Martech

SEPTEMBER 18, 2023

Save time and prevent errors with AI HubSpot released many AI capabilities in 2023. The releases for August include generative AI additions but also AI-powered data tools. Efficiently create and edit social media captions using the AI assistant for highlight commands (beta), now available in social media tools.

Top of Funnel 126

Top of Funnel Forecasting SMS Work Management 126

Only B2B

DECEMBER 29, 2022

Your business relies on generating qualified leads and making sales. So what lead generation tactics will bring you the most leads in 2023. Here are the top 7 lead generation strategies for 2023. Strategies For Generating B2B Leads In 2023. The fuel for lead generation is content.

B2B Marketing 127

B2B Marketing Trends Planning Paid Search Agency 127

ANNUITAS

MARCH 21, 2023

Updated 21 MAR 2023 Adobe Updates Focus on Chat, Event Management and Advanced Analytics Adobe is holding its annual Summit event in Las Vegas this week. As the use cases for chat expands to non-lead generation and to more nurture-based, being able to notify a wider swath of individuals that a pertinent chat is happening is a smart addition.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

ClearVoice

APRIL 5, 2023

We’re here to tell you that SEO is still alive and kicking in 2023. According to a recent Statista report , 31% of shoppers use search engines to choose their next purchase, which is higher than those who use either social media (28%) or retailers’ websites (18%). User Experience (UX). Is SEO dead?

SEO 105

SEO Public Relations SERP Paid Search Agency 105

Stevens & Tate

JULY 31, 2023

Hello and welcome to our August 2023 edition of “What’s Trending,” where we bring you the most relevant marketing news and insights. This month, we dive into the revival of an infamous fast food mascot and explore current trends to watch out for in the summer of 2023. Hootsuite’s Social Media Trends 2023.

Trends 86

Trends Paid Search Agency Planning Advertising Agencies 86

Launch Marketing

APRIL 5, 2023

B2B Content Marketing Trends in 2023 The most recent B2B content marketing report from Content Marketing Institute (CMI) revealed some interesting insights on recent B2B marketer activity. For successful paid advertising campaigns, it is essential to have compelling content users will engage with. Read on for more.

Trends 118

Trends B2B Marketing Content Marketing Planning 118

ClearVoice

JUNE 19, 2023

Several content marketing areas expect significant growth and change in 2023. These include account-based marketing, artificial intelligence, local SEO, persona marketing, podcast marketing, social media, and video marketing. WARC ) By 2023, the global ABM market will reach just short of $2 billion. billion in 2023.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

SmartBug Media

MAY 9, 2023

April 2023 Plan Your Marketing Strategy With The Campaign Calendar Learn More > Klaviyo Update Details Easily view which channels you’re sending on and when without manually maintaining a marketing calendar. This series will dive into the latest product updates and how they can benefit your e-commerce business.

Product 98

Product Advertising Agencies SMS Paid Search Agency 98

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. So, let’s dive deeper into what this will mean for your brand to achieve success in 2023. Therefore, companies must collect and analyze data from all sources — digital, social media and audience analytics.

Paid Content 140

Paid Content Enterprise Management Work Management B2B Marketing 140

Martech

JULY 10, 2023

Here are my top five extended reality (XR) and artificial intelligence (AI) takeaways from AWE for 2023 and beyond. Think social media management, marketing briefs, email campaigns and, of course, content. 3D content made simple Generative AI is the hottest thing to hit our industry since the internet. And why not?

Marketing AI 135

Marketing AI Paid Search Agency Trends Copyright 135

Stevens & Tate

NOVEMBER 30, 2023

Welcome to our November 2023 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in winter 2023. The Brand Loyalty Of Generation X Consumers like certain brands.

Trends 91

Trends Funnel Advertising Digital Marketing Funnels Loyalty 91

Optinmonster

AUGUST 2, 2023

91% of businesses use video as a marketing tool in 2023. 30% of people lack the time to create video content but 70% of ‘non-video-marketers’ plan to start online video marketing in 2023. Anticipating 2023, the trajectory for video usage is on the rise. 71% of marketers created social media videos in 2022.

Statistics 88

Statistics Video Marketing Planning Allocation 88

Martech

SEPTEMBER 22, 2023

Hate speech on social media can significantly damage brands advertising on those platforms, according to a new study. There was an even larger drop in favorability sentiment towards the media platforms themselves. The post Hate speech on social media can significantly damage brands: Study appeared first on MarTech.

Social Media 105

Social Media Studies Media Brand Identity 105

Porch Group Media

OCTOBER 24, 2022

Take a look at some of these top email marketing statistics: Email marketing revenue is estimated to reach almost 11 billion by the end of 2023. Litmus , 2021) There are 4 billion daily email users. More than 8 out of 10 people will open a welcome email, generating 4x as many opens and 10x as many clicks as other email types.

Marketing AI 81

Marketing AI Email Marketing Trends Paid Search Agency 81

Martech

NOVEMBER 27, 2023

Stretch your resources with generative AI blog posts, subject lines and more (beta) If your team and budget have shrunk, these generative AI capabilities enable you to do more with less and make sure you spend your time on the tasks that matter most. Get MarTech! In your inbox. Business email address Subscribe Processing.

Enterprise Management 91

Enterprise Management Hubspot Paid Search Agency Work Management 91

QuanticMind

SEPTEMBER 29, 2023

What’s new in the realms of paid search and social media? This month, Amy Rumpler, SVP of Search & Social Media Services, compiled all the latest news, trends, and resources for easy access. What’s Happening with TikTok Shop? [:06] Millennials spent even more, averaging a little over $1,000 in purchases.

Paid Content 77

Paid Content Paid Search Agency Emarketing Advertising Agencies 77

Stevens & Tate

JULY 3, 2023

As we delve into the intriguing rebranding journey of Peloton and the cutting-edge updates unveiled at Google Marketing Live 2023, we invite you to join us in exploring the exciting world of marketing together. According to Morning Consult’s Most Trusted Brands report for 2023, this reaffirms consumer preference for established brands.

Trends 70

Trends Planning Paid Search Agency Youtube 70

QuanticMind

MAY 31, 2023

What’s new in the realms of paid search and social media? News Feed, Stories, Reels) to expand its map of potential user interest and activity. The goal: to better predict likely user behaviors and deliver more relevant ads while using less personal data (important, given how Meta was affected by Apple’s iOS 14 update).

Paid Content 77

Paid Content Marketing AI Paid Search Agency Amazon 77

Spiralytics

APRIL 23, 2023

billion internet users worldwide as of January 2023, you need to connect with your audience online, where they’re already spending time. If your company wants to stay on top of its game this coming year, check out the following digital marketing trends in 2023. Top Digital Marketing Trends in 2023 1. However, with 5.16

Marketing AI 62

Marketing AI Trends Planning Paid Search Agency 62

ClearVoice

NOVEMBER 25, 2022

To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023. But with the glaring mistakes seen from AI-generated content, content experts still need to handle much of the writing and editing to ensure quality and brand alignment. Let’s get started.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Meerkat Marketing

DECEMBER 31, 2023

At Meerkat Marketing, we’ve meticulously analyzed trends from 20+ LinkedIn company page clients in 2023. Carousel post formats emerged as a successful content format on LinkedIn in 2023, and we predict this trend will continue in 2024. Our prediction for 2024 : Low-value AI-generated content will not perform well on LinkedIn.

Linkedin 68

Linkedin Thought Leadership Work Management Marketing Management 68

Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. The good news is that if you’re having that issue and you seek to increase those engagement rates on social media, you’ve come to the right place.

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

SmartBug Media

DECEMBER 12, 2023

November 2023 Automated Workflows Have Undergone A Transformation Learn More > Klaviyo Update Details Klaviyo gave the flow builder a facelift, making it easier to use so you can create flows, troubleshoot them, and increase conversions faster. Shoppers can now submit reviews more easily with the help of generative AI.

Product 59

Product Paid Search Agency Advertising Agencies Deliverability 59

Optinmonster

DECEMBER 8, 2023

Essentially, a coming soon or maintenance page lets users know that your page or site is currently unavailable. A cleverly designed WordPress coming soon page can generate leads, grow your email list, and start building customer relationships. You have exciting products or features that will be launching soon.

Best Practices 99

Best Practices Landing Pages Template Work Management 99

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. And businesses recognize the power of social media in driving tangible results.

Social Media 117

Social Media Trends Media B2B 117

Huptech Web

DECEMBER 2, 2022

What is UGC(User Generated Content)? What is the Importance of User Generated Content? How Does User Generated Content Really Affect Brands? What are the Different Types of User Generated Content? Alongside, UGC will also be one of the most focused 2023 digital marketing trends.

User-Generated Content 52

User-Generated Content Generation Brand Identity Branding 52

SmartBug Media

JULY 20, 2023

June 2023 AI Content Assistant *available to all hubs and tiers Learn More > HubSpot Update Details HubSpot's Content Assistant, now available to all hubs and tiers, includes new features for creating and modifying content across various platforms. The new UI was rolled out as part of HubSpot's April 2023 updates.

Hubspot 52

Hubspot Industry CMS Product Work Management 52

The Lead Agency

FEBRUARY 8, 2023

This is a generation of digital natives who want to conduct most of their research anonymously. The pandemic has also accelerated digital adoption in older generations, who are also exhibiting similar preferences to their younger counterparts.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

Convince & Convert

NOVEMBER 16, 2023

My Greatest Takeaways from Content Marketing World 2023 The Monday after returning home, my boss asked me a simple question: What were your biggest takeaways from the conference? AI is Omnipresent Artificial intelligence, specifically generative AI, is revolutionizing how we all work. Perhaps more so than ever.

Marketing AI 78

Marketing AI Content Marketing Peer-to-peer Content 78

Strategic-IC

APRIL 23, 2023

24 Account-based Marketing statistics you need know in 2023. So with new technologies and new strategies constantly emerging – what ABM trends and changes can we expect to see in 2023 and beyond? added one more) Account-based Marketing statistics to help your 2023 thinking. Top ABM trend predictions for 2023 1.

Account Based Marketing 62

Account Based Marketing ABM Statistics Marketing AI 62

ClearVoice

NOVEMBER 28, 2022

And it’s essential that it converts into lead-generating assets for your business that informs your audience and keeps them engaged. Here is a list that is likely here to stay for 2023 and beyond: 1. In 2023, affiliate marketing will continue to play an important role in blogging trends. New blog trends for 2023.

Trends 93

Trends Marketing & Strategy Marketing Strategy Planning 93

SmartBug Media

JUNE 12, 2023

Whether you're new to paid search or looking to refine your existing strategy, we’ve got the foundational knowledge you need to succeed in 2023. A well-developed strategy can help you reach your target audience at the right time , generate qualified leads, increase brand visibility, and ultimately drive conversions.

Cost Per Click 98

Cost Per Click Lead Scoring Lead Ranking Marketing & Strategy 98

Martech

JUNE 23, 2023

HubSpot’s May releases include a prospecting workspace, playlists for coaching, an AI content assistant for social media, content approvals and many releases related to goals. AI content assistant for social media (beta) Help your team create social media content more efficiently by enabling HubSpot’s content assistant for social media beta.

Hubspot 101

Hubspot Landing Pages Budget Programs Work Management 101

Martech

DECEMBER 28, 2022

So, in the spirit of the holidays, I have crafted this — if not optimistic, then entertaining — list of immersive marketing trends to look forward to in 2023. So, without further ado, here’s your countdown of the “Top 10 reasons marketers can be optimistic in 2023” à la David Letterman. (If Beautiful (but empty) virtual spaces.

Trends 117

Trends Paid Search Agency Advertising Agencies Marketing & Strategy 117

SmartBug Media

JANUARY 20, 2023

So it’s Q1 of 2023, and you’re figuring out your budget for the year. Alt tags for images provide a text description of an image for users who have images turned off in their email client or for users with visual impairments. Video Content It is 2023—video is queen, and it’s definitely worth putting some cash into.

Paid Search Agency 98

Paid Search Agency Email Marketing Design Companies 98

ClearVoice

MARCH 9, 2023

Fast forwarding to 2023, keywords are still important. But there are other strategic steps you should take based on your end user. In other words, you want the end user to eventually buy your product or service. To get the end user to that point, you must learn your audience’s pain points.

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81