DAGMAR Marketing

MARCH 12, 2024

Every year, HubSpot releases a State of Marketing Report, which shares several helpful new industry trends and insights to help your business thrive all year. These past three years have been completely transformative for the world of marketing. 44% of businesses have leveraged AI for content production.

Marketing AI 52

Marketing AI Hubspot Marketing Report Planning 52

Schubert B2B

MAY 21, 2024

AI-based tools, like Chat GPT, enable businesses to create content on small budgets. To differentiate your company online, you need to develop fresh marketing strategies. So how can you refine your marketing strategy and stand out from competitors? Below we share 5 B2B marketing trends that will help you stay ahead in 2024.

Trends 62

Trends B2B Marketing B2B User-Generated Content 62

Martech

DECEMBER 18, 2023

Artificial intelligence is rapidly transforming marketing operations. Salesforce launched its Einstein AI capabilities back in 2016, but a lot more has happened recently. Let’s explore the current marketing applications of AI in CRMs and how you can best position your teams to capitalize on this disruptive innovation.

Marketing AI 115

Marketing AI Work Management Marketing Management Automation 115

Martech

JUNE 6, 2024

No one doubts AI can be a great help to businesses. None of the companies that develop AI models — including Google, Microsoft and OpenAI — can say when they might even break even on their huge investments in it. All general-purpose AIs train on much the same data and deliver essentially the same results.

Marketing AI 67

Marketing AI Allocation Classified Ads Mobile Advertising 67

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. With the onset of the new year, marketers are urged to assess the current state of their strategies. Businesses are leveraging AI to streamline operations, analyze data, and automate processes.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

DAGMAR Marketing

APRIL 24, 2024

Whispers of AI domination have businesses and the workforce in a frenzy. As our digital environment becomes saturated with useful artificial intelligence tools (AI) , the idea that this technology could replace individuals who work in a variety of industries in the future has become a hot topic of discussion.

Marketing AI 52

Marketing AI SME Work Management Marketing Management 52

SocialPilot

FEBRUARY 26, 2024

“Artificial intelligence is not a substitute for human intelligence; it is a tool to amplify human creativity and ingenuity.” – Fei-Fei Li , Co-Director of the Stanford Institute for Human-Centered Artificial Intelligence. Instead, it highlights the collaborative potential of humans and AI.

Marketing AI 71

Marketing AI Work Management Marketing Budget Marketing Management 71

Stevens & Tate

MARCH 31, 2024

Step right into our March 2024 of “What’s Trending,” your gateway to the latest in marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year. Read more here. Read more here.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

FunnelEnvy

JANUARY 8, 2024

Unsurprisingly, artificial intelligence is the big news for B2B SaaS marketing and sales in 2024. Yet while generative AI is transforming B2B SaaS marketing, the other big news is not about tech disruption but about people – specifically about the sales experience buyers want now.

Marketing AI 62

Marketing AI B2B Sales Top of Funnel Demand Generation Agencies 62

Top Rank Marketing

DECEMBER 15, 2023

B2B CRM Users Are Highly Focused on Nurturing Leads and Customers 33 percent of B2B sales and marketing professionals have focused their customer relationship management (CRM) usage on the customer service, up-selling and cross-selling portion of the buyer journey over the past 5 years, closely followed by 32 percent who have targeted mid-funnel lead-generation (..)

Marketing Analytics Tools 116

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 116

Valasys

JANUARY 23, 2024

In the digital kaleidoscope of AI in marketing 2024, the term “AI marketing” no longer dances upon the periphery of boardroom conversations, a fleeting buzzword alongside “synergy” and “disruption.” What AI Marketing in 2024 bring to the table?

Ad Building 40

Ad Building Ethics Landing Pages Loyalty 40

DAGMAR Marketing

DECEMBER 28, 2023

From the artificial intelligence boom to an array of Google Core Updates and even a not-so-swift transition from Universal Analytics to Google Analytics 4, 2023 has been a rollercoaster for digital marketing. An array of AI-powered tools became available at our disposal.

Marketing Analytics Tools 98

Marketing Analytics Tools Trends Marketing Management Planning 98

Martech

MARCH 7, 2024

Speaking of guardrails, the most popular AI image generators need stronger ones. And now, this week’s AI-powered martech releases: Upstream Works’ Omni AI Hub has a suite of standardized AI capabilities for on-premise, cloud and hybrid contact centers.

Marketing AI 87

Marketing AI Work Management Marketing Management Barriers 87

Martech

DECEMBER 7, 2023

This was the year AI went mainstream, so what will next year hold? My guess is that after 12 months of basking in (or being told) all the positives about AI, we’re going to get some real introductions to its drawbacks. For marketers that may mean fake content. EKOM AI ’s EKOM 3.0

Marketing AI 97

Marketing AI Multi-Channel Customer Satisfaction FAQ 97

Valasys

FEBRUARY 5, 2024

In today’s digital landscape, local internet marketing has become a key aspect of every business’s marketing efforts. As a business owner, it is crucial to understand the relevance of local internet marketing in 2024 and its potential impact on your business.

Internet Marketing 40

Internet Marketing Marketing AI Lead Scoring Lead Ranking 40

Directive Agency

MAY 30, 2024

By providing valuable content that aligns with the informational intent of your audience, functional content encourages users to share their contact information in exchange for the insights and solutions your business offers. When you create content that genuinely helps your ICP, users are more likely to share it online.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Lead Scoring Content 52

Directive Agency

MAY 30, 2024

By providing valuable content that aligns with the informational intent of your audience, functional content encourages users to share their contact information in exchange for the insights and solutions your business offers. When you create content that genuinely helps your ICP, users are more likely to share it online.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Lead Scoring Content 52

Martech

SEPTEMBER 21, 2023

Before we dive into the roundup, here’s a quick look at some recent research on AI in the workplace: 60% of seller work will be carried out by generative AI within the next five years, up from less than 5% in 2023, according to Gartner. 52% of business leaders say AI may replace jobs in their businesses, according to Multiverse.

Marketing AI 97

Marketing AI Digital Asset Management Enterprise Management Gartner 97

Salesforce Marketing Cloud

JANUARY 8, 2024

Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. Artificial intelligence is boosting efficiency There’s no doubt about it: Artificial intelligence (AI) is changing the ecommerce game.

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76

ClearVoice

SEPTEMBER 22, 2023

This trend shows no signs of stopping, especially with the massive traction AI is getting. While a boon to software users, the fast-paced technological advancement has caused immense pressure for pioneering tech and software companies to be more aggressive in realigning their marketing initiatives in 2024.

Work Management 90

Work Management Marketing Management Webinar Metrics Software 90

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Inbox Insight

MAY 31, 2024

Lead generation strategies have evolved significantly due to economic pressures and technological shifts. With global forecasts predicting economic downturns, businesses, especially larger ones, faced tightened budgets affecting marketing efforts. What are the biggest B2B lead generation trends?

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Trends 52

Sprout Social

JUNE 6, 2024

It’s the reason why we are constantly, thoughtfully investing in our platform —because our industry doesn’t move forward unless we’re equipping our users with the tools they need to do exceptional work. Advancing AI to make space for human creativity and connections Social media teams are at max capacity. Enter Sprout.

Work Management 93

Work Management Advertising Agencies Marketing Management Social Media 93

SmartBug Media

JANUARY 25, 2024

As an agency specializing in full service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. Get ready to stay ahead and take your digital and inbound marketing strategy to the next level!

Hubspot 59

Hubspot Product Paid Search Agency Ideal Customer Profiles 59

Salesforce Marketing Cloud

DECEMBER 6, 2023

This art of creative problem-solving and science of usability are necessary in the age of AI. Discover the next generation of Einstein Bring conversational AI to any workflow, user, department, and industry. Increasingly, it will be about AI’s customer journey and UX designers can lead that charge.

Design 72

Design Trends Guidelines Class 72

Oktopost

DECEMBER 21, 2023

But budget limitations can make or break even the best, and most thorough plans you’ve set to accomplish in 2024. They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. Unfortunately, this trend is forecasted to continue as we move into 2024.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

DealSignal

FEBRUARY 20, 2024

It’s likely to be another challenging year for Demand Generation professionals, so need to plan for the year and more importantly plan to pivot in the middle of the year. Read about Demand Generation trends for this year and be ready to act. Oh, and increasing efficiency is always popular.

Demand Generation 52

Demand Generation Demand Trends Account Based Marketing 52

FunnelEnvy

FEBRUARY 19, 2024

High-converting landing pages are strategic assets that transform curious visitors into engaged users and paying customers. Technology and consumer trends are changing, so we’ve adapted our best practices for SaaS landing pages in 2024 to reflect changing buyer expectations and new AI tools. Reach out if you have questions.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

SocialPilot

JANUARY 5, 2024

Marketers have constantly been using social media hashtags to boost brand visibility. But lately, a lot of marketers feel that hashtags are obsolete and refrain from using them. Are hashtags still relevant in 2024? Despite its vast popularity, marketers are still confused about the use of hashtags. It begs the question.

Social Media 73

Social Media Media Viral Marketing Eye-Tracking 73

Top Rank Marketing

SEPTEMBER 1, 2023

percent expansion in 2024 that would see spending topping the $1 trillion mark, according to newly-published forecast data. The Conversation U.S. Nearly $964B Ad Spend Forecast, 5 Companies To Have A Major Impact Worldwide advertising spending is expected to expand by some 4.4 percent during 2023, reaching $963.5

Paid Content 115

Paid Content B2B Marketing B2B Planning 115

Martech

MAY 23, 2023

The majority of the announcements today featured some form of artificial intelligence. Here’s a recap of everything you need to know from Google Marketing Live, with links to full coverage of each major announcement. You’ll be able to edit the assets generated by AI before going live. Advertisers, have no fear!

Marketing AI 79

Marketing AI Google User-Generated Content Advertisements 79

Valasys

APRIL 25, 2024

Digital marketing is a term all businesses are familiar with. In this article, we will explore some digital marketing trends that will boost business growth in 2024 and help you stay competitive in the following year. The Rise of Artificial Intelligence Artificial intelligence is not limited to sci-fi movies anymore.

Marketing AI 40

Marketing AI Trends Paid Search Agency Marketing & Strategy 40

Martech

DECEMBER 14, 2023

Today, Salesforce announced significant updates to its Einstein 1 Platform that will unify business data to help inform AI prompts for those who use the Einstein Copilot AI assistant. The company also announced improved AI search capabilities through Einstein Copilot Search, available February 2024. Why we care.

Marketing AI 102

Marketing AI Business Paid Search Agency Marketing Management 102

Tiecas

JUNE 4, 2024

Effective content marketing is essential for staying ahead of the competition in the manufacturing industry. However, 62% of manufacturing content marketers struggle with creating content that appeals to different stages of the buyer’s journey (Source: Content Marketing Institute ). Where is AI most beneficial?

CMS Development 52

CMS Development Top of Funnel Work Management Marketing Management 52

Seismic

NOVEMBER 15, 2023

Aragon Research recently took a fresh look at coaching technology with their inaugural report covering the Enterprise Coaching market. It goes beyond the traditional categories of sales learning/sales enablement, corporate learning and contact center intelligence. What is the future of coaching technology… AI, of course!

Enterprise Management 64

Enterprise Management Marketing Management Research Copyright 64

Optinmonster

JANUARY 14, 2024

Are you interested in the latest content marketing statistics? In the ever-evolving world of digital marketing , content remains king. Content marketing statistics offer invaluable insights, guiding strategies, shaping narratives, and ensuring that every piece of content hits its mark. But what makes content truly reign supreme?

Statistics 52

Statistics Content Marketing Marketing Budget Creation Planning 52

Webbiquity

MARCH 30, 2021

In a recent survey , B2B marketers and sales leaders were asked to name their most important metric for business success. Throughout the pandemic, B2B marketers have had to rapidly and repeatedly react to changes in the work structure and priorities of B2B buyers, based on incomplete and imperfect data. billion by 2024.

Lead Generation 264

Lead Generation Marketing Automation Services Trends Marketing AI 264