Launch Marketing

DECEMBER 16, 2020

For everyone, 2020 was a year of immense challenge, change and the unexpected. To help put marketing efforts of this past year in perspective, we give you a look at some of our top content pieces of 2020. Blog: Red vs. Blue Ocean Strategies. Blog: How B2B Organizations Can Capitalize Off of Virtual Events.

B2B Marketing 62

B2B Marketing B2B Marketing & Strategy Content 62

Tony Zambito

OCTOBER 1, 2018

This phenomenon of speed in changing behaviors will cause a shift in thinking on the gathering of human-centric insights by the year 2020. Especially those organizations who have seen their market business models uprooted by digital transformation. Four Factors Why B2B Organizations Must Adopt A Lifecycle View On Insights.

Buyer Personas 174

Buyer Personas Lead Ranking Digital Marketing Funnels Urgency Marketing 174

Brandpoint

AUGUST 27, 2021

Over a year ago now in spring 2020, I graduated from college and entered the workforce in one of the scariest and most uncertain times in recent history. Blog-style posts? Just a quick Google search uncovered so many blogs and forums from some of the leading marketing software companies — even some I was already using.

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Advertising Agencies Internet Marketing Paid Search Agency Digital Transformation 122

Tony Zambito

JUNE 16, 2020

Executives from all industries are faced with uncertainties that could not have been anticipated at the start of 2020. The COVID-19 pandemic will certainly accelerate the pace of adopting digital commerce in the world of B2B. Accelerated Digital Transformation In B2B. The pandemic has altered 2020.

Digital Transformation 162

Digital Transformation Buyer Personas Business Work Management 162

Martech Advisor

FEBRUARY 18, 2020

"Executives-as-a-Service" firm, Chief Outsiders , released its 2020 Market Trends , a CMO survey about what to expect this year in marketing and company growth. Learn More: Chief Marketing Officer (CMO) Job Description 2020: Role, Responsibilities, Salary. Producing video and blog content are a priority.

CMO 89

CMO Customer Surveys Marketing AI Paid Search Agency 89

Exo B2B

OCTOBER 16, 2020

This time around we decided to change our formula and are presenting our Top 20 of 2020 in marketing expertise early this fall. Who has been able to take advantage of next-generation virtual tools such as Zoom, Facebook LIVE, Hopin and others to complement blogs, videos and webinars in quality? no false accounts).

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Tony Zambito

OCTOBER 3, 2018

However, what amplifies this call for insights-driven sales transformation are several variables that create urgency for transforming by 2020. Digital Disruption. By 2020, digital disruption will be affecting every major industry. This statement, alone, is nothing new. Perception of Sales.

Enterprise Management 169

Enterprise Management B2B Thought Leadership Urgency Marketing Work Management 169

Hinge Marketing

JANUARY 29, 2020

FREE Download] High Growth Study 2020: Executive Summary. Image Source: High Growth Study 2020: Executive Summary. Strategy #1 — Become a “digital disruptor”. Adoption of digital & content marketing techniques is up dramatically over the past three years. Image Source: High Growth Study 2020: Executive Summary.

Marketing Budget 118

Marketing Budget Studies Paid Search Agency Work Management 118

Hubspot

DECEMBER 8, 2020

Now that 2020's global pandemic has taught most of the world how to live and work completely from home, marketers planning their 2021 strategy are asking one big question: “Will this uncertain time change the way people spend money?”. How Purchasing Behaviors are Changing in 2020. Digital transformation is key.

Research 101

Research Brand Identity Branding Budget Programs 101

ClickZ

JULY 2, 2020

Send subscribers your latest blog posts and content through an RSS feed. These digital assets can be stored in servers or drives in the company, but they can be difficult to manage due to their increasing volume and the changing conventions of data storage. Let visitors see answers to FAQs you get about your products or service.

Marketing AI 142

Marketing AI Digital Asset Management Marketing Management Banner Ads 142

Martech

FEBRUARY 14, 2023

followers) Website/Blog: ZeeshanUsmani.com Ronald van Loon Ronald is CEO, principal analyst for Intelligent World, an advisory board member for online trainer Simplilearn and a director for Adversitement until it was bought by Digital Power. LinkedIn: zusmani (79k followers) Twitter: @zeeshanusmani (15.6k

Advertising Agencies 111

Advertising Agencies Planning Paid Search Agency Digital Marketing Funnels 111

Heinz Marketing

JANUARY 14, 2021

A new year has begun and while 2020 wasn’t a great year (to say the least), it’s time to move on and take a look at helpful marketing trends for 2021. In recent research with Drift, we discovered that video conferencing and pre-recorded videos were being used more since the start of 2020 to reach, sell to, and serve buyers.

Marketing AI 142

Marketing AI Trends B2B Marketing Account Based Marketing 142

Bannerflow

JANUARY 29, 2020

Cost savings and increases in return on investment have long been associated with bringing marketing functions in-house, yet the 2020 report reveals a surprising surge in brand creativity. Transparency is a constant concern across marketing, so it’s no surprise that it appears among the top three benefits of in-housing again for 2020.

Creativity 75

Creativity ROI Marketing AI Paid Search Agency 75

Marketing Insider Group

MARCH 1, 2021

This shift started with the drive toward digital transformation in business. According to an October 2020 Statista report , global web traffic and time per session increased by 1.5 It wasn’t only the dumpster fire that was 2020. 2020 just showed us how much we needed it. Then the pandemic hit. Show Some Empathy.

Content Marketing 362

Content Marketing Planning Best Practices Lead Scoring 362

Zoominfo

OCTOBER 23, 2019

If you’re skeptical about AI, today’s blog post is for you. IDC predicts 40% of digital transformation initiatives will use AI services by 2019 ( source ). 80% of sales and marketing leaders say they already use chatbot software in their customer experience or plan to do so by 2020 ( source ). Keep reading! 46% of U.S.

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247

Liveintent

OCTOBER 13, 2020

2020 has raised a lot of questions for the world and AdTech alike. The signs have been plentiful, the majority of which pointing to eCommerce being the midnight oil behind 2020’s holiday season. While a larger move was underway prior to 2020, there wasn’t much urgency around having a fully-powered eCommerce option.

eCommerce 62

eCommerce Emarketing Urgency Marketing Paid Search Agency 62

SWZD

JANUARY 21, 2021

2020 witnessed a sharp change in consumer behavior due to the pandemic, resulting in the decimation of traditional business strategies. Most businesses understandably adapted and embraced digital transformation if they.

Account Based Marketing 127

Account Based Marketing ABM Trends Digital Transformation 127

Conversica

SEPTEMBER 1, 2020

Despite the difficulties of 2020, Conversica has made amazing strides. As CEO of Conversica, I am extremely proud of the fact our organization was profitable in Q2 2020; a quarter none of us could’ve anticipated but to which all of us had to adjust. Conversica will continue to strive for greatness in 2020 and beyond.

Peer-to-peer 52

Peer-to-peer Enterprise Management Work Management Marketing Management 52

Adobe Experience Cloud Blog

JULY 26, 2019

With two inspiring keynotes and 15 in-depth breakout sessions from Marketo Engage experts and customers, attendees will be empowered to unleash their full marketing potential in 2020. Hear how digital transformation and disruptive growth strategies are changing the game, and how you can too. Need we say more?

Peer-to-peer 111

Peer-to-peer B2B Thought Leadership Marketo Thought Leadership 111

DotDigital

APRIL 22, 2021

Ellipsis Media was founded to drive digital transformation and become the greener alternative to traditional paper-based marketing (e.g. 2001: aiding digital transformation with sustainable alternatives. This included the launch of dotsurvey which empowered marketers to digitize their data collection.

Work Management 85

Work Management Marketing Management Paid Search Agency Marketing Automation Services 85

Conversica

SEPTEMBER 1, 2020

Despite the difficulties of 2020, Conversica has made amazing strides. As CEO of Conversica, I am extremely proud of the fact our organization was profitable in Q2 2020; a quarter none of us could’ve anticipated but to which all of us had to adjust. Conversica will continue to strive for greatness in 2020 and beyond.

Peer-to-peer 52

Peer-to-peer Enterprise Management Work Management Marketing Management 52

Adobe Experience Cloud Blog

MAY 10, 2016

Digital Transformation for Tomorrow’s Marketer. In fact, Phil shared that 86% of CMOs believe they will own the end-to-end customer experience by 2020. Tomorrow’s marketers have moved beyond striving for a seat at the table; now, they are trying to achieve nothing short of a digital transformation.

Digital Transformation 48

Digital Transformation Planning Marketo B2B Thought Leadership 48

Televerde

SEPTEMBER 10, 2020

The following is a preview of some of the topics to be discussed in our upcoming webinar, September 17, 2020. Since then, the term digital transformation has become the catch-all phrase for a company’s plans to apply advanced technologies like mobile, cloud, and AI to their core processes to make them more efficient, flexible, and innovative.

Marketing AI 103

Marketing AI Planning Digital Transformation Paid Search Agency 103

Sana Commerce

JANUARY 5, 2023

In this blog, you’ll find the top 5 manufacturing trends to watch out for in 2023 and beyond. According to research done by McKinsey , at the end of 2020 only 30% of B2B buyers wanted to order from their suppliers in person. The key to success in the manufacturing industry — and any other industry — will rely on digital transformation.

Trends 98

Trends Forrester Digital Transformation Order 98

SWZD

NOVEMBER 20, 2019

As 2019 starts to wind down, there is no shortage of predictions for what the Martech landscape will look like in 2020 and the years to come. Having worked in Martech for almost a decade, I see signs of huge transformation in what will lead to success for this maturing industry. In 2020, these platforms are headed for a revolution.

Marketing Automation Services 48

Marketing Automation Services Lead Ranking Work Management Digital Transformation 48

Kaon

JANUARY 2, 2020

To kick off 2020, here is a quick look back at 2019, and your top three favorite posts on this blog of the year… #1 Diving into Digital Transformation. Digital transformation is still one of those jargon-like catch words being thrown around enterprises and industries. Here’s to a successful 2020!

Digital Transformation 29

Digital Transformation Case Study Case Studies Class 29

Conversica

SEPTEMBER 8, 2020

I joined as the new CEO last Fall, we launched a new Intelligent Virtual Assistant for fundraisers , achieved profitability in Q2 2020, and secured $20 million in Series D funding. Mark believes Converisca is at an exciting point in its journey fueling digital transformation for it’s clients. Hang on…here we go.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Lead Ranking 52

Marketing Insider Group

NOVEMBER 16, 2021

I remember telling Dave Munn , President and CEO of ITSMA, what a great place the MIT Samberg Conference Center was, and how I could not to wait to attend the 2020 Marketing Vision there. I first met Scott at an earlier Marketing Vision event, and this was a collaboration after our second meeting, published between the 2019 and 2020 events.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Salesforce Marketing Cloud

AUGUST 17, 2022

Over the past years, we’ve seen a rapid pace of digital transformation fueling massive growth in cloud technology. Become a mentor [link] #TrailblazerTuesday pic.twitter.com/RwSwRsdb8b — Trailhead (@trailhead) August 4, 2020. Me: pic.twitter.com/HmzfoKxrg9 — Charise Van Liew (she/her) (@charisevl) February 1, 2020.

Peer-to-peer 98

Peer-to-peer Communities Consulting Digital Transformation 98

ClearVoice

JANUARY 27, 2020

The role of digital transformation. All in all, AI is a huge driving force behind the digital transformation era — and analytics are at the forefront. Not only can this tool help with crafting solid email subject lines, but it can also be used to analyze headlines for landing pages and blog articles. Segment lists.

Marketing AI 102

Marketing AI Lead Scoring Lead Ranking CAN-SPAM 102

Zoominfo

AUGUST 12, 2018

If you’re skeptical about AI, today’s blog post is for you. . IDC predicts 40% of digital transformation initiatives will use AI services by 2019 ( source ). 80% of sales and marketing leaders say they already use chatbots in their customer experience or plan to do so by 2020 ( source ). Keep reading! Virtual Assistants.

Marketing AI 150

Marketing AI Statistics Enterprise Management Work Management 150

Adobe Experience Cloud Blog

OCTOBER 23, 2019

The Fearless 50 is a yearlong program designed for marketers that have one thing in common: unstoppable drive to lead digital transformation in their organizations. The ultimate goal of the Fearless 50 is to sharpen members’ leadership skills and provide them with all the necessary tools for world-class digital transformation.

Marketing Automation Services 96

Marketing Automation Services B2B Thought Leadership Marketing Management Thought Leadership 96

Tony Zambito

NOVEMBER 4, 2020

As Covid-19 impacts every aspect of our work and life, we’ve seen two years’ worth of digital transformation in two months.” — Satya Nadella, Microsoft CEO. The coronavirus pandemic adds challenges making 2020 and 2021 unique. Accelerating trends down to months to two-years. “As Steps B2B Businesses Can Take.

B2B 202

B2B Buyer Personas B2B Sales Buyer's Journey 202

Brandpoint

NOVEMBER 15, 2021

If you’re like us, you had email after email flooding your inbox notifying you of conferences and trade shows that were set to be in-person suddenly switched back to virtual, as if we were in 2020 again. How can you incorporate these activities into your marketing plan?

Trends 157

Trends Planning Work Management Contingency Planning 157

SmartBug Media

JANUARY 18, 2021

If 2020 taught us anything at all, it’s that strategic planning and preparation is key. No one could have predicted what would happen in 2020 (unless you’re able to glimpse into the future, in which case a little warning would have been nice). Have a resources center for all of your blogs, e-books, webinars, and so forth.

Inbound Marketing 116

Inbound Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 116

Content4Demand

JUNE 15, 2021

Jennifer Rodriguez and her marketing team were three months into their 2020 campaigns when the door slammed shut on normal life. The first campaign, developed with Content4Demand, began in May 2020 and focused on helping customers respond. The October 2020 campaign reflected what the market was doing: adjusting.

Peer-to-peer 59

Peer-to-peer Planning Work Management Digital Transformation 59

TrustRadius Marketing

APRIL 26, 2021

The most-hated technology buzzword of 2020 is not Zoom , the web conferencing product. Was #7 in 2020). Was #3 in 2020). Was #1 in 2020). Digital Transformation. Was #5 in 2020). Digital transformation” should mean something very specific. Zoom [verb]. New in 2021).

Marketing AI 59

Marketing AI Work Management Digital Transformation Marketing Management 59