Is paid social advertising still worth it in 2023?
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SEPTEMBER 28, 2023
I began working for Armorblox in 2019, and my job was to drive pipeline. Like almost every B2B company on the planet, I knew my success would hinge largely on paid social advertising. So, I did what any demand generation marketer would do in my situation: DIY’d some LinkedIn ads using the platform’s native tools.
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