Act-On

APRIL 26, 2024

Navigate ever-changing email privacy regulations. The current economic headwinds are the undeniable undercurrent driving marketing leaders’ decision-making in 2024. One of the trends we’ll see going through 2024 is that marketing teams are going to figure out how to make more use of AI, and get comfortable with it.”

Lead Ranking 246

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 246

The Point

DECEMBER 5, 2023

Do the new Google/Yahoo deliverability rules make using a third-party list too risky? For example, our agency runs on a Google Workspace account but the domain is unique to us.) (For example, our agency runs on a Google Workspace account but the domain is unique to us.) How should we approach the campaign differently?”

Deliverability 157

Deliverability Rules Purchase Marketing Automation Services 157

illumin

APRIL 18, 2024

Data privacy is critical to successful marketing. Customer data lets marketers impactfully speak to their audience – driving conversions or brand awareness for their clients without annoying their customers. User consent and personal privacy are paramount to ethical data collection. And so is consent.

Privacy 111

Privacy Transparency Privacy Protection Ethics 111

Top Rank Marketing

JUNE 10, 2024

Between lingering impacts of COVID-19, the rise of AI, data challenges, controversial interpretations of HIPAA compliance laws, and aggressive mergers and acquisitions by major companies, healthcare marketing’s evolution in 2024 will continue apace. In 2024, however, there is reason to believe that AI may help solve this challenge.

Account Based Marketing 93

Account Based Marketing Marketing Analytics Tools High Quality Lead Paid Search Agency 93

illumin

AUGUST 27, 2024

With the summer flying by, it’s time to look ahead to what retail trends will take the lead in fall 2024. Goldman Sachs reports in its 2024 economic forecast that inflation is easing and consumer confidence is, slowly but surely, on the rise. Social commerce continues to grow Social commerce will grow in fall 2024.

Trends 52

Trends Privacy Advertising Agencies Forecasting 52

Contently

MAY 13, 2024

Google has reportedly been rolling out this shift for years. But in January 2024, Google finally rolled out a new feature— Tracking Protection —that could signal the end of the third-party cookie as we know it. Their goal is to hit 100% by the end of 2024. Still, more than 3.3

Top of Funnel 174

Top of Funnel Content Marketing Planning Work Management 174

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. They must adapt to leverage emerging technologies while operating under tighter budgets and an increased focus on accessibility and data privacy. However, when they planned their 2024 budgets, most marketing teams expected to do more with less this year.

Marketing Budget 91

Marketing Budget Marketing Strategy Marketing & Strategy Planning 91

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). Congratulations to all who participated! Want to be on this list or know others who should be on this live and annual leaderboard? Join us today !

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Martech

MARCH 16, 2023

Data protection and privacy are at the forefront of marketing conversations today as consumers demand greater control over their data. states roll out new privacy legislation. This article covers three privacy-centric solutions for marketers looking to comply with privacy regulations.

Work Management 98

Work Management Marketing Management Privacy Marketing Analytics Tools 98

SocialPilot

DECEMBER 6, 2023

One of the best personal branding examples that I see happening everyday is, when one of my room mates asks me if I’ve seen their iPhone or if we have any band-aids. Not all phones are iPhones and not all bandages are Band-Aids but these brands have become so popular that they’ve overtaken the noun, how crazy is that?

Personalization 112

Personalization Branding Brand Identity Tips 112

DAGMAR Marketing

AUGUST 23, 2024

Google promised to do the same, but it emphasized that it would conduct a segmented phaseout that would take a few years to bring to fruition. The other shoe finally dropped in late July 2024, when Google backtracked on its cookie phaseout strategy. Why Was Google Ditching Cookies to Begin With? What’s a Cookie, Again?

Google 52

Google Privacy Protection Privacy Ethics 52

Stevens & Tate

MARCH 31, 2024

Step right into our March 2024 of “What’s Trending,” your gateway to the latest in marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year. These changes mean marketers and SEO experts need to rethink how they do things online.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Top Rank Marketing

JANUARY 5, 2024

and MediaPost recently took a look at the gains LinkedIn has made on the top ad market shares of Meta and Google. percent of overall digital ad spending in the U.S., percent of overall digital ad spending in the U.S.,

Paid Search Agency 117

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 117

Marketing Insider Group

AUGUST 26, 2024

Image Source According to estimates by Statista, the market value of AI in marketing will reach nearly $36 billion in 2024 and could eclipse $107 billion by 2028. This guide will walk you through the fascinating world of AI in marketing, showing how it can streamline your strategies and elevate your brand.

Marketing AI 213

Marketing AI Marketing Automation Services Marketing Automation Work Management 213

Content Standard

DECEMBER 19, 2023

When I think about this trajectory and how it’s accelerating into 2024, it’s evident that marketing leaders must make two fundamental commitments to continue driving business growth. Brands who come out winners refocus and spend significantly more on marketing in a down economy than even in periods of growth.

Terms and Conditions 79

Terms and Conditions Marketing & Strategy Advertising Agencies Storytelling 79

Martech

JULY 27, 2022

Google has pushed back its self-imposed deadline of the end of 2023 for the deprecation of third-party cookies. It will now “begin” to phase them out in the second half of 2024. In June 2021, Google had moved the deadline back from 2022 to 2023. The answers to those two questions are intertwined.

Google 122

Google Advertising Agencies Privacy Marketing Proposals 122

Bluetext

JANUARY 5, 2024

As we step into a new year, our thoughts revolve around new resolutions, new fad diets, and the colder months ahead—but what we should be thinking about are the digital marketing trends of 2024. From cookie consent to 70s nostalgia, there are several digital marketing and design trends to look out for in 2024.

Forecasting 46

Forecasting Paid Content Marketing AI Allocation 46

Martech

JULY 23, 2024

Google said yesterday that it will not deprecate third-party cookies in the Chrome browser, an about face that has left the advertising industry stunned. It will, however, continue to develop Privacy Sandbox alternatives, enabling Chrome users to make an informed choice about whether or not to accept cookies when browsing. Why we care.

Cost per Acquisition 125

Cost per Acquisition Privacy Mobile Advertising CMO 125

Valasys

JULY 25, 2024

Demand Side Platforms in 2024 In the ever-evolving world of digital marketing, Demand Side Platforms (DSPs) are essential tools for managing programmatic ad campaigns. As we look ahead to 2024, here are the top 10 DSPs that stand out for their capabilities, technology, and performance.

Demand 40

Demand Advertising Agencies Mobile Advertising Ad Exchange 40

Thinkers360

JUNE 23, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on AR/VR for 2024. Top 50 Global Thought Leaders and Influencers on AR/VR 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).

B2B Thought Leadership 80

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 80

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. Google’s 2023 update to Google Ads introduced semi-autonomous ad asset creation with Google’s Asset Creation for Performance Max, enabling marketers to generate custom content with minimal prompts.

Marketing AI 68

Marketing AI Social Media Social Marketing B2B Marketing 68

Digilant

JANUARY 3, 2024

With data deep in their roots, Audigent is actively working to prepare agencies and brands for the onset of cookie deprecation. The new year is a big one for our industry as Google will deprecate third-party cookies. Stay tuned for our last segment of 2024 Partner Predictions.

Advertising Agencies 40

Advertising Agencies Allocation Privacy Ad Agencies 40

Heinz Marketing

MARCH 22, 2023

Digital privacy and compliance was not a concern for B2B buyers who handed out their data with little understanding of how it was used or shared. Companies aren’t always forthcoming with how they use your personal information, and privacy policies can run hundreds of pages that no one is taking the time to read.

Privacy 86

Privacy Privacy Policies B2B Marketing Opt-out 86

DAGMAR Marketing

APRIL 5, 2024

For years, Google has been a global market leader in search engines. Here are six Google products and tools you should consider trying in 2024. Powerful tools from Google, such as Meridian, can be especially helpful for marketers and advertisers who are searching for ways to review the full scope of their efforts.

Budget Programs 52

Budget Programs Google Tools Marketing Analytics Tools 52

NetLine

JANUARY 18, 2024

In the first few quiet days of 2024, Google began disabling cookies for 1% of users on its flagship browser, Chrome. In October 2023, Search Engine Journal wrote the following about Google’s deprecation plans. We can’t pretend that Google will do everything in its power to protect your privacy. “So it begins.”

Google 52

Google Privacy Lead Ranking Intent 52

Thinkers360

APRIL 14, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Health & Safety for 2024. 39 Mariana Perroni, MD Google Contact Mariana Perroni, MD Score: 32.66 Congratulations to all our Health & Safety influencers who participated! Join us today ! 4 Dr. Leber Score: 32.66

B2B Thought Leadership 78

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 78

Inbox Insight

MAY 31, 2024

In response to these challenges, B2B marketers are honing their strategies, using AI for enhanced personalization, focusing on producing high-quality content in line with Google’s latest guidelines, and optimizing omnichannel marketing approaches. Data shows that brands with strong omnichannel engagement strategies see a remarkable 9.5%

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Trends 52

illumin

JANUARY 26, 2024

Privacy is top of mind for advertisers (and AdTech companies) because it is a central concern for their customers – both existing and potential. However, companies that heeded the clear warning that this day was coming and made significant progress in the elimination process are in a much better position going into 2024.

Privacy 59

Privacy Advertising Agencies Media Ad Frequency 59

Martech

MARCH 28, 2023

Even with increasing privacy restrictions, marketers can still get the data they need to identify customers and personalize communications. At the same time, they expect you to respect their privacy. Is the industry prepared for this privacy-driven environment?

Privacy 94

Privacy Conference Marketing Management B2B 94

Martech

JULY 16, 2024

Pipeline 360, Integrate’s B2B media business, today launched a purpose-built display advertising platform which will combine with its “write once, publish often” content syndication solution for an integrated “branded demand” offering, where demand generation is wrapped together with building brand awareness.

Display 100

Display Advertising Advertisements Demand Generation 100

Martech

NOVEMBER 10, 2023

However, walking the line between data and privacy can be challenging without the right strategies. The impending deprecation of third-party cookies is poised to catch many brands off guard. Browsers are already implementing various ad and cookie-blocking forms, with Google Chrome set to block third-party cookies by default in 2024.

Privacy Policies 119

Privacy Policies Privacy Ad Exchange Differentiation 119

SalesIntel

JANUARY 15, 2024

But, to choose the best from the rest, you need to understand the ins and outs of B2B data going into 2024 and beyond. Technographic Data: Technographic data contains technologies that are used by the target accounts/companies, such as: SAP Salesforce Marketo Google Analytics Recently added technologies, and so on.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Paid Search Agency Marketing Qualified Leads 52

Thinkers360

MARCH 15, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Latin America). Congratulations to all who participated! Want to be on this list or know others who should be on this live and annual leaderboard? Join us today !

B2B Thought Leadership 62

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 62

illumin

APRIL 29, 2024

Tech giant Google has announced that it is once again delaying its planned phase-out of third-party cookies. In a (maybe not so) surprising turn of events, Google issued a company statement on April 23rd stating that it is halting its plan for the phase-out of third-party cookies on its Chrome browser.

Advertising Agencies 59

Advertising Agencies Advertising Advertisements Mobile Advertising 59

Martech

APRIL 9, 2024

However, changes in data privacy laws , not to mention the fast-approaching cookieless future , make it tough for companies to meet these expectations without the right tools to collect and capitalize on that first-party data. In December, we announced new Data Cloud integrations with Google Display & Video 360 and LinkedIn.

Paid Search Agency 112

Paid Search Agency Features Personalization Ads 112

Modern B2B

JUNE 28, 2024

SEO rankings uncovered First The Digital’s attention turns to Google, where a leak of internal documents on GitHub has opened up a vault of secrets about the search titan’s algorithms. For businesses, this means that brand recognition is paramount. Let’s get stuck in. The publication, spanning more than 2.5k

B2B Marketing 52

B2B Marketing Trends Allocation B2B 52

Stevens & Tate

NOVEMBER 30, 2023

Popular cereal gets Bud Light treatment after sneaky marketing campaign Kid Rock’s anti-Bud Light campaign, sparked by the beer brand’s association with a transgender model, has now shifted to target Kellogg’s-owned Froot Loops in Canada. The Brand Loyalty Of Generation X Consumers like certain brands.

Trends 95

Trends Funnel Advertising Digital Marketing Funnels Loyalty 95