Hubspot

MAY 7, 2020

These insights are based on aggregated data from over 70,000 HubSpot customers globally. The dataset includes weekly trend data for core business metrics in 2020, focusing on changes occurring during and after March 2020.*. Total email responses remained far below pre-COVID rates. What We're Seeing.

Advertising Benchmark 90

Advertising Benchmark Optimization Work Management Burn Rate 90

Hubspot

JULY 7, 2020

HubSpot can't make predictions about what will happen, and nobody knows what the future looks like. Because the data is aggregated from our customer base, please keep in mind that individual businesses, including HubSpot's, may differ based on their own markets, customer base, industry, geography, stage, and/or other factors.

Advertising Benchmark 101

Advertising Benchmark Work Management Business Marketing Management 101

Vidyard

JUNE 15, 2020

The rollout can’t just be, ‘Hey here’s a video tool that gets better response rates.’ Even when it’s proven to earn 3x higher response rates than email alone and cut deal cycles in half, a few detractors can dampen everyone else’s results. As mentioned above, sales emails that contain videos earn 3x higher response rates.

Video Marketing 65

Video Marketing Response Rate Cold Calling Hubspot 65

Martech

JANUARY 3, 2022

The number of applications increased to 8,000 in 2020, from just 150 in 2011, according to chiefmartec.com’s Scottt Brinker in his latest Marketing Technology Landscape. HubSpot noted late last year that marketing email volume had increased by as much as 52% compared to pre-COVID levels. marketing directors, and 6.4%

Digital Asset Management 117

Digital Asset Management Enterprise Management Work Management Marketing Automation Services 117

Hubspot

MAY 14, 2020

Because the data is aggregated from our customer base, please keep in mind that individual businesses, including HubSpot's, may differ based on their own markets, customer base, industry, geography, stage, and/or other factors. Sales response rate was flat week-over-week, and is holding at 29% below pre-COVID levels.

Advertising Benchmark 73

Advertising Benchmark Trends Advertising Agencies Budget Programs 73

Hubspot

JUNE 4, 2020

Because the data is aggregated from our customer base, please keep in mind that individual businesses, including HubSpot's, may differ based on their own markets, customer base, industry, geography, stage, and/or other factors. Sales email volume dropped 14% while response rates dipped slightly at just 1%. Invest in employees.

Advertising Benchmark 86

Advertising Benchmark Paid Search Agency Budget Programs Advertising Agencies 86

Vidyard

SEPTEMBER 14, 2021

64% of those who transitioned to virtual selling in 2020 met or exceeded revenue targets, compared to 50% of the leaders who did not make the transition.” ( HubSpot ) Keep reading to learn all about the basics of virtual selling for financial services. Response rates for financial services sales emails are at an all-time low.

Enterprise Management 139

Enterprise Management Work Management Marketing Management Sales Management 139

Hubspot

OCTOBER 28, 2020

HubSpot can't make predictions about what will happen, and nobody knows what the future looks like. Because the data is aggregated from our customer base, please keep in mind that individual businesses, including HubSpot's, may differ based on their own markets, customer base, industry, geography, stage, and/or other factors.

Advertising Benchmark 101

Advertising Benchmark Business Digital Transformation Hubspot 101

Vidyard

JANUARY 18, 2021

If you’re like the winners of the 2020 Video in Business Awards , you’re using a lot more video throughout your sales process. According to a recent HubSpot study , the number of sales emails sent in November 2020 increased by 124%, compared to a pre-pandemic benchmark. How has your sales process changed throughout the pandemic?

Video Marketing 129

Video Marketing Burn Rate Advertising Benchmark Outreach 129

Hubspot

APRIL 23, 2020

When HubSpot surveyed a handful of business leaders within our customer base, we discovered that most expect to see "somewhat slower" or "much slower" growth in the next year as a result of the global pandemic and economic climate. 4 Pivots Companies Are Making in 2020. Both Sales and Marketing metrics seem to be changing rapidly.

Paid Search Agency 101

Paid Search Agency Budget Programs Companies Advertising Benchmark 101

Lake One

NOVEMBER 24, 2020

Lou Orfanos | General Manager & VP Product – HubSpot. Hindsight is “2020”. They say that hindsight is “2020”, so we wanted to reflect on a year that was anything but business as usual and see what could be learned from it. It got a 10% response rate! Our Experts. Dan Wardle | VP, Revenue – Vidyard.

B2B Sales 72

B2B Sales Top of Funnel Tools Marketing & Strategy 72

Outreach

MAY 18, 2020

A 2020 HubSpot analysis of 70,000 software customers found that response rates to sales emails declined by 27% from February to March this year, so the decline is affecting all of us! The same HubSpot study found that marketing open rates actually increased by 21% overall over the two months.

Lead Ranking 52

Lead Ranking Marketing & Strategy Marketing Strategy Lead Scoring 52

Martech

JANUARY 25, 2022

Salesforce and HubSpot are some of the most popular operational CRM tools. 65% of salespeople used CRM tools in 2020, and it’s growing at a rapid pace — spending on CRM is expected to reach $96.5 HubSpot noted late last year that marketing email volume had increased by as much as 52% compared to pre-COVID levels. Analytical CRM.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Paid Search Agency 98

Hubspot

APRIL 16, 2020

These insights are based on aggregated data from over 70,000 HubSpot customers globally. The dataset includes weekly trend data for core business metrics in 2020, focusing on changes occurring during and after March 2020.*. Open rates on these emails continue to grow. Response rate hit 2.1%

Response Rate 93

Response Rate Advertising Benchmark Forecasting Open Rate 93

Vidyard

JANUARY 18, 2021

If you’re like the winners of the 2020 Video in Business Awards , you’re using a lot more video throughout your sales process. Get Personal, Get Noticed According to a recent HubSpot study , the number of sales emails sent in November 2020 increased by 124%, compared to a pre-pandemic benchmark. increase in sales opportunities.

Video Marketing 65

Video Marketing Burn Rate Advertising Benchmark Outreach 65

Albacross

JANUARY 17, 2020

For 2020 we will continue focusing on getting leads and converting these leads into sales. Our top 3 sales tools for succeeding in 2020 will be Albacross , ActiveCampaign , and Zapier. For us, these are the 3 top tools for 2020 – combined they result in a very powerful lead generating tool. Hubspot helps me manage my workflow.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Hubspot

APRIL 27, 2020

According to research from HubSpot , sales teams increased their email outreach by 23% as the COVID-19 crisis took hold, but saw a 27% decline in the average response rate to those emails. Not only that, they also position themselves for renewed growth as the economy stabilizes and new opportunities emerge.

Hubspot 18

Hubspot Terms and Conditions Work Management Marketing Management 18

SmartBug Media

OCTOBER 3, 2020

If you’re using HubSpot to send emails and social posts, manage your sales pipeline, and host your website pages, there are new and improved features rolling out regularly that are worth keeping an eye on. Going forward, HubSpot has subdivided the Sales Hub into four main themes: Core Database, Sales Acceleration, CPQ, and Reporting.

Hubspot 98

Hubspot CRM Paid Social Agency Enterprise Management 98

Marketing Insider Group

FEBRUARY 5, 2024

Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. HubSpot) 80% of bloggers affirm that blogging contributes to significant marketing success. HubSpot) On average, bloggers incorporate 2-3 images in each post.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Hubspot

FEBRUARY 3, 2021

billion monthly active users as of the second quarter of 2020. Some metrics to look at, depending on your goals: Response rate/number of submissions. Did you know that 78.4% of contest shares are done on Facebook ? And that on average, 34% of new fans are acquired through a contest ? Additionally, Facebook has over 2.7

Facebook 101

Facebook Rules Barriers Tagging 101

Optinmonster

NOVEMBER 27, 2023

DigitalMarketer’s 101 Best Email Subject Lines – This list was last updated in 2020, but it’s still a great source. The list starts with their top 10 email subject lines of 2020, and they provide open rate data and analysis for each one. This lead magnet includes over 600 of their best subject lines from 2013-2020.

Copywriting 111

Copywriting Template Work Management Marketing Management 111

Hubspot

MARCH 19, 2020

For HubSpot, an offer called, Agency Kit: How to Create Effective Ebooks for your Clients may get a great response from marketing agency owners, but it'd probably get a terrible response from the nonprofit marketers interested in our content. Target the offers around those interests for a boost in response rate.

Marketing Automation Services 64

Marketing Automation Services Tools Top of Funnel Trigger Marketing 64

Hubspot

JULY 22, 2020

Last month, the HubSpot app partner ecosystem passed a notable milestone in our platform journey : we officially welcomed the 500th app to our App Marketplace. App #500 was FaleMais VoiP , a popular virtual calling platform headquartered in Brazil that now integrates with the HubSpot CRM.

Work Management 101

Work Management Marketing Management SMS Peer-to-peer 101

Moz

JANUARY 22, 2019

Let’s pretend your conversion rate is normally just 3–4%, but a blog post talking about technical SEO saw an 18% conversion rate. Look at how HubSpot lays out their resources navigation. Gartner forecasts that by 2020, over 85% of customer interactions will be handled without a human.

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

Vidyard

SEPTEMBER 28, 2021

HubSpot, 2021 ) Tweet This! McKinsey, 2020 ) Tweet This! McKinsey, 2020 ) Tweet This! McKinsey, 2020 ) Tweet This! . #5: McKinsey, 2020 ) Tweet This! 17: More than 70% of sales pros who leverage video report that it has increased response rates. A lot of sales authorities say so.

Statistics 148

Statistics Video Marketing Stats Click Rate 148

SmartBug Media

SEPTEMBER 25, 2020

AJ Beltis, HubSpot and Ashley Faus, Atlassian. Lukas Pleva, Product Manager at HubSpot. You can use HubSpot’s tools such as its website grader or code alerts (if you have CMS Hub Enterprise), or free tools such as Google PageSpeed Insights or Pingdom tools. Ungated Content. -AJ Session highlights by SmartBug Ali Wert.

Industry CMS 69

Industry CMS Demand Top of Funnel B2B Thought Leadership 69

Vidyard

JUNE 15, 2020

In fact, HubSpot has called it one of 10 skills every sales development rep needs to master —though SDRs certainly aren’t the only ones who’ll find video valuable. Response Rates: Are prospects responding to video messages? Meeting Booking Rates: Are video messages generating meetings? It was updated on June 15, 2020.

Video Marketing 104

Video Marketing Lead Ranking Lead Scoring Marketing & Strategy 104

Vidyard

FEBRUARY 18, 2021

It’s no secret that we’ve been on this trajectory for the past two decades, but wow, did 2020 ever accelerate things! In 2020, we saw the use of one-to-one video creation increase by 471% and expand throughout the entire sales process—including post-sales and support—as remote selling became the norm. Paid is Shortening Deal Cycles.

Sales Management 127

Sales Management Trends Video Marketing B2B 127

Vidyard

JUNE 15, 2020

In fact, HubSpot has called it one of 10 skills every sales development rep needs to master —though SDRs certainly aren’t the only ones who’ll find video valuable. Response Rates: Are prospects responding to video messages? Meeting Booking Rates: Are video messages generating meetings? It was updated on June 15, 2020.

Video Marketing 65

Video Marketing Lead Ranking Lead Scoring Marketing & Strategy 65

Strategic-IC

SEPTEMBER 23, 2020

Account-based Marketing (ABM) is one of the hottest B2B marketing strategies of 2020. The numbers are equally compelling with a 30 times increase in response rate compared to email (Chief Marketer) and 57% of recipients feeling more valued when receiving mailed items (Royal Mail Marketreach). will all fall into place.".

Account Based Marketing 118

Account Based Marketing ABM Tactics Paid Search Agency 118

Vidyard

MARCH 17, 2021

Videos can be customized with animated GIF thumbnail images and immediately shared via Gmail, Outlook, LinkedIn, Facebook, Salesforce, HubSpot, and a variety of other applications and services. . corporate travel division of Flight Centre Travel Group (FCTG), embraced video in 2020 to boost sales productivity and enhance customer experience.

User-Generated Content 98

User-Generated Content Video Marketing Generation Forrester 98

Hubspot

JANUARY 7, 2016

Let's say you've created a smart list of contacts intending to graduate in 2020, who want to major in international economics, and said they want to study abroad in London. Having already created a smart list of visitors who meet these criteria, you know that sending a campus tour invitation always gets a high response rate.

Personalization 28

Personalization Landing Pages Marketing Prospects Contact Marketing 28

Hubspot

OCTOBER 10, 2017

HubSpot Research found 72% of companies with less than 50 new opps per month didn’t achieve their revenue goals , compared to 15% with 51 to 100 new opps and just 4% for companies with 101 to 200 new opps. Use an email scheduling tool -- like the one in HubSpot Sales -- to send your message at the perfect time. Cancellation.

Statistics 101

Statistics Top of Funnel Peer-to-peer Stats 101

Vidyard

MARCH 17, 2021

Videos can be customized with animated GIF thumbnail images and immediately shared via Gmail, Outlook, LinkedIn, Facebook, Salesforce, HubSpot, and a variety of other applications and services. corporate travel division of Flight Centre Travel Group (FCTG), embraced video in 2020 to boost sales productivity and enhance customer experience.

User-Generated Content 65

User-Generated Content Video Marketing Generation Forrester 65

Vidyard

FEBRUARY 18, 2021

It’s no secret that we’ve been on this trajectory for the past two decades, but wow, did 2020 ever accelerate things! In 2020, we saw the use of one-to-one video creation increase by 471% and expand throughout the entire sales process—including post-sales and support—as remote selling became the norm.

Sales Management 65

Sales Management Trends Video Marketing B2B 65

Vidyard

AUGUST 29, 2019

The use of one-to-one video for sales conversations increased by 93% in 2020, according to the 2021 Video in Business Benchmark Report. We’ve seen an incredible response rate! But don’t take our word for it: Using video in the sales process led to a 4x increase in opportunities for HubSpot. And why not?

Video Marketing 65

Video Marketing Hubspot Response Rate Click Rate 65

Vidyard

AUGUST 29, 2019

The use of one-to-one video for sales conversations increased by 93% in 2020, according to the 2021 Video in Business Benchmark Report. We’ve seen an incredible response rate! But don’t take our word for it: Using video in the sales process led to a 4x increase in opportunities for HubSpot. And why not?

Video Marketing 65

Video Marketing Hubspot Response Rate Click Rate 65