Video ad spend expected to rise 16%, surpassing linear TV this year
Martech
APRIL 25, 2024
For the first time, digital video — which includes CTV, social video and online video — will claim a higher share of budgets than linear TV. million in 2022, according to the report. Social video. Video ads on social platforms are expected to see the ad type’s second consecutive year of 20% growth. Why we care.
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