama) April 5, 2024 Artificial intelligence (AI) is already blurring the lines between passive viewing and active participation. This will have a profound impact.

Marketing AI 106

Marketing AI Storytelling Content Budget Programs 106

Top Rank Marketing

JANUARY 24, 2024

Artificial intelligence. For business leaders and marketers, attempting to keep pace in this environment is challenging, but highly rewarding. While the emergence of AI and evolving user habits are certainly reshaping the future of search, organic SEO remains a fixture for digital growth, now and going forward.

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Marketing AI SEO Ad Building Marketing & Strategy 132

Martech

FEBRUARY 7, 2024

Almost every business today has access to similar AI tools, but outcomes are going to differ significantly based on how they apply the technology. Results depend not just on the AI you’re using, but how you integrate it into your existing tech stack, processes, and strategy. Why focus on having the best AI integrations?

Marketing AI 125

Marketing AI Hubspot Lock-In Marketing Management 125

Martech

DECEMBER 20, 2023

There are a lot of marketing podcasts out there, so how do you know which ones to listen to? Here are 10 — listed in alphabetical order — that cover everything from content from AI to marketing ethics and more. These are some of the questions that Mikhail Myzgin explores in his podcast, “Ethics in Marketing.”

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Marketing AI Ethics Planning Paid Search Agency 106

Top Rank Marketing

NOVEMBER 27, 2023

2024 will see generative AI touching more areas of our lives, but where will it have the most profound impact within B2B influencer marketing? AI Insight #1 — Christopher S. Penn Chief Data Scientist Trust Insights @cspenn AI’s advancements in language and image generation are set to reshape influencer marketing.

Marketing AI 111

Marketing AI B2B Marketing Enterprise Management Marketing Management 111

Martech

MARCH 7, 2024

The B2B Marketing Exchange (B2BMX) conference takes place annually in late February or early March at The Phoenician hotel in Scottsdale, Ariz. I was in attendance, along with a good 250 to 300 marketers. A bunch of generative AI content tools were on the vendor floor and featured in presentations, but nothing that was game changing.

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Marketing AI Work Management Marketing Management Vendors 94

ANNUITAS

DECEMBER 11, 2023

Go-to-market strategy and execution is rapidly evolving – driven by a combination of customer drivers, technology innovation and changing organizational strategy. 2023 was a pivotal year, and ANNUITAS expects much to change in 2024. This may never change. This is a similar trend reported in the 2022 report , as well.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Marketing AI 144

Marketing AI Paid Search Agency Marketing Analytics Tools CMO 144

DAGMAR Marketing

MARCH 12, 2024

Every year, HubSpot releases a State of Marketing Report, which shares several helpful new industry trends and insights to help your business thrive all year. These past three years have been completely transformative for the world of marketing. 44% of businesses have leveraged AI for content production.

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Marketing AI Hubspot Marketing Report Planning 52

Act-On

APRIL 26, 2024

Marketing leaders are facing an unprecedented time with unprecedented demands: Wring every drop of value from generative AI. So let’s dive in — here’s what’s top-of-mind for these marketing leaders, along with some sage advice for their peers. Marketing — in this economy? Navigate ever-changing email privacy regulations.

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

Litmus

JANUARY 2, 2024

As we stand on the threshold of a new year, the ever-evolving landscape of email marketing beckons us with exciting possibilities. Our goals for 2024 are bold, fresh, and vibrant—better campaigns, higher engagement rates, and a seamless brand experience. We anticipate that this number will only grow in 2024!

Tips 100

Tips Marketing Automation Services Customer Satisfaction Segmentation 100

Salesforce Marketing Cloud

JANUARY 22, 2024

For many content marketing teams, last year started with “What the heck is generative AI?” At Salesforce, 2023 was the year our content marketing team started playing around with generative artificial intelligence (AI). And that’s no surprise: These AI tools are in their toddler phase. In 2024, 7.5

Marketing AI 59

Marketing AI Content Marketing Paid Search Agency Copyright 59

Martech

NOVEMBER 28, 2023

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Here are a few of the key trends shaping the future of TV advertising in 2024. It also leads to higher engagement and conversion rates. This increases ad campaign efficiency by eliminating wasted impressions.

Marketing AI 92

Marketing AI Advertisements Advertising Trends 92

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. With the onset of the new year, marketers are urged to assess the current state of their strategies. Businesses are leveraging AI to streamline operations, analyze data, and automate processes.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Convince & Convert

MAY 9, 2024

Here’s a bit of trivia to use with your non-marketing friends: the word podcast comes from the combination of two words: iPod + broadcast. Unlike iPods, podcasts have grown into a steady channel that brands and creators continue to invest budget in for both production and sponsorship costs as part of their marketing plans.

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Brand Identity Branding Advertising Agencies Allocation 115

Martech

DECEMBER 18, 2023

Artificial intelligence is rapidly transforming marketing operations. Salesforce launched its Einstein AI capabilities back in 2016, but a lot more has happened recently. Let’s explore the current marketing applications of AI in CRMs and how you can best position your teams to capitalize on this disruptive innovation.

Marketing AI 119

Marketing AI Work Management Marketing Management Automation 119

Top Rank Marketing

JANUARY 3, 2024

Happy 2024, fellow marketers! ? It’s that enchanting time of year when we exchange our old marketing hats for shiny new ones. We’ve shared our predictions for content marketing and influencer marketing in 2024, What’s your master plan for, not just staying on track, but leading the pack this next year?

Marketing & Strategy 126

Marketing & Strategy Marketing Strategy Planning Digital Marketing Funnels 126

DAGMAR Marketing

APRIL 24, 2024

Whispers of AI domination have businesses and the workforce in a frenzy. As our digital environment becomes saturated with useful artificial intelligence tools (AI) , the idea that this technology could replace individuals who work in a variety of industries in the future has become a hot topic of discussion.

Marketing AI 52

Marketing AI SME Work Management Marketing Management 52

Martech

DECEMBER 29, 2023

In the year ahead, marketers will be looking to expand the channels and ordering methods that customers can use to shop online. Many of these channels have been around for years (see shoppable ads, below), but they will be tied together and more engaging thanks to AI innovations marketers will adopt in greater numbers.

eCommerce 116

eCommerce Enterprise Management Paid Search Agency Marketing Management 116

The Marketing Blender

DECEMBER 7, 2023

In this episode of the Marketing Blender Show, we delve into the exciting world of artificial intelligence (AI) and its implications for marketing and sales. We are excited to share our insights and experiences with AI as a powerful tool for businesses.

Marketing AI 52

Marketing AI Tools Paid Search Agency Marketing Management 52

Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. We are in a huge paradigm shift, as generative AI disrupts how we access, consume and create content. However, I feel those changes will be dwarfed by generative AI’s impact on our industry.

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Marketing AI Training Generation Budget Programs 103

Top Rank Marketing

DECEMBER 15, 2023

B2B CRM Users Are Highly Focused on Nurturing Leads and Customers 33 percent of B2B sales and marketing professionals have focused their customer relationship management (CRM) usage on the customer service, up-selling and cross-selling portion of the buyer journey over the past 5 years, closely followed by 32 percent who have targeted mid-funnel lead-generation (..)

Marketing Analytics Tools 135

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 135

Stevens & Tate

MARCH 31, 2024

Step right into our March 2024 of “What’s Trending,” your gateway to the latest in marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year. Read more here. Read more here.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

B2BMarketing.net

MARCH 12, 2024

The fundamentals of good marketing arguably never change. In response to this, we see marketing itself continue to evolve, with certain “trends” coming in or out of favor. With that in mind, we produce the annual B2B Marketing Trend Tracker survey. This report is designed to see what marketers are focusing on.

Paid Search Agency 94

Paid Search Agency Marketing AI Advertising Agencies Trends 94

B2B Marketing Exchange

NOVEMBER 30, 2023

In the ever-evolving landscape of B2B marketing, staying ahead of the curve is essential to ensure your business’s success. We’re always keeping tabs on the latest trends shaping the future of B2B marketing, and the top 4 on our radar are crystal clear. Artificial Intelligence The top industry trend voted (by a long shot!)

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Trends B2B Marketing Lead Scoring Lead Ranking 52

Martech

DECEMBER 13, 2023

, I want you take a little time to look back at three of the big lessons we learned in 2023 and how they could affect your planning for 2024. From these conversations, I discovered some true approaches to innovation and a humble approach to what they were doing. Mastery of that practice will be instrumental for success in 2024.

Enterprise Management 119

Enterprise Management Work Management Marketing Management SMB 119

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. Marketing budgets In January 2023, many experts shared dire warnings about the economy. However, when they planned their 2024 budgets, most marketing teams expected to do more with less this year. Email ROI generates $36 for every $1 spent.

Marketing Budget 86

Marketing Budget Marketing Strategy Marketing & Strategy Planning 86

Champion Communications

DECEMBER 15, 2023

As we approach 2024, anticipating the trends that will shape our industry is key. The Rise of AI and Automation in PR Artificial Intelligence (AI) has been making waves across various industries, and PR is no exception. 2024 will witness a significant shift towards micro-influencers and nano-influencers.

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PR Forecasting Campaigns Analysis 62

FunnelEnvy

JANUARY 8, 2024

Unsurprisingly, artificial intelligence is the big news for B2B SaaS marketing and sales in 2024. Yet while generative AI is transforming B2B SaaS marketing, the other big news is not about tech disruption but about people – specifically about the sales experience buyers want now.

Marketing AI 62

Marketing AI B2B Sales Top of Funnel Demand Generation Agencies 62

SocialPilot

FEBRUARY 26, 2024

“Artificial intelligence is not a substitute for human intelligence; it is a tool to amplify human creativity and ingenuity.” – Fei-Fei Li , Co-Director of the Stanford Institute for Human-Centered Artificial Intelligence. Instead, it highlights the collaborative potential of humans and AI.

Marketing AI 70

Marketing AI Work Management Marketing Budget Marketing Management 70

Martech

APRIL 19, 2024

But creating a loyalty program that works is not easy – and it’s certainly challenging in 2024 when customers’ priorities are constantly shifting. To find out what they are right now, join Comarch’s upcoming webinar, “ Top Loyalty Trends: Industry-Specific Ideas 2024.” Want to learn what they are?

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Loyalty Webinar Metrics Trends Consulting 91

B2BMarketing.net

MARCH 15, 2024

2023 was the year that B2B marketers realised the potential of AI, but it didn’t take long until the mere mention of the word led to rolling eyes and a collective sense of ‘here we go again’. To our surprise, marketing leaders weren’t champing at the bit to share their ideas for applications.

Work Management 52

Work Management Demand Generation Agencies Advertising Agencies Marketing Management 52

Valasys

JANUARY 23, 2024

In the digital kaleidoscope of AI in marketing 2024, the term “AI marketing” no longer dances upon the periphery of boardroom conversations, a fleeting buzzword alongside “synergy” and “disruption.” What AI Marketing in 2024 bring to the table?

Ad Building 40

Ad Building Ethics Landing Pages Loyalty 40

Martech

FEBRUARY 8, 2024

Part one: The promise The birth of marketing technology brought so much potential to the marketing department. I was a young, freshly minted MBA with a background in computer science, and a two-year stint doing software marketing at IBM. Plus, marketing was getting some extra respect in board meetings.

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Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 117

Navigate the Channel

NOVEMBER 21, 2023

2024 is right around the corner, and the marketing landscape is set to undergo significant changes. In this article, we will explore the five marketing trends that are poised to make a substantial impact in 2024. #1 This is where video marketing excels. This, in turn, can contribute to higher search rankings.

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Marketing AI Trends Ethics Long Tail Marketing 65