Webbiquity
FEBRUARY 5, 2021
During the life of your product or service, you’ll realize that simply scaling top-of-funnel inquiries (in volume) won’t generate peak conversions over the long run. Though this is normal, it leads to depreciating conversions and longer sales cycles, if not dealt with effectively. The pandemic of 2020 amplified this phenomenon.
Zoominfo
DECEMBER 17, 2020
Everyone who works in sales dreams about achieving President’s Club status. Each sales person’s motivation is unique, and while the financial incentives motivate many, a President’s Club award that comes with recognition and a unique prize also provides motivation. "My only rule is you don’t touch the gong.
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Webbiquity
JANUARY 20, 2021
Nonetheless, the rules can be overwhelming for marketers just trying to do the right thing. With that in mind, it’s a good idea to re-think your use of data in 2021. With all the rules and regulations, you might be thinking that personalized marketing isn’t exactly worth the effort. Image credit: Despositphotos.
Marketing Insider Group
NOVEMBER 18, 2020
“Strategy without tactics is a daydream; tactics without strategy is a nightmare.”. Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. Align and Build Ongoing Partnerships with Sales.
Customer Experience Matrix
DECEMBER 13, 2020
Although internal data is the focus of most integration efforts, access to external data is also growing, privacy rules notwithstanding. but there’s no doubt that many workers become more productive when they can automate processes without relying on IT professionals. artificial intelligence will become (even more) ubiquitous.
Zoominfo
OCTOBER 13, 2021
A 2018 study by the University of Zurich found that even a small gift from a sales representative makes customers much more likely to make a purchase. In the study, reps gave customers six tubes of toothpaste — a trivial offering. As a rule, the gift increases and matches the opportunity value the further you go down the funnel.
Salesforce Marketing Cloud
JUNE 14, 2023
Today’s buyers come to the sales process more informed than ever, looking for in-depth information specific to their needs. In fact, 81% of sales reps say buyers increasingly conduct research before they reach out, according to the latest State of Sales Report. But not always. The next step?
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