Sprout Social

AUGUST 28, 2023

Artificial intelligence (AI) emerged as one of the hottest technology trends in 2023. Not only is it fundamentally shifting how we work but AI marketing tools are also reshaping marketing now and in the future. Read on to find out about the 10 best AI marketing tools you can use to speed up your workflows.

Marketing AI 85

Marketing AI Marketing Automation Services Enterprise Management Planning 85

Martech

NOVEMBER 27, 2023

Here are the updates relevant to managers. Quickly create email subject lines that increase open rates using HubSpot’s AI assistant to generate subject lines for marketing emails. Edit marketing emails. Upload, download and manage your files in the mobile app using the same files tool as in the desktop browser.

Enterprise Management 91

Enterprise Management Hubspot Paid Search Agency Work Management 91

Salesforce Marketing Cloud

AUGUST 18, 2023

5 reasons Muleys should attend Dreamforce With less than a month until Dreamforce 2023, it’s officially the most wonderful time of the year! Join our keynote to learn how MuleSoft’s hyperautomation platform combines AI with best-in-class integration, automation, and API management to transform employee and customer experiences.

Automation 98

Automation Peer-to-peer API Communities 98

Martech

JULY 19, 2023

Generating outlines, introductions, and conclusions for blogs, websites, landing pages, knowledge base articles, and marketing email. Getting suggestions on how to edit content to rewrite, expand, condense, or change the writing tone for blogs, websites, landing pages, knowledge base articles, and marketing email.

Data Hygiene 95

Data Hygiene Privacy Landing Pages CAN-SPAM 95

Martech

JUNE 23, 2023

Previously, many teams had to leave HubSpot and use a point solution to manage the high volumes of daily prospecting activities efficiently. HubSpot has released many approval features in the past year, including marketing email approvals. Previously, goals and workflows were siloed in HubSpot.

Hubspot 101

Hubspot Landing Pages Budget Programs Work Management 101

Martech

APRIL 26, 2023

Use Event data integrations to create more accurate Customer Journeys If events are part of your marketing strategy, you can create a broader and more accurate view of all the customer touchpoints by adding event integration data into the Customer Journey Analytics we reported in November.

Knowledge Base 94

Knowledge Base Hubspot Validation Landing Pages 94

Martech

AUGUST 7, 2023

That’s one key takeaway from the 2023 MarTech Replacement Survey. Other key findings include: Marketing automation was the most replaced martech application for the third consecutive year. 40% of respondents reported replacing their marketing automation solution in 2019. Marketing manager Steve Wagner. “We

Customer Surveys 92

Customer Surveys Marketing Automation Services Digital Transformation Marketing Management 92

Martech

DECEMBER 15, 2023

CRM email permissions for in-HubSpot privacy (beta) Increase privacy and security for your teams and for customer information using the new release to limit user viewing permissions on CRM (non-marketing) emails on contact records. The post HubSpot’s November 2023 releases: The manager’s guide appeared first on MarTech.

Top of Funnel 111

Top of Funnel Terms and Conditions Forecasting Paid Search Agency 111

SmartBug Media

NOVEMBER 9, 2023

As an agency specializing in full service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. Get ready to stay ahead and take your digital and inbound marketing strategy to the next level!

Hubspot 59

Hubspot Product Industry CMS Paid Search Agency 59

Salesforce Marketing Cloud

MARCH 7, 2023

From now until the end of March 2023, enter for a chance to win* special prizes by completing just one or all eight quests: TrailblazerDX ’23 Main Show The main keynote introduced some huge announcements! Complete at least one or all eight of the quest trailmixes by March 31, 2023, at 11:59 p.m.

Work Management 98

Work Management Marketing Management Digital Transformation Communities 98

SmartBug Media

SEPTEMBER 15, 2023

As an agency specializing in full-service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. Get ready to stay ahead and take your digital and inbound marketing strategy to the next level!

Hubspot 59

Hubspot CMS Development Marketing AI Product 59

SmartBug Media

JULY 20, 2023

As an agency specializing in full-service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. Get ready to stay ahead and take your digital and inbound marketing strategy to the next level!

Hubspot 52

Hubspot Industry CMS Product Work Management 52

SmartBug Media

JUNE 9, 2023

As an agency specializing in full-service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. Get ready to stay ahead and take your digital and inbound marketing strategy to the next level!

Hubspot 52

Hubspot CMS Development Enterprise Management Product 52

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Marketing AI 123

Marketing AI Paid Content Work Management Marketing & Strategy 123

Martech

MARCH 27, 2023

Custom properties for marketing campaigns and improvements to lists highlight February’s HubSpot releases. The once-limited Marketing Campaigns feature now behaves like other standard CRM objects (i.e., The “workflows with errors” tab has been renamed “at-risk workflows.”

Enterprise Management 97

Enterprise Management Hubspot Terms and Conditions Sample 97

SmartBug Media

JUNE 9, 2023

As an agency focusing on e-commerce marketing, we understand the importance of utilizing the latest technology to drive results for our clients. Get ready to stay ahead of the competition and take your marketing strategy to the next level with Klaviyo's newest features and tools!

Product 52

Product Advertising Agencies Marketing Management SMS 52

Engagio

OCTOBER 11, 2023

Be it software solutions, artificial intelligence, or go-to-market (GTM) strategies — the common thread behind the value is quality data. This is why I was pleased to see Demandbase’s inclusion in Forrester’s recent landscape report on B2B marketing and sales data providers. Don’t take the provider’s word for it.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

Seismic

MARCH 5, 2024

At Shift 2023, experts from our award-winning Professional Services team led breakout sessions designed to help our customers navigate complex enablement journeys. As we prepared for Shift 2023 , we saw automation, personalization, and compliant customization as critical areas where our customers would find significant value and opportunity.

Automation 105

Automation Personalization Allocation Marketing Management 105

Martech

APRIL 4, 2023

If you work in marketing technology or marketing ops, there’s a good chance you’re better compensated than your peers among general marketers. That’s one takeaway from the 2023 MarTech Salary and Career Survey. The four marketing technologist roles in MOPs. Why we care. The survey.

Peer-to-peer 117

Peer-to-peer Work Management Paid Search Agency Customer Surveys 117

SalesIntel

MAY 4, 2023

As we look towards 2023, we know that there will be immense growth in online sales jobs. In this blog post, we’ll be highlighting 15 must-have sales enablement tools that are poised to make a big impact in 2023. So, without further ado, let’s dive in and explore the top sales enablement tools of 2023.

Tools 52

Tools Outreach Marketing Proposals Work Management 52

Valasys

DECEMBER 11, 2023

The world of digital marketing is constantly evolving, and as we enter 2023, marketers are looking to invest their money in strategies and tactics that yield the best results and provide a competitive edge. Content Marketing Investing in content marketing continues to be a priority for digital marketers in 2023.

Allocation 40

Allocation Advertising Agencies Mobile Advertising Marketing Automation Services 40

Litmus

APRIL 18, 2024

Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team. That’s why the MVP of any email marketing team is an integrated marketing tech stack.

Email Marketing 96

Email Marketing Marketing Automation Services Work Management Planning 96

Valasys

MARCH 24, 2023

Lead Management Metrics in 2023 A new year means new objectives for the company. It might mean new workflows & new processes. As old workflows go out the window, new workflows come in and so do the new ways of measuring and assessing the metrics. What are the Lead Management Metrics?

Lead Management 52

Lead Management Work Management Marketing Management Sales Qualified Leads 52

Sprout Social

MAY 16, 2023

Emerging technologies, rising consumer expectations and a shifting social media marketing landscape have left many with questions on how to navigate this changing terrain. An integrated, intuitive social media management solution is the bedrock of a successful social media strategy.

Social Media 103

Social Media Media Business Marketing Management 103

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. Marketing budgets In January 2023, many experts shared dire warnings about the economy. However, when they planned their 2024 budgets, most marketing teams expected to do more with less this year. Email ROI generates $36 for every $1 spent.

Marketing Budget 85

Marketing Budget Marketing Strategy Marketing & Strategy Planning 85

Martech

MARCH 23, 2023

This is part one of a four-part series on AI’s infusion into marketing automation platforms. AI-enabled enhancements to the core uses of marketing automation platforms — data management, campaign/lead management and workflows/integrations — are being introduced by Salesforce , HubSpot and other market leaders.

Marketing Automation Services 114

Marketing Automation Services Marketing AI Marketing Automation Automation 114

Optinmonster

AUGUST 16, 2023

Marketing automation has come a long way , and bulk email services are at the forefront. Bulk email services allow you to send a large number of marketing emails to your targeted audience simultaneously. These services provide tools for creating, managing, and tracking email campaigns to make your marketing campaigns more effective.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Service 52

SpotMe Blog

JULY 28, 2023

Selecting the right in-person event platform to manage your onsite events is critical to their success. Especially because 95% of marketers believe that in-person events help achieve business goals (American-based event technology company). In-person events have certainly made a comeback in 2023 after nearly 3 years of virtual-only.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Martech

JANUARY 5, 2024

Half of CMOs said “rationalizing retail media with other media investments” is one of their biggest challenges with retail media, according to Forrester’s Q3 2023 B2C Marketing CMO Pulse Survey. Retail media proved it’s an ecommerce force to be reckoned with in 2023, and we expect meteoric growth heading into 2024,” said Smith.

Media 103

Media Advertising Agencies Paid Search Agency Forrester 103

Optinmonster

MAY 4, 2023

CRM plugins turn your WordPress website into a lead generation and client management system. CRM stands for customer relationship management software. WordPress is a content management system (CMS) and website platform that’s popular with business owners around the world. Do you need help picking a WordPress CRM plugin?

CRM 72

CRM Top of Funnel Marketing Automation Services Enterprise Management 72

Contently

APRIL 27, 2023

Content creation software can help marketers achieve incredible results , from time saved to proven return on investment (ROI). Plus, by promoting collaboration, the right platform can help teams plan, track, and manage every step of the production process. Not sure where to start when choosing a content creation platform?

Lead Scoring 179

Lead Scoring Lead Ranking Enterprise Management Marketing Management 179

ClearVoice

NOVEMBER 30, 2022

If you’re like most marketing executives, you’ve started to think about 2023. It includes all the people, systems, and tools you manage to create, publish, and distribute content. This may include using paid media, social media, and email marketing. Time-bound (the team will hit the goal by Q2 2023).

Marketing Budget 52

Marketing Budget Marketing Budget Creation Budget Programs Distribution 52

SpotMe Blog

JULY 21, 2023

Event registration software helps event organizers manage attendees for conferences, congresses, satellite symposia, investigator meetings, and more. With the right event registration solution in place, you can spend less time managing logistics and more time planning an engaging event.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Martech

AUGUST 11, 2023

The results of the 2023 MarTech Replacement survey are in. In addition to the now predictable first place for marketing automation among solutions replaced — and cost now holding a close second place among reasons for replacements — we saw an interesting development in who advocates for replacements. Not a simple picture.

Marketing Management 96

Marketing Management Marketing Automation Services Sample Customer Surveys 96

Martech

JULY 27, 2023

Before we get to this week’s round-up of AI-powered martech platforms, solutions and features, here’s an interesting survey about marketers and AI. Even though marketers have doubts about its output and accuracy, 72% use AI tools at least once a month, according to a new survey. of entry-to-mid-level employees. Strikingly, 99.5%

Marketing AI 95

Marketing AI Advertising Agencies Enterprise Management Paid Search Agency 95

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. AI automation has revolutionized how brands approach their business and marketing strategies.

Marketing AI 99

Marketing AI Work Management Automation Marketing Management 99

Martech

NOVEMBER 14, 2022

Only 28% of B2B content marketers say they have the technology they need, according to a new study. Perhaps coincidentally, only 29% said their organizations are very successful with content marketing. Content creation/calendaring/collaboration/workflow tools decreased to 65% from 73% the previous year.

Marketing Report 101

Marketing Report B2B Marketing Content Marketing B2B Thought Leadership 101